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The Herm Index · Netherlands · Fashion & Clothing

The fashion & clothing brands AI actually recommends in the Netherlands.

A standing, personalization-free measurement of how AI models answer real shopping questions about fashion & clothing brands in the Netherlands: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Sep 11, 2026 661 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 1 · September 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Netherlands · Fashion & Clothing

Ranked across all 45 tracked questions showing top 661 of 661 brands · measured · brand links pending
# Brand Score GPTCLAGEMPPXGRK Claim
01 Uniqlo 96.1 97 38 100 53 97 ◒ is this you?
02 Kuyichi 94.6 61 100 63 90 75 ◒ is this you?
03 Zalando 79.4 70 35 77 50 77 ◒ is this you?
04 MUD Jeans 71.4 41 34 60 47 76 ◒ is this you?
05 Studio Anneloes 71.0 62 33 81 46 35 ◒ is this you?
tracked Girav 70.7 52 56 54 46 56 ◒ is this you?
06 COS 70.0 51 46 56 38 63 ◒ is this you?
07 YOEK 69.6 59 66 41 43 38 ◒ is this you?
08 H&M 68.4 33 26 67 34 76 ◒ is this you?
tracked NØLSON 67.8 34 68 — 55 — ◒ is this you?
09 Suitsupply 67.0 47 28 80 17 59 ◒ is this you?
10 Vinted 65.4 52 9 50 48 53 ◒ is this you?
tracked AGU Original Regenjas Essential 64.6 — 56 — 49 — ◒ is this you?
tracked Loro Piana 63.7 34 59 34 28 62 ◒ is this you?
11 Arket 63.0 41 19 76 33 42 ◒ is this you?
tracked Atelier Melon 62.9 32 55 76 14 80 ◒ is this you?
12 Zizzi 61.8 43 32 33 46 45 ◒ is this you?
13 Profuomo 61.5 44 28 67 28 43 ◒ is this you?
14 Zara 61.3 22 56 57 24 56 ◒ is this you?
tracked Noubased 61.3 — 47 55 51 — ◒ is this you?
15 Teym 61.3 53 11 68 10 60 ◒ is this you?
16 Levi’s 60.9 60 — 43 39 58 ◒ is this you?
17 Kings of Indigo 60.5 43 31 18 31 65 ◒ is this you?
18 G-Star RAW 60.4 25 53 24 40 55 ◒ is this you?
19 Asket 60.4 65 — 83 10 10 ◒ is this you?
20 Nudie Jeans 60.0 44 28 65 37 31 ◒ is this you?
21 Armedangels 59.7 38 33 43 38 44 ◒ is this you?
tracked Harvest & Mill 59.6 — — — — 80 ◒ is this you?
tracked MS Mode 57.9 25 — 21 54 53 ◒ is this you?
tracked Dstrezzed 57.5 — 60 — 16 — ◒ is this you?
tracked WAHTS 57.4 22 — — 51 26 ◒ is this you?
tracked ONLY Carmakoma 56.5 43 29 66 10 21 ◒ is this you?
22 Colorful Standard 56.3 45 19 52 18 41 ◒ is this you?
tracked AGU 55.9 58 43 40 16 28 ◒ is this you?
tracked Ozden 55.9 — 28 — 46 — ◒ is this you?
tracked LongLady 54.9 59 — 66 13 11 ◒ is this you?
tracked Nike 54.7 29 40 21 44 26 ◒ is this you?
23 ASOS 54.5 19 19 62 10 52 ◒ is this you?
tracked Ledûb 54.2 29 58 22 46 21 ◒ is this you?
tracked WE Fashion 54.2 33 48 33 29 33 ◒ is this you?
tracked Charles Tyrwhitt 53.8 9 56 20 37 11 ◒ is this you?
tracked Atelier Tulip 53.7 — 58 — 10 — ◒ is this you?
tracked Jack Wolfskin 53.5 — 62 — 34 31 ◒ is this you?
tracked JP1880 53.1 — 55 — 46 8 ◒ is this you?
