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The Herm Index · Turkey · Sportswear

The sportswear brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about sportswear brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Jul 19, 2026 214 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · July 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Sportswear

Ranked across all 45 tracked questions showing top 214 of 214 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Nike 93.5 91 84 100 87 77 ◒ is this you?
02 Adidas 79.4 60 65 84 70 58 ◒ is this you?
03 Decathlon 73.2 53 51 79 52 61 ◒ is this you?
04 Lescon 73.0 76 73 69 55 57 ◒ is this you?
05 XSIDE 68.1 67 78 56 53 44 ◒ is this you?
06 Trendyol 67.7 28 29 50 35 80 ◒ is this you?
07 DeFacto 66.7 62 65 61 48 44 ◒ is this you?
08 Ayma Active 63.4 60 60 39 52 38 ◒ is this you?
09 Under Armour 62.3 57 59 54 49 32 ◒ is this you?
tracked Scorp 60.9 52 48 22 49 24 ◒ is this you?
tracked FD Sports 59.2 58 48 13 52 — ◒ is this you?
10 Kinetix 58.9 68 47 44 42 36 ◒ is this you?
11 LC Waikiki 58.7 49 57 20 44 46 ◒ is this you?
12 Lululemon 58.0 52 37 44 35 49 ◒ is this you?
tracked Hook Active 57.9 52 48 10 44 — ◒ is this you?
tracked Tutku 56.4 45 48 53 41 27 ◒ is this you?
13 The North Face 56.4 53 53 48 37 31 ◒ is this you?
tracked VITANY 56.0 52 47 — 49 — ◒ is this you?
tracked Shimano 54.8 47 48 — 49 — ◒ is this you?
14 Exuma 54.5 57 39 40 38 27 ◒ is this you?
15 Bad Bear 54.3 40 41 50 29 30 ◒ is this you?
tracked Comeup 54.0 37 46 14 37 10 ◒ is this you?
tracked Tchibo 53.4 44 48 27 35 14 ◒ is this you?
16 Puma 53.1 33 32 49 31 31 ◒ is this you?
17 Hummel 51.8 47 38 52 34 22 ◒ is this you?
18 QLU 51.5 51 45 46 29 12 ◒ is this you?
19 Kiprun 51.5 57 46 37 28 23 ◒ is this you?
tracked Blackspade 51.1 47 39 34 16 40 ◒ is this you?
tracked Patagonia 50.4 52 43 23 33 30 ◒ is this you?
tracked Lole 49.9 7 48 9 22 4 ◒ is this you?
20 Champion 49.1 56 41 26 18 13 ◒ is this you?
tracked Marks & Spencer 47.4 37 34 68 15 14 ◒ is this you?
tracked OD Sportswear 47.1 47 45 — 43 — ◒ is this you?
21 Domyos 46.9 29 30 30 29 30 ◒ is this you?
tracked Lacoste 45.9 22 36 18 13 63 ◒ is this you?
tracked Gobik 44.9 32 24 29 17 36 ◒ is this you?
tracked Umyfit 44.8 38 34 31 20 11 ◒ is this you?
22 Columbia 44.7 22 27 36 22 21 ◒ is this you?
tracked TommyLife 44.4 12 12 36 23 34 ◒ is this you?
23 Jerf 44.3 31 29 37 23 40 ◒ is this you?
tracked Fjallraven 44.1 29 27 12 20 40 ◒ is this you?
tracked Technogym 44.0 33 28 9 16 14 ◒ is this you?
tracked Thermoform 43.8 18 20 68 18 33 ◒ is this you?
tracked Gymwolves 43.4 37 35 — 27 25 ◒ is this you?
24 Hepsiburada 42.6 — — 26 15 61 ◒ is this you?
25 Salomon 42.4 26 24 32 16 20 ◒ is this you?
26 Koton 41.9 29 22 23 20 21 ◒ is this you?
tracked Brooks 41.7 26 22 10 17 27 ◒ is this you?
tracked Alo 41.6 15 11 34 20 30 ◒ is this you?
tracked Mudwill 41.6 — — 50 4 60 ◒ is this you?
27 Comm-Ci 41.4 24 35 19 24 13 ◒ is this you?
