Waitlist Rung 04 · Be proven

Can you convert high-intent shoppers you've never met?

Somewhere out there are shoppers who provably buy in your category, month after month — just never from you. Herm can see them, receipt-verified. Offers puts your incentive in front of exactly those people, and reports a funnel that ends in verified revenue.

◍ herm · offers draft
segment · draft · size 1,000–1,500
compositioncategory buyers · receipt-verified
purchased from younever
impressions claims reveals redemptions verified revenue

The audience nobody else can assemble

Ad platforms sell you lookalikes; Herm can target actuals — shoppers whose verified receipts show real category spend that never reaches you. You see segment size (banded) and composition, never members: the shopper stays anonymous until they choose to redeem. Precision without surveillance, which is the only kind that lasts.

◍ herm · segment
verified category spend
relationshipnever your customer
sizebanded
membersnever shown

Where they'll actually see it

Your offer meets these shoppers on Herm's consumer surfaces today — the wall they already check for rewards — with AI surfaces joining as they open ◐. Codes work claim-to-reveal, so interest is measured before redemption, and your redemption terms stay yours to enforce.

◍ herm · offer
−15% first order
segment matched ✓ · claim → reveal
surface: Herm app · AI surfaces ◐

A funnel that ends in facts

Five stages, no gaps: impressions → claims → reveals → redemptions → verified revenue — counted from receipts, with the coverage stat shown ("based on [N: coverage %] of claimers connected"). No modeled uplift, no extrapolated attribution, no vibes. If the number's on the dashboard, a receipt is behind it.

◍ herm · funnel
impressions
2,140
claims
312
reveals
268
redemptions
84
verified
$12,432
sample data

Offers is rung four. Found, sellable, and chosen win the shopper you have; proven wins the one you've been losing — and shows the receipts.

See the whole ladder →

Questions

How do you know they buy in my category?

From receipt-verified purchase data shoppers consented to share. That's why this can't be bolted onto an ad platform — it requires the consumer side.

Do I ever see who they are?

No — segments are banded and anonymous by design. You meet the shopper when they redeem, the way it should be.

What does "verified revenue" exclude?

Anything we can't tie to a receipt. We show the coverage honestly rather than extrapolate — a smaller true number beats a bigger guess.

What does the waitlist get me?

Priority activation, founding pricing, and a head start: rungs one through three today, so your segments and feed are ready when the gate opens.

Get in line to win the shoppers you've been losing.

Waitlist brands activate first — and climb the first three rungs while they wait.