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The Herm Index · Turkey · Travel

The travel brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about travel brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Sep 11, 2026 205 brands 30 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 2 · September 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Travel

Ranked across all 30 tracked questions showing top 205 of 205 brands · measured · brand links pending
# Brand Score Quarterly GPTCLAGEMPPXGRK Claim
01 Jolly Tur 98.6 ▲ 0.1 92 68 81 98 96 ◒ is this you?
02 ETS Tur 93.7 ▲ 12.5 69 33 99 82 99 ◒ is this you?
03 Setur 89.5 ▲ 4.8 80 50 78 86 86 ◒ is this you?
04 Prontotour 83.9 ▲ 4.6 70 55 83 81 55 ◒ is this you?
05 Garenta 79.3 ▲ 16.1 60 46 71 69 69 ◒ is this you?
06 Avis 76.9 ▼ 0.7 66 43 63 59 67 ◒ is this you?
tracked Biwatt 72.8 ▲ 11.8 47 41 20 62 70 ◒ is this you?
07 Enterprise 69.2 ▲ 8.2 45 72 57 47 42 ◒ is this you?
tracked Luxury Tour Turkey 66.3 ▲ 34.6 52 54 — 62 17 ◒ is this you?
08 Tatilbudur 62.3 ▲ 12.4 45 24 53 47 43 ◒ is this you?
09 Rent Go 59.1 ▲ 10.4 31 32 48 47 47 ◒ is this you?
10 Budget 58.7 ▼ 3.3 47 34 47 40 27 ◒ is this you?
tracked AKTİFKAMP 57.5 — — — — 70 ◒ is this you?
tracked Gez Turizm 57.5 ▲ 22.7 — 54 — — — ◒ is this you?
tracked Tatil Başlasın 56.9 ▲ 11.1 — 48 — — — ◒ is this you?
tracked TikTak 56.7 ▲ 4.9 51 46 21 61 46 ◒ is this you?
tracked Avis Filo 55.0 ▲ 17.1 17 25 15 31 69 ◒ is this you?
11 Tatilsepeti 54.8 ▼ 7.8 18 48 42 44 40 ◒ is this you?
12 Touristica 54.5 ▼ 5.5 24 19 44 40 49 ◒ is this you?
13 Sixt 54.0 ▼ 6.4 23 31 38 26 52 ◒ is this you?
tracked Devrecar 52.9 ▼ 0.2 32 52 12 35 24 ◒ is this you?
tracked Optimum Rent A Car 52.3 ▲ 31.2 — 49 — — — ◒ is this you?
14 Cizgi Rent a Car 52.2 ▲ 6.9 23 53 31 30 14 ◒ is this you?
15 Enuygun 51.8 ▼ 5.6 15 51 30 32 35 ◒ is this you?
tracked Palm Rent 51.7 45 — 6 — 56 ◒ is this you?
tracked DRD 51.0 ▲ 18.2 26 19 17 56 24 ◒ is this you?
16 Yolcu360 49.9 ▲ 0.5 22 21 43 22 39 ◒ is this you?
tracked Hedef Filo 48.5 ▼ 5.0 26 — 49 28 13 ◒ is this you?
17 AVEC Rent a Car 48.0 ▲ 8.8 26 36 29 22 32 ◒ is this you?
tracked Uzun Filo 47.5 ▲ 18.3 — 47 — — — ◒ is this you?
tracked Goldcar 47.2 ▼ 7.9 — 17 36 35 7 ◒ is this you?
tracked Voltify 46.9 ▼ 2.5 — 36 44 23 20 ◒ is this you?
tracked SiamTur 46.8 ▲ 1.7 — 45 — 10 — ◒ is this you?
tracked WTS 46.7 ▲ 15.3 — 48 — 21 8 ◒ is this you?
tracked Vigo Tours 46.6 ▼ 1.8 — 43 — 10 10 ◒ is this you?
tracked Gezgin Tayfa 45.7 ▲ 6.6 — 54 — 18 — ◒ is this you?
