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The Herm Index · Turkey · Kitchen

The kitchen brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how five AI models answer real shopping questions about kitchen brands in Turkey — the same questions, asked the same way, refreshed every week. No brand can pay to move up.

Refreshed Aug 1, 2026 139 brands 45 tracked questions 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok methodology →
Rank is computed from model answers on a fixed panel — the same questions, personalization off, for every brand. Nobody buys their way up the Index.
— Index methodology · fairness note
◍ herm · index

Turkey · Kitchen

Ranked across all 45 tracked questions showing top 139 of 139 brands · measured · brand links pending
# Brand Score Δ wk GPTCLAGEMPPXGRK Claim
01 Karaca 100.0 87 100 75 98 88 ◒ is this you?
02 Korkmaz 80.9 62 71 80 55 60 ◒ is this you?
tracked Pirge 73.7 60 24 46 59 44 ◒ is this you?
03 Kütahya Porselen 71.0 63 45 64 48 48 ◒ is this you?
04 Porland 70.4 68 38 73 41 38 ◒ is this you?
05 Emsan 70.1 53 65 45 51 57 ◒ is this you?
06 Jumbo 66.8 65 42 65 41 38 ◒ is this you?
07 Tefal 66.5 38 58 47 57 34 ◒ is this you?
tracked Bonera 60.3 18 49 — 57 — ◒ is this you?
08 IKEA 60.1 49 53 28 48 16 ◒ is this you?
09 Güral Porselen 59.5 51 49 45 39 28 ◒ is this you?
10 Paşabahçe 59.4 44 19 45 36 38 ◒ is this you?
tracked Sürbisa 59.4 31 59 28 32 39 ◒ is this you?
tracked IKOO 57.0 — 59 — 35 — ◒ is this you?
11 WMF 56.1 47 36 37 30 27 ◒ is this you?
12 Nehir 56.1 51 48 34 24 14 ◒ is this you?
13 Fissler 55.7 39 — 55 36 24 ◒ is this you?
14 Schafer 54.9 45 46 16 37 30 ◒ is this you?
tracked Vivaldi 53.3 — 46 — 56 13 ◒ is this you?
tracked Deftion 53.1 — 59 27 30 — ◒ is this you?
15 Lava 53.0 26 39 38 29 31 ◒ is this you?
tracked Lock&Lock 52.3 51 — 34 — 45 ◒ is this you?
16 Zwilling 51.9 31 38 30 33 26 ◒ is this you?
tracked ESTAŞ 51.5 55 31 — 19 26 ◒ is this you?
17 Aryıldız 50.8 28 35 28 29 31 ◒ is this you?
tracked Hascevher 50.4 46 — 15 42 17 ◒ is this you?
18 Hisar 48.5 34 7 41 14 19 ◒ is this you?
19 Taç 48.4 10 44 16 32 10 ◒ is this you?
tracked Tupperware 48.2 16 — 13 36 44 ◒ is this you?
tracked Joseph Joseph 48.0 — 14 39 29 23 ◒ is this you?
tracked Stanley 46.3 — 59 10 13 13 ◒ is this you?
tracked Circulon 46.0 — 51 — 28 — ◒ is this you?
tracked Papilla 46.0 42 27 10 12 18 ◒ is this you?
tracked Şişecam 45.9 17 — 22 57 22 ◒ is this you?
tracked Serenk 45.8 41 29 — 27 11 ◒ is this you?
tracked CEM Mutfak 45.3 31 46 24 12 — ◒ is this you?
tracked Soley 45.0 39 29 — 19 — ◒ is this you?
20 Trendyol 44.8 — 17 10 11 70 ◒ is this you?
tracked Demeyere 42.6 29 — 13 — 38 ◒ is this you?
tracked Villeroy & Boch 42.5 25 16 27 12 11 ◒ is this you?
21 Hepsiburada 42.1 — 12 8 11 66 ◒ is this you?
tracked Bonna 41.8 15 15 28 8 5 ◒ is this you?
tracked Acar 39.2 5 41 — 16 16 ◒ is this you?
tracked Altınbaşak 39.2 37 — 7 — 8 ◒ is this you?
tracked Titiz Plastik 38.5 — 16 27 12 11 ◒ is this you?
22 English Home 38.4 17 15 10 20 12 ◒ is this you?
tracked Bambum 38.3 14 24 13 14 8 ◒ is this you?
tracked Keramika 38.1 13 30 9 19 6 ◒ is this you?
tracked Vienev 37.9 — 41 — 20 11 ◒ is this you?
tracked Beymen 37.7 — 6 15 25 6 ◒ is this you?
tracked Vip Ahmet 36.5 — 12 25 14 11 ◒ is this you?
tracked OMS Collection 36.5 — 41 14 17 — ◒ is this you?
tracked Bernardo 36.4 16 12 9 12 14 ◒ is this you?
tracked Glasslock 36.3 27 — 25 — 8 ◒ is this you?
tracked Koçtaş 36.0 — — — — 31 ◒ is this you?
tracked Kahramanlar 36.0 27 25 — 19 — ◒ is this you?
tracked Caso 35.3 — 31 5 — 4 ◒ is this you?
tracked Pyrex 34.9 25 — 23 — 20 ◒ is this you?
tracked Bialetti 34.9 — 35 — — — ◒ is this you?
tracked Victorinox 34.4 7 14 7 10 12 ◒ is this you?
tracked Baci Milano 34.4 — 33 — 23 — ◒ is this you?
23 Le Creuset 34.3 17 — 23 23 12 ◒ is this you?
tracked Madame Coco 34.2 15 10 10 10 9 ◒ is this you?
tracked LAV 33.9 24 — 17 12 8 ◒ is this you?
