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The Herm Index · Turkey · Pet Products

The pet products brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about pet products brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Aug 28, 2026 225 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · August 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Pet Products

Ranked across all 45 tracked questions showing top 225 of 225 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Reflex 87.9 85 93 74 84 57 ◒ is this you?
02 Royal Canin 82.6 79 96 59 74 60 ◒ is this you?
03 Felicia 68.5 63 37 72 50 36 ◒ is this you?
04 Trendyol 68.2 32 31 44 28 71 ◒ is this you?
05 VanCat 64.0 65 56 58 48 27 ◒ is this you?
06 Farmina 63.3 46 66 59 39 34 ◒ is this you?
07 Proline 62.6 45 65 42 49 35 ◒ is this you?
08 Catrevi 62.2 30 81 36 54 34 ◒ is this you?
tracked Furminator 60.5 32 56 51 50 41 ◒ is this you?
09 Xenon Smart 60.5 33 85 26 50 33 ◒ is this you?
10 Ever Clean 59.9 49 45 53 37 44 ◒ is this you?
11 Acana 58.6 15 71 51 46 26 ◒ is this you?
tracked Xiaomi 58.0 48 42 45 49 25 ◒ is this you?
12 Mystic 58.0 20 54 87 — 30 ◒ is this you?
tracked Doggie 57.8 42 38 48 34 42 ◒ is this you?
13 Science Plan 57.4 41 47 49 31 33 ◒ is this you?
tracked Lena Pet 57.2 44 56 — 48 39 ◒ is this you?
14 Hepsiburada 57.0 — 11 34 13 67 ◒ is this you?
15 KONG 55.2 37 49 38 42 29 ◒ is this you?
tracked Kito 55.1 52 54 39 42 12 ◒ is this you?
tracked Homie Pet Food 54.6 — 56 — 48 51 ◒ is this you?
16 Orijen 53.7 20 43 49 28 28 ◒ is this you?
17 BonaCibo 50.8 68 — 60 — 37 ◒ is this you?
tracked ATA HOME 50.7 52 50 23 26 21 ◒ is this you?
tracked Bunico 49.9 46 34 26 37 — ◒ is this you?
18 Ferplast 49.9 46 51 24 37 20 ◒ is this you?
19 Enjoy 49.4 43 32 27 48 20 ◒ is this you?
tracked Haustier 49.1 12 14 53 19 18 ◒ is this you?
20 LaVital 49.0 22 46 19 11 33 ◒ is this you?
21 Sacchi 49.0 17 51 8 44 23 ◒ is this you?
22 Pro Choice 48.8 21 37 20 45 22 ◒ is this you?
23 Brit Care 48.4 19 50 27 28 23 ◒ is this you?
tracked King 47.6 13 50 6 43 19 ◒ is this you?
tracked Sanicat 47.4 — 55 14 49 22 ◒ is this you?
tracked Catit 47.3 48 33 35 — 36 ◒ is this you?
24 Trixie 47.2 15 45 20 29 25 ◒ is this you?
25 Sandy 47.1 32 50 22 24 19 ◒ is this you?
tracked Fakir 46.9 22 — 44 43 18 ◒ is this you?
26 Goody 46.6 19 29 10 42 23 ◒ is this you?
tracked Ruffwear 45.6 53 — 47 16 10 ◒ is this you?
27 Champion 45.2 20 51 7 33 17 ◒ is this you?
tracked Lindocat 44.6 8 40 28 24 17 ◒ is this you?
tracked Cat Hause 44.5 — 25 53 15 25 ◒ is this you?
tracked Petlebi 44.3 34 21 5 38 15 ◒ is this you?
tracked CoolPati 44.3 — 48 — 44 — ◒ is this you?
tracked Tailpetz 43.7 42 18 32 15 20 ◒ is this you?
tracked Petkit 43.6 30 — 40 19 26 ◒ is this you?
tracked CaDoPet 43.5 28 — 11 46 24 ◒ is this you?
tracked Wero 43.4 15 31 18 27 21 ◒ is this you?
tracked Anatolian 43.4 23 72 — 38 — ◒ is this you?
tracked Goughnuts 43.2 45 14 21 — 26 ◒ is this you?
tracked Carni Life 43.2 — — — 44 43 ◒ is this you?
tracked Parstekpet 43.0 49 — — — — ◒ is this you?
