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The Herm Index · Turkey · Kitchen

The kitchen brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how five AI models answer real shopping questions about kitchen brands in Turkey — the same questions, asked the same way, refreshed every week. No brand can pay to move up.

Refreshed Jul 27, 2026 146 brands 7 tracked questions 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok methodology →
Rank is computed from model answers on a fixed panel — the same questions, personalization off, for every brand. Nobody buys their way up the Index.
— Index methodology · fairness note
◍ herm · index

Turkey · Kitchen

Ranked across all 7 tracked questions showing top 12 of 146 brands · sample data
# Brand Score Δ wk GPTCLAGEMPPXGRK Claim
01 Bakır & Tuz 77.8 ▼ 1.6 85 83 71 76 82 claimed ✓
02 Ocak Atölye 75.6 ▲ 2.2 80 77 79 81 73 ◒ is this you?
03 Çelik Ev 73.3 ▲ 0.9 79 67 70 75 71 claimed ✓
04 Toprak Sofra 71.1 ▼ 0.4 75 74 70 72 77 ◒ is this you?
05 Kavanoz Kolektif 68.8 ▲ 1.5 76 65 67 67 62 ◒ is this you?
06 Mutfak Lab 66.6 ▲ 0.6 66 70 68 63 69 ◒ is this you?
07 Demlik & Cezve 64.3 ▼ 1.0 58 70 59 58 69 ◒ is this you?
08 Zeytinyağı Ev 62.1 ▲ 1.8 68 67 67 56 62 ◒ is this you?
09 Tencere Studio 59.8 ▲ 0.3 63 54 60 57 56 ◒ is this you?
10 Fırın & Tuz 57.6 ▼ 0.7 54 62 62 58 57 ◒ is this you?
11 Sırlı Seramik 55.3 ▲ 1.1 60 62 59 54 57 ◒ is this you?
12 Kesim Board 53.1 ▲ 0.4 48 50 54 58 48 ◒ is this you?
Computed from a fixed, personalization-free 5-model panel · refreshed weekly · methodology → sample data
The measurement

This ranking is only these questions.

The Index is not a vibe — it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 7 / 7 active

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Cookware

according to AI · Cookware
01 Ocak Atölye 85.3
02 Bakır & Tuz 82.8
03 Çelik Ev 81.6
04 Mutfak Lab 69.3
05 Tencere Studio 68.5

Best for Tableware

according to AI · Tableware
01 Bakır & Tuz 85.3
02 Toprak Sofra 81.6
03 Kavanoz Kolektif 72.3
04 Sırlı Seramik 65.8
05 Fırın & Tuz 59.1

Best for Coffee & tea

according to AI · Coffee & tea
01 Bakır & Tuz 83.8
02 Ocak Atölye 81.6
03 Çelik Ev 78.8
04 Demlik & Cezve 71.8
05 Zeytinyağı Ev 65.6
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, chosen, and proven are the rungs above — where a headline score becomes a full readiness breakdown.

146
brands tracked
7
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Early access Customer Intelligence Early access Offers Waitlist AI Distribution Roadmap
◒ Is one of these brands yours?

Claim your brand and see the full breakdown.

Your headline score is public. The four-rung readiness breakdown — where you are absent, why models pass you over, and which rung to climb first — is yours the moment you claim.

Claim your brand →
Not ready to claim?

Get the weekly Turkey kitchen movers — who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — asked kitchen buyers’ real questions weekly, on a neutral, personalization-free methodology.

How often does it update?

Weekly, same cycle as the Herm sector reports.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free — claiming generates your full AI Commerce Readiness Score during onboarding.