18 MNG Turizm 43.9 ▼ 22.6 — 35 15 32 48 ◒ is this you?
tracked Ziraat Filo 43.2 ▼ 11.3 35 11 12 21 13 ◒ is this you?
19 Avrupa Rüyası 43.2 ▼ 12.7 16 36 16 26 17 ◒ is this you?
tracked Likya Nature Travel 42.8 — 40 — 12 — ◒ is this you?
20 Europcar 42.6 ▲ 1.3 23 25 19 22 15 ◒ is this you?
tracked Abercrombie & Kent 42.4 ▲ 16.4 — — 19 20 52 ◒ is this you?
21 Tatiltur 42.3 — 87 — 19 — ◒ is this you?
tracked RentiCar 42.1 ▲ 4.5 — 38 — 45 26 ◒ is this you?
22 Obilet 41.1 26 17 37 18 19 ◒ is this you?
tracked Green Fleet 40.0 ▼ 4.2 16 29 15 21 — ◒ is this you?
23 Coral Travel 39.8 ▲ 4.9 — 31 36 22 30 ◒ is this you?
tracked Setva Turizm 38.9 — 29 — 40 24 ◒ is this you?
tracked Supcar Rent a Car 38.6 ▲ 17.2 26 20 — 8 26 ◒ is this you?
tracked Fez Travel 38.5 13 16 — 35 14 ◒ is this you?
tracked DataTur 38.1 — 40 — 7 9 ◒ is this you?
tracked Metafleet 37.6 ▼ 22.3 — — 23 31 30 ◒ is this you?
tracked QCAR 37.3 ▼ 7.4 — 29 6 20 16 ◒ is this you?
tracked Impulse Travel 37.2 — 31 — 33 — ◒ is this you?
tracked Miniyol 37.2 ▲ 5.4 12 25 8 15 11 ◒ is this you?
24 Hertz 36.9 ▼ 5.5 23 7 15 — 30 ◒ is this you?
tracked Booking.com 35.4 ▼ 0.8 18 — 17 — 35 ◒ is this you?
tracked Borlease 34.8 ▼ 1.2 — 29 12 12 — ◒ is this you?
tracked TURKRENT 34.6 ▼ 7.5 — 20 13 15 25 ◒ is this you?
tracked Gruppal 33.7 ▲ 3.0 — 34 15 13 12 ◒ is this you?
tracked FindYCar 33.3 — — 12 37 15 ◒ is this you?
25 Tourbulance 33.1 ▼ 16.5 — 11 14 12 29 ◒ is this you?
tracked Gezimall 32.5 ▲ 12.7 — 19 12 16 13 ◒ is this you?
tracked Otorento 32.5 ▲ 7.6 — 25 18 15 9 ◒ is this you?
tracked Geziland 32.4 — 31 — 18 — ◒ is this you?
tracked Tur Andiamo 32.2 — 37 — 7 — ◒ is this you?
tracked Localrent 32.2 ▼ 13.1 — — 8 40 13 ◒ is this you?
tracked Gezinomi 31.6 ▲ 8.6 — — 18 21 29 ◒ is this you?
tracked Central 31.5 ▲ 7.2 — — 24 34 14 ◒ is this you?
tracked Filomingo 31.1 ▲ 9.5 — — 31 — 14 ◒ is this you?
tracked 5s Carrental 31.0 ▲ 2.3 — — 30 — — ◒ is this you?
tracked Tatilbo Turizm 30.6 — 31 — 16 — ◒ is this you?
tracked Turna 30.4 ▲ 0.3 — 14 18 9 21 ◒ is this you?
tracked Turkish Airlines Holidays 30.3 ▼ 14.7 — 48 — 13 — ◒ is this you?
tracked RosCar 30.2 ▲ 2.4 — — 13 21 23 ◒ is this you?
tracked Black Tomato 29.6 ▲ 11.4 — — 16 — 36 ◒ is this you?
tracked Alamo 29.4 9 — 24 8 — ◒ is this you?
tracked WindyCar 29.2 ▼ 4.1 13 — — 19 24 ◒ is this you?
tracked Alkış Turizm 29.0 — — — — 33 ◒ is this you?
