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The Herm Index · Netherlands · Bicycles & E-bikes

The bicycles & e-bikes brands AI actually recommends in the Netherlands.

A standing, personalization-free measurement of how AI models answer real shopping questions about bicycles & e-bikes brands in the Netherlands: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Sep 5, 2026 222 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · September 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Netherlands · Bicycles & E-bikes

Ranked across all 45 tracked questions showing top 222 of 222 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Gazelle 94.3 91 86 82 90 100 ◒ is this you?
02 Cube 73.0 51 85 55 67 62 ◒ is this you?
03 Batavus 69.3 32 78 47 63 70 ◒ is this you?
04 Urban Arrow 61.1 47 46 48 48 40 ◒ is this you?
05 Trek 58.1 46 56 36 40 43 ◒ is this you?
tracked Phatfour 56.7 41 51 12 46 39 ◒ is this you?
06 Tenways 56.1 45 62 41 31 21 ◒ is this you?
07 Giant 55.8 61 25 27 35 38 ◒ is this you?
08 Riese & Müller 54.8 28 69 40 31 38 ◒ is this you?
09 Koga 53.9 46 41 42 29 30 ◒ is this you?
tracked Brompton 53.0 46 — 31 51 39 ◒ is this you?
tracked Stromer 52.5 39 41 16 31 41 ◒ is this you?
10 Sparta 52.3 20 34 22 35 56 ◒ is this you?
tracked biXbi 52.1 — 50 — 51 — ◒ is this you?
tracked Ridley 50.1 9 11 50 10 58 ◒ is this you?
11 Cortina 50.1 29 37 33 27 40 ◒ is this you?
tracked Kymco 49.9 — 56 — — — ◒ is this you?
12 Canyon 49.7 34 27 32 25 38 ◒ is this you?
tracked Veloretti 49.0 44 51 22 35 18 ◒ is this you?
13 Specialized 48.2 37 31 31 26 36 ◒ is this you?
14 Kalkhoff 47.3 18 43 14 36 32 ◒ is this you?
tracked Tern 46.4 38 12 25 27 17 ◒ is this you?
15 VanMoof 46.1 30 24 33 21 28 ◒ is this you?
tracked Cowboy 45.9 31 — 46 15 12 ◒ is this you?
tracked Tezeus 45.4 — — — 46 — ◒ is this you?
tracked Orbea 44.0 32 27 17 30 9 ◒ is this you?
tracked Brekr 43.9 39 — 42 — 22 ◒ is this you?
tracked RIH 43.5 7 51 13 11 — ◒ is this you?
16 Decathlon 43.1 29 18 27 17 24 ◒ is this you?
tracked EMQ 42.8 — 51 18 19 29 ◒ is this you?
tracked Avalon 42.3 51 35 — — — ◒ is this you?
tracked Stevens 42.0 16 28 5 31 15 ◒ is this you?
tracked Pfautec 41.8 — 52 — 21 — ◒ is this you?
tracked ADO 41.8 17 28 28 17 19 ◒ is this you?
tracked Flyer 41.5 8 26 14 33 6 ◒ is this you?
tracked Bakfiets.nl 41.3 11 56 10 17 13 ◒ is this you?
tracked Cannondale 41.2 15 36 13 17 26 ◒ is this you?
17 QWIC 40.8 14 44 5 23 24 ◒ is this you?
tracked Rebike 40.0 10 — 6 39 24 ◒ is this you?
tracked iMove 39.9 — 35 — 30 16 ◒ is this you?
tracked OUXI 39.7 — 40 49 15 22 ◒ is this you?
tracked Merida 39.0 28 18 13 18 15 ◒ is this you?
tracked Carqon 38.7 12 17 12 21 21 ◒ is this you?
tracked STOER 38.5 — 21 19 22 37 ◒ is this you?
tracked Santos 38.2 10 23 19 9 5 ◒ is this you?
tracked Pegasus 37.9 25 51 6 9 8 ◒ is this you?
tracked Starly 37.9 — 40 — — — ◒ is this you?
tracked Fiido 37.8 18 18 7 14 24 ◒ is this you?
tracked Flebi 37.5 — 46 — 22 — ◒ is this you?
tracked Marktplaats 37.2 17 9 35 — 27 ◒ is this you?
tracked Klever 37.0 34 — 10 16 29 ◒ is this you?
