Herm research

Reports

Track how brands surface in AI assistants, where consumer interest is heading, and how markets are shifting: measured, not guessed.

Series live
15
Editions published
19
Model panel
ChatGPT, Claude, Gemini, Perplexity and Grok
Latest edition
Sept 2026

Every series is re-run on a fixed cadence. Editions are kept, never overwritten.

Most recently updated series

September 2026 Furniture

Turkish Furniture Brands AI Visibility Report

İstikbal leads the general board with a 96.10 score, named in 53.47% of all 750 responses (401) and by all five models; Bellona is named most often, in 58.53% (439).

2 editions Sept 2026
September 2026 Fashion & Clothing

Dutch Fashion & Clothing AI Visibility Report

Uniqlo leads the general leaderboard at 96.13, but Kuyichi is named more often: 219 of 1,125 responses (19.47%) against Uniqlo's 202 (17.96%).

1 edition Sept 2026
September 2026 Travel

Turkish Travel Brands AI Visibility Report

Garenta has overtaken Avis at the top of car rental, rising from 39.3% to 66.6% of that market's responses; Jolly Tur holds tour agencies at 74.6%.

2 editions Sept 2026