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The Herm Index · Turkey · Shoes & Bags

The shoes & bags brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about shoes & bags brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Aug 21, 2026 418 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · August 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Shoes & Bags

Ranked across all 45 tracked questions showing top 418 of 418 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Skechers 84.0 51 57 71 81 44 ◒ is this you?
02 Forelli 81.2 36 91 49 85 37 ◒ is this you?
03 Derimod 81.0 50 21 72 76 41 ◒ is this you?
04 Desa 79.7 82 17 68 62 41 ◒ is this you?
05 Kinetix 76.8 43 55 54 67 46 ◒ is this you?
06 Manu Atelier 74.6 43 51 61 43 54 ◒ is this you?
07 Greyder 73.3 62 35 45 56 33 ◒ is this you?
08 New Balance 72.2 64 31 51 47 35 ◒ is this you?
09 Lescon 70.3 43 42 65 46 34 ◒ is this you?
10 Nike 69.0 26 50 45 59 37 ◒ is this you?
tracked Karınca 68.3 42 63 35 49 60 ◒ is this you?
11 Samsonite 67.3 29 56 33 60 48 ◒ is this you?
12 Adidas 66.8 39 41 40 53 29 ◒ is this you?
13 Tergan 66.3 61 — 79 46 26 ◒ is this you?
14 Asics 63.6 54 27 39 41 30 ◒ is this you?
15 Lumberjack 62.7 27 36 22 62 31 ◒ is this you?
16 YDS 62.2 49 40 59 34 27 ◒ is this you?
17 Mack 62.1 52 38 36 53 29 ◒ is this you?
18 Hotiç 61.6 28 15 39 57 31 ◒ is this you?
19 Scooter 61.4 19 28 47 46 35 ◒ is this you?
20 Hoka 58.5 50 11 45 5 32 ◒ is this you?
21 Hermès 58.3 36 38 48 25 40 ◒ is this you?
22 Trendyol 58.0 — 10 13 18 68 ◒ is this you?
23 Misela 57.9 33 22 35 36 31 ◒ is this you?
tracked KraftCover 57.7 33 56 22 42 39 ◒ is this you?
24 Hammer Jack 56.1 27 32 37 35 24 ◒ is this you?
25 FLO 54.6 15 26 36 20 33 ◒ is this you?
26 Timberland 54.5 24 43 27 54 25 ◒ is this you?
27 Mehry Mu 54.3 21 28 34 19 33 ◒ is this you?
28 Brooks 54.2 51 20 22 19 26 ◒ is this you?
29 Chanel 54.1 33 24 38 26 40 ◒ is this you?
30 Mlouye 54.0 26 30 36 26 26 ◒ is this you?
31 Salomon 54.0 28 33 32 33 21 ◒ is this you?
32 Louis Vuitton 53.7 40 20 42 40 22 ◒ is this you?
33 Eastpak 53.6 23 63 24 38 23 ◒ is this you?
tracked Ortlieb 52.3 49 — 68 7 12 ◒ is this you?
34 Prada 51.9 23 24 23 44 18 ◒ is this you?
35 Misatra 51.6 — 74 — 57 — ◒ is this you?
36 Jump 51.6 45 24 24 25 15 ◒ is this you?
tracked Cabani 51.4 35 39 12 32 18 ◒ is this you?
tracked Ulusoy Çanta 50.3 8 57 11 50 25 ◒ is this you?
tracked Osprey 49.6 38 20 46 20 17 ◒ is this you?
37 Puma 49.4 20 27 20 29 20 ◒ is this you?
38 The North Face 48.8 14 21 20 40 22 ◒ is this you?
tracked Uniqlo 48.3 25 — 68 — — ◒ is this you?
tracked Design Vira 48.2 — 53 — 43 — ◒ is this you?
39 Hepsiburada 48.0 — 9 6 18 50 ◒ is this you?
tracked Kemal Tanca 47.8 7 7 33 46 21 ◒ is this you?
tracked Matraş 47.8 23 10 44 20 17 ◒ is this you?