tracked Gocycle 37.0 22 25 — 15 26 ◒ is this you?
tracked Tomos 36.5 — 36 4 25 — ◒ is this you?
tracked Elops 36.1 18 9 19 6 12 ◒ is this you?
tracked CRIVIT 35.1 — 33 4 15 8 ◒ is this you?
tracked Reany 34.8 — 37 7 15 17 ◒ is this you?
tracked Lovens 34.7 23 — 23 15 17 ◒ is this you?
18 Stella 33.9 — 27 12 19 24 ◒ is this you?
19 Upway 33.8 — 11 14 24 25 ◒ is this you?
tracked Victoria 33.3 29 27 — 19 12 ◒ is this you?
tracked Van Rysel 33.2 29 — 13 13 14 ◒ is this you?
tracked Dutch ID 32.8 17 — 8 22 13 ◒ is this you?
tracked Scott 32.6 12 31 — 12 15 ◒ is this you?
tracked Rockrider 32.3 42 — 11 — 10 ◒ is this you?
tracked Sensa 31.8 9 25 12 13 — ◒ is this you?
tracked QM Wheel 31.6 — — — — 47 ◒ is this you?
tracked eBikeXL 30.9 — 26 4 12 14 ◒ is this you?
tracked Ecobike 30.1 — 15 — 27 — ◒ is this you?
tracked BSP 29.9 10 — 14 9 10 ◒ is this you?
tracked ENGWE 29.8 — 30 — 22 19 ◒ is this you?
tracked Lapierre 29.3 — — — 14 39 ◒ is this you?
tracked Fongers 29.3 — 36 — 10 — ◒ is this you?
tracked Vogue 28.8 — 16 6 14 13 ◒ is this you?
tracked Riesewijk Exclusives 28.8 — 27 — 13 — ◒ is this you?
tracked BZEN 28.5 — — 49 — 10 ◒ is this you?
tracked Cervélo 28.4 — 12 10 9 13 ◒ is this you?
tracked Brinckers 28.4 9 — 9 12 6 ◒ is this you?
tracked Lemmo 28.2 — — 26 — 5 ◒ is this you?
tracked MOEVS 27.7 — 25 — 15 8 ◒ is this you?
tracked Ampler 27.7 17 — 13 9 8 ◒ is this you?
tracked Prodrive Folding Bike 27.1 — — — — 39 ◒ is this you?
tracked Puch 27.1 — 34 — 21 — ◒ is this you?
tracked BULLS 27.0 — 24 — 13 8 ◒ is this you?
tracked Winora 27.0 — 30 — 10 — ◒ is this you?
tracked Fietsenwinkel.nl 26.8 10 — — 42 10 ◒ is this you?
tracked SUPER73 26.1 — — — 25 — ◒ is this you?
tracked 12GO Biking 25.8 — — 4 21 20 ◒ is this you?
tracked Roadrider 25.5 — 23 — 13 — ◒ is this you?
tracked CARBO 25.3 — — 15 — 29 ◒ is this you?
tracked Mokumono 25.1 12 — 9 21 — ◒ is this you?
tracked FOLT 24.4 — — 13 12 11 ◒ is this you?
tracked Dolly 24.1 — — 12 11 17 ◒ is this you?
tracked Ghost 24.1 — 27 — — 10 ◒ is this you?
tracked Vyber 23.9 — 20 8 — 8 ◒ is this you?
tracked BOHLT 23.6 — — 13 11 10 ◒ is this you?
tracked Desiknio 23.6 11 — — 25 — ◒ is this you?
tracked MiRiDER 23.3 17 — — 15 — ◒ is this you?
tracked FUELL 23.1 — — 17 8 11 ◒ is this you?
tracked Hoogeveen Fietsbeleving 22.8 — 18 — 15 — ◒ is this you?
tracked B'TWIN 22.6 — 14 11 — 7 ◒ is this you?
tracked Babboe 22.6 — — 7 10 15 ◒ is this you?
tracked Greens 22.4 — 10 — 12 8 ◒ is this you?
tracked Lacros 22.4 — 11 7 — 12 ◒ is this you?
tracked Azor 21.0 9 — 8 — 6 ◒ is this you?
tracked Fietsvoordeelshop 21.0 — — 4 11 10 ◒ is this you?
tracked Amslod 21.0 — — 7 9 9 ◒ is this you?
tracked Yuba 20.9 11 — 8 — 7 ◒ is this you?
tracked RidersHub 20.6 — 18 — 9 — ◒ is this you?
tracked Hercules 20.5 16 — — 6 — ◒ is this you?
tracked Radon 20.5 — — — — 28 ◒ is this you?
tracked Raleigh 20.3 — — 5 10 6 ◒ is this you?
tracked Ellio 20.3 — — — 9 20 ◒ is this you?
tracked Fietsenwinkel Barendrecht 20.1 — — — 14 8 ◒ is this you?
tracked Veloe 20.1 — — 6 7 6 ◒ is this you?
tracked Refurbed 19.8 — — 6 14 — ◒ is this you?
