Herm for Brands
Get your score
Products
Brand Visibility Product Readiness Customer Intelligence Offers AI Distribution Readiness Reports
Resources
AI Commerce MapIndexBlogAbout
The Herm Index

Where AI shops, by market.

A standing, personalization-free measurement of how five AI models answer real shopping questions — one Index per market and sector, refreshed weekly. Pick a market to see what is tracked.

Refreshed Aug 1, 2026 3 markets 2 live indexes 372 brands 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok
◍ herm · index directory

Browse every Index

live building not yet tracked
Market

A market opens when 9 tracked questions clear the panel in its language. Suggest a market →

Sector · Turkey 2 live · 9 building · 2 not yet tracked
◐ Cosmetics 0 0 drafted ranking not yet published Notify ◐ Travel 0 0 drafted ranking not yet published Notify ◐ Innerwear 0 0 drafted ranking not yet published Notify ◐ Furniture 0 0 drafted ranking not yet published Notify ○ Nightwear — — not yet tracked Request ◐ Ready to Wear 0 0 drafted ranking not yet published Notify ◐ Sportswear 0 0 drafted ranking not yet published Notify ● Mother & Baby 233 44 tracked Chicco View ● Kitchen 139 45 tracked Karaca View ◐ Home Textiles 0 0 drafted ranking not yet published Notify ◐ Home Appliances 0 0 drafted ranking not yet published Notify ◐ Shoes & Bags 0 0 drafted ranking not yet published Notify ○ Pets — — not yet tracked Request
Same 5-model panel and the same method in every market · methodology → measured · brand links pending
Sector · United Kingdom 0 live · 4 building · 9 not yet tracked
◐ Cosmetics 0 0 drafted ranking not yet published Notify ○ Travel — — not yet tracked Request ○ Innerwear — — not yet tracked Request ◐ Furniture 0 0 drafted ranking not yet published Notify ○ Nightwear — — not yet tracked Request ◐ Ready to Wear 0 0 drafted ranking not yet published Notify ○ Sportswear — — not yet tracked Request ○ Mother & Baby — — not yet tracked Request ○ Kitchen — — not yet tracked Request ○ Home Textiles — — not yet tracked Request ○ Home Appliances — — not yet tracked Request ◐ Shoes & Bags 0 0 drafted ranking not yet published Notify ○ Pets — — not yet tracked Request
Same 5-model panel and the same method in every market · methodology → measured · brand links pending
Sector · Netherlands 0 live · 2 building · 11 not yet tracked
◐ Cosmetics 0 0 drafted ranking not yet published Notify ○ Travel — — not yet tracked Request ○ Innerwear — — not yet tracked Request ○ Furniture — — not yet tracked Request ○ Nightwear — — not yet tracked Request ◐ Ready to Wear 0 0 drafted ranking not yet published Notify ○ Sportswear — — not yet tracked Request ○ Mother & Baby — — not yet tracked Request ○ Kitchen — — not yet tracked Request ○ Home Textiles — — not yet tracked Request ○ Home Appliances — — not yet tracked Request ○ Shoes & Bags — — not yet tracked Request ○ Pets — — not yet tracked Request
Same 5-model panel and the same method in every market · methodology → measured · brand links pending
Every Index runs the same way: a fixed set of shopping questions, personalization off, five models, refreshed weekly. Nobody buys their way up — in any market.
— Index methodology · fairness note
Panel
ChatGPT · Claude · Gemini · Perplexity · Grok
Refresh
weekly · same day, same prompts
Personalization
off — no accounts, no history
Paid placement
not available, in any market
◒ Don’t see your sector?

Your score doesn’t wait for the Index.

The public Index covers the sectors we track. A readiness score covers your brand — in any market, on the same five-model panel. Self-serve, minutes.

Get your score →
Tell us where to open next

We open markets and sectors in the order they are asked for. Leave an email and we will tell you when yours goes live.