40 Longchamp 46.9 36 12 29 8 17 ◒ is this you?
41 Coach 46.3 29 6 27 18 16 ◒ is this you?
tracked Thule 46.1 36 — 41 22 21 ◒ is this you?
tracked Patagonia 45.8 21 19 26 28 24 ◒ is this you?
tracked Vaneda 45.6 — 42 25 32 39 ◒ is this you?
42 MANC 45.5 13 20 15 17 25 ◒ is this you?
43 Gucci 45.4 16 15 25 27 18 ◒ is this you?
44 Columbia 45.4 14 22 22 26 19 ◒ is this you?
tracked Classone 45.4 — 48 38 25 22 ◒ is this you?
tracked Lowa 44.8 20 8 48 5 7 ◒ is this you?
45 Bottega Veneta 44.8 26 14 26 18 19 ◒ is this you?
46 Merrell 44.6 23 15 20 24 16 ◒ is this you?
tracked RILU 44.3 — 59 — 11 — ◒ is this you?
tracked Miu Miu 44.3 13 16 54 21 14 ◒ is this you?
tracked Nevzat Onay 44.1 35 8 67 14 18 ◒ is this you?
tracked Cakard 43.7 — 49 12 38 — ◒ is this you?
tracked Dia Comfort 43.5 13 27 8 24 23 ◒ is this you?
tracked The Row 43.5 26 10 40 6 15 ◒ is this you?
tracked Wonder Ayakkabı 43.3 — 51 — — — ◒ is this you?
tracked Tamaris 43.2 23 — 55 — — ◒ is this you?
47 Vakko 43.1 11 9 22 34 12 ◒ is this you?
tracked Kipling 42.5 41 11 22 8 2 ◒ is this you?
tracked Targus 42.4 21 14 15 27 16 ◒ is this you?
tracked Nine West 42.2 13 25 16 31 11 ◒ is this you?
48 Elle 42.2 19 16 24 15 12 ◒ is this you?
tracked Ruxene 42.0 16 — 11 39 18 ◒ is this you?
tracked Relaxion 41.9 13 26 — 22 35 ◒ is this you?
tracked Chloé 41.8 3 22 16 40 9 ◒ is this you?
tracked Bellroy 41.7 32 28 48 — 12 ◒ is this you?
tracked CabinZero 41.5 29 28 24 22 — ◒ is this you?
tracked Coral High 41.5 18 — 35 — 49 ◒ is this you?
tracked Harrods 41.5 — — 56 — — ◒ is this you?
tracked Adel 41.3 39 — — — — ◒ is this you?
tracked Sanemiko 40.6 15 — 50 — 10 ◒ is this you?
tracked Decathlon 40.1 27 — 35 14 15 ◒ is this you?
tracked Balkan Deri Çanta 40.1 — 45 — 40 10 ◒ is this you?
tracked Hummel 40.0 14 7 14 27 13 ◒ is this you?
tracked Dior 39.5 19 14 17 10 13 ◒ is this you?
tracked Reebok 39.2 22 14 9 19 9 ◒ is this you?
tracked İnci 39.1 10 13 20 12 28 ◒ is this you?
tracked Polaris 39.0 13 16 14 16 10 ◒ is this you?
tracked Venüs 38.7 — 59 — 12 — ◒ is this you?
tracked Aldo 38.5 5 33 20 11 4 ◒ is this you?
tracked Celine 38.2 22 12 11 12 10 ◒ is this you?
tracked Caterpillar 38.2 9 7 20 18 17 ◒ is this you?
tracked Marcatelli 37.9 23 — 28 22 19 ◒ is this you?
tracked Balenciaga 37.9 13 16 15 18 10 ◒ is this you?
tracked Neri Karra 37.8 — 48 — 26 — ◒ is this you?
tracked Naturalizer 37.7 34 — 35 — 18 ◒ is this you?
tracked Saint Laurent 37.4 14 10 17 9 12 ◒ is this you?
tracked Walkway 37.4 45 17 9 11 11 ◒ is this you?
tracked KAFT 37.1 18 — 46 14 — ◒ is this you?
tracked MUGO 37.0 — 15 8 36 11 ◒ is this you?
tracked Bambi 36.8 12 10 13 14 10 ◒ is this you?
tracked UGG 36.4 5 31 10 18 10 ◒ is this you?