tracked Flexi 42.6 — 35 20 40 27 ◒ is this you?
tracked Whiskas 42.6 — 50 33 21 27 ◒ is this you?
tracked Oligatto 42.3 19 11 9 22 26 ◒ is this you?
tracked Orijin Pet 41.8 36 45 — 7 6 ◒ is this you?
tracked Feles 41.4 24 40 13 31 — ◒ is this you?
tracked Keysmart 40.9 — — 39 — 50 ◒ is this you?
tracked Maruvis 40.9 39 — — — 50 ◒ is this you?
tracked Lepus 40.5 — 17 25 23 34 ◒ is this you?
tracked Atapet 40.1 36 25 — 20 9 ◒ is this you?
tracked Flamingo 40.0 — 56 — 32 12 ◒ is this you?
tracked Micho 39.8 22 — 40 12 19 ◒ is this you?
tracked RoCat 39.6 31 16 — 15 29 ◒ is this you?
tracked Econature 39.5 15 50 10 15 12 ◒ is this you?
tracked MPS 39.3 — 50 18 5 3 ◒ is this you?
tracked PetSafe 37.7 39 19 — 15 12 ◒ is this you?
tracked WonderSand 37.5 — 45 16 23 14 ◒ is this you?
tracked White Sand 37.5 25 32 7 23 — ◒ is this you?
tracked Karlie 37.4 — 56 — 34 12 ◒ is this you?
tracked Moderna 37.0 — 44 — 35 17 ◒ is this you?
tracked Champion Petfoods 36.9 — 18 32 7 18 ◒ is this you?
tracked Andis 36.8 44 — — — 7 ◒ is this you?
tracked Safari 36.6 41 — — — 7 ◒ is this you?
tracked Advance 36.6 22 27 11 14 11 ◒ is this you?
tracked Curli 36.3 — 35 20 15 18 ◒ is this you?
tracked Lino Tasma 36.0 — 27 17 35 — ◒ is this you?
tracked Petlibro 35.8 35 — 23 12 16 ◒ is this you?
tracked Deritasma 35.8 — — 52 — 18 ◒ is this you?
tracked Nylabone 35.4 — 25 18 25 13 ◒ is this you?
tracked West Paw 35.2 23 17 22 — 17 ◒ is this you?
tracked PAWIOS 34.7 — 42 — 15 — ◒ is this you?
tracked Alice 34.6 29 — — 34 10 ◒ is this you?
tracked Matatabi Cats 34.4 — — 41 — — ◒ is this you?
tracked Nursoft 33.9 20 — 32 — 18 ◒ is this you?
tracked Lusi Doog 33.7 — 25 — — 33 ◒ is this you?
tracked Sleepypod 33.7 41 — — — 7 ◒ is this you?
tracked Dino Pet 33.5 37 — — — — ◒ is this you?
tracked Akkum 33.4 22 — 9 17 18 ◒ is this you?
28 Spectrum 33.3 26 — 35 — 20 ◒ is this you?
tracked Electron 33.3 — 25 23 20 10 ◒ is this you?
tracked Kiwi 33.2 29 — 23 15 6 ◒ is this you?
tracked Lumos 33.1 41 — — — — ◒ is this you?
tracked Wanpy 32.9 — 46 — 22 8 ◒ is this you?
tracked Pisi Pisi 32.8 — 19 20 18 14 ◒ is this you?
tracked Whisker 32.5 18 — 39 — — ◒ is this you?
tracked Ak Cat 32.3 — 48 — 22 — ◒ is this you?
tracked Challenge 32.2 18 48 — — — ◒ is this you?
tracked Benebone 32.1 12 — 21 18 9 ◒ is this you?
tracked Bonnie 31.9 17 — 7 12 17 ◒ is this you?
tracked Pugalo 31.6 16 — 33 — 17 ◒ is this you?
tracked Moodpaw 31.6 32 — 13 — — ◒ is this you?
tracked Petyco 31.4 — 29 — 39 17 ◒ is this you?
tracked Markamama 31.3 — 20 9 13 25 ◒ is this you?
tracked Proscience 30.8 37 — — — — ◒ is this you?
tracked Petrex 30.6 21 29 — 19 — ◒ is this you?
tracked Peritas 30.5 — 27 17 23 — ◒ is this you?
tracked Cat Mate 30.4 30 — 8 — 6 ◒ is this you?
tracked Magicsand 30.3 12 16 12 — 13 ◒ is this you?
tracked Zee.Dog 30.3 — 10 28 — 10 ◒ is this you?
tracked Mercy 30.1 — 16 — 5 23 ◒ is this you?
tracked Hep21 29.8 42 — — — 25 ◒ is this you?
tracked Molly 29.7 35 — 9 — — ◒ is this you?
tracked Dr.Sacchi 29.1 22 — — 24 — ◒ is this you?