tracked Bianchi 19.7 — 16 — 8 — ◒ is this you?
tracked FLIT 18.9 — — — — 25 ◒ is this you?
tracked Bike24 18.6 — — — 7 17 ◒ is this you?
tracked H&B Exclusive 18.5 — — 3 13 — ◒ is this you?
tracked Fietsunie 18.3 — — — 10 14 ◒ is this you?
tracked GREEN MEAN e-bikes 18.1 — 17 — — — ◒ is this you?
tracked Union 17.5 9 — — — 14 ◒ is this you?
tracked Broekhuis 17.4 — — — 13 10 ◒ is this you?
tracked Leenders Fietsen 17.2 — — — 13 9 ◒ is this you?
tracked Pinarello 16.9 — — — 14 — ◒ is this you?
tracked UTO 16.8 — — 16 — — ◒ is this you?
tracked QicQ 16.7 — — — 11 6 ◒ is this you?
tracked Csepel 16.4 — 16 — — — ◒ is this you?
tracked Rose 16.3 — — 8 — 13 ◒ is this you?
tracked Fiets-Exclusief 16.2 — — — 13 — ◒ is this you?
tracked Bike43 16.1 — — 9 — 7 ◒ is this you?
tracked Haibike 15.9 — — — 7 12 ◒ is this you?
tracked Roetz 15.9 9 — 7 — — ◒ is this you?
tracked BikeFair 15.7 — — — — 20 ◒ is this you?
tracked Velotric 15.4 — — — — 19 ◒ is this you?
tracked Nakamura 14.9 — — — 7 7 ◒ is this you?
tracked Budget Bike 14.9 — — — 5 10 ◒ is this you?
tracked Lidl 14.3 — — 5 — 8 ◒ is this you?
tracked FabricBike 14.1 — 13 — — — ◒ is this you?
tracked CONWAY 13.9 — — — — 17 ◒ is this you?
tracked QonQer 13.7 — — — 11 — ◒ is this you?
tracked Euphree 13.2 — — — — 15 ◒ is this you?
tracked Urtopia 13.2 — — — — 17 ◒ is this you?
tracked Huyser 13.2 — 12 — — — ◒ is this you?
tracked Ruff Cycles 12.4 — — 10 — — ◒ is this you?
tracked Het Zwarte Fietsenplan 12.0 — — — — 13 ◒ is this you?
tracked Bikesland 11.4 — — — 7 — ◒ is this you?
tracked Aventon 11.3 — — — — 13 ◒ is this you?
tracked 123ebikes 10.8 — — — 7 — ◒ is this you?
tracked Cangoo 10.4 — — — — 10 ◒ is this you?
tracked Popal 10.2 — — — — 10 ◒ is this you?
tracked Hitway 10.2 — — — — 10 ◒ is this you?
tracked Mantel 10.0 — — — — 11 ◒ is this you?
tracked HillMiles 10.0 — — — — 10 ◒ is this you?
tracked Bike Totaal 9.9 — — — — 11 ◒ is this you?
tracked Revolt Bikes 9.7 — — — — 9 ◒ is this you?
tracked Ride1Up 9.7 — — — — 10 ◒ is this you?
tracked Lectric 9.6 — — — — 10 ◒ is this you?
tracked Pi-POP 9.6 — — — — 9 ◒ is this you?
tracked MRA E-Bike Center 9.5 — — — — 8 ◒ is this you?
tracked Bol.com 9.3 — — — — 9 ◒ is this you?
tracked Bikester 9.2 — — — — 8 ◒ is this you?
tracked WK Bikes 9.1 — — — 5 — ◒ is this you?
tracked Fischer 9.1 — — — — 8 ◒ is this you?
tracked Alltricks 8.7 — — — — 7 ◒ is this you?
tracked Bikevolt 8.3 — — — — 7 ◒ is this you?
Measured, not ranked Matched in the same answers, but outside the ranked set for this sector. They are scored on the same scale as the ranking, which is set by the ranked brands, so a value above 100 means the entity is named more often, or earlier, than the brand at number one.
tracked Bosch 94.0 92 145 95 53 100 ◒ is this you?
tracked Shimano 75.8 59 116 79 39 68 ◒ is this you?
tracked Gates 56.9 40 59 55 14 45 ◒ is this you?
tracked ANWB 55.2 37 38 23 47 47 ◒ is this you?
tracked Enviolo 50.1 31 47 40 17 34 ◒ is this you?
tracked Pinion 47.3 29 43 15 25 34 ◒ is this you?
tracked Bafang 46.2 23 46 33 19 24 ◒ is this you?