tracked Scarpa 36.4 15 8 24 5 7 ◒ is this you?
tracked Muggo 36.0 — 31 13 16 17 ◒ is this you?
tracked Fudela 35.9 36 — — — — ◒ is this you?
tracked Bago 35.9 — 9 8 13 24 ◒ is this you?
tracked Clarks 35.8 23 — 30 11 5 ◒ is this you?
tracked Cole Haan 35.7 — — 17 — 40 ◒ is this you?
tracked Red Wing 35.7 31 — 12 6 9 ◒ is this you?
tracked OrtoPlus 35.6 — 45 — 13 18 ◒ is this you?
tracked Shule Bags 35.5 45 16 — 14 16 ◒ is this you?
tracked Gezer 35.5 12 9 9 13 10 ◒ is this you?
49 Gön 35.4 26 — 43 — 9 ◒ is this you?
50 Beymen 35.4 3 — 11 23 21 ◒ is this you?
tracked Tumi 35.2 23 — 23 15 7 ◒ is this you?
tracked Victorinox 35.2 — 34 25 15 — ◒ is this you?
tracked Converse 35.0 5 15 12 11 8 ◒ is this you?
tracked QIMU 34.9 12 31 — 9 6 ◒ is this you?
tracked Vans 34.8 3 14 11 13 8 ◒ is this you?
tracked ÇÇS 34.7 29 — 30 — 13 ◒ is this you?
tracked Camper 34.3 11 7 15 8 11 ◒ is this you?
tracked Ozpack 34.3 16 19 21 — 18 ◒ is this you?
tracked Dockers by Gerli 34.1 8 11 10 15 5 ◒ is this you?
tracked Kalenji 33.9 17 — 29 5 6 ◒ is this you?
tracked My Valice 33.8 — — 35 13 12 ◒ is this you?
tracked Bagmori 33.4 39 — 30 — — ◒ is this you?
tracked Roxbros 33.4 38 — — — 15 ◒ is this you?
tracked Loewe 33.4 24 — 15 8 11 ◒ is this you?
tracked Guess 33.4 8 10 9 13 7 ◒ is this you?
tracked Yaygan 33.3 31 — 25 — 26 ◒ is this you?
tracked Carfier 33.0 — 41 — 22 — ◒ is this you?
tracked Jordan 32.9 — — 35 — 30 ◒ is this you?
tracked Kifidis 32.8 — 18 15 22 12 ◒ is this you?
tracked Fjällräven 32.6 19 — 22 8 7 ◒ is this you?
tracked HP 32.3 16 — 7 21 7 ◒ is this you?
tracked Toteme 32.1 12 4 7 7 5 ◒ is this you?
tracked Altra 32.0 26 — 34 — 12 ◒ is this you?
tracked Stradivarius 31.9 6 20 6 8 5 ◒ is this you?
tracked Fendi 31.9 6 23 — 18 10 ◒ is this you?
tracked Dr. Martens 31.8 16 — 12 21 5 ◒ is this you?
tracked Stilo 31.7 23 — 12 — 23 ◒ is this you?
tracked Quechua 31.4 5 — 22 7 12 ◒ is this you?
tracked Lotto 31.4 8 — 7 26 — ◒ is this you?
tracked Birkenstock 31.2 10 7 24 — 6 ◒ is this you?
tracked Michael Kors 30.9 14 — 16 15 6 ◒ is this you?
tracked Chivit 30.5 23 15 — 14 9 ◒ is this you?
tracked Nomatic 30.5 — 28 17 — 6 ◒ is this you?
tracked D'Lueur Atelier 30.1 — 31 — 9 — ◒ is this you?
tracked Neka 30.1 31 — — — — ◒ is this you?
tracked Tommy Hilfiger 30.0 3 9 9 — 18 ◒ is this you?
tracked Under Armour 30.0 10 16 — 13 7 ◒ is this you?
tracked CAT 29.9 — 9 17 9 15 ◒ is this you?
tracked Daykom 29.9 — 30 — 29 — ◒ is this you?
tracked Opia Leather 29.9 31 — — — 10 ◒ is this you?
tracked Letoon 29.9 28 — — — — ◒ is this you?
