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The Herm Index · Turkey · Evening & Occasion Wear

The evening & occasion wear brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about evening & occasion wear brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Jul 4, 2026 191 brands 40 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · July 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Evening & Occasion Wear

Ranked across all 40 tracked questions showing top 191 of 191 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Trendyol 91.9 92 89 91 85 100 ◒ is this you?
02 Carmen 73.5 68 73 74 71 59 ◒ is this you?
03 Sefamerve 64.3 74 69 24 62 42 ◒ is this you?
04 adL 63.9 61 71 56 56 45 ◒ is this you?
05 AlfaBeta 62.5 33 36 69 35 64 ◒ is this you?
06 VznModa 61.7 68 70 13 46 28 ◒ is this you?
07 Modanisa 59.2 55 42 66 37 41 ◒ is this you?
08 Koton 56.6 58 66 35 39 33 ◒ is this you?
09 Abiyefon 56.0 55 48 56 31 36 ◒ is this you?
tracked Ladyspecial 54.6 35 56 — — 63 ◒ is this you?
tracked Chanel 54.0 31 56 47 50 — ◒ is this you?
10 Hepsiburada 53.8 36 21 47 36 50 ◒ is this you?
tracked Tubabutik 53.7 55 54 — — 20 ◒ is this you?
11 Iconas Line 53.4 44 46 47 39 33 ◒ is this you?
12 ModaSelvim 53.1 41 51 20 51 33 ◒ is this you?
13 Eser Giyim 53.1 53 51 49 51 21 ◒ is this you?
tracked Hürrem Aldinç 53.0 48 49 16 27 — ◒ is this you?
14 Pronovias 52.9 55 37 22 51 26 ◒ is this you?
tracked Egelin 52.6 55 35 5 17 19 ◒ is this you?
15 Roman 52.5 26 41 23 44 46 ◒ is this you?
16 Lafaba 52.4 47 52 27 23 42 ◒ is this you?
17 Kenzel 52.4 30 25 32 28 54 ◒ is this you?
18 The ZKS 52.2 55 54 29 17 39 ◒ is this you?
19 GIZIA 51.9 41 45 40 34 35 ◒ is this you?
tracked Senanur 51.2 42 51 — 34 — ◒ is this you?
20 Rengin 50.2 31 38 36 34 37 ◒ is this you?
21 Tarık Ediz 50.2 42 30 32 28 45 ◒ is this you?
tracked JC Penney 50.0 — — — 68 — ◒ is this you?
tracked Exquise 49.9 — — — — 84 ◒ is this you?
tracked Dekolte 49.1 29 26 43 27 42 ◒ is this you?
tracked Tozlu 48.9 31 31 19 43 42 ◒ is this you?
22 Cengiz Aktürk 48.0 31 28 40 31 31 ◒ is this you?
tracked Hüseyin Baştürk 47.6 45 56 — 31 — ◒ is this you?
tracked Modacadiri.com 47.6 44 40 21 31 11 ◒ is this you?
tracked Nurmelek 47.5 38 56 — 33 33 ◒ is this you?
tracked Styling Park 47.2 42 56 — 10 — ◒ is this you?
tracked Invidiaxclsv 47.0 29 36 — 23 55 ◒ is this you?
tracked Behice Sağlam 46.1 47 26 — — — ◒ is this you?
23 Lacrima 46.0 43 51 33 20 25 ◒ is this you?
24 Setre 45.8 25 11 16 26 45 ◒ is this you?
tracked Yeşim Gelinlik 45.6 32 30 9 38 17 ◒ is this you?
25 EKOL 45.6 29 26 52 7 19 ◒ is this you?
tracked Ardanewline 44.3 31 35 32 16 18 ◒ is this you?
tracked Vakko 43.7 49 23 11 45 13 ◒ is this you?
26 LCW 43.4 23 20 31 22 31 ◒ is this you?
27 Trendyolmilla 43.3 13 — 47 13 43 ◒ is this you?
tracked Mango 43.2 28 11 19 33 31 ◒ is this you?
