Rung 01 Live
Be Visible
Brand Visibility
Know exactly how five AI models see you, and publish the content that changes it.
5-model panel 1,992 brands
Learn more → AI COMMERCE READINESS
AI is already selling. Make sure it can sell you.
Herm takes your brand from mentioned in ChatGPT to receipt-verified sales: AI visibility, a feed agents can sell from, consented personalization, and attribution that proves which answer caused which purchase.
Tracking 1,992 brands · 5-model AI panel · refreshed weekly · GDPR-compliant, consent-first
1Recommended
"which running shoes should I buy?"
Acme Cloudrunner 2 · $148
HERM · verified feed 2Purchased
→ acme.com · checkout
ships-to: your region ✓ verified
Acme · Cloudrunner 2 · $148 · size M · order confirmed
✓ Purchased: on the brand's own store, routed by the answer.
in-chat payment ◐ coming per region
3Proven
◍ herm · receiptverified
RECEIPT #8412VERIFIED ✓
attributed toanswer a71f
profileenriched → next answer improves
Beat 1 is where visibility tools stop. Herm is built for beats 2 and 3.
AI Commerce Readiness is a ladder. Every brand is on a rung.
Herm is the only platform that runs the whole climb, and rung one starts today.
Rung 02 Live
Be Sellable
Product Readiness
Specs, price, stock, and a where-to-buy that actually ships to the shopper.
verified feed region-aware
Learn more → Rung 03 Live
Be Chosen
Customer Intelligence
Receipt-verified customer truth: derived attributes into your CRM or your own AI. Never the raw data.
consent receipts GDPR
Learn more → Rung 04 Live
Be Proven
Offers
Convert verified category shoppers who buy from everyone but you: a funnel that ends in verified revenue.
receipt-verified banded segments
Learn more → Destination Scale on AI · AI Distribution Roadmap
Scale on AI. From five AI surfaces to thousands of AI apps: receipt-proven.
Not sure which rung you're on? Get your Readiness Score. It tells you.
This is live data, not a mockup.
The Herm AI Visibility Index ranks 856 brands across 5 live sector indexes, asking ChatGPT · Claude · Gemini · Perplexity · Grok the same shopping questions: personalization off, no paid placement.
Herm AI Visibility Index
Live data · refreshed Aug 13, 2026
United Kingdom ◐ Netherlands ◐
Travel ◐ Innerwear ◐ Furniture ◐ Nightwear ○ Ready to Wear ◐ Sportswear ◐ Shoes & Bags ◐ Pets ○
Rank Brand Visibility Quarterly Trend
01
The Purest Solutions
97.0
—
02
Golden Rose
85.6
—
03
Flormar
77.1
—
04
Pastel
75.1
—
05
Farmasi
68.0
—
Rank Brand Visibility Quarterly Trend
01
Chicco
85.7
—
02
Philips Avent
74.6
—
03
The Nest Kids
73.7
—
04
TinyLamb
71.2
—
05
Kraft
69.8
—
Rank Brand Visibility Quarterly Trend
01
Karaca
100.0
—
02
Korkmaz
80.9
—
03
Kütahya Porselen
71.0
—
04
Porland
70.4
—
05
Emsan
70.1
—
Rank Brand Visibility Quarterly Trend
01
Taç
96.6
—
02
Özdilek
85.9
—
03
Karaca
80.8
—
04
Yataş
77.1
—
05
Chakra
68.7
—
Rank Brand Visibility Quarterly Trend
01
Karaca
93.0
—
02
Arzum
90.2
—
03
Arçelik
85.9
—
04
Philips
74.7
—
05
Dyson
63.0
—
Discovery moved. Checkout is moving. Attribution never existed.
01
Shoppers ask, agents answer.
Buying decisions are increasingly made inside a conversation your analytics never sees. If your products aren't legible to the models, you're not losing the click: you're absent from the consideration set.
02
Answers are becoming transactions.
Recommendation and purchase are collapsing toward one surface. Today the answer routes the shopper to checkout, and a brand that is visible but not sellable (no live feed, no destination that ships to them) gets mentioned and skipped. In-chat payment arrives per region; brands on the ladder are ready the day it does.
checkout · routed
03
The receipt closes the loop.
When the purchase completes, the verified receipt flows back: attribution for the brand, a richer profile for the shopper, a better answer next time. This loop runs on consented data, and Herm sits at every point where the data moves, and none where the customer or the money does.
ONE LADDER · FOUR OWNERS
Nobody needs a new job title for this.
Every rung of AI Commerce Readiness lands on a role you already have. The score has four sub-scores for exactly this reason: one number per owner, one ladder over all of them.
GROWTH / BRAND MARKETING
Rung 01
01 · Be Visible
Brand Visibility Live
Owns the answer. Watches what five models say about the category every week, and ships the content that changes it.
Learn more →E-COMMERCE / DIGITAL
Rung 02
02 · Be Sellable
Product Readiness Live
Owns the catalog. Keeps specs, price, stock and ships-to legible to agents, with a work-order the dev team can actually run.
Learn more →CRM / RETENTION
Rung 03
03 · Be Chosen
Customer Intelligence Live
Owns the relationship. Turns consented, receipt-verified attributes into sharper segments and personalization. Never the raw data.
Learn more →CMO / REVENUE OWNER
Rung 04
04 · Be Proven
Offers Live
Owns the number. A funnel that ends in verified revenue: the receipt-backed answer to "what is AI actually doing for sales."
Learn more →One person convenes the four. That's the job the Readiness Score was built for.
Get the score: four sub-scores, one per ownerVisibility tools stop at the answer.
Tracking mentions is table stakes: we do it too, on rung one. Readiness is everything that has to be true after the mention.
Capability AI visibility tools Herm
Track brand mentions & citations ✓ ✓
Explain why models recommend ◐ partial ✓ reasoning-level
Produce the content that fixes gaps — ✓
Verified product feed agents can sell from — ✓
Consented shopper profiles & personalization — ✓
Offers matched to real, opted-in shoppers — ✓
Receipt-verified attribution (verified purchase) — Live
In-conversation transactions — Roadmap
Every “—” in the left column is a sale you can’t complete or a result you can’t prove.
The Index, in the news every week.
Our weekly AI-visibility sector reports are covered by national business press, because we publish the scoreboard everyone wants to see.
Get next week's report first
Weekly · free
Questions
Is AI-driven shopping actually big enough to matter yet?
By the time it shows up in your analytics, the canonical sources are set: models learn from what's published now. Readiness is cheap today and expensive later; the score tells you in two minutes how exposed you are.
Is this just another AI visibility tool?
Visibility gets you mentioned. AI Commerce Readiness gets you mentioned, sellable, chosen, and proven. Visibility is rung one of four. Full definition: herm.io/for-brands/readiness.
What's live today, honestly?
All four readiness rungs are live: Brand Visibility, Product Readiness, Customer Intelligence and Offers. AI Distribution (the destination) is roadmap. We'd rather show you state chips than promises.
Do you train AI models on our data?
No. [COUNSEL: full claim / own models / third-party API terms / retention]
What does the consumer side have to do with us?
Consented shopper profiles are the personalization fuel, and the consumer app is why the consent is real. Two sides, one loop.
How fast is setup?
The score is instant and free. Brand Visibility: minutes, self-serve. Product Readiness: one feed connection (Google Merchant or Shopify), then continuous sync.
Find out how ready you are. It takes two minutes.
Your AI Commerce Readiness Score: where you're visible, where you're absent, and which rung to climb first.
Free · no card · instant results in the Herm panel