Do the shoppers who buy your category buy you, and keep buying you?
Two kinds of shopper move that number: the one who provably buys your category month after month and never from you, and the one already loyal to you across retailers who has never been rewarded for it. Herm can see both, receipt-verified. Offers puts your incentive in front of exactly those people, and reports a funnel that ends in verified revenue.
The category buyer who has never bought from you
Ad platforms infer intent from clicks. Herm knows what people actually bought. Shoppers whose verified receipts show real category spend that never reaches you are a group no lookalike model can assemble, because it is built from purchases rather than from behaviour that resembles them. You see segment size (banded) and composition, never members: the shopper stays anonymous until they choose to redeem.
The loyal customer you cannot see
Your own loyalty programme ends at your own store. Receipts do not: they show the shopper who already buys you across three retailers and has never once been recognised for it. Reward that loyalty where it actually happens, with a discount, early access, shopping credit or exclusive merchandise. Loyalty you can prove beats loyalty you assume, and the shopper sees a brand that noticed.
Where they'll actually see it
Your offer meets these shoppers on Herm's consumer surfaces today, the wall they already check for rewards, with AI surfaces joining as they open ◐. Codes work claim-to-reveal, so interest is measured before redemption, and your redemption terms stay yours to enforce.
A funnel that ends in facts
Five stages, no gaps: impressions → claims → reveals → redemptions → verified revenue, counted from receipts, with the coverage stat shown ("based on [N: coverage %] of claimers connected"). No modeled uplift, no extrapolated attribution, no vibes. If the number's on the dashboard, a receipt is behind it.
Offers is rung four. Visible, sellable and relevant win the shopper already in front of you. Preferred is about the two you can't see: the category buyer who has never bought from you, and the loyal customer whose loyalty shows up everywhere except your own store.
See the whole ladder →Questions
How do you know they buy in my category?
From receipt-verified purchase data shoppers consented to share. That's why this can't be bolted onto an ad platform: it requires the consumer side.
Do I ever see who they are?
No. Segments are banded and anonymous by design. You meet the shopper when they redeem, the way it should be.
What does "verified revenue" exclude?
Anything we can't tie to a receipt. We show the coverage honestly rather than extrapolate: a smaller true number beats a bigger guess.
What do I need in place before I run an offer?
Rungs one through three: your visibility measured, your feed connected, and your consented segments built. Offers reaches those shoppers on Herm's own surfaces: the stronger the signal, the better the match.
Win the shoppers you've been losing. Keep the ones you've earned.
Climb the first three rungs, then put your incentive in front of the people who provably buy your category, whether or not they have ever bought it from you.