Herm research

Reports

Track how brands surface in AI assistants, where consumer interest is heading, and how markets are shifting: measured, not guessed.

Series live
14
Editions published
15
Model panel
ChatGPT, Claude, Gemini, Perplexity and Grok
Latest edition
Sept 2026

Every series is re-run on a fixed cadence. Editions are kept, never overwritten.

Most recently updated series

August 2026 Pet Products

Turkish Pet Products AI Visibility Report

Reflex leads the general leaderboard with an 87.92 score, appearing in 25.53% of all 1,124 responses — 287 answers — and named by all five models.

1 edition Aug 2026
August 2026 Shoes & Handbags

Turkish Shoes & Handbags AI Visibility Report

Skechers leads the general leaderboard at 83.96, ahead of Forelli (81.22) and Derimod (81.03) — the first edition in this series where a foreign brand tops the overall table.

1 edition Aug 2026