The Herm Index · Turkey · Innerwear

The innerwear brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about innerwear brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Jun 20, 2026 189 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · June 2026 methodology →

Measured Jun 20, 2026 Next refresh Sep 21, 2026 to Sep 27, 2026 One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT

Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.

Index methodology · fairness note

◍ herm · index

Turkey · Innerwear

Ranked across all 45 tracked questions showing top 189 of 189 brands · measured · brand links pending

# Brand Score GPTCLAGEMPPXGRK Claim

01 Penti 94.9 88 88 88 99 64 ◒ is this you?

02 Ayyıldız 86.6 86 92 63 81 57 ◒ is this you?

03 Trendyol 75.9 45 51 54 42 78 ◒ is this you?

04 Dagi 68.9 38 34 69 65 44 ◒ is this you?

05 Dündar Çorap 68.7 51 39 62 47 54 ◒ is this you?

tracked Haşema 63.9 54 44 21 59 57 ◒ is this you?

06 Suwen 63.9 34 43 67 36 48 ◒ is this you?

tracked Woolona 62.9 45 54 26 59 43 ◒ is this you?

07 Marks & Spencer 59.1 57 45 38 46 27 ◒ is this you?

tracked Remsa Mayo 58.1 46 51 37 42 26 ◒ is this you?

tracked Filyos 57.9 54 54 — 14 — ◒ is this you?

08 Mısırlı 57.9 28 23 49 57 33 ◒ is this you?

09 Bolero 56.9 49 51 37 40 30 ◒ is this you?

tracked Vilebrequin 56.6 54 54 37 29 19 ◒ is this you?

10 OYE Swimwear 56.5 38 46 44 22 39 ◒ is this you?

tracked Gama Socks 55.9 54 53 — — — ◒ is this you?

11 DeFacto 55.5 50 47 29 43 25 ◒ is this you?

12 Intimissimi 55.1 45 42 35 49 17 ◒ is this you?

tracked Dayco Çorap 53.9 43 44 29 61 13 ◒ is this you?

tracked Müjde Çorap 53.3 50 54 12 5 — ◒ is this you?

tracked Kardeşler Çorap 52.3 49 53 22 14 10 ◒ is this you?

tracked Don Joy 52.1 54 47 10 — — ◒ is this you?

13 Adidas 51.3 43 30 45 28 17 ◒ is this you?

14 Kral Çorap 51.0 34 36 41 33 20 ◒ is this you?

15 Calzedonia 50.3 35 38 36 36 15 ◒ is this you?

16 Hepsiburada 49.7 — 18 23 25 59 ◒ is this you?

17 Tutku 49.4 26 23 36 47 21 ◒ is this you?

18 Blackspade 49.2 13 18 37 26 33 ◒ is this you?

19 Loya 49.2 43 43 16 26 12 ◒ is this you?

20 Calvin Klein 49.1 32 39 33 27 22 ◒ is this you?

21 Hemington 48.7 39 45 18 36 17 ◒ is this you?

tracked Aytuğ 48.5 48 29 20 24 15 ◒ is this you?

22 Sand&Blue 47.9 30 32 29 28 25 ◒ is this you?

tracked Skechers 47.6 35 38 16 13 25 ◒ is this you?

tracked SeaBubbles 47.5 39 44 — 34 — ◒ is this you?

23 LC Waikiki 47.5 28 28 25 24 29 ◒ is this you?

tracked Alpakora 47.1 50 51 29 — — ◒ is this you?

24 Cabani 47.0 24 19 20 28 31 ◒ is this you?

tracked Shikoo 46.7 41 54 — — — ◒ is this you?

25 Victoria's Secret 46.6 39 35 32 28 13 ◒ is this you?

tracked Endeep 46.4 44 26 19 14 9 ◒ is this you?

tracked Zeki Triko 45.3 28 28 21 31 19 ◒ is this you?

tracked GladUnder 45.3 43 36 — 22 — ◒ is this you?

26 Decathlon 45.0 — 18 33 32 35 ◒ is this you?

tracked Chantelle 44.6 24 23 31 25 17 ◒ is this you?