28 Zara 43.1 32 18 29 24 25 ◒ is this you?
29 Boyner 43.0 37 27 28 12 24 ◒ is this you?
tracked TuvidXXL 42.7 29 20 14 29 31 ◒ is this you?
30 Setrms 42.4 21 30 27 14 29 ◒ is this you?
tracked Elie Saab 41.9 17 14 33 36 7 ◒ is this you?
tracked DeFacto 41.5 27 49 26 11 23 ◒ is this you?
tracked Tarzkadin 41.4 47 33 — — — ◒ is this you?
tracked Beyyoglu 41.2 49 44 — 15 — ◒ is this you?
tracked BSL 40.9 27 36 17 26 14 ◒ is this you?
31 Eyyo 40.9 26 21 19 15 30 ◒ is this you?
tracked Olaabiye 40.7 18 39 — 17 12 ◒ is this you?
tracked Valentino 40.6 21 30 23 20 7 ◒ is this you?
tracked Sarar 40.6 25 18 29 22 27 ◒ is this you?
32 Ömür Inn 40.2 28 26 20 25 16 ◒ is this you?
tracked esergiyim.com.tr 39.7 40 36 — 29 18 ◒ is this you?
tracked Pazarium 39.6 19 17 31 16 12 ◒ is this you?
tracked Şeref Vural 38.9 13 35 11 17 9 ◒ is this you?
tracked ModaZehrada 38.9 19 25 22 18 15 ◒ is this you?
tracked Mercimsfancy 38.8 17 52 — — 21 ◒ is this you?
tracked Denizbutik 38.6 30 18 — 25 30 ◒ is this you?
tracked Aysa Tekin 38.3 33 27 — 27 14 ◒ is this you?
tracked Nursenamoda 38.2 33 32 — 14 19 ◒ is this you?
tracked Dior 37.3 17 22 30 25 — ◒ is this you?
tracked Ilmio 37.0 11 11 27 6 11 ◒ is this you?
tracked Forever New 36.9 26 18 7 13 15 ◒ is this you?
tracked Gökçe Moda Evi 36.8 32 31 — 23 — ◒ is this you?
tracked JULYTWO 36.7 40 — — — — ◒ is this you?
tracked Kıyafet Sepeti 36.3 20 14 19 13 14 ◒ is this you?
tracked Dekolte Shop 36.0 25 19 16 12 8 ◒ is this you?
tracked Musemma 35.8 — — — 46 30 ◒ is this you?
tracked Pierre Cardin 35.8 25 11 17 21 7 ◒ is this you?
tracked Zena Fashion 35.6 27 30 — 23 — ◒ is this you?
tracked Nursena Moda 35.5 27 26 — 15 17 ◒ is this you?
tracked hm.com 35.4 25 22 — 9 25 ◒ is this you?
tracked Zuhair Murad 34.0 12 14 31 32 — ◒ is this you?
tracked İpekyol 33.6 — 14 29 9 28 ◒ is this you?
tracked Moda Çelikler 33.6 — — 16 34 12 ◒ is this you?
tracked Tesetturisland 33.2 17 — 23 11 24 ◒ is this you?
tracked Elben Moda 32.6 27 28 — 17 — ◒ is this you?
tracked Nur Karaata 32.3 — 13 15 48 10 ◒ is this you?
tracked Arya Moda 32.3 — — 38 23 18 ◒ is this you?