tracked Crash Galata 29.8 — 35 — — — ◒ is this you?
tracked Nors 29.7 — — 46 — — ◒ is this you?
tracked Mare Atelier 29.6 — 23 — 25 10 ◒ is this you?
tracked Ecco 29.6 24 — 27 — 8 ◒ is this you?
tracked Aer 29.4 3 19 14 — 13 ◒ is this you?
tracked Calvin Klein 29.2 4 11 9 — 16 ◒ is this you?
tracked Geox 29.0 15 — 42 — — ◒ is this you?
tracked Tuna Ayakkabı 28.8 — 35 — 18 — ◒ is this you?
tracked Danner 28.8 18 — — — 57 ◒ is this you?
tracked Mango 28.8 10 — 12 17 4 ◒ is this you?
tracked Ortopedia 28.7 — 22 14 — 15 ◒ is this you?
tracked Slazenger 28.7 12 — 13 9 7 ◒ is this you?
tracked Yakupoğlu 28.6 — — 41 — 12 ◒ is this you?
tracked Diga 28.5 — 37 — — — ◒ is this you?
tracked Forclaz 28.5 10 — 14 8 11 ◒ is this you?
tracked Kappa 28.2 — 15 7 6 9 ◒ is this you?
tracked Tacchi 28.2 — — 23 13 13 ◒ is this you?
tracked DELSEY PARIS 28.2 — 31 — — — ◒ is this you?
tracked Cengiz Pakel 28.0 25 — 6 — — ◒ is this you?
tracked Blundstone 27.9 14 — 9 8 3 ◒ is this you?
tracked Marc Jacobs 27.9 9 — 13 11 4 ◒ is this you?
tracked Blinq 27.9 — 8 6 — 21 ◒ is this you?
tracked Sea to Summit 27.4 22 — — 11 11 ◒ is this you?
tracked Arinni 27.4 — 28 — 13 — ◒ is this you?
tracked Mesa 27.3 — 22 — 21 — ◒ is this you?
tracked Casper 27.2 24 — 11 — — ◒ is this you?
tracked Deuter 27.1 — 28 19 — 11 ◒ is this you?
tracked Vicco 27.1 — 9 8 9 6 ◒ is this you?
tracked Deery 27.0 — 22 — 14 7 ◒ is this you?
tracked Crocs 26.9 6 8 12 — 8 ◒ is this you?
tracked İstanbul Belt 26.7 8 12 — 20 — ◒ is this you?
tracked Ceyo 26.6 19 — 31 — — ◒ is this you?
tracked Divarese 26.4 4 — 13 9 3 ◒ is this you?
tracked Otrera 26.3 8 9 — 5 7 ◒ is this you?
tracked Deichmann 26.3 9 7 6 — 8 ◒ is this you?
tracked Troubadour 26.2 15 — 17 — 6 ◒ is this you?
tracked Meskanto 26.2 8 — 16 — 15 ◒ is this you?
tracked Atölye Çınar 26.2 — — 33 20 — ◒ is this you?
tracked Megna Studio 26.2 — 4 — 10 17 ◒ is this you?
tracked Valentino 26.1 5 9 — 5 7 ◒ is this you?
tracked Orthofeet 26.0 21 — 9 — 7 ◒ is this you?
tracked Dr. Comfort 25.9 7 — — — 24 ◒ is this you?
tracked Dell 25.8 — — 7 18 6 ◒ is this you?
tracked Peak Design 25.8 10 — 26 — 9 ◒ is this you?
tracked Derinet 25.8 — — 13 18 12 ◒ is this you?
tracked Berkemann 25.8 8 — 22 — 13 ◒ is this you?
tracked Pierre Cardin 25.6 — 5 7 6 8 ◒ is this you?
tracked Wenger 25.5 18 — 24 — — ◒ is this you?
tracked Dr. Flexer 25.5 4 — 13 — 17 ◒ is this you?
tracked Semender Leather 25.5 — — 17 5 13 ◒ is this you?
tracked LC Waikiki 25.4 3 — 5 10 7 ◒ is this you?
tracked Selfridges 25.4 — — 32 — — ◒ is this you?