27 Cottonhill 44.5 — 20 35 44 25 ◒ is this you?

tracked Dore Çorap 44.4 37 28 32 14 — ◒ is this you?

28 Kom 44.4 18 27 16 41 16 ◒ is this you?

tracked Marina Mayo 44.4 27 27 19 31 18 ◒ is this you?

tracked ÖTS İç Giyim 43.8 29 44 20 23 8 ◒ is this you?

tracked Speedo 43.7 — — 14 68 19 ◒ is this you?

tracked Nike 43.5 26 51 22 39 13 ◒ is this you?

tracked Anıl 43.3 23 34 14 16 14 ◒ is this you?

tracked Altınyıldız 43.1 17 18 30 36 18 ◒ is this you?

tracked Arena 43.0 21 29 12 34 13 ◒ is this you?

tracked Salomon 42.9 38 19 14 21 21 ◒ is this you?

tracked NBB 42.5 50 53 23 9 12 ◒ is this you?

tracked Angelsin 41.9 26 14 14 28 20 ◒ is this you?

tracked Jerf 41.7 32 45 — — — ◒ is this you?

tracked Minca 41.6 10 24 26 6 20 ◒ is this you?

tracked Movom 41.5 18 24 19 28 17 ◒ is this you?

tracked Pierre Cardin 41.5 19 25 19 15 21 ◒ is this you?

tracked Moeva London 40.9 21 26 21 18 11 ◒ is this you?

tracked Simone Perele 40.9 53 51 9 — 11 ◒ is this you?

tracked Koton 40.3 21 20 18 20 17 ◒ is this you?

tracked Berrak 40.3 26 23 19 22 13 ◒ is this you?

tracked Mayovera 40.2 17 12 28 16 15 ◒ is this you?

tracked Beks 40.1 — — — 53 — ◒ is this you?

tracked Sefamerve 39.8 18 18 22 13 17 ◒ is this you?

tracked Çorap Sepeti 39.7 39 18 — 31 — ◒ is this you?

tracked Narince 39.6 54 18 — — — ◒ is this you?

tracked Yeni İnci 38.6 50 — 29 23 10 ◒ is this you?

tracked Türen 38.5 13 28 14 10 7 ◒ is this you?

tracked Puma 38.0 26 26 17 14 8 ◒ is this you?

tracked Jojomia 37.5 13 14 — 47 — ◒ is this you?

tracked Hummel 37.5 17 15 22 7 7 ◒ is this you?

tracked Thermoform 37.3 — — 35 22 27 ◒ is this you?

tracked Frankies Bikinis 36.5 — — 55 6 26 ◒ is this you?

tracked Adasea 36.5 16 14 17 14 11 ◒ is this you?

tracked Levi's 36.3 13 15 17 33 4 ◒ is this you?

tracked Erdal Çorap 36.0 27 36 — — — ◒ is this you?

tracked The Beach 35.5 15 15 15 14 8 ◒ is this you?

tracked Under Armour 35.0 20 47 — 16 — ◒ is this you?

tracked Vakre Çorap 34.6 14 20 28 10 — ◒ is this you?

tracked Chetic 34.3 — — 25 39 11 ◒ is this you?

tracked Kompedan 33.9 — 13 23 26 12 ◒ is this you?

tracked Kenn Paul 33.5 11 11 — — 36 ◒ is this you?

tracked Magic Form 33.3 24 23 28 — 12 ◒ is this you?

tracked Baff 32.8 22 28 — 21 — ◒ is this you?

tracked Özge Çorap 32.6 — — — 42 — ◒ is this you?

tracked Onay Çorap 32.4 25 25 — 13 — ◒ is this you?

tracked Tesmay 32.4 19 16 — 17 13 ◒ is this you?

tracked Triumph 32.2 — — 26 30 12 ◒ is this you?

tracked Jiber 31.8 — — 29 27 9 ◒ is this you?

tracked Mahal Tekstil 31.6 16 16 19 — 9 ◒ is this you?