33 Hülya Keser 32.0 — — 40 27 20 ◒ is this you?
tracked Marchesa 31.9 9 12 28 11 — ◒ is this you?
tracked By Saygı Giyim 31.8 — — 13 29 30 ◒ is this you?
tracked GILLA'S QUEEN 31.7 17 12 10 6 6 ◒ is this you?
tracked Şule Giyim 31.6 17 — 14 21 13 ◒ is this you?
tracked Accort 31.6 — — 9 21 37 ◒ is this you?
tracked ASOS 31.6 19 — 19 10 6 ◒ is this you?
tracked Nefelistore 31.5 — — — 14 64 ◒ is this you?
tracked HEPDOLU 31.4 30 20 — 10 — ◒ is this you?
tracked Armine 31.3 — — 19 5 47 ◒ is this you?
tracked Karaca 30.9 — — 39 10 — ◒ is this you?
tracked PodyumPlus 30.6 18 — 14 20 12 ◒ is this you?
tracked Patirti 30.1 23 19 — — 12 ◒ is this you?
tracked Modavina 29.8 19 23 — 20 — ◒ is this you?
tracked Givenchy 29.5 15 16 13 13 — ◒ is this you?
tracked Manuka 29.2 — — 21 32 10 ◒ is this you?
tracked Hanezza 28.4 20 23 — 17 — ◒ is this you?
tracked Dilekyaldiz 28.3 21 20 — 7 — ◒ is this you?
tracked Modailgi 28.2 — — 16 26 16 ◒ is this you?
tracked Nurtuba 27.7 — — 15 27 9 ◒ is this you?
tracked Network 26.6 — 10 10 9 12 ◒ is this you?
tracked Modatalika 26.5 13 28 — — — ◒ is this you?
tracked Ruris 26.3 17 19 — 9 — ◒ is this you?
tracked Zenabiyem 25.8 21 25 — — — ◒ is this you?
tracked Saygı Giyim 25.7 — — 11 22 15 ◒ is this you?
tracked Spazio 25.4 — — 20 8 14 ◒ is this you?
tracked Lilas XXL 25.2 — — 5 16 20 ◒ is this you?
tracked Nefeli Store 25.1 — — 17 20 15 ◒ is this you?
tracked Monowella 24.8 — 18 14 — 8 ◒ is this you?
tracked Esma Karadağ 24.4 — — 14 20 13 ◒ is this you?
tracked Machka 24.4 — 9 32 8 — ◒ is this you?
tracked Giorgio Armani Privé 24.3 — 19 12 13 — ◒ is this you?
tracked MegaButik 24.1 23 18 — — — ◒ is this you?
tracked Opera Pasajı 24.1 — — — 32 9 ◒ is this you?
tracked Mervems.com 23.9 — — — 30 — ◒ is this you?
tracked Cercistr 23.8 — — — — 36 ◒ is this you?
tracked Lamia Giyim 23.5 — — 16 16 10 ◒ is this you?
tracked Armani Privé 23.5 — 16 13 12 — ◒ is this you?
tracked Azazie 23.2 — — — 22 23 ◒ is this you?
tracked Amine Hüma 22.9 — — 13 17 13 ◒ is this you?
tracked AbiyeElbisecim 22.9 19 17 — — — ◒ is this you?
tracked David's Bridal 22.9 — — — 29 — ◒ is this you?
tracked Dreamon 22.7 — — 19 — 24 ◒ is this you?
tracked Abiyenial 22.7 — — 25 — 16 ◒ is this you?
tracked Kayra 22.3 — — 23 — 10 ◒ is this you?
tracked Lenta Moda 22.2 — — — — 33 ◒ is this you?
tracked Aker 22.1 — — 37 11 — ◒ is this you?
tracked Twist 22.0 — 10 20 — — ◒ is this you?
tracked Davetcokelbisemyok 21.9 — 19 — — 20 ◒ is this you?
tracked Faik Sönmez 21.2 — 8 4 17 — ◒ is this you?
tracked Tiara 21.2 — — 11 4 11 ◒ is this you?
tracked Hanimefendiabiye 20.4 15 11 — — — ◒ is this you?
tracked Arzukaprol 20.3 — 10 — 5 17 ◒ is this you?
tracked Tofisa 20.2 — — — 17 18 ◒ is this you?
