The Herm Index · Turkey · Travel

The travel brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about travel brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Jun 12, 2026 175 brands 30 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · June 2026 methodology →

Measured Jun 12, 2026 Next refresh Sep 14, 2026 to Sep 20, 2026 One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT

Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.

Index methodology · fairness note

◍ herm · index

Turkey · Travel

Ranked across all 30 tracked questions showing top 175 of 175 brands · measured · brand links pending

# Brand Score GPTCLAGEMPPXGRK Claim

01 Jolly Tur 98.5 95 91 91 91 100 ◒ is this you?

02 Setur 84.8 68 74 62 82 89 ◒ is this you?

03 ETS Tur 81.2 39 43 91 68 90 ◒ is this you?

04 Prontotour 79.3 56 52 66 73 86 ◒ is this you?

05 Avis 77.6 63 55 69 65 72 ◒ is this you?

06 MNG Turizm 66.5 56 57 68 35 50 ◒ is this you?

tracked Jetset 65.3 55 51 63 25 44 ◒ is this you?

07 Garenta 63.2 17 21 52 52 65 ◒ is this you?

08 Tatilsepeti 62.6 48 50 38 48 62 ◒ is this you?

09 Budget 62.0 51 45 49 34 54 ◒ is this you?

10 Enterprise 61.0 55 56 34 40 51 ◒ is this you?

tracked Biwatt 61.0 61 43 — 59 29 ◒ is this you?

tracked Ema Tur 60.9 61 59 13 12 — ◒ is this you?

11 Sixt 60.4 45 55 41 38 47 ◒ is this you?

12 Touristica 59.9 44 47 42 42 55 ◒ is this you?

tracked Metafleet 59.9 33 49 63 — 56 ◒ is this you?

13 Enuygun 57.4 44 50 23 28 69 ◒ is this you?

tracked Besa Rent A Car 56.1 43 59 — — — ◒ is this you?

14 Avrupa Rüyası 55.9 30 39 37 49 36 ◒ is this you?

tracked Goldcar 55.1 45 46 46 37 — ◒ is this you?

tracked Villacınız 54.7 58 29 — — — ◒ is this you?

15 Ziraat Filo 54.5 56 30 40 38 42 ◒ is this you?

tracked Gündüz Rent A Car 53.7 57 57 14 — 10 ◒ is this you?

tracked Hedef Filo 53.5 59 60 24 32 23 ◒ is this you?

tracked Devrecar 53.0 37 47 39 31 8 ◒ is this you?

tracked TikTak 51.8 56 — 23 47 43 ◒ is this you?

tracked Delux Turizm 50.8 39 39 30 17 15 ◒ is this you?

16 Tatilbudur 49.9 15 19 32 36 45 ◒ is this you?

17 Tourbulance 49.6 38 42 13 11 41 ◒ is this you?

tracked Voltify 49.4 22 19 33 28 46 ◒ is this you?

18 Yolcu360 49.4 30 28 15 20 54 ◒ is this you?

19 Rent Go 48.7 28 17 38 26 37 ◒ is this you?

tracked Berse Rent A Car 48.6 57 53 — — — ◒ is this you?

tracked Vigo Tours 48.4 31 50 — 28 — ◒ is this you?

tracked QCAR Mobilite 47.7 43 45 — 10 — ◒ is this you?

tracked Valstur 47.3 33 39 16 19 — ◒ is this you?

tracked RosCar.tr 46.2 — — 60 28 24 ◒ is this you?

tracked Tercih Tur 46.2 19 56 — 28 — ◒ is this you?

tracked Sille Turizm 46.1 59 26 — 24 — ◒ is this you?

tracked Vision Rent a Car 46.1 44 22 21 15 24 ◒ is this you?

tracked Tatil Başlasın 45.8 56 — — 40 — ◒ is this you?

tracked Localrent 45.4 — — — 59 12 ◒ is this you?

tracked Turkuaz Holiday 45.4 — — 52 — — ◒ is this you?

tracked Cizgi Rent a Car 45.3 36 15 33 11 12 ◒ is this you?

tracked SiamTur 45.0 39 47 — 33 — ◒ is this you?

tracked Turkish Airlines Holidays 45.0 41 22 21 27 19 ◒ is this you?

tracked QCAR 44.6 36 35 — 43 11 ◒ is this you?

tracked Green Fleet 44.2 23 25 21 27 21 ◒ is this you?

tracked WTS Turizm 44.0 30 56 — — — ◒ is this you?

tracked Alterego Tur 43.5 40 31 — 24 — ◒ is this you?

tracked Hertz 42.4 28 26 22 10 20 ◒ is this you?

20 Kappa Tur 42.3 15 34 22 14 23 ◒ is this you?

tracked TURKRENT 42.1 26 35 22 26 — ◒ is this you?

