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The Herm Index · Turkey · Home Textiles

The home textiles brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how five AI models answer real shopping questions about home textiles brands in Turkey — the same questions, asked the same way, refreshed every week. No brand can pay to move up.

Refreshed Jul 27, 2026 188 brands 8 tracked questions 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok methodology →
Rank is computed from model answers on a fixed panel — the same questions, personalization off, for every brand. Nobody buys their way up the Index.
— Index methodology · fairness note
◍ herm · index

Turkey · Home Textiles

Ranked across all 8 tracked questions showing top 12 of 188 brands · sample data
# Brand Score Δ wk GPTCLAGEMPPXGRK Claim
01 Lale Dokuma 79.3 ▲ 5.5 81 80 79 74 84 claimed ✓
02 Pamuk Yatak 76.9 ▲ 1.4 80 72 77 74 82 ◒ is this you?
03 Buldan Bez 74.6 ▲ 2.7 72 68 69 77 72 claimed ✓
04 Denizli Home 72.2 ▼ 0.8 67 72 65 68 66 ◒ is this you?
05 Peştemal Kolektif 69.9 ▲ 1.9 74 65 76 77 75 ◒ is this you?
06 İplik & Tezgah 67.5 ▲ 0.5 73 67 62 61 66 ◒ is this you?
07 Uyku Keten 65.2 ▼ 1.3 66 69 60 61 72 ◒ is this you?
08 Halı Atölye 62.8 ▲ 1.1 56 65 64 65 66 ◒ is this you?
09 Nakış Ev 60.5 ▲ 0.7 67 63 62 65 63 ◒ is this you?
10 Yorgan & Yastık 58.1 ▼ 0.4 59 53 56 51 61 ◒ is this you?
11 Ege Keten 55.8 ▲ 1.6 58 60 55 54 53 ◒ is this you?
12 Dokuma Studio 53.4 ▲ 0.2 60 60 53 56 49 ◒ is this you?
Computed from a fixed, personalization-free 5-model panel · refreshed weekly · methodology → sample data
The measurement

This ranking is only these questions.

The Index is not a vibe — it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 8 / 8 active

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Bedding

according to AI · Bedding
01 Pamuk Yatak 86.2
02 Lale Dokuma 85.6
03 Uyku Keten 71.5
04 Yorgan & Yastık 62.1
05 Ege Keten 58.5

Best for Bath

according to AI · Bath
01 Lale Dokuma 84.6
02 Buldan Bez 79.6
03 Denizli Home 79.5
04 Peştemal Kolektif 78.6
05 İplik & Tezgah 70.5

Best for Handwoven

according to AI · Handwoven
01 Buldan Bez 85.6
02 Lale Dokuma 84.8
03 İplik & Tezgah 74.5
04 Halı Atölye 63.8
05 Dokuma Studio 53.9
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, chosen, and proven are the rungs above — where a headline score becomes a full readiness breakdown.

188
brands tracked
8
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Early access Customer Intelligence Early access Offers Waitlist AI Distribution Roadmap
◒ Is one of these brands yours?

Claim your brand and see the full breakdown.

Your headline score is public. The four-rung readiness breakdown — where you are absent, why models pass you over, and which rung to climb first — is yours the moment you claim.

Claim your brand →
Not ready to claim?

Get the weekly Turkey home textiles movers — who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — asked home textiles buyers’ real questions weekly, on a neutral, personalization-free methodology.

How often does it update?

Weekly, same cycle as the Herm sector reports.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free — claiming generates your full AI Commerce Readiness Score during onboarding.