tracked Old Cotton Cargo 25.3 — — 27 — 12 ◒ is this you?
tracked Fonfique 25.2 — 10 9 — 15 ◒ is this you?
tracked Polène 25.1 15 — 19 — 9 ◒ is this you?
tracked Manuka 24.8 — — 14 13 12 ◒ is this you?
tracked Mounbag 24.8 — 14 18 — 10 ◒ is this you?
tracked ALLBYB 24.8 — 15 — 12 10 ◒ is this you?
tracked Nstep 24.6 — 14 — 13 11 ◒ is this you?
tracked Topo Athletic 24.6 22 — — — 7 ◒ is this you?
tracked Graceland 24.6 4 7 5 — 7 ◒ is this you?
tracked Aslı Acar 24.6 20 — — — 17 ◒ is this you?
tracked Matmazel 24.5 3 — — 19 9 ◒ is this you?
tracked Knomo 24.3 21 — 18 — — ◒ is this you?
tracked Warboots 24.2 20 — — — 10 ◒ is this you?
tracked Harley Davidson 24.1 — 9 13 — 12 ◒ is this you?
tracked Atelier Emine 24.1 — 18 — 9 8 ◒ is this you?
tracked U.S. Polo Assn. 24.0 — — 8 14 12 ◒ is this you?
tracked Boyner 23.9 — 5 7 — 14 ◒ is this you?
tracked Vank Deri 23.9 — 20 — 19 — ◒ is this you?
tracked Parfois 23.9 — — 11 16 10 ◒ is this you?
tracked YETI 23.7 23 — — 8 8 ◒ is this you?
tracked Meindl 23.7 17 — 24 — — ◒ is this you?
tracked Oggo 23.6 — 25 — 5 — ◒ is this you?
tracked Furla 23.5 15 — 17 6 — ◒ is this you?
tracked La Sportiva 23.5 10 — 17 — 8 ◒ is this you?
tracked Saucony 23.4 11 — — 17 9 ◒ is this you?
tracked Mudo 23.4 — — 6 20 7 ◒ is this you?
tracked Herschel 23.3 4 — 15 — 13 ◒ is this you?
tracked Aida Platform 23.3 — 19 — 19 — ◒ is this you?
tracked Itiwit 23.2 16 — 7 — 7 ◒ is this you?
tracked Vionic 23.2 13 — 11 — 8 ◒ is this you?
tracked Bloomsbury 23.0 — — — 24 — ◒ is this you?
tracked King Paolo 23.0 21 18 — — — ◒ is this you?
tracked Helly Hansen 22.8 — 14 — 10 6 ◒ is this you?
tracked Tory Burch 22.7 12 — 12 — 7 ◒ is this you?
tracked Veskemann 22.7 — 22 — 16 — ◒ is this you?
tracked Fossil 22.4 11 — 12 — 6 ◒ is this you?
tracked Mittra 22.3 — 22 — 4 — ◒ is this you?
tracked Biggdesign 22.2 20 — — — — ◒ is this you?
tracked Dansko 22.1 5 — 14 — 9 ◒ is this you?
tracked K'ai & Vrosi 21.9 — 11 — 10 7 ◒ is this you?
tracked Pelanir 21.8 20 — — — — ◒ is this you?
tracked Vogel 21.8 — — 23 — 12 ◒ is this you?
tracked Zara 21.4 5 — 12 — 6 ◒ is this you?
tracked Chrome Industries 21.3 — — 21 — 8 ◒ is this you?
tracked Newfeel 21.3 12 — 17 — — ◒ is this you?
tracked Viatox 21.3 — 19 — 13 — ◒ is this you?
tracked Lacoste 21.2 5 19 — 6 — ◒ is this you?
tracked Acne Studios 21.1 — 8 — 11 4 ◒ is this you?
tracked Wiwu 21.1 — 19 — 5 — ◒ is this you?
tracked DeFacto 21.1 — — 5 7 9 ◒ is this you?
tracked Rara Atelier 21.0 — 11 — 6 6 ◒ is this you?
tracked Mekap 21.0 14 — — — 12 ◒ is this you?
tracked Rains 21.0 3 — 21 — — ◒ is this you?