24 Mango 53.1 29 23 42 15 48 ◒ is this you?
tracked Marktplaats 53.1 22 62 36 24 27 ◒ is this you?
tracked Omoda 53.0 28 51 29 18 10 ◒ is this you?
tracked Abercrombie & Fitch 52.9 34 11 74 6 26 ◒ is this you?
tracked OLYMP Level 52.3 56 — 26 — — ◒ is this you?
tracked Rains 52.2 48 — 50 13 44 ◒ is this you?
tracked New Tailor 51.7 15 51 22 28 37 ◒ is this you?
25 Patagonia 51.5 40 15 36 17 36 ◒ is this you?
tracked Noppies 51.5 23 27 39 27 33 ◒ is this you?
tracked Olymp 51.3 30 — 71 25 39 ◒ is this you?
26 Organic Basics 51.3 22 19 41 25 41 ◒ is this you?
tracked Maium 51.2 17 — 64 18 42 ◒ is this you?
27 Wehkamp 51.1 33 — 21 32 63 ◒ is this you?
28 About You 50.7 35 — 52 29 39 ◒ is this you?
tracked GENTS 50.6 33 58 — 32 — ◒ is this you?
tracked Brunello Cucinelli 49.5 21 36 24 20 33 ◒ is this you?
tracked Swan and the People 49.3 59 — 20 8 29 ◒ is this you?
tracked Curve Love 49.3 25 — 44 — 68 ◒ is this you?
tracked Mi Piace 48.9 29 56 22 14 10 ◒ is this you?
tracked Ulla Popken 48.6 20 47 16 23 28 ◒ is this you?
tracked &Co Woman 48.5 19 34 39 27 26 ◒ is this you?
tracked Sunspel 48.4 55 — 52 — 8 ◒ is this you?
tracked Bol 48.1 25 28 33 22 25 ◒ is this you?
tracked Filippa K 47.8 17 39 32 22 22 ◒ is this you?
tracked Iron Heart 47.6 35 — 42 6 43 ◒ is this you?
29 Suitable 47.5 31 — 19 16 60 ◒ is this you?
tracked ASOS Curve 47.4 18 10 43 15 33 ◒ is this you?
tracked Joe Merino 47.3 29 — 76 — 42 ◒ is this you?
tracked Boss 47.3 16 47 12 27 25 ◒ is this you?
tracked Meedin 46.6 16 19 — 50 13 ◒ is this you?
tracked Massimo Dutti 46.5 16 11 29 32 27 ◒ is this you?
tracked ETQ Amsterdam 46.3 22 — 10 24 49 ◒ is this you?
tracked NYDJ 46.0 19 30 67 — 14 ◒ is this you?
tracked Carhartt 45.9 26 28 14 19 32 ◒ is this you?
tracked The Knitwit Stable 45.8 25 30 26 — 41 ◒ is this you?
tracked Cast Iron 45.8 — 60 6 7 20 ◒ is this you?
tracked The Row 45.5 15 26 — 51 21 ◒ is this you?
tracked Amazon 45.4 — — 80 — 16 ◒ is this you?
tracked Saint James 45.0 — — 61 — — ◒ is this you?
tracked Daily Paper 44.9 19 — 54 24 25 ◒ is this you?
tracked Fjällräven 44.9 14 32 19 24 10 ◒ is this you?
tracked Uniqlo U 44.7 39 — 51 5 — ◒ is this you?
tracked Vero Moda Curve 44.6 29 21 38 5 10 ◒ is this you?
tracked Bonprix 44.5 21 — 7 49 19 ◒ is this you?