tracked Tommy Life 41.1 33 15 28 20 18 ◒ is this you?
28 New Balance 40.9 10 21 32 15 19 ◒ is this you?
tracked Louren 40.6 34 20 17 6 5 ◒ is this you?
tracked He-Qa 40.5 20 17 43 16 14 ◒ is this you?
tracked Woolona 40.2 16 — 17 14 56 ◒ is this you?
tracked Dossha 40.1 — 33 43 17 23 ◒ is this you?
tracked Vuori 40.0 23 12 41 12 19 ◒ is this you?
tracked Scorp Thermo-Fit 40.0 29 27 — 26 12 ◒ is this you?
tracked Sefamerve 39.7 — — 45 24 45 ◒ is this you?
29 Reebok 39.6 17 22 31 16 17 ◒ is this you?
tracked Genius Store 39.6 30 25 4 24 — ◒ is this you?
tracked Penti 39.0 48 — 29 13 33 ◒ is this you?
30 Skechers 38.9 16 20 29 18 11 ◒ is this you?
tracked Asics 38.8 16 12 21 21 19 ◒ is this you?
tracked Alo Yoga 38.5 14 5 23 16 23 ◒ is this you?
tracked Intersport 38.4 35 12 11 14 13 ◒ is this you?
tracked Sweaty Betty 38.3 15 12 31 12 13 ◒ is this you?
tracked Rasquad 38.0 41 36 — 25 — ◒ is this you?
tracked H&M 37.9 13 10 23 17 16 ◒ is this you?
tracked PAW Pivot Athletic Wears 37.8 25 32 — 26 — ◒ is this you?
tracked Millet 37.7 48 6 — 26 7 ◒ is this you?
tracked Beyond Yoga 37.5 32 12 8 13 16 ◒ is this you?
tracked Helly Hansen 37.5 19 28 13 16 11 ◒ is this you?
tracked Mizuno 37.4 20 15 31 7 8 ◒ is this you?
tracked Skims 37.4 20 25 5 9 7 ◒ is this you?
tracked Spaio 37.1 35 25 — 25 — ◒ is this you?
tracked EKF Spor Giyim 37.0 35 29 — 17 — ◒ is this you?
tracked Manduka 36.7 14 27 6 12 6 ◒ is this you?
tracked Tarzım Süper 36.1 35 24 — 13 — ◒ is this you?
tracked Santini 36.0 23 22 19 24 — ◒ is this you?
tracked Timberland 35.9 18 20 18 5 8 ◒ is this you?
tracked Lumberjack 35.6 12 14 19 9 15 ◒ is this you?
tracked Machinist Clothing 35.4 — — 34 7 54 ◒ is this you?
tracked Arcteryx 35.1 12 — 18 23 28 ◒ is this you?
tracked Gymshark 35.1 7 4 35 11 16 ◒ is this you?
tracked Hanfendy Pro Sport 34.4 28 22 — 25 — ◒ is this you?
tracked Superstacy 34.3 26 22 21 18 — ◒ is this you?
tracked Athleta 34.1 18 10 22 10 8 ◒ is this you?
tracked UTOPeak 33.9 — 19 31 6 20 ◒ is this you?
tracked Umigo 33.9 20 44 — 7 — ◒ is this you?
tracked Merrell 33.5 18 13 8 6 11 ◒ is this you?
tracked Modanisa 32.9 — — 40 16 25 ◒ is this you?
tracked Joma 32.8 14 11 12 11 7 ◒ is this you?
tracked THALISE 32.7 21 22 — 21 — ◒ is this you?
tracked Nature The Brand 32.4 — — 51 10 23 ◒ is this you?
tracked Rhone 32.0 12 7 5 6 15 ◒ is this you?
tracked Slazenger 31.9 — 12 29 9 7 ◒ is this you?
tracked Climbolic 31.9 7 16 27 — 17 ◒ is this you?
tracked Barçın 31.9 — — 10 23 32 ◒ is this you?
tracked Lorna Jane 31.8 — 12 21 3 24 ◒ is this you?
tracked Ecardin 31.7 19 28 — 17 — ◒ is this you?
tracked TALA 31.7 11 9 13 5 10 ◒ is this you?
tracked TUSSE 31.6 — — — 26 40 ◒ is this you?
tracked Varley 31.4 9 12 5 7 11 ◒ is this you?
tracked Amor Man 31.3 — — 68 18 21 ◒ is this you?
tracked Girlfriend Collective 31.1 9 9 9 7 11 ◒ is this you?
tracked Kappa 30.8 — 14 18 20 12 ◒ is this you?
tracked Stilefit 30.7 6 — 28 4 10 ◒ is this you?
tracked FP Movement 30.6 8 6 10 6 8 ◒ is this you?
