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The Herm Index · Turkey · Home Textiles

The home textiles brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about home textiles brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Aug 8, 2026 265 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · August 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Home Textiles

Ranked across all 45 tracked questions showing top 265 of 265 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Taç 96.6 94 86 97 90 76 ◒ is this you?
02 Özdilek 85.9 88 77 82 81 55 ◒ is this you?
03 Karaca 80.8 51 91 40 78 85 ◒ is this you?
04 Yataş 77.1 57 50 68 80 63 ◒ is this you?
05 Chakra 68.7 43 43 77 54 43 ◒ is this you?
06 English Home 65.1 53 47 41 50 53 ◒ is this you?
07 Hamam 59.5 11 56 47 48 7 ◒ is this you?
tracked İ.D İpek Dokuma 57.2 28 45 20 39 37 ◒ is this you?
08 Linens 56.7 37 18 60 28 32 ◒ is this you?
09 IKEA 55.4 60 13 39 20 27 ◒ is this you?
10 Madame Coco 55.4 46 28 38 41 30 ◒ is this you?
11 Brillant 54.6 32 35 36 37 42 ◒ is this you?
12 Trendyol 54.6 12 15 14 24 75 ◒ is this you?
tracked Berfa 53.8 56 — — — — ◒ is this you?
13 Penelope 53.7 21 39 49 31 32 ◒ is this you?
tracked DK Store 53.3 28 46 — 41 — ◒ is this you?
14 Sarev 52.4 48 20 37 34 21 ◒ is this you?
15 Ecocotton 49.8 31 18 49 18 23 ◒ is this you?
tracked Zone Denmark 49.8 — 53 — 12 — ◒ is this you?
tracked Clasy 48.6 29 47 12 38 12 ◒ is this you?
tracked Varol Tekstil 47.6 28 37 9 8 31 ◒ is this you?
tracked Samina 47.5 14 54 — 18 — ◒ is this you?
tracked Naturaborn 46.7 42 — 15 — 65 ◒ is this you?
16 Cotton Box 45.7 25 30 35 20 19 ◒ is this you?
tracked Leruum 45.7 47 — — — — ◒ is this you?
tracked Silky Dreams 45.4 — 54 — 13 — ◒ is this you?
tracked Dali Tekstil 45.0 — 45 — 30 — ◒ is this you?
tracked Fullplise 44.3 — 46 — 29 — ◒ is this you?
17 Soley 44.0 28 23 27 28 18 ◒ is this you?
tracked Microcotton 43.8 20 38 30 4 — ◒ is this you?
tracked Pupilla 43.8 28 27 7 19 28 ◒ is this you?
18 Hepsiburada 43.7 9 — 13 14 66 ◒ is this you?
tracked Yatsan 43.6 19 16 12 29 25 ◒ is this you?
tracked Sarra Home 43.4 8 50 — 15 — ◒ is this you?
tracked Haremlique 43.2 26 10 45 9 17 ◒ is this you?
19 Bella Maison 43.0 14 23 32 26 18 ◒ is this you?
tracked Altınbaşak 42.7 11 23 15 47 16 ◒ is this you?
tracked Puffy 42.7 33 6 20 30 14 ◒ is this you?
tracked JYSK 42.4 34 — — 35 22 ◒ is this you?
tracked Class 41.9 20 24 15 10 65 ◒ is this you?
tracked Dear Deer Love 41.8 43 — — — — ◒ is this you?
tracked Persan 41.6 19 15 27 19 22 ◒ is this you?
tracked Denizli Concept 41.0 — 54 — 15 13 ◒ is this you?
tracked Evidea 40.8 19 14 8 27 10 ◒ is this you?
tracked Comersan 40.7 — 39 — 9 — ◒ is this you?
tracked Fiesta Tekstil 40.6 — 29 — 32 8 ◒ is this you?
tracked Durenteks 40.3 — 36 — 17 — ◒ is this you?
20 Pierre Cardin 40.0 7 22 20 20 19 ◒ is this you?
tracked Valeron 39.8 19 31 53 — 9 ◒ is this you?
tracked Little Gusto 39.7 — — 56 — — ◒ is this you?
tracked Sarar 39.3 14 47 26 12 10 ◒ is this you?