30 De Bijenkorf 44.5 29 — 43 25 31 ◒ is this you?
tracked Selected Homme 44.4 26 — 26 51 6 ◒ is this you?
tracked Highleytall 44.4 17 28 49 24 11 ◒ is this you?
tracked Seidensticker 44.3 8 56 15 17 19 ◒ is this you?
tracked PAKKEND 44.3 26 43 20 — 18 ◒ is this you?
tracked Desoto 44.3 12 — — — 57 ◒ is this you?
tracked HEMA 44.2 27 6 16 16 28 ◒ is this you?
tracked Jack & Jones 44.2 18 34 30 11 11 ◒ is this you?
tracked Brams Paris 44.0 — 51 — 11 6 ◒ is this you?
tracked Shein 43.9 — — 60 10 45 ◒ is this you?
tracked Olymp Luxor 43.9 15 — — — 77 ◒ is this you?
tracked Denham 43.9 18 15 17 23 29 ◒ is this you?
tracked C&A 43.8 18 15 19 22 29 ◒ is this you?
tracked Vestiaire Collective 43.7 30 — 65 — 14 ◒ is this you?
tracked Appel & Ei 43.7 46 — 7 — 29 ◒ is this you?
tracked MAC 43.7 27 27 38 — 31 ◒ is this you?
tracked Unrecorded 43.6 23 — 65 — 11 ◒ is this you?
tracked Eton 43.4 14 19 — — 52 ◒ is this you?
tracked Love2Wait 43.3 18 41 33 18 — ◒ is this you?
tracked Happy Rainy Days 43.1 — 33 — 33 21 ◒ is this you?
tracked & Other Stories 43.0 11 31 28 15 18 ◒ is this you?
tracked No. Six 43.0 29 — 41 — 39 ◒ is this you?
tracked Fabienne Chapot 43.0 14 16 37 20 9 ◒ is this you?
tracked Adidas 42.9 19 17 16 28 20 ◒ is this you?
tracked Lomoro 42.7 — 46 — 29 24 ◒ is this you?
tracked Shaping 42.7 28 — 32 46 26 ◒ is this you?
tracked OFM 42.7 — — 9 39 — ◒ is this you?
tracked Basil 42.6 — 41 — 18 36 ◒ is this you?
tracked Rain Couture 42.5 — — 16 36 — ◒ is this you?
tracked Zazou Basic 42.2 14 67 — 27 — ◒ is this you?
tracked Gildan 42.1 10 26 10 15 27 ◒ is this you?
tracked KOLLEKT 42.1 — 55 — 23 — ◒ is this you?
tracked LOVAEIJ 42.0 15 7 75 17 26 ◒ is this you?
tracked Zoso 42.0 19 30 17 13 6 ◒ is this you?
tracked Alchemist 41.9 22 20 23 15 15 ◒ is this you?
tracked Bluffworks 41.5 55 — — — 41 ◒ is this you?
tracked MR MARVIS 41.1 25 — 42 22 13 ◒ is this you?
tracked State Of Art 40.8 12 34 8 3 12 ◒ is this you?
tracked John Miller 40.8 12 28 12 20 20 ◒ is this you?
tracked Yesta 40.8 9 9 29 18 12 ◒ is this you?
tracked Exxcellent 40.5 28 — 63 13 — ◒ is this you?
tracked Topvintage 40.4 8 — 30 31 — ◒ is this you?
tracked Smashed Lemon 40.4 20 — 75 — — ◒ is this you?
tracked AGU SeQ 40.3 — — 20 — 50 ◒ is this you?
tracked LTB 40.2 13 43 — — 19 ◒ is this you?
tracked Yours Clothing 40.1 23 — — 35 16 ◒ is this you?
tracked Vanguard 40.0 11 20 8 20 12 ◒ is this you?
tracked Studio Untold 39.9 20 30 17 11 12 ◒ is this you?
tracked Private White V.C 39.8 41 — 18 — — ◒ is this you?
tracked Honest Basics 39.8 28 — 75 9 — ◒ is this you?
tracked Expresso 39.6 12 55 17 12 10 ◒ is this you?
tracked AVEYA 39.5 — 43 — 17 — ◒ is this you?
tracked Kaffe Curve 39.3 12 11 40 — 19 ◒ is this you?
tracked Rogelli Commuter 39.2 28 19 — 20 16 ◒ is this you?
tracked Roosenstein Wolke 39.1 38 27 — 18 8 ◒ is this you?