tracked CRZ Yoga 30.4 5 11 10 8 8 ◒ is this you?
tracked Pulsar 30.3 21 18 — 19 — ◒ is this you?
tracked DNCN 30.1 — — 45 — — ◒ is this you?
tracked Moose Mood 29.9 6 8 7 7 5 ◒ is this you?
tracked Zülays 29.8 — — 26 10 42 ◒ is this you?
tracked Bontrager 29.6 — — 19 24 24 ◒ is this you?
tracked Thin Shop 29.6 13 22 — 16 — ◒ is this you?
tracked Haşema 29.5 — — 22 10 34 ◒ is this you?
tracked LLBean 29.0 15 10 7 13 — ◒ is this you?
tracked Kipeo 28.9 13 26 — 11 — ◒ is this you?
tracked Oysho 28.8 — — 24 25 13 ◒ is this you?
tracked Los Ojos 28.8 14 12 13 — 12 ◒ is this you?
tracked SPX 28.8 — 15 12 16 14 ◒ is this you?
tracked MyBen 28.5 — — 24 — 39 ◒ is this you?
tracked Vogel Tactical 28.0 — 4 24 4 9 ◒ is this you?
tracked Kar Spor 27.9 — 9 39 — 16 ◒ is this you?
tracked Suwen 27.5 20 17 — 15 — ◒ is this you?
tracked Boyner 27.5 — 4 14 7 12 ◒ is this you?
tracked Umigo Kids 27.3 14 23 — 6 — ◒ is this you?
tracked Bullpadel 27.2 — — 18 24 13 ◒ is this you?
tracked Koral 27.1 — 14 14 3 4 ◒ is this you?
tracked Rab 27.0 — 10 5 7 13 ◒ is this you?
tracked Marmot 26.9 — 7 11 8 12 ◒ is this you?
tracked Hypetr 26.8 — — 15 5 43 ◒ is this you?
tracked Speedlife 26.8 — — 35 — 18 ◒ is this you?
tracked Teveo 26.7 19 17 — 10 — ◒ is this you?
tracked Vans 26.4 — 7 15 3 6 ◒ is this you?
tracked VAYU 26.3 — — 40 — 4 ◒ is this you?
tracked Korayspor 26.0 16 — 11 7 9 ◒ is this you?
tracked Kalenji 25.7 — — 22 13 21 ◒ is this you?
tracked Les Benjamins 25.7 — — 21 — 48 ◒ is this you?
tracked Baleaf 25.2 — — 34 10 15 ◒ is this you?
tracked Saysky 25.1 17 16 — 9 — ◒ is this you?
tracked Pearl Izumi 25.0 — — — — 36 ◒ is this you?
tracked Catch 24.9 — — 20 10 12 ◒ is this you?
tracked SESEH 24.9 — 22 — 18 — ◒ is this you?
tracked Bilcee 24.7 — — 11 12 19 ◒ is this you?
tracked Ghassy Co 24.5 — — 15 6 25 ◒ is this you?
tracked Converse 24.4 — 7 23 — 8 ◒ is this you?
tracked Armine 24.4 — — 10 10 36 ◒ is this you?
tracked UTOPeak Outdoor 24.1 — 7 20 — 13 ◒ is this you?
tracked Ka Hijab 24.0 — — 17 — 32 ◒ is this you?
tracked Motion Blood 24.0 16 15 — 8 — ◒ is this you?
tracked NNormal 24.0 15 13 — 7 — ◒ is this you?
tracked TB Sports 23.9 22 18 — — — ◒ is this you?
tracked Prana 23.8 6 7 — 5 4 ◒ is this you?
tracked Fitinsane 23.8 — — — 27 — ◒ is this you?
tracked Jack Wolfskin 23.5 — — 16 4 16 ◒ is this you?
tracked NOX 22.7 — — 12 11 13 ◒ is this you?
tracked Norrøna 22.5 — 10 — 12 12 ◒ is this you?
tracked Zincir Wear 22.5 — — 14 6 18 ◒ is this you?
tracked Mammut 22.4 — — 12 11 12 ◒ is this you?
tracked Leggfly 21.8 — — 25 — 12 ◒ is this you?
tracked Babolat 21.4 — — 23 — 14 ◒ is this you?
tracked Proforce 21.3 — 12 — 15 — ◒ is this you?
tracked Shout 21.3 — — 11 8 14 ◒ is this you?
tracked HNX 21.3 — — 18 16 — ◒ is this you?
tracked Onzie 21.1 — 13 6 3 — ◒ is this you?
tracked Lioness Activewear 21.0 — — 29 — — ◒ is this you?
tracked Civil 21.0 — — — 15 24 ◒ is this you?
tracked Adanola 20.5 — — 9 5 11 ◒ is this you?