tracked Buldan 39.3 19 36 6 17 24 ◒ is this you?
tracked LC Waikiki 39.0 21 — 37 9 18 ◒ is this you?
tracked Pasioni 38.8 — 55 — 8 — ◒ is this you?
tracked Mandaş Tekstil 38.5 — — — 37 — ◒ is this you?
tracked İrya 38.3 38 14 30 — 12 ◒ is this you?
tracked Yüncü Hanım 38.2 14 47 — — 26 ◒ is this you?
tracked Duvetta 38.1 47 — 8 — 7 ◒ is this you?
tracked Lyssa Home 38.1 38 — — — — ◒ is this you?
tracked Beğenal 37.9 — 48 — 31 — ◒ is this you?
tracked Oba Perdesan 37.3 — 43 — 18 — ◒ is this you?
tracked Beberotti 36.5 17 31 — 9 15 ◒ is this you?
tracked Baba Yün Yorgan 36.0 — 40 — 10 — ◒ is this you?
tracked Kitikate 35.8 28 — 38 — 15 ◒ is this you?
tracked Perdenette 35.7 — 33 — — — ◒ is this you?
tracked Perva 35.5 — 27 11 16 19 ◒ is this you?
tracked Elart 35.4 15 — 7 26 13 ◒ is this you?
tracked Zara Home 35.3 48 — 27 7 6 ◒ is this you?
tracked İssimo Home 34.5 7 10 11 16 12 ◒ is this you?
tracked Perdeland 34.5 — 31 13 15 14 ◒ is this you?
tracked Zorluteks 34.4 21 24 35 — — ◒ is this you?
tracked Mudo 34.3 19 14 13 8 10 ◒ is this you?
tracked Bambi 34.3 28 — 13 18 13 ◒ is this you?
tracked Vice Versa Home 34.1 — 47 — 30 17 ◒ is this you?
tracked Uzhanem 34.0 — 13 — 38 — ◒ is this you?
tracked Monohome 34.0 34 — — — 10 ◒ is this you?
tracked Boumini 33.7 — — — 31 — ◒ is this you?
tracked Joyful Kids 33.6 34 — — — — ◒ is this you?
tracked Jalpersan 33.4 — 24 — 31 — ◒ is this you?
tracked Özyurtlar Home 33.2 39 — — — 23 ◒ is this you?
tracked Icon Silk 33.0 — 38 — 12 — ◒ is this you?
tracked Kral Şakir 33.0 — — — 10 37 ◒ is this you?
tracked Vakko 32.6 14 — 25 15 17 ◒ is this you?
tracked Vesna Curtain Fabric 32.5 — 27 — 23 — ◒ is this you?
tracked İşbir Yatak 32.4 17 — 14 21 13 ◒ is this you?
tracked Casadora Baby 32.4 — 16 27 — 25 ◒ is this you?
tracked FunnaBaby 32.2 30 — — — 11 ◒ is this you?
tracked Clasy Nevresim 32.0 — 26 — 25 — ◒ is this you?
tracked İstikbal 31.9 — 17 13 17 11 ◒ is this you?
tracked İyi Geceler İstanbul 31.8 — — 6 35 13 ◒ is this you?
tracked Berolige 31.8 — 16 5 21 12 ◒ is this you?
tracked Özenev 31.6 — 12 15 20 11 ◒ is this you?
tracked Schafer 31.5 11 9 — 12 19 ◒ is this you?
tracked Disney 31.5 — — 29 10 33 ◒ is this you?
tracked Rüya Pike 31.1 — 32 — 25 — ◒ is this you?
tracked Çeştepe Havlu 31.0 — 33 — 15 — ◒ is this you?
tracked Verdi 30.9 — 29 10 15 — ◒ is this you?
tracked Perdello 30.9 30 — — — — ◒ is this you?
tracked Othello 30.8 8 — 30 — 20 ◒ is this you?
tracked Hibboux 30.7 55 — — 13 11 ◒ is this you?
tracked PAMPA Yatak 30.6 — 28 — — — ◒ is this you?
tracked Fushia 30.5 — 14 7 15 13 ◒ is this you?
tracked Silk Coton 30.5 — 31 — 11 — ◒ is this you?
tracked ANNA CARİNA 30.3 — 28 — 9 — ◒ is this you?
tracked Premier Home 30.2 — 10 7 15 13 ◒ is this you?
tracked Rıza Sadebal Tekstil 30.1 — 29 — 10 — ◒ is this you?
tracked Madame Rose 30.0 — 27 — 15 — ◒ is this you?
tracked Plicell 29.9 — 24 24 10 — ◒ is this you?
tracked Babadağlı T.G. Tekstil 29.9 — 19 — 28 — ◒ is this you?