tracked Mango Man 39.0 35 — 32 — 10 ◒ is this you?
tracked Miss Etam 39.0 13 37 — 15 5 ◒ is this you?
tracked Wrangler 38.9 55 — 17 11 31 ◒ is this you?
tracked Ganni 38.6 7 6 24 11 23 ◒ is this you?
tracked YAYA 38.6 25 24 19 6 5 ◒ is this you?
tracked Marina Rinaldi 38.5 6 — 34 22 6 ◒ is this you?
tracked Bershka 38.5 9 27 20 9 12 ◒ is this you?
tracked Joline Jolink 38.5 41 — — 7 8 ◒ is this you?
tracked Lululemon 38.5 — 14 10 9 40 ◒ is this you?
tracked Plein Publique 38.5 — 19 12 46 7 ◒ is this you?
tracked ALCA Fashion 38.4 — 34 — 27 — ◒ is this you?
tracked no excess 38.2 — 34 — 27 10 ◒ is this you?
tracked Paprika 37.8 11 — 10 22 29 ◒ is this you?
tracked Only-M 37.8 25 — — — 77 ◒ is this you?
tracked Patta 37.7 22 — 37 12 22 ◒ is this you?
tracked Hul le Kes 37.6 57 — 10 — 18 ◒ is this you?
tracked De Lange Griet 37.5 — — 27 14 44 ◒ is this you?
tracked Aryan Fashion 37.4 — 56 — 8 5 ◒ is this you?
tracked No. 6 Six 37.2 28 — 38 — — ◒ is this you?
tracked Exelle 37.1 — 36 16 22 — ◒ is this you?
tracked Vitale Barberis Canonico 36.8 — 12 43 — 39 ◒ is this you?
tracked Cavallaro Napoli 36.7 23 15 33 6 — ◒ is this you?
tracked Yest Curve 36.7 26 — 25 9 15 ◒ is this you?
tracked Scotch & Soda 36.7 — — 20 25 40 ◒ is this you?
tracked Blijdesteijn 36.6 55 — — 19 8 ◒ is this you?
tracked Ministry of Supply 36.3 55 19 — 11 18 ◒ is this you?
tracked Tommy Hilfiger 36.3 10 12 14 11 19 ◒ is this you?
tracked Primark 36.3 — — 51 3 21 ◒ is this you?
tracked Teym The T-Shirt 36.0 — 26 — 26 — ◒ is this you?
tracked New Balance 36.0 13 15 7 20 7 ◒ is this you?
tracked Edwin 36.0 28 — 32 17 — ◒ is this you?
tracked Pure Matters 35.9 — 37 — 27 — ◒ is this you?
tracked Schöffel 35.5 — 55 — 11 — ◒ is this you?
tracked SAMOON 35.3 — 34 — 18 — ◒ is this you?
tracked Lee 35.3 26 — 18 9 21 ◒ is this you?
tracked Tom Tailor 35.3 — 37 — 9 8 ◒ is this you?
tracked Project Cece 35.2 13 — 35 10 17 ◒ is this you?
tracked By-bar 35.1 16 — 11 12 30 ◒ is this you?
tracked Bagoes 35.1 8 18 11 11 12 ◒ is this you?
tracked ONLY 35.1 5 — 29 16 22 ◒ is this you?
tracked Summum 34.8 25 6 24 — 7 ◒ is this you?
tracked Peek & Cloppenburg 34.6 10 35 — 9 22 ◒ is this you?
tracked Eterna 34.5 18 — 15 — 35 ◒ is this you?
tracked Zeeman 34.5 14 31 — 13 18 ◒ is this you?
tracked Saint Basics 34.3 10 — 33 5 10 ◒ is this you?
tracked Harley of Scotland 34.3 — — 45 — — ◒ is this you?
tracked Decathlon 34.0 16 — 20 11 23 ◒ is this you?
tracked Superdry 34.0 10 — 45 — — ◒ is this you?
tracked Marc O’Polo 34.0 3 — — 30 20 ◒ is this you?
tracked Stricters 34.0 9 34 — — — ◒ is this you?
