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The Herm Index · Turkey · Home Appliances

The home appliances brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about home appliances brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Aug 13, 2026 76 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · August 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Home Appliances

Ranked across all 45 tracked questions showing top 76 of 76 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Karaca 93.0 67 100 74 92 82 ◒ is this you?
02 Arzum 90.2 99 77 76 75 73 ◒ is this you?
03 Arçelik 85.9 49 79 86 74 83 ◒ is this you?
04 Philips 74.7 59 62 58 66 62 ◒ is this you?
05 Dyson 63.0 42 48 52 46 47 ◒ is this you?
06 Korkmaz 62.6 37 48 65 40 41 ◒ is this you?
07 Beko 60.0 25 36 69 28 56 ◒ is this you?
08 Tefal 59.9 38 45 46 38 47 ◒ is this you?
09 Dökümix 57.8 48 43 49 43 23 ◒ is this you?
tracked Samsung 55.1 44 46 21 32 45 ◒ is this you?
10 De'Longhi 53.9 35 50 26 34 42 ◒ is this you?
11 Bosch 53.6 33 36 38 42 29 ◒ is this you?
tracked Bamix 52.6 31 64 18 47 — ◒ is this you?
12 Braun 51.0 36 25 38 28 29 ◒ is this you?
13 Fakir 50.5 21 38 21 29 43 ◒ is this you?
14 Homend 50.2 40 35 30 26 29 ◒ is this you?
tracked Vitamix 49.0 50 — 49 44 26 ◒ is this you?
15 Kumtel 48.2 46 21 29 21 23 ◒ is this you?
16 Xiaomi 48.1 23 36 29 32 29 ◒ is this you?
17 Arnica 48.1 43 35 25 29 19 ◒ is this you?
18 Dreame 45.8 54 31 28 20 29 ◒ is this you?
19 Vestel 45.1 28 31 13 25 30 ◒ is this you?
tracked Ninja 44.5 25 17 23 27 30 ◒ is this you?
20 Sinbo 41.5 22 39 5 19 16 ◒ is this you?
21 Siemens 41.3 17 30 23 17 18 ◒ is this you?
tracked Bissell 41.1 — 59 — 24 20 ◒ is this you?
22 Hepsiburada 40.7 11 22 — 14 70 ◒ is this you?
23 Grundig 40.3 6 29 20 21 23 ◒ is this you?
tracked Schafer 40.2 36 6 9 21 17 ◒ is this you?
tracked Senur 38.6 24 25 14 7 7 ◒ is this you?
tracked Electrolux 38.3 4 11 17 6 30 ◒ is this you?
tracked Blendtec 38.1 27 — 19 29 25 ◒ is this you?
tracked Emsan 37.8 26 16 12 14 16 ◒ is this you?
tracked Cosori 37.7 16 — 22 46 21 ◒ is this you?
tracked Zwilling 37.1 — 39 — 36 — ◒ is this you?
24 Trendyol 36.9 29 — — 10 71 ◒ is this you?
tracked Okkalı 36.8 14 32 — 20 26 ◒ is this you?
tracked Remta 35.3 48 — 24 — — ◒ is this you?
tracked Jura 32.4 17 — 12 20 14 ◒ is this you?
tracked Shark 31.9 — 29 — 21 25 ◒ is this you?
tracked Luxell 31.3 — 32 10 18 7 ◒ is this you?
tracked Numatic 30.6 — 32 — 19 — ◒ is this you?
tracked KitchenAid 30.3 7 — 16 16 8 ◒ is this you?
tracked Miele 30.1 12 18 9 19 — ◒ is this you?
tracked GoldMaster 29.1 — 16 7 12 12 ◒ is this you?
tracked Nespresso 29.1 9 15 14 — 14 ◒ is this you?
tracked Moccamaster 28.8 14 — 11 11 9 ◒ is this you?
tracked Amazon 28.0 14 — 12 19 14 ◒ is this you?
tracked Smeg 27.6 — 63 3 — 8 ◒ is this you?
tracked Tchibo 27.4 — — 10 35 9 ◒ is this you?
tracked WMF 26.3 18 — 13 8 — ◒ is this you?
tracked Zilan 25.9 — 31 — 13 — ◒ is this you?
tracked Profilo 25.6 — 27 — 15 — ◒ is this you?
tracked Altus 25.2 21 — — 11 15 ◒ is this you?
tracked Aryıldız 25.1 — 27 — — 10 ◒ is this you?
tracked Sage 25.1 23 — 15 — 10 ◒ is this you?
tracked Breville 24.3 23 — 12 — 13 ◒ is this you?
tracked Feris 24.2 — 22 — 15 — ◒ is this you?
tracked Fantom 22.4 — — 13 — 27 ◒ is this you?
tracked Instant 22.3 — — — 17 19 ◒ is this you?
tracked Gaggia 20.8 9 — 5 — 10 ◒ is this you?
tracked Brita 20.6 — 23 — — — ◒ is this you?
tracked Kenwood 20.6 5 — 6 12 — ◒ is this you?
tracked MediaMarkt 19.9 27 — — — 24 ◒ is this you?
tracked Melitta 19.0 — — 14 — 14 ◒ is this you?
25 Akakçe 18.1 — — — — 39 ◒ is this you?
tracked Stilevs 17.4 — — 6 15 — ◒ is this you?
tracked Awox 16.8 — — — 9 11 ◒ is this you?
tracked Krups 15.5 6 — 7 — — ◒ is this you?
tracked Kiwi 14.9 — — 4 — 9 ◒ is this you?
tracked Roborock 14.8 — — 13 — — ◒ is this you?
tracked Rowenta 12.8 — — 9 — — ◒ is this you?
tracked Cuisinart 12.3 — — — — 12 ◒ is this you?
tracked Vatan 11.2 — — — — 13 ◒ is this you?
tracked Teknosa 10.7 — — — — 10 ◒ is this you?
Measured, not ranked Matched in the same answers, but outside the ranked set for this sector. They are scored on the same scale as the ranking, which is set by the ranked brands, so a value above 100 means the entity is named more often, or earlier, than the brand at number one.
tracked Remington 13.4 5 — 2 — — ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Other

according to AI · Other
01 Arçelik 97.8
02 Arzum 93.8
03 Dyson 89.9
04 Karaca 86.4
05 Philips 77.1

Best for Coffee & Tea

according to AI · Coffee & Tea
01 Karaca 97.3
02 Arçelik 92.7
03 Arzum 90.9
04 Philips 78.3
05 De'Longhi 70.2

Best for Kitchen Appliances

according to AI · Kitchen Appliances
01 Karaca 94.6
02 Arzum 89.8
03 Arçelik 74.2
04 Philips 73.3
05 Korkmaz 67.3
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

76
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Turkey home appliances movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked home appliances buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.