Sell readiness, not just visibility.
You already sell rung one — the tracking, the content, the reporting, under whatever name it's on your rate card this quarter. Herm gives you the other three rungs as the upsell path, and a scoreboard that opens every pitch with a number.
Every pitch starts with a score
Run the free Readiness Score on a prospect before the first call: where they're visible, where they're absent, what's unsellable — four sub-scores, plain findings, benchmarked against their sector in the Index. It's the audit you used to spend a week assembling, generated in minutes, and it lands as their problem, quantified.
One workspace, every client · ● live
One login manages every brand's panel — separate data, separate scores, one place to run the week. Weekly five-model runs land per client; the Content Studio produces per-brand Publish Kits from each client's own Brand Core, so nothing cross-pollinates and everything stays in the client's voice.
The ladder is a service menu
Map the rungs to engagements you can scope today: rung one is the retainer (measurement + content, live now ●); rung two is the technical project (feed audit + work-order, early access ◐); rungs three and four are the expansions you sell when they open (◐/○ — and your clients hear about them from you first, not from our homepage).
Herm-branded, on purpose
Reports and scores carry Herm's name, not yours — deliberately. The scoreboard your client sees is the same independent Index the press covers and 1,992 brands sit in; that's what makes your recommendation credible rather than self-graded. You sell the strategy and the execution; we stay the referee.
Questions
What are the commercial terms?
By conversation with the partner team — portfolio size and mix vary too much for a rate card.
Can we white-label the reports?
No — Herm-branded only. It's the point: an independent scoreboard is worth more in your deck than your logo on ours.
Do clients need their own accounts?
Your workspace manages their panels; ownership and data separation per brand are built in. [confirm: client billing/ownership transfer details]
Which rungs can we sell today?
Rung one, self-serve, immediately. Rung two with early-access scoping. Three and four as they open — waitlist your clients now.
Your next pitch deck opens with a number.
Run a free score on any client — then talk to the partner team about the rest of the ladder.