tracked EGERIA 29.9 — 32 — — — ◒ is this you?
tracked Bellona 29.3 — 23 11 17 — ◒ is this you?
tracked Eperde 29.0 19 — 15 9 10 ◒ is this you?
tracked Vakko Home 28.7 5 — 19 9 9 ◒ is this you?
tracked Yargıcı 28.4 28 — 25 — — ◒ is this you?
tracked Cottonin Home 28.4 — 50 — 24 — ◒ is this you?
tracked Tiny Lamb 28.0 17 — 14 — 19 ◒ is this you?
tracked Tivolyo Home 27.8 26 — — — 7 ◒ is this you?
tracked Zsa Zsa Zsu 27.8 21 — 26 — — ◒ is this you?
tracked ND Fabrics 27.7 — 22 — 13 — ◒ is this you?
tracked Doqu Home 27.6 — — 14 19 19 ◒ is this you?
tracked Sinada Home 27.6 — — — 25 — ◒ is this you?
tracked Babadağ Koleksiyon 27.5 — 21 — 13 — ◒ is this you?
tracked Yün Evim 27.1 20 — 11 — 9 ◒ is this you?
tracked İstanbul Towel 27.0 — 21 — 18 — ◒ is this you?
tracked Tante Roza 26.9 11 — 33 — — ◒ is this you?
tracked Nar Brode 26.9 — 23 — 12 — ◒ is this you?
tracked H&M Home 26.7 18 — 18 — 17 ◒ is this you?
tracked Kaibal Home Collection 26.5 — 24 — 8 — ◒ is this you?
tracked Nordqueen 26.5 — 19 — 12 17 ◒ is this you?
tracked PlisePer 26.4 — — — 24 — ◒ is this you?
tracked Decathlon 26.3 55 — 9 — — ◒ is this you?
tracked Menderes Tekstil 26.2 — 19 — 17 7 ◒ is this you?
tracked Fabricland 26.2 — 26 — 13 — ◒ is this you?
tracked DeFacto 25.9 — — 34 — — ◒ is this you?
tracked N11 25.9 8 — 6 9 9 ◒ is this you?
tracked Dantela 25.9 — 17 13 — 10 ◒ is this you?
tracked Kervan 25.2 19 — 11 — 10 ◒ is this you?
tracked Maribor Home 25.2 — 27 — 6 — ◒ is this you?
tracked Tokdemir Tekstil 25.2 — 21 — 17 — ◒ is this you?
tracked Volny Home 25.1 24 — — — — ◒ is this you?
tracked Beymen 25.1 — — 18 17 12 ◒ is this you?
tracked NK Toprak Stor 24.9 — 22 — 14 — ◒ is this you?
tracked Boyner 24.9 13 — 6 — 15 ◒ is this you?
tracked Rayme Tekstil 24.9 — 25 — — 11 ◒ is this you?
tracked Enza Home 24.8 — — 19 10 14 ◒ is this you?
tracked Evabella 24.8 — 10 — 7 19 ◒ is this you?
tracked Kristal 24.8 — — 7 19 12 ◒ is this you?
tracked Baboo 24.7 — 13 26 — — ◒ is this you?
tracked Vinaldi 24.7 — 13 13 — 13 ◒ is this you?
tracked Tuable 24.6 — — — 21 — ◒ is this you?
tracked Koçtaş 24.4 — — — 24 12 ◒ is this you?
tracked Red Palm 24.4 — — 14 — 24 ◒ is this you?
tracked Derin Tekstil 23.6 — 8 — 17 — ◒ is this you?
tracked MK Havlu 23.6 — 13 — 11 11 ◒ is this you?
tracked Nilüfer Yorgan 23.5 — 22 — 12 — ◒ is this you?
tracked Berolige Home 23.4 — — — 17 8 ◒ is this you?
tracked Perden Tekstil 23.3 — 18 — 17 — ◒ is this you?
tracked Perway 23.3 23 — — — — ◒ is this you?
tracked Florenza Tekstil 23.3 — 16 — 14 — ◒ is this you?
tracked Just Home 23.2 — 8 — 9 13 ◒ is this you?
tracked Beymen Home 23.2 — — 15 11 11 ◒ is this you?
tracked Vatan Perde 23.0 24 — — 9 — ◒ is this you?
tracked Hazangülü 22.9 — 25 — 15 — ◒ is this you?
tracked Noémie 22.8 — — — 21 — ◒ is this you?
tracked Özdilekteyim 22.6 18 — — — 10 ◒ is this you?
tracked Yünzadem 22.5 21 — — — — ◒ is this you?
tracked Nuvomon 22.5 — 13 — 7 12 ◒ is this you?
tracked PERDES 22.3 22 — — — — ◒ is this you?