tracked Gülsan 33.9 — 21 — 23 13 ◒ is this you?
tracked Rubbermaid 33.8 28 — 8 — 19 ◒ is this you?
tracked Öztiryakiler 33.5 — 17 27 11 10 ◒ is this you?
tracked Simax 32.9 19 — 18 — 18 ◒ is this you?
tracked Amboss 32.8 27 — — 23 7 ◒ is this you?
tracked Pekşen 32.8 — 29 — 19 — ◒ is this you?
tracked Neoflam 32.5 — 22 7 28 9 ◒ is this you?
tracked Flora 32.1 — 22 18 — 13 ◒ is this you?
tracked GreenPan 31.9 15 — 9 8 15 ◒ is this you?
tracked ONON 31.9 — 32 — 20 — ◒ is this you?
tracked Marks & Spencer 31.9 — 28 — 19 — ◒ is this you?
tracked Mehtap 31.4 21 — 21 — 9 ◒ is this you?
tracked Gallery Crystal 31.1 — 28 — — — ◒ is this you?
tracked All-Clad 30.2 24 — — 11 15 ◒ is this you?
tracked Tchibo 29.9 24 — 13 6 — ◒ is this you?
tracked Nude Glass 29.5 19 — 18 5 — ◒ is this you?
tracked Soy 28.8 — 20 7 — 11 ◒ is this you?
tracked Farika Porselen 28.7 18 10 — 7 7 ◒ is this you?
tracked Lenox 28.6 21 — — — 18 ◒ is this you?
tracked OXO 28.4 20 — 13 — 14 ◒ is this you?
tracked Rivadossi 28.3 — 28 — — 9 ◒ is this you?
tracked Minihol 27.9 — 27 — — — ◒ is this you?
tracked Ballarini 27.6 5 — 12 — 15 ◒ is this you?
tracked Alessi 27.5 — 22 — 10 8 ◒ is this you?
tracked Brioni 27.5 — 24 — 13 — ◒ is this you?
tracked Rosenthal 27.4 3 — 23 5 — ◒ is this you?
tracked Brillant 26.9 — 24 — — — ◒ is this you?
tracked Falez 26.9 24 — — — — ◒ is this you?
tracked Staub 26.1 14 — 20 — 11 ◒ is this you?
tracked İpek Porselen 25.7 — 16 — 10 10 ◒ is this you?
tracked GGS Solingen 25.7 — 21 — 8 — ◒ is this you?
tracked Corelle 25.7 — — 15 — 24 ◒ is this you?
tracked Tulü Porselen 25.0 — 8 — 14 10 ◒ is this you?
tracked Meleni Home 24.9 — — 16 — 14 ◒ is this you?
tracked Sambonet 24.9 4 — 5 3 6 ◒ is this you?
tracked Hecha 24.8 — — 11 6 18 ◒ is this you?
tracked Tramontina 24.8 32 — — — 12 ◒ is this you?
tracked Thermos 24.5 11 — 8 — 11 ◒ is this you?
tracked Bella Maison 24.4 — — 16 8 9 ◒ is this you?
tracked Lucky Art 23.9 18 — — 14 — ◒ is this you?
tracked Scanpan 22.5 18 — — 8 — ◒ is this you?
tracked Philippi 22.3 — 10 — 7 9 ◒ is this you?
tracked 24Bottles 22.3 — 13 — 15 — ◒ is this you?
tracked Lazoğlu 22.2 — — 19 — — ◒ is this you?
tracked RCR 22.1 4 11 — 7 — ◒ is this you?
tracked Woll 22.0 6 — 16 — — ◒ is this you?
tracked Selamlique 21.9 — — 10 14 — ◒ is this you?
tracked Wüsthof 21.8 7 — 6 — 11 ◒ is this you?
tracked Arna Porselen 21.6 11 14 — — — ◒ is this you?
tracked Luminarc 21.6 — — 11 — 17 ◒ is this you?
tracked Lodge 21.3 12 — 3 — 6 ◒ is this you?
tracked Pip Studio 20.8 — — 11 19 — ◒ is this you?
tracked HexClad 20.7 — — 7 — 12 ◒ is this you?
tracked Guzzini 20.4 — 14 — 14 — ◒ is this you?
tracked Lazbisa 20.2 — — 17 — — ◒ is this you?
tracked Frigoverre 20.0 — — 16 — — ◒ is this you?
tracked Kochler 20.0 — 18 — 9 — ◒ is this you?
tracked Has Çömlek 19.3 — 15 — 5 — ◒ is this you?
tracked n11 19.1 — 14 — — 10 ◒ is this you?
tracked Snapware 19.1 11 — — — 10 ◒ is this you?
tracked Neva 19.1 — — — 9 17 ◒ is this you?
tracked Tantitoni 19.0 — — 15 8 — ◒ is this you?
tracked Mepal 18.1 14 — — — — ◒ is this you?
tracked Miniso 18.1 14 — — — — ◒ is this you?
tracked Chakra 17.2 — — 9 9 — ◒ is this you?
tracked Kitchen Life 16.9 — — 7 — 9 ◒ is this you?
tracked Anchor Hocking 16.9 — — — — 12 ◒ is this you?
tracked Zojirushi 16.9 13 — — — — ◒ is this you?
tracked Leggno 16.4 — 7 — 9 — ◒ is this you?
tracked Bordallo Pinheiro 12.7 — — — 10 — ◒ is this you?
tracked Amazon 11.8 — — — — 10 ◒ is this you?
tracked Perotti 11.6 — — — — 7 ◒ is this you?
tracked PttAVM 11.6 — — — — 7 ◒ is this you?
tracked Herend 10.3 — — — — 5 ◒ is this you?
tracked Çiçeksepeti 8.7 — — — — 4 ◒ is this you?
Computed from a fixed, personalization-free 5-model panel · refreshed weekly · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe — it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Turkish. English translations are shown in brackets for reference — results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Cookware