tracked Tommy Hilfiger 20.1 — 11 4 8 — ◒ is this you?
tracked Tuğba 19.8 — — 16 — 14 ◒ is this you?
tracked Aryamoda 19.5 — — — 14 18 ◒ is this you?
tracked Oleg Cassini 19.5 — 7 — 23 — ◒ is this you?
tracked Pepe Jeans 18.7 — 8 4 5 — ◒ is this you?
tracked Modavitrini 18.7 11 — — 13 — ◒ is this you?
tracked Nihan 18.6 — — 15 9 — ◒ is this you?
tracked Shein 18.4 — — 17 — 13 ◒ is this you?
tracked Beyliss 18.4 — — 9 15 — ◒ is this you?
tracked Meliha Tarhanaci 18.2 — — 15 — 13 ◒ is this you?
tracked Moda Babil 17.9 — — — 21 — ◒ is this you?
tracked Wholeskop 17.7 — — — 17 8 ◒ is this you?
tracked Love My Body 17.6 — — — 23 — ◒ is this you?
tracked Lentamoda 17.4 — — — — 24 ◒ is this you?
tracked Seçil Store 17.4 — — — 22 — ◒ is this you?
tracked Suvari 16.7 — — — 19 — ◒ is this you?
tracked Dodysdresses 16.6 — — — — 22 ◒ is this you?
tracked Tutku Moda 16.5 — — 9 — 14 ◒ is this you?
tracked Deep Atelier 16.4 — — — 18 — ◒ is this you?
tracked Beymen 16.4 — — 12 — 12 ◒ is this you?
tracked Pınar Şems 16.3 — — — 19 — ◒ is this you?
tracked Haza Moda 16.3 — — — 20 — ◒ is this you?
tracked Hamit Bey 16.3 — — — 18 — ◒ is this you?
tracked Armani Exchange 16.3 — 13 4 — — ◒ is this you?
tracked Aşkın Göksu 16.3 — — 7 11 — ◒ is this you?
tracked Karl Lagerfeld 16.0 — 13 5 — — ◒ is this you?
tracked Paulmark 16.0 — — — 18 — ◒ is this you?
tracked Explosion 15.8 — — 6 11 — ◒ is this you?
tracked Next Turkey 15.7 — — — 17 — ◒ is this you?
tracked Yusemtesettur.com 15.4 — — — — 20 ◒ is this you?
tracked Alisse nuerA 15.3 — — 8 9 — ◒ is this you?
tracked 4. Yeşim Gelinlik 15.2 — — — 16 — ◒ is this you?
tracked Züleyha Kuru 14.7 — 9 — 9 — ◒ is this you?
tracked Oscar de la Renta 14.4 — — 11 — 7 ◒ is this you?
tracked Hüma Store 14.2 — — — 16 — ◒ is this you?
tracked SpringStore 13.5 — — — 17 — ◒ is this you?
tracked KOZAC 13.5 — — — 14 — ◒ is this you?
tracked Newyorkdress 13.5 — — — — 17 ◒ is this you?
tracked ModaMerve 13.0 — — — 14 — ◒ is this you?
tracked Jovani 12.3 — — — — 14 ◒ is this you?
tracked Leyuze Boutique 12.2 — — — 13 — ◒ is this you?
tracked Piennar 12.1 — — — 13 — ◒ is this you?
tracked Bezen Store 12.0 — — — 12 — ◒ is this you?
tracked Modasena 11.9 — — — 12 — ◒ is this you?
tracked Al Tatari 11.8 — — 12 — — ◒ is this you?
tracked Wejaar 10.9 — — — 10 — ◒ is this you?
tracked My Rental Dress 9.4 — — — — 9 ◒ is this you?
tracked Neva Style 9.2 — — — 7 — ◒ is this you?
tracked Michelle Mason 8.3 — — 6 — — ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 40 / 40 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

191
brands tracked
40
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Turkey evening & occasion wear movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked evening & occasion wear buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.