tracked Pelse Çorap 31.5 27 29 — — — ◒ is this you?

tracked Maira Swimwear 31.4 — 9 10 22 14 ◒ is this you?

tracked GoWith 31.4 22 22 — — 17 ◒ is this you?

tracked BRNCY 31.3 24 23 — 11 — ◒ is this you?

tracked Lovable 31.3 10 12 16 18 — ◒ is this you?

tracked Alkatek Çorap 31.1 18 13 12 — 11 ◒ is this you?

tracked Malabadi 30.9 25 25 — 10 — ◒ is this you?

tracked Kiğılı 30.7 — — 25 29 11 ◒ is this you?

tracked Oysho 30.2 — 11 12 12 14 ◒ is this you?

tracked Tchibo 30.1 18 18 — 24 — ◒ is this you?

tracked Hunza G 29.8 — — 9 7 26 ◒ is this you?

tracked Sans Complexe 29.4 20 18 18 — — ◒ is this you?

tracked Quiksilver 29.3 28 16 — — 8 ◒ is this you?

tracked Hass Çorap 28.9 — — 28 — 12 ◒ is this you?

tracked DRESSY LIFE 28.8 16 18 — 20 — ◒ is this you?

tracked He-Qa 28.8 — — 33 — 10 ◒ is this you?

tracked Alvina 28.7 — — 25 25 — ◒ is this you?

tracked Trendyolmilla 28.6 — — 21 16 17 ◒ is this you?

tracked Katia & Bony 28.3 — — 35 9 17 ◒ is this you?

tracked Commando 28.0 — — 34 — 19 ◒ is this you?

tracked H&M 28.0 13 — 14 13 8 ◒ is this you?

tracked Darn Tough 27.9 — — 34 — 20 ◒ is this you?

tracked DIM 27.9 14 8 — 11 7 ◒ is this you?

tracked ThirdLove 27.7 18 18 — — 7 ◒ is this you?

tracked The Socks Company 27.6 14 19 18 — — ◒ is this you?

tracked Thivalen 27.4 26 19 — — — ◒ is this you?

tracked BAFK 27.3 — — 29 — 8 ◒ is this you?

tracked Egs Çorap 27.3 17 19 — 10 — ◒ is this you?

tracked LaMoria 27.0 — — 29 — — ◒ is this you?

tracked Sloggi 26.8 — — 8 29 — ◒ is this you?

tracked Network 26.4 — — 26 15 — ◒ is this you?

tracked Gost Liria 26.3 21 18 — — — ◒ is this you?

tracked Beymen 26.0 — — 11 16 16 ◒ is this you?

tracked Kifidis 25.5 — — 13 16 12 ◒ is this you?

tracked Akay Çorap 25.5 16 13 — 11 — ◒ is this you?

tracked Erdem İç Giyim 25.2 — — 16 17 12 ◒ is this you?

tracked Spanx 24.9 17 — 20 — 12 ◒ is this you?

tracked Mango 24.9 — — 28 — 19 ◒ is this you?

tracked ANKEL 24.5 13 19 — — — ◒ is this you?

tracked Manuka 24.4 — — 14 15 11 ◒ is this you?

tracked Tony Bruno 23.9 — — — 29 — ◒ is this you?

tracked Laplaya 23.6 — — 24 — — ◒ is this you?

tracked Rivus 23.6 — — — 25 13 ◒ is this you?

tracked Cotonella 23.5 — 7 15 9 — ◒ is this you?

tracked Seher Yıldızı 23.5 — — 19 13 11 ◒ is this you?

tracked Jack & Jones 23.3 — 9 7 — 14 ◒ is this you?

tracked İKİKIZ 23.1 — — 14 21 — ◒ is this you?

tracked Papatya Lingerie 22.9 — — 20 — 7 ◒ is this you?

tracked Satenia Lingerie 22.8 14 18 — — — ◒ is this you?

tracked Atlas Çorap 22.5 — — 24 — 13 ◒ is this you?

tracked DeepSEA 22.3 — — 23 — — ◒ is this you?

tracked Gap 22.0 12 — 12 — 4 ◒ is this you?