tracked Consumentenbond 45.5 27 28 28 25 31 ◒ is this you?
tracked Nederlandse Spoorwegen (NS) 42.7 51 20 — 6 77 ◒ is this you?
tracked Maxi-Cosi 40.0 9 18 18 12 29 ◒ is this you?
tracked TQ 39.7 17 51 10 25 19 ◒ is this you?
tracked Stichting ART 39.4 50 19 — 9 37 ◒ is this you?
tracked SRAM 38.2 19 11 13 12 27 ◒ is this you?
tracked Fazua 38.2 13 17 11 17 27 ◒ is this you?
tracked Schwalbe 38.1 12 19 19 7 22 ◒ is this you?
tracked Tektro 36.8 11 33 12 9 14 ◒ is this you?
tracked Rohloff 35.4 17 16 17 7 12 ◒ is this you?
tracked Magura 34.4 18 26 21 — 12 ◒ is this you?
tracked Mahle 34.2 17 — 10 — 39 ◒ is this you?
tracked Yamaha 33.3 22 14 18 — 20 ◒ is this you?
tracked Thule 31.9 50 11 6 — 18 ◒ is this you?
tracked Ananda 31.5 — 38 — 9 — ◒ is this you?
tracked Algemeen Dagblad 31.1 13 — 17 7 20 ◒ is this you?
tracked Brose 30.3 14 — 6 10 20 ◒ is this you?
tracked BOVAG 29.0 27 — 12 — 10 ◒ is this you?
tracked Aikema 28.4 — 29 — 6 — ◒ is this you?
tracked Kieskeurig 27.2 — 29 — 9 — ◒ is this you?
tracked Mivice 27.0 — 14 12 9 11 ◒ is this you?
tracked RockShox 25.1 9 — — 25 — ◒ is this you?
tracked Fietsersbond 24.9 17 — — 12 13 ◒ is this you?
tracked SR Suntour 22.7 — 19 — — 23 ◒ is this you?
tracked Bright 22.3 — — — 21 — ◒ is this you?
tracked Ouders van Nu 21.6 — — — 9 22 ◒ is this you?
tracked Selle Royal 20.7 25 — — — 9 ◒ is this you?
tracked ProductScore 19.8 — — — 9 19 ◒ is this you?
tracked Twindis 19.8 — — — 7 20 ◒ is this you?
tracked Accell 18.8 — — 13 — 17 ◒ is this you?
tracked Uebler 18.3 — — 7 — 18 ◒ is this you?
tracked Lockride 18.3 — — — — 24 ◒ is this you?
tracked RAI Vereniging 16.0 — 11 — — 8 ◒ is this you?
tracked Fiets.nl 15.2 — — — 9 8 ◒ is this you?
tracked AccuNorm 14.3 — — — — 17 ◒ is this you?
tracked Motinova 14.1 — — — — 17 ◒ is this you?
tracked AXA 12.5 — — — — 14 ◒ is this you?
tracked PowUnity 12.2 — — — — 13 ◒ is this you?
tracked Trustpilot 12.0 — — — — 13 ◒ is this you?
tracked DT Swiss 11.1 — — — — 11 ◒ is this you?
tracked BikeRadar 9.6 — — — — 9 ◒ is this you?
tracked Velozine 9.4 — — — — 9 ◒ is this you?
tracked IkMaakJeFiets 9.1 — — — — 8 ◒ is this you?
tracked LIGHTEST 8.7 — — — — 7 ◒ is this you?
tracked Fietsenkompas 8.3 — — — — 6 ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Dutch. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Cargo, family & special formats

according to AI · Cargo, family & special formats
01 Urban Arrow 85.8
02 Gazelle 84.1
03 Riese & Müller 70.5
04 Tern 61.6
05 Phatfour 60.9

Best for Everyday & commuting

according to AI · Everyday & commuting
01 Gazelle 100.0
02 Batavus 75.2
03 Cube 62.9
04 Tenways 59.5
05 Sparta 57.4

Best for Sport & recreational

according to AI · Sport & recreational
01 Cube 97.7
02 Trek 89.2
03 Giant 80.7
04 Canyon 74.7
05 Gazelle 66.6
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

222
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Get the Netherlands bicycles & e-bikes movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked bicycles & e-bikes buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.