AI COMMERCE READINESS

AI is already selling. Make sure it can sell you.

Herm takes your brand from mentioned in ChatGPT to receipt-verified sales — AI visibility, a feed agents can sell from, consented personalization, and attribution that proves which answer caused which purchase.

Get your AI Commerce Readiness Score Book a demo

Tracking 1,992 brands · 5-model AI panel · refreshed weekly · GDPR-compliant, consent-first

1Recommended

"which running shoes should I buy?"

Acme Cloudrunner 2 — $148

HERM · verified feed

2Purchased

→ acme.com · checkout

ships-to: your region ✓ verified

Acme · Cloudrunner 2 · $148 · size M · order confirmed

✓ Purchased — on the brand's own store, routed by the answer.

in-chat payment ◐ coming per region

3Proven

◍ herm · receiptverified

RECEIPT #8412VERIFIED ✓

attributed toanswer a71f

profileenriched → next answer improves

Beat 1 is where visibility tools stop. Herm is built for beats 2 and 3.

AI Commerce Readiness is a ladder. Every brand is on a rung.

Herm is the only platform that runs the whole climb — and rung one starts today.

Rung 01 Live

Be found

Brand Visibility

Know exactly how five AI models see you — and publish the content that changes it.

5-model panel 1,992 brands

Learn more →

Rung 02 Early access

Be sellable

Product Readiness

Specs, price, stock — and a where-to-buy that actually ships to the shopper.

verified feed region-aware

Learn more →

Rung 03 Early access

Be chosen

Customer Intelligence

Receipt-verified customer truth — derived attributes into your CRM or your own AI. Never the raw data.

consent receipts GDPR

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Rung 04 Waitlist

Be proven

Offers

Convert verified category shoppers who buy from everyone but you — a funnel that ends in verified revenue.

receipt-verified banded segments

Learn more →

Rung 05 Scale on AI — AI Distribution Roadmap

Scale on AI. From five AI surfaces to thousands of AI apps: receipt-proven.

Not sure which rung you're on? Get your Readiness Score — it tells you.

The Index runs weekly. These are sample rows until launch.

The Herm AI Visibility Index tracks 1,992 brands across [N: sectors] sectors, asking five AI models what they'd recommend — every week.

Herm AI Visibility Index

Sample data — wired to the live Index at launch

Rank Brand Visibility Weekly 6-wk

Acme A

92.4

↑ 1.4

Acme B

88.7

↑ 2.1

Acme C

86.3

↓ 0.8

Acme D

84.9

↑ 5.2

Acme E

◒ unclaimed — is this you?

81.5

↓ 1.3

Find your brand in the Index →

sample data

Discovery moved. Checkout is moving. Attribution never existed.

Shoppers ask, agents answer.

Buying decisions are increasingly made inside a conversation your analytics never sees. If your products aren't legible to the models, you're not losing the click — you're absent from the consideration set.

Answers are becoming transactions.

Recommendation and purchase are collapsing toward one surface. Today the answer routes the shopper to checkout — and a brand that is visible but not sellable (no live feed, no destination that ships to them) gets mentioned and skipped. In-chat payment arrives per region; brands on the ladder are ready the day it does.

checkout · routed

route → acme.com · $148 · ships-to ✓

The receipt closes the loop.

When the purchase completes, the verified receipt flows back: attribution for the brand, a richer profile for the shopper, a better answer next time. This loop runs on consented data — and Herm sits at every point where the data moves, and none where the customer or the money does.

See the full map →

ONE LADDER · FOUR OWNERS

Nobody needs a new job title for this.

Every rung of AI Commerce Readiness lands on a role you already have. The score has four sub-scores for exactly this reason — one number per owner, one ladder over all of them.

GROWTH / BRAND MARKETING

Rung 01

01 · Be found

Brand Visibility Live

Owns the answer. Watches what five models say about the category every week — and ships the content that changes it.

Learn more →

E-COMMERCE / DIGITAL

Rung 02

02 · Be sellable

Product Readiness Early access

Owns the catalog. Keeps specs, price, stock and ships-to legible to agents — with a work-order the dev team can actually run.

Learn more →

CRM / RETENTION

Rung 03

03 · Be chosen

Customer Intelligence Early access

Owns the relationship. Turns consented, receipt-verified attributes into sharper segments and personalization — never the raw data.

Learn more →

CMO / REVENUE OWNER

Rung 04

04 · Be proven

Offers Waitlist

Owns the number. A funnel that ends in verified revenue — the receipt-backed answer to "what is AI actually doing for sales."

Learn more →

One person convenes the four. That's the job the Readiness Score was built for.

Get the score — four sub-scores, one per owner

Visibility tools stop at the answer.

Tracking mentions is table stakes — we do it too, on rung one. Readiness is everything that has to be true after the mention.

Capability AI visibility tools Herm

Track brand mentions & citations ✓ ✓

Explain why models recommend ◐ partial ✓ reasoning-level

Produce the content that fixes gaps — ✓

Verified product feed agents can sell from — ✓

Consented shopper profiles & personalization — ✓

Offers matched to real, opted-in shoppers — ✓

Receipt-verified attribution (answer → sale) — Early access

In-conversation transactions — early-access

Every “—” in the left column is a sale you can’t complete or a result you can’t prove.

The Index, in the news every week.

Our weekly AI-visibility sector reports are covered by national business press — because we publish the scoreboard everyone wants to see.

Get next week's report first

Weekly · free

Browse all reports →

Questions

Is AI-driven shopping actually big enough to matter yet?

By the time it shows up in your analytics, the canonical sources are set — models learn from what's published now. Readiness is cheap today and expensive later; the score tells you in two minutes how exposed you are.

Is this just another AI visibility tool?

Visibility gets you mentioned. AI Commerce Readiness gets you mentioned, sellable, chosen, and proven — visibility is rung one of four. Full definition: herm.io/for-brands/readiness.

What's live today, honestly?

Brand Visibility is live and self-serve. Product Readiness and Customer Intelligence are in early access with design partners. Offers is waitlisted; AI Distribution is roadmap. We'd rather show you state chips than promises.

Do you train AI models on our data?

No. [COUNSEL: full claim — own models / third-party API terms / retention]

What does the consumer side have to do with us?

Consented shopper profiles are the personalization fuel — and the consumer app is why the consent is real. Two sides, one loop.

How fast is setup?

The score is instant and free. Brand Visibility: minutes, self-serve. Product Readiness: one feed connection (Google Merchant or Shopify), then continuous sync.

Find out how ready you are. It takes two minutes.

Your AI Commerce Readiness Score: where you're visible, where you're absent, and which rung to climb first.

Get your score Book a demo

Free · no card · instant results in the Herm panel