tracked Teeki 20.4 — 11 5 3 — ◒ is this you?
tracked Fabletics 20.2 — — 10 7 8 ◒ is this you?
tracked Trendyolmilla 20.1 — — 15 — 22 ◒ is this you?
tracked Vaneda 20.0 8 8 — 8 — ◒ is this you?
tracked Vav Wear 19.9 — 10 — 7 10 ◒ is this you?
tracked Jack & Jones 19.7 24 — 18 — — ◒ is this you?
tracked RARU 19.7 — — 27 — — ◒ is this you?
tracked Dagi 19.5 — — 24 — 14 ◒ is this you?
tracked Outdoor Research 19.1 — — 8 4 8 ◒ is this you?
tracked Sportive 19.0 — — 15 — 18 ◒ is this you?
tracked Sandfox 18.9 — 4 10 — 5 ◒ is this you?
tracked Panço 18.6 — — — 12 18 ◒ is this you?
tracked Zara 18.3 13 — — — 15 ◒ is this you?
tracked Sportime 18.2 18 — 14 — — ◒ is this you?
tracked DSG 17.8 — — 23 — — ◒ is this you?
tracked Polo Ralph Lauren 17.6 — — 6 — 17 ◒ is this you?
tracked Oner Active 17.6 — — 12 — 24 ◒ is this you?
tracked Siroko 16.7 — — 13 — 18 ◒ is this you?
tracked Norba 16.5 — — 5 — 15 ◒ is this you?
tracked Diablo34 16.3 — — 12 — 10 ◒ is this you?
tracked LiyanaModa 16.0 — — — 15 — ◒ is this you?
tracked Mountain Hardwear 15.5 — — 8 — 11 ◒ is this you?
tracked Mavi 15.0 — — — 12 — ◒ is this you?
tracked Splits59 14.7 — — — 3 10 ◒ is this you?
tracked Aerie 14.5 — 6 11 — — ◒ is this you?
tracked Set Active 14.4 — — 5 — 9 ◒ is this you?
tracked VOID TR 14.3 — — 8 6 — ◒ is this you?
tracked Cosywolf 14.2 — — 10 4 — ◒ is this you?
tracked Bueft 13.6 — — 16 — — ◒ is this you?
tracked LNDR 13.3 — 9 — 5 — ◒ is this you?
tracked CRNSSWIMWEAR 13.2 — — — 12 — ◒ is this you?
tracked Regatta 12.9 — — 6 3 — ◒ is this you?
tracked YDS Boots 12.5 — — — 4 5 ◒ is this you?
tracked MuscleCloth 12.4 — — — 11 — ◒ is this you?
tracked Senita Athletics 12.4 — 5 — 3 — ◒ is this you?
tracked Sokakbutik 12.0 — — 14 — — ◒ is this you?
tracked Tusebu 11.9 — — — 10 — ◒ is this you?
tracked Tracksmith 11.3 — — — — 12 ◒ is this you?
tracked Montbell 10.0 — — — 10 — ◒ is this you?
tracked The Slash 9.6 — — 10 — — ◒ is this you?
tracked Outdoor Voices 9.5 — — — — 9 ◒ is this you?
tracked Black Diamond 9.3 — — — 7 — ◒ is this you?
tracked Sully Sport Wear 7.7 — — — 5 — ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for General & Athleisure

according to AI · General & Athleisure
01 XSIDE 92.5
02 Nike 82.2
03 DeFacto 81.9
04 Lescon 79.7
05 Kinetix 75.4

Best for Running & Outdoor

according to AI · Running & Outdoor
01 Decathlon 83.9
02 The North Face 72.1
03 Nike 69.3
04 Kiprun 67.2
05 Lescon 63.4

Best for Women's & Studio

according to AI · Women's & Studio
01 Nike 87.5
02 Ayma Active 68.7
03 Lululemon 68.2
04 Adidas 67.2
05 Under Armour 66.2

Best for Men's & Team Sports

according to AI · Men's & Team Sports
01 Nike 94.8
02 Adidas 89.3
03 Lescon 83.8
04 Hummel 71.1
05 Puma 62.8
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

214
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Turkey sportswear movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked sportswear buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.