tracked Ferragamo 20.9 6 — 11 — 6 ◒ is this you?
tracked Efkay 20.9 — 18 — 4 — ◒ is this you?
tracked Fosco 20.6 21 — — — — ◒ is this you?
tracked Mianqa 20.6 — 9 — 9 5 ◒ is this you?
tracked Cuyana 20.4 17 — — — 10 ◒ is this you?
tracked DeMellier 20.4 10 — 9 — 4 ◒ is this you?
tracked Swissgear 20.4 10 — 17 — — ◒ is this you?
tracked Çuval 20.3 — — 18 — 13 ◒ is this you?
tracked Alaïa 20.3 7 — 11 — 6 ◒ is this you?
tracked Koton 20.3 — — 7 10 3 ◒ is this you?
tracked Keen 20.3 9 4 — — 7 ◒ is this you?
tracked huner 20.2 — 4 17 — 6 ◒ is this you?
tracked Özder 20.2 — 26 — — — ◒ is this you?
tracked Miéra Atelier 20.2 — 22 — — — ◒ is this you?
tracked Yargıcı 20.1 3 — 9 8 — ◒ is this you?
tracked Roomys 20.1 — 15 — 13 — ◒ is this you?
tracked Vagabond 20.1 8 — 7 — 5 ◒ is this you?
tracked Piquadro 20.1 12 — 15 — — ◒ is this you?
tracked Beutel 20.0 19 — — — — ◒ is this you?
tracked Garmont 20.0 — 9 — 4 4 ◒ is this you?
tracked Roarcraft 19.9 — — 29 — — ◒ is this you?
tracked Staud 19.8 9 — 6 — 4 ◒ is this you?
tracked Karizma Polo 19.7 15 — — 4 — ◒ is this you?
tracked Steve Madden 19.7 — 5 8 — 5 ◒ is this you?
tracked Macro 19.5 — — 18 — 11 ◒ is this you?
tracked Osoi 19.5 7 6 — 6 — ◒ is this you?
tracked Delsey 19.5 — 19 — — — ◒ is this you?
tracked TULLAA 19.5 — 9 — 5 4 ◒ is this you?
tracked Deriza 19.5 — — 13 15 — ◒ is this you?
tracked Tara Folks 19.4 — 6 — 9 4 ◒ is this you?
tracked Lüks Ayakkabıcılık 19.4 — 19 — 6 — ◒ is this you?
tracked Strathberry 19.4 6 — 7 — 4 ◒ is this you?
tracked MARKÉTT 19.3 — 8 — 4 4 ◒ is this you?
tracked St Agni 19.3 7 5 — 6 — ◒ is this you?
tracked Evolite 19.3 — — 20 — 7 ◒ is this you?
tracked Jabotter 19.3 — — 8 — 15 ◒ is this you?
tracked Pera Çanta 19.2 17 — — — — ◒ is this you?
tracked Massimo Dutti 19.2 5 — 7 — 7 ◒ is this you?
tracked Jimmy Choo 19.1 — — 5 — 15 ◒ is this you?
tracked Naturae Sacra 19.1 — 6 10 3 — ◒ is this you?
tracked Arc’teryx 19.0 — — — — 19 ◒ is this you?
tracked Muya 19.0 — — 20 5 — ◒ is this you?
tracked Sorel 18.8 6 — 6 — 4 ◒ is this you?
tracked North Wild 18.8 18 — — — — ◒ is this you?
tracked Carhartt 18.8 — — 16 — 7 ◒ is this you?
tracked Marjin 18.5 — — 13 16 — ◒ is this you?
tracked Veja 18.4 4 — 7 — 3 ◒ is this you?
tracked Berluti 18.2 — — 4 4 5 ◒ is this you?
tracked Ralph Lauren 18.2 3 — — 5 3 ◒ is this you?
tracked Gelinlik Ayakkabıcım 18.0 — — 21 — — ◒ is this you?
tracked Nas Bag 18.0 — — 22 — — ◒ is this you?
tracked YSL 18.0 — — 15 — 9 ◒ is this you?
tracked Golden Goose 17.9 3 — — 14 — ◒ is this you?
tracked Vier Adler 17.9 — — — — 18 ◒ is this you?