tracked Studio Lienne 34.0 — 30 12 14 — ◒ is this you?
tracked Luca Faloni 33.7 9 15 58 — — ◒ is this you?
tracked Nukuhiva 33.6 42 — — 7 — ◒ is this you?
tracked Alan Red 33.5 14 — 29 12 10 ◒ is this you?
tracked Wrangler RIGGS 33.5 20 — — — 39 ◒ is this you?
tracked PME Legend 33.5 19 — 8 9 28 ◒ is this you?
tracked Level Five 33.3 19 — 29 — 26 ◒ is this you?
tracked Filling Pieces 33.3 16 — 30 5 11 ◒ is this you?
tracked Samsøe Samsøe 33.2 9 55 22 8 — ◒ is this you?
tracked Tailor Store 33.1 — 36 8 8 — ◒ is this you?
tracked HAPPYsize 33.0 7 21 — 11 18 ◒ is this you?
tracked Slater 33.0 10 — 30 10 10 ◒ is this you?
tracked Max Mara 32.8 14 — 26 12 8 ◒ is this you?
tracked Stüssy 32.8 9 7 13 8 8 ◒ is this you?
tracked Dilling 32.7 20 — 38 — 8 ◒ is this you?
tracked Carhartt WIP 32.6 20 6 24 — 12 ◒ is this you?
tracked King Louie 32.6 14 — 30 9 16 ◒ is this you?
tracked Menique 32.5 — 30 — 8 8 ◒ is this you?
tracked Naked & Famous 32.4 10 — 24 13 17 ◒ is this you?
tracked Episode 32.4 32 — 10 — 18 ◒ is this you?
tracked Pre-end 32.4 — 36 — 7 — ◒ is this you?
tracked Stutterheim 32.3 12 — 38 — 22 ◒ is this you?
tracked Petrol Industries 32.3 8 26 — 6 9 ◒ is this you?
tracked Meyer 32.3 — 43 — 11 18 ◒ is this you?
tracked Rataplan 32.1 — — 11 — 38 ◒ is this you?
tracked Angel of Style 32.1 — 28 — 8 8 ◒ is this you?
tracked Prénatal 32.1 15 — 18 9 18 ◒ is this you?
tracked Jantji 32.1 12 — 17 13 16 ◒ is this you?
tracked Bamigo 32.1 — — 38 — 20 ◒ is this you?
tracked Norah 32.0 10 — 29 19 — ◒ is this you?
tracked William Lockie 31.9 17 — 47 — — ◒ is this you?
tracked COSH 31.8 25 15 — 19 — ◒ is this you?
tracked Alo Yoga 31.8 3 12 4 8 9 ◒ is this you?
tracked Atelier Rianne de Witte 31.7 — 32 — 19 — ◒ is this you?
tracked Reiss 31.6 12 — 8 12 20 ◒ is this you?
tracked Toteme 31.6 9 20 — 13 7 ◒ is this you?
tracked Ralph Lauren 31.6 12 — 18 17 10 ◒ is this you?
tracked Sellpy 31.6 — — 31 24 21 ◒ is this you?
tracked Cowboy Cut 31.5 28 — 14 — 22 ◒ is this you?
tracked WORK-lijn 31.4 29 — — — 14 ◒ is this you?
tracked BrandMission 31.4 28 — — 10 8 ◒ is this you?
tracked Swing 31.4 12 28 — 10 8 ◒ is this you?
tracked Dedicated 31.2 11 — 17 13 17 ◒ is this you?
tracked Esprit 31.1 — — 24 24 8 ◒ is this you?
tracked Stone Island 31.1 5 55 — — 4 ◒ is this you?
tracked Veja 31.0 3 9 6 6 10 ◒ is this you?
tracked Vero Moda 31.0 22 — 24 — 12 ◒ is this you?
tracked Jan ’n June 31.0 12 — 16 14 15 ◒ is this you?
tracked Zhenzi 30.9 6 21 — 8 6 ◒ is this you?
tracked Spierings Herenmode 30.9 28 — 14 16 6 ◒ is this you?
