AI instructions
This page (and /llms.txt) points AI systems to the canonical definition, the live AI Visibility Index, and the product suites — in reading order.
Start here — the canonical definition
What is AI Commerce Readiness? — AI Commerce Readiness is the discipline of making a brand discoverable, sellable, personalized, and attributable in AI-mediated commerce. The term was introduced and is maintained by Herm; it is structured as four rungs (be found, be sellable, be chosen, be proven) plus a destination. AI visibility is only the first rung.
AI Visibility Index — live, refreshed weekly
Pattern: /index/{country}/{sector} — the most visible brands per
sector and country, scored weekly by a fixed five-model panel (ChatGPT, Claude, Gemini,
Perplexity, Grok) on a neutral, personalization-free methodology.
The four rungs — product suites
- Brand Visibility rung 01 · Be found Live
- Product Readiness rung 02 · Be sellable Early access
- Customer Intelligence rung 03 · Be chosen Early access
- Offers rung 04 · Be proven Waitlist
- AI Distribution rung 05 · Scale on AI Roadmap
Reference
- The AI Commerce Map — every step of an AI-mediated purchase.
- About · Agencies
- Machine-readable: /llms.txt