tracked Mark Ryden 17.9 — 15 12 — — ◒ is this you?
tracked BushLove 17.5 — 14 — — 7 ◒ is this you?
tracked Stuart Weitzman 17.5 10 — — — 7 ◒ is this you?
tracked MÇS 17.5 — — 13 — 8 ◒ is this you?
tracked On 17.2 — — 12 — 9 ◒ is this you?
tracked Rossea 17.1 — — 12 — 9 ◒ is this you?
tracked Marché 17.0 — 12 — — 4 ◒ is this you?
tracked Qaf 17.0 22 — — — — ◒ is this you?
tracked Amazon 17.0 — 4 — — 11 ◒ is this you?
tracked Deribu 16.9 15 — — — — ◒ is this you?
tracked Sahtian 16.6 25 — — — — ◒ is this you?
tracked Kiprun 16.5 14 — — — — ◒ is this you?
tracked Neslihan Canpolat 16.4 — 19 — — — ◒ is this you?
tracked Yeşil Kundura 16.3 — — — 20 — ◒ is this you?
tracked Joma 16.3 — — — 15 — ◒ is this you?
tracked Captivex 16.3 15 — — — — ◒ is this you?
tracked Manolo Blahnik 16.2 — — 4 — 10 ◒ is this you?
tracked D’ylla Atelier 16.1 — 11 — — 7 ◒ is this you?
tracked Jack Wolfskin 15.9 3 — 12 — — ◒ is this you?
tracked Allbirds 15.9 — — 9 — 8 ◒ is this you?
tracked Lorentin 15.5 13 — — — — ◒ is this you?
tracked InStreet 15.3 — — — 7 12 ◒ is this you?
tracked Barçın 15.1 — — — 9 5 ◒ is this you?
tracked İpekyol 15.1 — — — 14 3 ◒ is this you?
tracked 5.11 Tactical 15.0 4 — 10 — — ◒ is this you?
tracked FOHM 14.9 21 — — — — ◒ is this you?
tracked Hanwag 14.9 — — 17 — — ◒ is this you?
tracked Bueno 14.9 — 4 — — 8 ◒ is this you?
tracked Tamer Tanca 14.8 — — — — 15 ◒ is this you?
tracked Rhea 14.8 — 14 — — — ◒ is this you?
tracked Christian Louboutin 14.8 — — 5 — 8 ◒ is this you?
tracked The Mill Story 14.8 12 — — — — ◒ is this you?
tracked Jacquemus 14.7 3 — 10 — — ◒ is this you?
tracked Baggu 14.7 4 — — — 7 ◒ is this you?
tracked Goyard 14.7 — 8 — — 5 ◒ is this you?
tracked Togo 14.7 8 — 5 — — ◒ is this you?
tracked İriadam 14.6 16 — — — — ◒ is this you?
tracked Cactive 14.6 — — 16 — — ◒ is this you?
tracked Givenchy 14.6 — — — 4 8 ◒ is this you?
tracked PAEN 14.6 — 7 — — 7 ◒ is this you?
tracked BAGH Collection 14.6 — 5 — — 7 ◒ is this you?
tracked Stella McCartney 14.5 — — — 9 4 ◒ is this you?
tracked N11 14.4 — 8 — — 5 ◒ is this you?
tracked Folle 14.3 12 — — — — ◒ is this you?
tracked Waddell 14.3 — — 10 — 4 ◒ is this you?
tracked Kate Spade 14.3 9 — — 6 — ◒ is this you?
tracked Savette 14.0 7 — 6 — — ◒ is this you?
tracked Coccinelle 13.9 7 — 7 — — ◒ is this you?
tracked Mizuno 13.9 — — 8 4 — ◒ is this you?
tracked Sarah Flint 13.8 3 — — — 6 ◒ is this you?
tracked VuQu 13.8 — 7 — — 4 ◒ is this you?
tracked MP 13.8 — — 14 — — ◒ is this you?
tracked Khaite 13.8 5 — — — 4 ◒ is this you?
tracked Patent of Heart 13.6 — 7 — 4 — ◒ is this you?
tracked Çiçeksepeti 13.4 — — — 5 4 ◒ is this you?