tracked Talesma 22.3 23 — — — — ◒ is this you?
tracked Mudo Concept 22.0 19 — 12 — 7 ◒ is this you?
tracked Penelope Bedding 21.9 — — 28 — — ◒ is this you?
tracked Penelope Bedroom 21.9 — — 23 — 15 ◒ is this you?
tracked BAMBUGO 21.8 — 15 — 10 — ◒ is this you?
tracked MAISONETTE 21.8 — 25 — — — ◒ is this you?
tracked Yves Delorme 21.5 — — 17 6 8 ◒ is this you?
tracked Ranperde 21.3 — 5 9 — 10 ◒ is this you?
tracked Cigit 21.2 — — 26 — 12 ◒ is this you?
tracked Nevresim Dünyası 20.7 — 13 — — 13 ◒ is this you?
tracked Durul Havlu 20.6 — 13 — 16 — ◒ is this you?
tracked Kaşmir Home 20.5 — 17 — — 8 ◒ is this you?
tracked Ralph Lauren 20.4 — — 16 5 7 ◒ is this you?
tracked Victoria 20.3 — 21 — 10 — ◒ is this you?
tracked Ephemeris 20.1 — 17 — — — ◒ is this you?
tracked Green Black 19.8 — 10 17 — — ◒ is this you?
tracked Yıldırım Textile 19.7 — 12 — 9 — ◒ is this you?
tracked Loomsy Baby 19.6 19 — — — — ◒ is this you?
tracked Vivense 19.6 — — 7 — 15 ◒ is this you?
tracked İpekçe Home 19.4 10 — — 11 — ◒ is this you?
tracked Termal Perde 19.3 17 — — — — ◒ is this you?
tracked Berlyn 19.2 — 12 — 10 — ◒ is this you?
tracked Brooklinen 19.2 32 — — — 11 ◒ is this you?
tracked Davillo 18.8 — 14 — 10 — ◒ is this you?
tracked First Choice 18.6 13 — — — 8 ◒ is this you?
tracked Akakçe 18.6 — — — 8 18 ◒ is this you?
tracked Verdi Corner 18.4 — 17 — — — ◒ is this you?
tracked Tuareg 18.2 — 17 — — — ◒ is this you?
tracked Almila 18.1 — 13 — — 11 ◒ is this you?
tracked Mudo Home 17.9 8 13 — — — ◒ is this you?
tracked Çeyiz Diyarı 17.6 — — — 11 7 ◒ is this you?
tracked Green Touch 17.4 — 15 — — — ◒ is this you?
tracked NetPerde 17.3 16 — — — — ◒ is this you?
tracked Etsy 17.3 12 — — — 6 ◒ is this you?
tracked Nurpak 17.2 — — 11 — 11 ◒ is this you?
tracked Eponj Home 16.7 — 10 8 — — ◒ is this you?
tracked Jennifer’s Hamam 16.6 14 — — — 5 ◒ is this you?
tracked PURKOTON 16.6 — 14 — — — ◒ is this you?
tracked Simple Living 15.9 — — — 8 10 ◒ is this you?
tracked Q-Art 15.6 — 7 — 7 — ◒ is this you?
tracked Pamura Atelier 15.5 13 — — — — ◒ is this you?
tracked Pottery Barn 15.4 10 — — — 7 ◒ is this you?
tracked AquaLuna 15.3 — 9 — 6 — ◒ is this you?
tracked Sarah Anderson 15.2 — 7 — — 7 ◒ is this you?
tracked Cascha 15.1 — 14 — — — ◒ is this you?
tracked Primanova 14.9 — — — — 14 ◒ is this you?
tracked Pamukkoza Tekstil 14.5 — 13 — — — ◒ is this you?
tracked The Citizenry 14.3 6 — — — 6 ◒ is this you?
tracked Safyün 14.3 — — — — 14 ◒ is this you?
tracked Lavins Perde 13.6 — 14 — — — ◒ is this you?
tracked Fenetre Systems 13.2 — — — 10 — ◒ is this you?
tracked Mulberry 13.1 — — — — 12 ◒ is this you?
tracked Sezerler Perde 12.7 — — — — 11 ◒ is this you?
tracked Samina Ev Tekstil 12.2 — — — 9 — ◒ is this you?
tracked Amazon 11.9 — — — — 12 ◒ is this you?
tracked Perle 11.8 — — — — 10 ◒ is this you?
tracked Atlas Halı 11.3 — — — — 9 ◒ is this you?
tracked Koza Home 11.2 — — — — 9 ◒ is this you?
tracked Atlantik Halı 10.9 — — — — 8 ◒ is this you?
tracked Cariloha 10.8 — — — — 8 ◒ is this you?