tracked BGK Çorap 21.9 — — 20 — 9 ◒ is this you?

tracked Smartwool 21.8 — — 13 — 18 ◒ is this you?

tracked Lacoste 21.5 13 16 — — — ◒ is this you?

tracked Emay Korse 21.2 — — — 13 17 ◒ is this you?

tracked Luna Intim 20.9 15 12 — — — ◒ is this you?

tracked Matteau 20.7 — — 10 — 15 ◒ is this you?

tracked Gipaş Tekstil 19.8 — — 15 14 — ◒ is this you?

tracked Alfasa 19.7 — — 10 16 — ◒ is this you?

tracked Jenes 19.3 12 11 — — — ◒ is this you?

tracked Hatemoğlu 18.9 — — 10 17 — ◒ is this you?

tracked Bombas 18.8 — — 23 — 8 ◒ is this you?

tracked My Beachy Side 18.6 — — 11 — 13 ◒ is this you?

tracked Lapieno 18.6 — — 14 — 10 ◒ is this you?

tracked 5thPosition 18.5 — — 14 13 — ◒ is this you?

tracked Yaşar Underwear 18.5 13 — — 6 — ◒ is this you?

tracked Skims 18.4 — — 28 — 9 ◒ is this you?

tracked Nicoletta 18.3 — — 18 — — ◒ is this you?

tracked Kadriye Baştürk 18.2 — — 11 12 — ◒ is this you?

tracked La Perla 17.6 — — — 16 5 ◒ is this you?

tracked Wacoal 17.6 — — 10 12 — ◒ is this you?

tracked Norma Swimwear 17.4 — — 12 12 — ◒ is this you?

tracked Cosabella 17.4 — — 19 — 6 ◒ is this you?

tracked Seamark 17.2 — — 11 — 12 ◒ is this you?

tracked Less is More 17.0 — — — 17 9 ◒ is this you?

tracked Mai Collection 16.9 — — — 20 — ◒ is this you?

tracked Bonesta 16.6 — — 7 — 10 ◒ is this you?

tracked Falke 16.6 — — — 14 6 ◒ is this you?

tracked Starinci 16.5 — — — 13 6 ◒ is this you?

tracked Doreanse 15.9 — — 7 — 8 ◒ is this you?

tracked Kuloğlu Tekstil 15.7 — — 7 9 — ◒ is this you?

tracked Kiini 13.0 — — 12 — — ◒ is this you?

tracked Saúde İstanbul 12.6 — — — 13 — ◒ is this you?

tracked J.Crew 12.3 — — — — 10 ◒ is this you?

tracked Şahinler Tekstil 12.2 — — 11 — — ◒ is this you?

tracked Solid & Striped 11.5 — — — — 10 ◒ is this you?

tracked Else 11.0 — — — — 8 ◒ is this you?

tracked Summersalt 11.0 — — — — 10 ◒ is this you?

tracked Cupshe 10.9 — — — — 9 ◒ is this you?

tracked The Bra Diva 10.2 — — — — 7 ◒ is this you?

tracked Argento Beachwear 10.0 — — 8 — — ◒ is this you?

tracked Bellisa Tekstil Ürünleri 9.6 — — 7 — — ◒ is this you?

tracked Uniqlo 8.7 — — — — 6 ◒ is this you?

Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Innerwear

according to AI · Innerwear

01 Penti 92.5

02 Dagi 75.9

03 Ayyıldız 75.5

04 Woolona 64.2

05 Suwen 62.0

Best for Hosiery

according to AI · Hosiery

01 Dündar Çorap 100.0

02 Penti 87.0

03 Trendyol 84.8

04 Bolero 80.4

05 Mısırlı 78.5

Best for Swimwear

according to AI · Swimwear

01 Ayyıldız 94.3

02 Penti 74.4

03 Trendyol 63.8

04 Suwen 61.9

05 OYE Swimwear 61.8

Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

189: brands tracked
45: questions · this sector
5: AI models on the panel
6 wk: of ranking history

The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap

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Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked innerwear buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.