21 Europcar 41.4 16 12 25 20 26 ◒ is this you?

tracked Varan Rent A Car 41.2 25 56 — — — ◒ is this you?

tracked Mengerler Kiralama 41.0 30 25 — 40 — ◒ is this you?

tracked Zeplin Car 40.6 28 56 18 — 34 ◒ is this you?

tracked Yurtgez Turizm 39.8 56 23 — — — ◒ is this you?

tracked Everyday Rent a Car 39.4 — — 61 — 12 ◒ is this you?

tracked AVEC Rent a Car 39.3 — 7 48 23 22 ◒ is this you?

tracked Gezgin Tayfa 39.2 43 30 — — — ◒ is this you?

tracked Miltur 38.4 34 29 — — — ◒ is this you?

tracked Avis Filo 38.0 — — 48 27 22 ◒ is this you?

tracked RentiCar 37.5 28 40 — 18 — ◒ is this you?

tracked Tripventura Türkiye 37.5 56 37 23 — — ◒ is this you?

tracked Eksen Turizm 36.8 28 20 20 15 — ◒ is this you?

tracked Royal Tur 36.6 — — 40 7 10 ◒ is this you?

tracked LUNACAR-RENTAL 36.4 25 21 — 29 — ◒ is this you?

tracked Booking.com 36.2 — — 38 — 35 ◒ is this you?

tracked GetirAraç 36.1 — 29 11 20 21 ◒ is this you?

tracked Borlease 36.0 — — 38 — 11 ◒ is this you?

tracked Makro Rent a Car 35.1 28 36 — — — ◒ is this you?

22 Coral Travel 34.8 — — 39 21 30 ◒ is this you?

tracked Cruisera 34.8 22 26 — 24 — ◒ is this you?

tracked Gez Turizm 34.8 37 32 — — — ◒ is this you?

tracked TSV Tour 34.7 21 22 — 30 — ◒ is this you?

tracked Kar Rent A Car 34.6 21 21 30 11 — ◒ is this you?

tracked BND Rent A Car 34.3 — — — 35 — ◒ is this you?

tracked GÖMÜTUR 33.8 32 19 — 16 — ◒ is this you?

tracked WindyCar 33.3 — 29 19 12 22 ◒ is this you?

tracked DRD 32.8 19 29 — 16 12 ◒ is this you?

tracked Gündönümü Tour 32.8 20 28 — 19 — ◒ is this you?

tracked Auto Europe 32.6 — — 36 — 17 ◒ is this you?

tracked Malitur 32.5 16 16 19 — 10 ◒ is this you?

tracked Ayder Rent A Car 31.9 25 20 — — 10 ◒ is this you?

tracked Miniyol 31.8 28 30 — 22 — ◒ is this you?

tracked Luxury Tour Turkey 31.7 24 22 — 10 — ◒ is this you?

tracked Güven Travel 31.7 24 23 — 16 — ◒ is this you?

tracked WTS 31.4 33 32 — — — ◒ is this you?

tracked Deepnature Travel 31.4 28 26 — 20 — ◒ is this you?

tracked Golden Of Tur 31.3 22 22 — 8 — ◒ is this you?

tracked Eurauto Car Rental 31.3 19 — 26 10 — ◒ is this you?

tracked Yavuz Rent A Car 30.9 17 19 — 28 — ◒ is this you?

tracked Gruppal 30.7 — — 27 14 25 ◒ is this you?

tracked METUR 30.5 25 23 — — — ◒ is this you?

tracked Turna 30.1 — — 30 14 27 ◒ is this you?

tracked Yocar 30.1 24 27 — — — ◒ is this you?

tracked Otelz 29.3 — — 27 13 11 ◒ is this you?

tracked Uzun Filo 29.2 16 30 — — — ◒ is this you?

tracked Ferancar Rental 29.2 18 20 — 14 — ◒ is this you?

tracked World Travel Service 29.0 26 24 — — — ◒ is this you?

tracked A Filo 28.8 31 21 — — — ◒ is this you?

tracked 5s Carrental 28.7 — — 16 — 30 ◒ is this you?

tracked Binsal Turizm 28.3 28 22 — — — ◒ is this you?

tracked Tempo Tur 28.1 18 18 — 13 — ◒ is this you?

tracked dailydrive 28.1 28 22 — — 11 ◒ is this you?

tracked ECC Tur 28.1 — — 18 19 14 ◒ is this you?

tracked SSC Tur 27.9 — — 25 10 14 ◒ is this you?

tracked Esen Tour 27.9 — — 27 — 21 ◒ is this you?

tracked TUI Group 27.8 10 10 24 — — ◒ is this you?

tracked RosCar 27.8 — — — 27 — ◒ is this you?

tracked TanFilo 27.8 — — 20 13 15 ◒ is this you?

tracked Egetur 27.7 17 16 — 15 — ◒ is this you?

tracked Tatil.com 27.7 — — 20 27 12 ◒ is this you?

tracked Gri Rent 27.6 15 19 — 12 — ◒ is this you?

tracked Nokta Turizm 27.2 16 29 — — — ◒ is this you?

tracked VIPCars 27.2 20 25 — — — ◒ is this you?

tracked Balentur 26.5 18 17 7 — — ◒ is this you?

tracked Fores Car Rental 26.5 19 14 — — 15 ◒ is this you?

tracked Quo Vadis 26.5 13 20 — 11 — ◒ is this you?

tracked Tempo Turizm 26.4 15 18 — 9 — ◒ is this you?

