Does AI know and recommend you?
Every week, Herm puts your buyers' real questions to a five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — and shows where you're recommended, where you're invisible, and the reasoning behind both. Then it does the part trackers don't: produces the content that changes the answer, and proves it worked.
The questions, not the keywords
Nobody types "moisturizer buy online cheap" into an assistant. They ask, "what should I use for sensitive skin under makeup?" — and get three brands back. Herm tracks the questions as buyers actually phrase them, tagged by sector and intent, across all five models — because a brand that's strong on ChatGPT and absent on Gemini is only half found.
Reasoning, not just rank
A mention count tells you that you lost. The reasoning tells you why: which sources the model leaned on, which claim tipped the recommendation, which competitor owns the sentence you should own. Every weekly run captures the rationale alongside the result — so the fix is named, not guessed.
Then it writes the fix
This is where measurement ends and the Content Studio starts. Every gap becomes a typed brief; every brief becomes a draft built from your own brand facts — your voice, your verified claims, your named authors — passed through a quality gate and exported as a Publish Kit for your CMS: formatted article, structured data, meta, and exactly where to interlink it. You review, you publish, you own it. Nothing auto-publishes, ever.
If you're running GEO today, this is the whole loop — scoreboard and playbook in one place, and rung one of a taller ladder.
Proof, on a ledger
Published content is tracked to its outcome: the citation pipeline watches, and when a gap closes, the ledger records which piece closed it — content → citation → visibility, in one line. It's the case study that writes itself, benchmarked weekly against your sector in the Index alongside 1,992 brands.
Brand Visibility is rung one of four. Being found starts the sale; being sellable, chosen, and proven is where it closes.
See the whole ladder →Questions
Which models do you track?
ChatGPT, Claude, Gemini, Perplexity, and Grok — a fixed five-model panel, run weekly with a neutral, personalization-free methodology so results are comparable week to week and brand to brand.
How is this different from an AI visibility tracker?
Trackers stop at the score. Herm measures, explains the reasoning, produces the content that fixes the gap, and logs which piece moved which number. And it's rung one of a platform that continues into feeds, customer intelligence, and offers — trackers end where we start.
Does Herm publish to my site?
No — you export a Publish Kit (article, structured data, meta, interlinking instructions) and publish through your own CMS. Drafts never leave the panel without your say-so.
How fast do I see results?
Your first five-model snapshot is generated during onboarding — most brands see it in minutes. Your headline score also appears on your public Index page.
Know what five models say by Friday.
Sign up and your snapshot is the first thing onboarding builds.