tracked Quince 10.8 — — — — 8 ◒ is this you?
tracked Sanko Tekstil 10.7 — — — — 8 ◒ is this you?
tracked Somfy 10.4 — — 9 — — ◒ is this you?
tracked Frontgate 10.0 — — — — 8 ◒ is this you?
tracked Lacoste 9.3 — — — — 7 ◒ is this you?
tracked Hugo Boss 9.0 — — — — 6 ◒ is this you?
tracked Majoli 8.5 — — 6 — — ◒ is this you?
tracked Ecoroom 7.9 — — — 4 — ◒ is this you?
Measured, not ranked Matched in the same answers, but outside the ranked set for this sector. They are scored on the same scale as the ranking, which is set by the ranked brands, so a value above 100 means the entity is named more often, or earlier, than the brand at number one.
tracked SANKO Havlu 49.2 19 61 — 35 — ◒ is this you?
tracked Woolmark 43.0 24 7 46 — 24 ◒ is this you?
tracked Hasyün 42.0 — 46 — 14 — ◒ is this you?
tracked Dacron 41.2 29 — 37 9 27 ◒ is this you?
tracked Esas Tekstil 40.3 14 — — 50 11 ◒ is this you?
tracked Zorlu Tekstil 39.5 22 26 36 — 19 ◒ is this you?
tracked Thermolite 35.5 19 — 36 — 21 ◒ is this you?
tracked Hollofil 34.1 19 — 22 9 19 ◒ is this you?
tracked MagTex Tekstil 32.1 — 28 — 17 — ◒ is this you?
tracked Allerban 31.4 16 — 18 7 15 ◒ is this you?
tracked Evolon 29.7 55 — 8 — — ◒ is this you?
tracked Kocaer Tekstil 29.4 14 16 11 5 — ◒ is this you?
tracked Aran Tekstil 28.0 28 24 — — — ◒ is this you?
tracked Ağaoğlu Tekstil 27.9 — 39 — 14 — ◒ is this you?
tracked Bahar Tekstil 27.8 15 16 — 12 — ◒ is this you?
tracked Zorlu Holding 27.6 — — 43 — 22 ◒ is this you?
tracked Tanrıverdi 25.9 — 25 — 8 — ◒ is this you?
tracked Sümaş Tekstil 25.0 11 13 16 — — ◒ is this you?
tracked Beytuğ Tekstil 24.8 — 31 — 18 — ◒ is this you?
tracked DT Tekstil 23.9 — 27 — 14 — ◒ is this you?
tracked Yeşim 23.6 — 19 — 14 — ◒ is this you?
tracked Eke Tekstil 21.0 — — 28 — — ◒ is this you?
tracked Sarar Grubu 20.9 14 — 19 — — ◒ is this you?
tracked Zorlu Tekstil Grubu 20.7 10 — — — 16 ◒ is this you?
tracked Özsa Özen-iş 20.6 — — — 16 7 ◒ is this you?
tracked Pak Tekstil 19.9 — 19 — 11 — ◒ is this you?
tracked Karakoyunlu Group 18.7 — 16 — — — ◒ is this you?
tracked Safir Light 8.2 — — — 5 — ◒ is this you?
tracked Nuura 8.0 — — — 5 — ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Bedding & Quilts

according to AI · Bedding & Quilts
01 Yataş 100.0
02 Karaca 94.0
03 Taç 92.0
04 Özdilek 81.4
05 Penelope 65.8

Best for Curtains

according to AI · Curtains
01 Taç 100.0
02 Brillant 79.2
03 İ.D İpek Dokuma 59.2
04 Linens 57.7
05 IKEA 53.5

Best for Multi-Category

according to AI · Multi-Category
01 Özdilek 88.2
02 Taç 87.4
03 Karaca 79.1
04 English Home 67.6
05 Chakra 60.3

Best for Towels

according to AI · Towels
01 Chakra 95.0
02 Özdilek 91.3
03 English Home 64.1
04 Taç 62.3
05 Karaca 58.3
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

265
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Turkey home textiles movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked home textiles buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.