tracked Thorogood 13.4 5 — — — 4 ◒ is this you?
tracked Sam Edelman 13.3 — — — 5 4 ◒ is this you?
tracked JW Pei 13.3 3 — 6 — — ◒ is this you?
tracked Isabel Marant 13.3 — 6 — — 3 ◒ is this you?
tracked Allen Edmonds 13.2 5 — 4 — — ◒ is this you?
tracked Gianvito Rossi 13.2 — — 3 — 5 ◒ is this you?
tracked Toronata 13.2 11 — — — — ◒ is this you?
tracked Anka Shoes 13.0 13 — — — — ◒ is this you?
tracked Pinko 13.0 — — 5 — 4 ◒ is this you?
tracked Nicks 12.9 4 — — — 3 ◒ is this you?
tracked Ayakmod 12.8 — 12 — — — ◒ is this you?
tracked Timbuk2 12.8 — — — — 11 ◒ is this you?
tracked Church’s 12.8 3 — 5 — — ◒ is this you?
tracked COS 12.4 3 — — — 3 ◒ is this you?
tracked Ditanto 12.2 10 — — — — ◒ is this you?
tracked Filderi 12.0 — — — — 10 ◒ is this you?
tracked Ispartalılar 12.0 — — — — 10 ◒ is this you?
tracked Tribord 11.6 — — — — 9 ◒ is this you?
tracked Mapi 11.4 9 — — — — ◒ is this you?
tracked Ersin Outdoor 11.4 — — — — 9 ◒ is this you?
tracked Beymen Collection 11.3 — — 12 — — ◒ is this you?
tracked Dolce Vita 11.3 — — — — 9 ◒ is this you?
tracked Beymen Club 11.2 — — 14 — — ◒ is this you?
tracked Riccon 11.0 — 10 — — — ◒ is this you?
tracked Valentino Garavani 10.9 — — — 11 — ◒ is this you?
tracked Lomer 10.7 — 10 — — — ◒ is this you?
tracked Rivacase 10.6 — — 10 — — ◒ is this you?
tracked Senterlan 10.6 — — — — 8 ◒ is this you?
tracked Tigernu 10.1 — — 10 — — ◒ is this you?
tracked Bera Design 9.9 — — 9 — — ◒ is this you?
tracked Quince 9.9 — — — — 7 ◒ is this you?
tracked American Tourister 9.8 — — 10 — — ◒ is this you?
tracked Caperlan 9.7 — — — — 7 ◒ is this you?
tracked Hiva Atelier 9.7 — — 8 — — ◒ is this you?
tracked Mudo Collection 9.6 — — — 9 — ◒ is this you?
tracked Ilvi 9.5 — — 9 — — ◒ is this you?
tracked sporthink 9.5 — — — — 6 ◒ is this you?
tracked WWF Market 9.4 — — 8 — — ◒ is this you?
tracked Dogo Store 9.2 — — 9 — — ◒ is this you?
tracked Lufian 8.8 — — — 7 — ◒ is this you?
tracked Loake 8.4 6 — — — — ◒ is this you?
tracked Charles & Keith 8.0 7 — — — — ◒ is this you?
tracked Amina Muaddi 7.0 — — — — 3 ◒ is this you?
Measured, not ranked Matched in the same answers, but outside the ranked set for this sector. They are scored on the same scale as the ranking, which is set by the ranked brands, so a value above 100 means the entity is named more often, or earlier, than the brand at number one.
tracked Lenovo 42.3 11 22 9 27 20 ◒ is this you?
tracked Pegasus 30.6 20 — 27 — 15 ◒ is this you?
tracked Vatan 11.4 — — — — 9 ◒ is this you?
tracked MediaMarkt 11.0 — — — — 8 ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Bags

according to AI · Bags
01 Manu Atelier 91.8
02 Desa 89.5
03 Derimod 82.2
04 Samsonite 78.6
05 Tergan 75.3

Best for Footwear

according to AI · Footwear
01 Skechers 89.5
02 Forelli 84.8
03 Kinetix 81.0
04 Greyder 79.9
05 New Balance 78.2
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

418
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Turkey shoes & bags movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked shoes & bags buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.