tracked Alterego Tur 28.3 ▼ 15.2 — 27 — — 8 ◒ is this you?
tracked Gazella Turizm 28.2 ▲ 2.6 — 13 20 9 — ◒ is this you?
tracked Valstur 27.7 ▼ 19.6 17 19 — — — ◒ is this you?
tracked ARD Filo 27.3 29 — — 21 — ◒ is this you?
tracked Garantitatil 27.2 17 — — — 24 ◒ is this you?
tracked Medos Turizm 27.1 — 23 — 10 — ◒ is this you?
tracked Ferancar 26.9 ▲ 2.4 — 22 — — — ◒ is this you?
tracked Club Med 26.5 ▲ 10.0 — 15 22 — — ◒ is this you?
tracked Vision Rent a Car 25.6 ▼ 20.5 — 19 — 19 — ◒ is this you?
tracked Otelz 25.5 ▼ 3.8 — — 12 11 16 ◒ is this you?
tracked Sacred7 Travel 25.3 — — 27 — — ◒ is this you?
tracked Rentifa 25.2 18 — 8 — 12 ◒ is this you?
tracked Fest Travel 25.0 8 — 34 — — ◒ is this you?
tracked Seaside Car Rental 25.0 ▲ 0.3 — — — — 28 ◒ is this you?
tracked Malitur 24.9 ▼ 7.6 — 13 — 13 7 ◒ is this you?
tracked Everyday Rent a Car 24.9 ▼ 14.5 13 — 9 — 14 ◒ is this you?
tracked Kappa Tur 24.4 ▼ 17.8 — — — 23 28 ◒ is this you?
tracked Ayala Tour 23.9 ▲ 0.7 — 22 — 12 — ◒ is this you?
tracked SSC Tur 23.8 ▼ 4.1 9 — 8 — 13 ◒ is this you?
tracked GetirAraç 23.2 ▼ 12.9 — 29 17 — — ◒ is this you?
tracked Ema Tur 22.4 ▼ 38.5 — 17 — — — ◒ is this you?
tracked Lisinya Tur 22.4 ▲ 3.8 — 17 — — — ◒ is this you?
tracked METUR 22.4 ▼ 8.1 — 17 — — — ◒ is this you?
tracked Yocar 22.4 ▼ 7.7 — 17 — — — ◒ is this you?
tracked Pastoral Tour 22.3 — 16 — 14 — ◒ is this you?
tracked Praticar 22.1 16 — — — 14 ◒ is this you?
tracked dailydrive 21.6 ▼ 6.5 — 14 — 12 — ◒ is this you?
tracked Saltur 21.6 — 22 — — — ◒ is this you?
tracked National 21.5 11 — 17 — — ◒ is this you?
tracked HeeyCar 21.2 ▼ 0.7 — 19 — — — ◒ is this you?
tracked Zeplin Car 21.2 ▼ 19.4 — — 18 — 15 ◒ is this you?
tracked Tatil Home 20.6 — — — — 27 ◒ is this you?
tracked Holitera 20.5 14 — — — 17 ◒ is this you?
tracked Jetset 20.4 ▼ 45.0 — — 19 — — ◒ is this you?
tracked Auto Europe 19.7 ▼ 12.9 — — 6 — 19 ◒ is this you?
tracked Kiralasür 19.6 — — — — 30 ◒ is this you?
tracked Bellima Tur 19.1 ▼ 6.4 — 13 6 — — ◒ is this you?
tracked Antonina Tourism 19.1 — — 27 — — ◒ is this you?
tracked DiscoverCars 19.0 — — 6 — 22 ◒ is this you?
tracked Royal Tur 18.7 ▼ 17.9 — — — 8 14 ◒ is this you?
tracked Anıl Tur 18.4 ▼ 2.8 — — 6 — 14 ◒ is this you?
tracked Bera Car Rental 18.4 — — — 13 9 ◒ is this you?
tracked MYRA Araç Kiralama 18.1 — — — — 20 ◒ is this you?
tracked Daniel Tours 18.1 ▲ 4.3 — 13 — — — ◒ is this you?