according to AI · Cookware
01 Korkmaz 86.4
02 Karaca 85.8
03 Emsan 73.0
04 Tefal 67.7
05 WMF 57.8

Best for Cutlery & Storage

according to AI · Cutlery & Storage
01 Karaca 87.0
02 IKEA 79.2
03 Pirge 74.7
04 Zwilling 70.1
05 Emsan 66.9

Best for Tableware & Serving

according to AI · Tableware & Serving
01 Karaca 98.3
02 Kütahya Porselen 92.3
03 Porland 89.3
04 Güral Porselen 74.0
05 Jumbo 66.7

Best for Whole-kitchen & Trousseau

according to AI · Whole-kitchen & Trousseau
01 Korkmaz 98.3
02 Karaca 81.7
03 Emsan 66.2
04 Fissler 57.1
05 Jumbo 55.0
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, chosen, and proven are the rungs above — where a headline score becomes a full readiness breakdown.

139
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Early access Customer Intelligence Early access Offers Waitlist AI Distribution Roadmap
◒ Is one of these brands yours?

Claim your brand and see the full breakdown.

Your headline score is public. The four-rung readiness breakdown — where you are absent, why models pass you over, and which rung to climb first — is yours the moment you claim.

Claim your brand →
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Get the weekly Turkey kitchen movers — who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — asked kitchen buyers’ real questions weekly, on a neutral, personalization-free methodology.

How often does it update?

Weekly, same cycle as the Herm sector reports.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free — claiming generates your full AI Commerce Readiness Score during onboarding.