Does AI recommend you to the right person, for the right reasons?
Shoppers connect their Herm profile to your brand by choice — and you get what actually matters: derived, receipt-verified attributes like discount-responsive, free-delivery-sensitive, repeat category buyer. Never the raw data. Into your CRM, or straight into your own AI.
Opted in, on your own site
You place a Connect with Herm button on your surfaces and fund an incentive worth connecting for. Shoppers who click see exactly what's shared — derived preferences, never raw history — and every connection is backed by an explicit, revocable consent receipt. It's the difference between a profile a shopper granted you and one you scraped: one of these survives an audit.
Two ways to use it — matched to where you are
Have your own AI? A real-time API personalizes your site assistant and chat with the connected shopper's derived preferences — so your AI recommends the right product, offer, and delivery promise to the person actually in front of it. Not there yet? The same derived attributes flow into your CRM as enrichment — segments like discount-responsive or free-delivery-sensitive that sharpen every campaign you already run. Same intelligence, delivered at your speed.
Receipt-verified, not click-inferred
These attributes aren't guessed from browsing — they're derived from verified purchases across retailers, which is knowledge no single store's data can produce. Herm holds and processes the underlying data — consented, revocable, GDPR-compliant — and hands you only the derivation. Consumer data is radioactive: valuable, and hazardous to hold. We hold it so you don't have to.
Customer Intelligence is rung three. Found and sellable make you an option; chosen makes you the answer for the shopper in front of you.
See the whole ladder →Questions
Where do the profiles come from?
From Herm's consumer product — people who connected their shopping profile because it gets them better recommendations and rewards for loyalty they've already shown. The consumer side isn't a side project; it's why the consent is real.
What exactly do we receive?
Derived attributes and segment signals — discount-responsive, delivery preferences, verified category frequency. Never raw purchase history, never browsing data. Derivations, not dossiers.
Can shoppers revoke?
Anytime, entirely — and it takes effect immediately: from that moment, nothing new flows. We advertise that to shoppers, which is exactly why the profiles that remain are worth having.
We don't have an AI assistant — is this useless to us?
The opposite: CRM enrichment is the default mode. The API mode is simply there when your own AI surfaces arrive — and by then the profiles will already be connected.
Earn the profile. Keep the trust.
Join early access and build on consented ground.