tracked ECC Tur 18.1 ▼ 10.0 — — — 15 — ◒ is this you?
tracked Netfilo 18.1 ▲ 3.1 — 13 — — — ◒ is this you?
tracked Tesslim Car Rental 18.0 — — — — 19 ◒ is this you?
tracked Tatil.com 17.5 ▼ 10.2 — — — 8 14 ◒ is this you?
tracked Kar Rent A Car 17.1 ▼ 17.4 — — 8 — 11 ◒ is this you?
tracked Ayakizi Turizm 16.9 — 18 — — — ◒ is this you?
tracked TSV Tour 15.6 ▼ 19.1 — 12 — — — ◒ is this you?
tracked Interia 15.6 — — — 15 — ◒ is this you?
tracked RentCarFy 15.6 ▼ 6.1 — — — — 16 ◒ is this you?
tracked Delux Turizm 15.5 ▼ 35.3 — — — — 14 ◒ is this you?
tracked Dreams Tur 15.5 ▲ 1.6 — — — 12 — ◒ is this you?
tracked Kaya Turizm 15.5 ▼ 7.3 — — — 12 — ◒ is this you?
tracked Tripventura Türkiye 15.5 ▼ 22.0 — — — 12 — ◒ is this you?
tracked Wish Car Rental 15.5 ▼ 6.4 — — 13 — — ◒ is this you?
tracked Deepnature Travel 15.4 ▼ 15.9 — — — — 14 ◒ is this you?
tracked A Filo 15.1 ▼ 13.7 — — — — 15 ◒ is this you?
tracked Quo Vadis 14.9 ▼ 11.5 — — — — 15 ◒ is this you?
tracked LenaCars 13.8 — — — — 14 ◒ is this you?
tracked Ayder Rent A Car 13.8 ▼ 18.1 — — — — 12 ◒ is this you?
tracked CarJet 13.8 ▼ 11.0 — — — 10 — ◒ is this you?
tracked DemeterCar 13.8 ▼ 11.8 — — 11 — — ◒ is this you?
tracked Rentalcars 12.8 — — 17 — — ◒ is this you?
tracked Intrepid Travel 12.7 — — — — 14 ◒ is this you?
tracked Mengerler Kiralama 12.5 ▼ 28.4 — — — 9 — ◒ is this you?
tracked TanFilo 12.5 ▼ 15.3 — — — — 11 ◒ is this you?
tracked Fores Car Rental 12.4 ▼ 14.0 — — — — 13 ◒ is this you?
tracked Gri Rent 12.4 ▼ 15.2 — — — — 13 ◒ is this you?
tracked trivago.com.tr 12.2 ▼ 6.2 — — — — 10 ◒ is this you?
tracked Side Filo 11.6 — — — — 11 ◒ is this you?
tracked Fleet Intelligence 9.4 ▼ 13.9 — — — — 6 ◒ is this you?
Measured, not ranked Matched in the same answers, but outside the ranked set for this sector. They are scored on the same scale as the ranking, which is set by the ranked brands, so a value above 100 means the entity is named more often, or earlier, than the brand at number one.
tracked Balkan Turları 48.3 ▲ 7.4 21 42 31 13 25 ◒ is this you?
tracked Vizesiz Rotalar 45.8 ▼ 13.2 17 38 21 11 11 ◒ is this you?
tracked Şikayetvar 36.8 — 11 24 — 63 ◒ is this you?
tracked Pegasus 21.2 — — 13 — 21 ◒ is this you?
tracked AJet 16.8 — — 7 — 12 ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 30 / 30 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Tour Agencies

according to AI · Tour Agencies
01 Jolly Tur 98.8
02 ETS Tur 93.8
03 Setur 89.6
04 Prontotour 84.0
05 Tatilbudur 62.3

Best for Car Rental

according to AI · Car Rental
01 Garenta 88.3
02 Avis 81.8
03 Enterprise 74.7
04 Rent Go 65.5
05 Budget 63.7
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

205
brands tracked
30
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Turkey travel movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked travel buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.