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The Herm Index · Turkey · Sportswear

The sportswear brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how five AI models answer real shopping questions about sportswear brands in Turkey — the same questions, asked the same way, refreshed every week. No brand can pay to move up.

Refreshed Jul 27, 2026 128 brands 8 tracked questions 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok methodology →
Rank is computed from model answers on a fixed panel — the same questions, personalization off, for every brand. Nobody buys their way up the Index.
— Index methodology · fairness note
◍ herm · index

Turkey · Sportswear

Ranked across all 8 tracked questions showing top 12 of 128 brands · sample data
# Brand Score Δ wk GPTCLAGEMPPXGRK Claim
01 Kuvvet 75.1 ▲ 0.8 72 72 69 78 70 claimed ✓
02 Zirve Athletic 73.4 ▲ 2.1 70 80 80 77 70 ◒ is this you?
03 Rota Run 71.2 ▲ 1.6 75 75 70 75 78 claimed ✓
04 Demir Fit 69.5 ▲ 0.4 72 75 65 65 63 ◒ is this you?
05 Yelken Sport 67.3 ▼ 1.2 62 68 72 73 62 ◒ is this you?
06 Adım Studio 65.0 ▲ 2.4 58 68 70 62 65 ◒ is this you?
07 Boğaz Active 62.8 ▲ 0.6 65 58 67 61 65 ◒ is this you?
08 Kayra Performance 60.5 ▼ 0.9 57 59 62 55 54 ◒ is this you?
09 Tempo Kolektif 58.3 ▲ 1.1 65 64 60 63 59 ◒ is this you?
10 Kondisyon Co 56.1 ▲ 0.2 51 49 52 52 54 ◒ is this you?
11 Rüzgar Wear 53.9 ▼ 0.4 58 57 50 59 55 ◒ is this you?
12 Zemin Athletics 51.6 ▲ 1.3 47 45 48 57 59 ◒ is this you?
Computed from a fixed, personalization-free 5-model panel · refreshed weekly · methodology → sample data
The measurement

This ranking is only these questions.

The Index is not a vibe — it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 8 / 8 active

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Running

according to AI · Running
01 Kuvvet 83.8
02 Rota Run 82.2
03 Zirve Athletic 75.7
04 Adım Studio 69.3
05 Tempo Kolektif 62.6

Best for Gym & training

according to AI · Gym & training
01 Kuvvet 86.1
02 Demir Fit 78.8
03 Zirve Athletic 76.4
04 Kayra Performance 63.5
05 Kondisyon Co 61.4

Best for Outdoor

according to AI · Outdoor
01 Zirve Athletic 82.4
02 Yelken Sport 77.3
03 Boğaz Active 69.8
04 Rüzgar Wear 56.9
05 Zemin Athletics 52.6
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, chosen, and proven are the rungs above — where a headline score becomes a full readiness breakdown.

128
brands tracked
8
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Early access Customer Intelligence Early access Offers Waitlist AI Distribution Roadmap
◒ Is one of these brands yours?

Claim your brand and see the full breakdown.

Your headline score is public. The four-rung readiness breakdown — where you are absent, why models pass you over, and which rung to climb first — is yours the moment you claim.

Claim your brand →
Not ready to claim?

Get the weekly Turkey sportswear movers — who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — asked sportswear buyers’ real questions weekly, on a neutral, personalization-free methodology.

How often does it update?

Weekly, same cycle as the Herm sector reports.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free — claiming generates your full AI Commerce Readiness Score during onboarding.