tracked Carnilove 29.0 34 — 11 — 5 ◒ is this you?
tracked Toi Moi 28.8 31 — 14 — 10 ◒ is this you?
tracked Pawcraft 28.7 — — — — 32 ◒ is this you?
tracked Aryuper 28.5 42 — 20 — 9 ◒ is this you?
tracked Schesir 28.4 — 42 7 — 13 ◒ is this you?
tracked Pet Garden 28.4 — 25 — 28 13 ◒ is this you?
tracked Petco 28.2 30 — — — — ◒ is this you?
tracked Ibiyaya 27.9 — — 33 — — ◒ is this you?
tracked Bilicra 27.8 — — 31 — 9 ◒ is this you?
tracked Wahl 27.8 — 21 — 19 17 ◒ is this you?
tracked Tigerino Premium 27.6 — — — — 31 ◒ is this you?
tracked Petza 27.4 44 — 18 — 14 ◒ is this you?
tracked Bestpet 27.3 — — 7 24 5 ◒ is this you?
tracked Pronature 27.0 — 44 — 3 12 ◒ is this you?
tracked Trendline 26.4 — — 21 17 11 ◒ is this you?
tracked Petzz 26.1 46 — — — 7 ◒ is this you?
tracked Hertzko 25.7 29 — — — 9 ◒ is this you?
tracked Polo 25.7 — 18 — 15 13 ◒ is this you?
tracked SureFeed 25.5 22 — 13 — 8 ◒ is this you?
tracked Klicker 25.3 — — 16 5 15 ◒ is this you?
tracked Flip 25.3 — 19 — — 50 ◒ is this you?
tracked Luis 25.0 — 31 — 10 — ◒ is this you?
tracked Pawise 24.7 — 48 — 14 — ◒ is this you?
tracked PawPaw 24.5 10 — 17 — 13 ◒ is this you?
tracked Reyo Pet 24.4 — — — — 26 ◒ is this you?
tracked Animonda 24.4 — 28 5 — 7 ◒ is this you?
tracked Kumi Cat 24.3 — 17 — 23 — ◒ is this you?
tracked SturdiBag 24.2 23 — — — 7 ◒ is this you?
tracked LupinePet 24.1 25 — — — — ◒ is this you?
tracked Tangle Teezer 24.1 — — 28 — — ◒ is this you?
tracked Natura 24.1 — — 14 5 17 ◒ is this you?
tracked MAVLET 23.9 22 — — 15 — ◒ is this you?
tracked Petricopet 23.9 22 — 16 — — ◒ is this you?
tracked Wise Cat 23.4 — 27 10 — — ◒ is this you?
tracked Hurtta 23.4 15 — 20 — — ◒ is this you?
tracked SmartBones 23.2 — 18 — 8 3 ◒ is this you?
tracked Dost Pati 23.2 — 38 — 3 7 ◒ is this you?
tracked Herniks 23.1 — 16 10 — 12 ◒ is this you?
tracked Pioneer Pet Raindrop 22.8 23 — — — 12 ◒ is this you?
tracked Kucho 22.8 — — 13 12 7 ◒ is this you?
tracked Temizmama 22.8 — — 34 — 7 ◒ is this you?
tracked Amazon 22.2 — — 21 — 17 ◒ is this you?
tracked Eastland 22.0 — 14 — 8 8 ◒ is this you?
tracked Zampa 21.9 — — 6 10 10 ◒ is this you?
tracked MisMama 21.7 12 — — 5 11 ◒ is this you?
tracked Bullymake 21.6 — 25 — — 11 ◒ is this you?
tracked Els Pet 21.6 — — — 18 7 ◒ is this you?
tracked Catplus 21.5 — 13 — — 17 ◒ is this you?
tracked Bio PetActive 21.1 12 — 12 8 — ◒ is this you?
tracked Fonri 20.8 — — 14 — 17 ◒ is this you?
tracked Petpal 20.7 — — — 27 6 ◒ is this you?
tracked Petzzshop 20.6 — — — 23 11 ◒ is this you?
tracked PetActive 20.6 10 — 12 7 — ◒ is this you?
tracked Tigres 20.3 — 10 — — 15 ◒ is this you?
tracked Catlife 20.2 — — 13 14 — ◒ is this you?
tracked KolayMama 20.1 15 — — 14 — ◒ is this you?
tracked Oneisall 20.0 — — — — 20 ◒ is this you?
tracked Lequeen 20.0 — 21 — — 11 ◒ is this you?
tracked Promama 19.9 18 — — — 7 ◒ is this you?
tracked SmyrnaPet 19.8 10 — — 14 — ◒ is this you?
tracked MamaPlus 19.5 — — — 6 15 ◒ is this you?
tracked Felin 19.4 — 11 17 — — ◒ is this you?
tracked Neutron 19.3 — — 17 — 6 ◒ is this you?
tracked Buffer 19.2 — 12 — — 14 ◒ is this you?
