Herm captures how leading AI systems answer the questions that shape discovery and consideration. See where your brand appears, how it is described, which competitors appear beside it and what evidence the answers cite.
Self-serve: brand and category, then the first run.No card required. how the panel works
best vitamin C serum for sensitive skin under £40
For sensitive skin, three options come up consistently. Glowrise Radiance 10%[1] is the most frequently recommended: buffered in squalane, which reduces stinging. Bloomlab Daily C[2] is gentler at 8%. Velora Bright Boost C[3] is fragrance-free THD ascorbate, though it has the thinnest published evidence base.
Glowrise Radiance 10%[1] is the usual first suggestion. If your skin reacts to L-ascorbic acid, Velora Bright Boost C[2] is the gentler option: THD ascorbate, fragrance-free, and frequently described as tolerable for rosacea-prone skin.
Current round-ups put three serums ahead under £40: Glowrise Radiance 10%[1], Bloomlab Daily C[1] and Peau & Co Clarity C[2]. All three are buffered formulations suited to reactive skin.
Observation Velora is named in three of the five systems on this question and never first. Both answers that omit it cite the same editorial round-up, a page on which Velora is not listed.
Search results once exposed the path to consideration. AI answers increasingly compress that path into a recommendation, comparison or shortlist. If your brand is missing, misrepresented or consistently losing to a competitor, traditional traffic analytics may never show you where the decision started to change.
AI answers are not replacing every path to purchase. They are a growing consideration surface that existing measurement does not cover.
Five questions a brand team should be able to answer from evidence.
See whether and how often your brand appears across the questions that matter to your category.
Inspect the language, positioning, strengths and limitations present in observed responses.
Velora sits at the premium end for the concentration you get.47 answers
One of the few fragrance-free options that rarely stings.39 answers
Refill system and recycled glass are ahead of most of the category.28 answers
Less clinical data behind it than Glowrise or Bloomlab.24 answers
See which competitors appear when your brand does not, and in which buying situations.
| Named when Velora is not | Of 22 | Typical context |
|---|---|---|
| Glowrise | 19 | Default first recommendation on price-anchored questions. |
| Bloomlab | 14 | Named wherever budget is stated explicitly. |
| Peau & Co | 9 | Appears on clinical and ingredient-led phrasing. |
| Nuvéa | 4 | Retailer round-ups only. |
Inspect the sources and citations surfaced in responses, without pretending that citation alone proves causation.
Separate meaningful visibility gaps from noise and turn them into prioritised actions.
of 22 absent questions clear the threshold for action this run. The rest are single-model or single-asking variance and are held for the next run.
ChatGPT, Claude, Gemini, Perplexity and Grok
The questions real buyers ask when comparing, evaluating and choosing products in your category.
Herm captures responses across its supported AI-model panel.
Analyse appearances, competitors, positioning, explanations stated in the answer and cited evidence.
See where the brand is absent, weakly represented or represented differently from competitors.
Turn evidence into a focused set of site, content, product or positioning opportunities.
A headline score can tell you that something changed. The underlying responses tell you what changed. Herm keeps the evidence visible so a brand team can judge whether an opportunity deserves action.
Same prompts, same day, no accounts and no history.
best vitamin C serum for sensitive skin under £40
For sensitive skin, three options come up consistently. Glowrise Radiance 10%[1] is the most frequently recommended: the ascorbic acid is buffered in a squalane base, which reduces stinging. Bloomlab Daily C[2] is a gentler 8% formula and the cheapest of the three at £24. Velora Bright Boost C[3] uses a fragrance-free THD ascorbate formula and is the one most often flagged as suitable for rosacea-prone skin, though it has the thinnest published evidence base. Avoid anything above 15% L-ascorbic acid if you flush easily.[4]
You are named only when a source mentions fragrance-free formulation. No Velora page is cited for “vitamin C · sensitive skin”: skincarelab.co.uk cites Glowrise twice on the page that drives this answer.
Observed responses. Captured answer explanations. Cited evidence. Herm reports what the systems returned, not how they arrived at it.
The Herm AI Visibility Index measures how brands appear when AI systems answer shopping questions across published markets and categories. It is independent public research and separate from a brand-specific Herm assessment.
Index results and Brand Visibility results are separate measurements on different question sets. They are not comparable, and no score on this site is derived by comparing one with the other. The AI Visibility Index measures a sector on one shared question set, 27 to 45 questions put to every brand in that sector, on Herm's fixed five-model panel. The shared set is what makes its cross-brand ranking legitimate. It refreshes on a rolling rotation, one sector per week.
Explore the AI Visibility Index| Live index | Market | Brands |
|---|---|---|
| Cosmetics | Turkey | 143 |
| Mother & Baby | Turkey | 233 |
| Kitchen | Turkey | 139 |
| Home Textiles | Turkey | 265 |
| Home Appliances | Turkey | 76 |
Publishing content does not guarantee a model response will change. Evidence tells you where a change is worth attempting.
Understand how AI systems currently describe the category and where your brand fits within that picture.
Evidence used observed descriptors · answer excerptsIdentify the buying questions and contexts in which competitors are consistently preferred.
Evidence used appearance patterns · position orderUse response-level evidence to decide where stronger, clearer or more useful information may be warranted.
Evidence used cited sources · coverage gapsStart with the problem your team owns. The four dimensions work together, but they are not a mandatory purchasing sequence.
Start with the questions that matter to your category and see the evidence behind the answers.