tracked Payless Rent a Car 26.3 21 19 — — — ◒ is this you?

tracked Abercrombie & Kent 26.1 — — 60 — 15 ◒ is this you?

tracked DemeterCar 25.6 — — 26 — — ◒ is this you?

tracked Gazella Turizm 25.6 — — 18 12 19 ◒ is this you?

tracked Bellima Tur 25.5 10 — 7 — 32 ◒ is this you?

tracked Otorento 24.9 — 20 15 — 14 ◒ is this you?

tracked CarJet 24.8 — — 14 24 — ◒ is this you?

tracked Evcetur 24.7 20 17 — — — ◒ is this you?

tracked Seaside Car Rental 24.6 — — 16 18 — ◒ is this you?

tracked Ferancar 24.4 22 — — 10 — ◒ is this you?

tracked Central 24.3 — — 11 20 — ◒ is this you?

tracked Yüzyıl Turizm 24.2 12 10 — 11 — ◒ is this you?

tracked Uçar Rent a Car 23.7 17 18 — — — ◒ is this you?

tracked TakeCars.com 23.7 — 20 — 14 — ◒ is this you?

tracked Redcar 23.7 — — — 24 — ◒ is this you?

tracked Fleet Intelligence 23.3 16 19 — — — ◒ is this you?

tracked Ayala Tour 23.1 16 20 — — — ◒ is this you?

tracked Gezinomi 23.0 — — 12 10 8 ◒ is this you?

tracked Kaya Turizm 22.8 — — — 21 — ◒ is this you?

tracked Çağıl Turizm 22.6 18 — — 9 — ◒ is this you?

tracked HeeyCar 22.0 — 29 — — 15 ◒ is this you?

tracked Wish Car Rental 21.9 — — 16 16 — ◒ is this you?

tracked RentCarFy 21.8 — — — 21 — ◒ is this you?

tracked Filomingo 21.6 — — 18 — 17 ◒ is this you?

tracked Supcar Rent a Car 21.4 — — — 16 17 ◒ is this you?

tracked Anıl Tur 21.2 — — — 15 11 ◒ is this you?

tracked Optimum Rent A Car 21.1 — — — 14 16 ◒ is this you?

tracked HDY Everyday 20.8 — — — 19 — ◒ is this you?

tracked Nasip Turizm 20.5 12 14 — — — ◒ is this you?

tracked More and More Travel 20.4 17 — 9 — — ◒ is this you?

tracked Gezimall 19.8 — — 23 — — ◒ is this you?

tracked Hisar Turizm 19.7 — — 19 — — ◒ is this you?

tracked Kayalı Filo 19.4 — — — 18 — ◒ is this you?

tracked Ferfergez.com 19.4 12 10 — — — ◒ is this you?

tracked DRD Filo 19.2 — — — 18 — ◒ is this you?

tracked Coral Tatil 19.2 — — 21 — 15 ◒ is this you?

tracked Lisinya Tur 18.6 15 — 11 — — ◒ is this you?

tracked trivago.com.tr 18.4 — — — 11 16 ◒ is this you?

tracked Black Tomato 18.2 — — 11 — 13 ◒ is this you?

tracked Tatil Tur 18.1 — — 10 12 — ◒ is this you?

tracked Jules Verne Business MICE Travel 16.8 — — — 16 — ◒ is this you?

tracked Club Med 16.5 — — 16 — — ◒ is this you?

tracked Academic Tour 16.2 — — — 10 9 ◒ is this you?

tracked Ayanis Turizm 15.6 — — 8 — 10 ◒ is this you?

tracked Şerif Yenen Kültür Gezileri 15.5 — — — 13 — ◒ is this you?

tracked EKAN Turizm 14.9 — — — 13 — ◒ is this you?

tracked Netfilo 14.9 — — — 13 — ◒ is this you?

tracked Dreams Tur 13.9 — — 15 — — ◒ is this you?

tracked Daniel Tours 13.7 — — — — 27 ◒ is this you?

tracked Gündönümü Turizm 13.6 — — 12 — — ◒ is this you?

tracked Gezimall Turizm 12.1 — — 11 — — ◒ is this you?

Measured, not ranked Matched in the same answers, but outside the ranked set for this sector. They are scored on the same scale as the ranking, which is set by the ranked brands, so a value above 100 means the entity is named more often, or earlier, than the brand at number one.

tracked Vizesiz Rotalar 58.9 45 52 60 14 8 ◒ is this you?

tracked Balkan Turları 40.9 25 29 32 — 28 ◒ is this you?

tracked Tatil Villası 35.4 28 37 — — — ◒ is this you?

Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Tour Agencies

according to AI · Tour Agencies

01 Jolly Tur 93.2

02 Setur 80.3

03 ETS Tur 76.8

04 Prontotour 75.3

05 MNG Turizm 63.6

Best for Car Rental

according to AI · Car Rental

01 Avis 93.6

02 Sixt 76.3

03 Garenta 75.4

04 Enterprise 72.2

05 Budget 71.5

Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

175: brands tracked
30: questions · this sector
5: AI models on the panel
6 wk: of ranking history

The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap

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Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked travel buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.