tracked Elvine 30.8 — 12 19 11 7 ◒ is this you?
tracked Neeve 30.7 — 27 — 28 — ◒ is this you?
tracked Zegna 30.6 15 19 8 — 10 ◒ is this you?
tracked ALCA 30.6 — 27 — 17 — ◒ is this you?
tracked John Henric 30.6 — 28 — 16 — ◒ is this you?
tracked Bottega Veneta 30.6 5 — — 15 29 ◒ is this you?
tracked Natur-el 30.5 — 26 — 17 8 ◒ is this you?
tracked Christian Berg 30.5 — 55 — — 14 ◒ is this you?
tracked Magna Fashion 30.3 12 — 14 — 26 ◒ is this you?
tracked Marks & Spencer 30.3 15 — 8 7 18 ◒ is this you?
tracked BY NAOOM 30.2 — 31 — 17 — ◒ is this you?
tracked OGER 30.2 17 — 16 — 28 ◒ is this you?
tracked Thinking Mu 30.2 11 — 19 10 9 ◒ is this you?
tracked Tresanti 30.1 — — — 26 — ◒ is this you?
tracked Maestro Kledingatelier 30.1 — 29 — 12 — ◒ is this you?
tracked Weekday 30.1 13 — 13 10 14 ◒ is this you?
tracked LEBASQ 29.9 31 — — 16 13 ◒ is this you?
tracked My Jewellery 29.6 12 — — 24 7 ◒ is this you?
tracked Rhinowool 29.5 — 32 — 20 — ◒ is this you?
tracked New Optimist 29.5 18 — 23 — 23 ◒ is this you?
tracked Urban Outdoor 29.4 — — 30 — 31 ◒ is this you?
tracked The Society Shop 29.4 25 — 29 — — ◒ is this you?
tracked Dickies 29.3 18 — 10 — 24 ◒ is this you?
tracked Yest 29.3 20 — 20 — 8 ◒ is this you?
tracked ASOS DESIGN 29.3 15 — 27 — 26 ◒ is this you?
tracked Buck Mason 28.9 — — — — 39 ◒ is this you?
tracked Sézane 28.9 7 — 20 — 28 ◒ is this you?
tracked Gentlefolk 28.9 — 34 — 7 — ◒ is this you?
tracked Tellason 28.9 36 — — 3 12 ◒ is this you?
tracked Gucci 28.9 — — — — 38 ◒ is this you?
tracked Hermès 28.9 — 23 — 15 12 ◒ is this you?
tracked New Star Jeans 28.8 — 32 — 9 — ◒ is this you?
tracked Mateloos 28.6 — 23 8 7 — ◒ is this you?
tracked ShirtsofCotton 28.5 — — 26 16 5 ◒ is this you?
tracked Jac Hensen 28.3 — — 15 17 25 ◒ is this you?
tracked Quince 28.3 19 — — — 42 ◒ is this you?
tracked Sophie Stone 28.3 4 — 10 10 17 ◒ is this you?
tracked Claudia Sträter 28.2 6 — 15 — 39 ◒ is this you?
tracked De Dappere Naald 28.1 — — — 23 — ◒ is this you?
tracked Gozzip 28.1 11 9 7 6 — ◒ is this you?
tracked Flore Flore 28.1 — 22 — 10 22 ◒ is this you?
tracked Vaude 28.0 18 — 14 — 19 ◒ is this you?
tracked Very Cherry 27.9 — — 18 26 — ◒ is this you?
tracked Good American 27.9 15 — 24 — 16 ◒ is this you?
tracked Jane Lushka 27.9 — — 41 — — ◒ is this you?
tracked Lemaire 27.9 15 — 27 8 — ◒ is this you?
tracked Joseph Ribkoff 27.7 19 19 — 5 — ◒ is this you?
tracked Armani 27.6 — — 8 16 20 ◒ is this you?
tracked Reformation 27.6 4 9 5 — 17 ◒ is this you?
tracked Je m’appelle 27.6 — — — 22 13 ◒ is this you?