tracked BioKitty 19.2 — 22 — — 8 ◒ is this you?
tracked Atlantik Pet 18.9 19 — — — — ◒ is this you?
tracked TofuCat 18.9 — 16 — — 12 ◒ is this you?
tracked Sürmeli Tasma 18.8 — — 24 — — ◒ is this you?
tracked BigCat 18.8 22 — 9 — — ◒ is this you?
tracked Torima 18.6 — — 9 — 13 ◒ is this you?
tracked Chuckit 18.4 — — 11 15 — ◒ is this you?
tracked Evinemama 18.4 — — — 18 4 ◒ is this you?
tracked Mırmır 18.0 — — 11 — 25 ◒ is this you?
tracked Felix 17.9 — — 26 — 7 ◒ is this you?
tracked Petmate 17.9 18 — — — — ◒ is this you?
tracked LaMito 17.9 — — 6 — 12 ◒ is this you?
tracked Hartz 17.7 15 — — — 7 ◒ is this you?
tracked Jungle 17.6 — — 21 — — ◒ is this you?
tracked Veterinary HPM 17.6 — — — 12 10 ◒ is this you?
tracked KocamanPet 17.3 — — — — 17 ◒ is this you?
tracked Imac 17.2 — — — 10 9 ◒ is this you?
tracked MyCat 17.1 15 — — 10 — ◒ is this you?
tracked Petzoom 17.0 15 — — — 6 ◒ is this you?
tracked Stefanplast 16.9 — — 18 — — ◒ is this you?
tracked Nunbell 16.5 12 — — — 7 ◒ is this you?
tracked Obivan 16.3 — — 12 7 — ◒ is this you?
tracked Patila 16.2 — — — — 17 ◒ is this you?
tracked Yuup 16.1 — 11 — 7 — ◒ is this you?
tracked Gimdog 15.8 — 13 3 — — ◒ is this you?
tracked Alytech 14.6 — — — — 14 ◒ is this you?
tracked Cattie 14.6 — — 5 — 7 ◒ is this you?
tracked Sepicat 14.2 — — — — 14 ◒ is this you?
tracked PlastArt 13.8 — — 7 — 5 ◒ is this you?
tracked Catcat 13.7 — — — — 12 ◒ is this you?
tracked Dogness 13.5 — — — — 12 ◒ is this you?
tracked Dream Plus 13.3 — — — — 12 ◒ is this you?
tracked Dekorapet 12.6 — — — — 11 ◒ is this you?
tracked Natural Bastet 11.7 — — 13 — — ◒ is this you?
tracked Exclusion 11.6 — — 14 — — ◒ is this you?
tracked Cat Town 11.4 — — — — 9 ◒ is this you?
tracked NewCat 11.1 — — — 10 — ◒ is this you?
tracked Petburada 10.5 — — — — 8 ◒ is this you?
tracked Gofrette 10.3 — — — 9 — ◒ is this you?
tracked Eurodog 9.5 — — — — 6 ◒ is this you?
tracked Bioline 9.3 — — — 8 — ◒ is this you?
tracked GimCat 9.0 — — 8 — — ◒ is this you?
tracked Patiguard 8.9 — — — 7 — ◒ is this you?
tracked VMB 8.8 — — — — 6 ◒ is this you?
tracked OneVet 8.8 — — — — 6 ◒ is this you?
tracked Zoovital 8.7 — — 7 — — ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Cross-category

according to AI · Cross-category
01 Reflex 87.1
02 Royal Canin 80.0
03 Mystic 61.5
04 LaVital 59.9
05 BonaCibo 54.8

Best for Equipment & Accessories

according to AI · Equipment & Accessories
01 Xenon Smart 82.0
02 Trendyol 76.6
03 Catrevi 75.1
04 Xiaomi 69.8
05 KONG 66.0

Best for Litter & Grooming

according to AI · Litter & Grooming
01 VanCat 87.0
02 Proline 85.5
03 Ever Clean 75.2
04 Furminator 72.2
05 Sanicat 59.9

Best for Pet Food

according to AI · Pet Food
01 Royal Canin 91.2
02 Reflex 87.8
03 Felicia 77.3
04 Farmina 73.8
05 Acana 66.7
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

225
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Turkey pet products movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked pet products buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.