tracked Dior 27.5 — 9 — — 31 ◒ is this you?
tracked Vanilia 27.5 10 — 24 — 14 ◒ is this you?
tracked MAADOX 27.5 — 29 — — — ◒ is this you?
tracked Ecotex 27.5 — 28 — 11 7 ◒ is this you?
tracked SuitSolutions 27.4 — — — 24 — ◒ is this you?
tracked Inis Meáin 27.4 22 — 24 — — ◒ is this you?
tracked Chanel 27.4 — 12 13 — 22 ◒ is this you?
tracked Olaf Hussein 27.4 8 — 27 — 13 ◒ is this you?
tracked Isabel Marant 27.3 10 — 21 — 18 ◒ is this you?
tracked Cars 27.1 — 28 — 6 11 ◒ is this you?
tracked MUJI 27.1 15 — 20 10 — ◒ is this you?
tracked Stradivarius 27.1 — — 14 — 31 ◒ is this you?
tracked Long Tall Sally 27.1 13 — 25 — 12 ◒ is this you?
tracked Good On You 27.1 — 24 38 — 17 ◒ is this you?
tracked Broeken Binkie 27.0 — 55 — — 8 ◒ is this you?
tracked Supreme 26.9 — 32 — 6 9 ◒ is this you?
tracked Temu 26.8 — — 26 — 29 ◒ is this you?
tracked Engel 26.8 — 27 — 14 — ◒ is this you?
tracked Pull&Bear 26.5 — — 24 6 14 ◒ is this you?
tracked Passo 26.4 — — — 20 7 ◒ is this you?
tracked Rietbergh 26.4 — 23 — — 14 ◒ is this you?
tracked Rawganique 26.3 — — — — 33 ◒ is this you?
tracked No106 26.3 — 27 — 13 — ◒ is this you?
tracked Never Fully Dressed 26.2 — 28 18 — 12 ◒ is this you?
tracked Extreme Cashmere 26.2 — — 29 3 8 ◒ is this you?
tracked Michael & Giso 26.1 — — 27 — 16 ◒ is this you?
tracked Helena Hart 26.1 — — 31 — 5 ◒ is this you?
tracked Labfresh 26.0 13 — 35 — — ◒ is this you?
tracked Van Gils 25.9 — — 14 — 28 ◒ is this you?
tracked Woolrich 25.9 11 28 7 — — ◒ is this you?
tracked Edgar N 25.8 — 30 — 7 — ◒ is this you?
tracked MATE the Label 25.7 — — — — 32 ◒ is this you?
tracked Just Favorites 25.5 — 17 — 16 — ◒ is this you?
tracked Madewell 25.5 — 19 16 — 15 ◒ is this you?
tracked Rogelli 25.4 — 28 — 10 — ◒ is this you?
tracked Worn Wear 25.3 — — 15 16 12 ◒ is this you?
tracked Madewell Curvy 25.3 17 — — — 24 ◒ is this you?
tracked Jacquemus 25.2 5 — 6 — 33 ◒ is this you?
tracked The Sting 25.2 15 — — 12 8 ◒ is this you?
tracked KnowledgeCotton Apparel 25.2 17 — — 5 8 ◒ is this you?
tracked Second Female 25.2 — 10 — 14 9 ◒ is this you?
tracked Reset 25.1 4 — — 15 16 ◒ is this you?
tracked Neycko 25.1 — — 11 5 19 ◒ is this you?
tracked Hemsted 24.9 22 — — — 12 ◒ is this you?
tracked Action 24.9 — — 4 — 27 ◒ is this you?
tracked Lanius 24.9 15 — 16 4 — ◒ is this you?
tracked Michaelis 24.9 15 — 12 — 15 ◒ is this you?
tracked Margaret Howell 24.8 21 — — 4 — ◒ is this you?
tracked Sensitive Travel 24.8 — 19 12 — 7 ◒ is this you?
tracked Woolville 24.8 — — — 20 — ◒ is this you?
tracked Phase Eight 24.8 10 — 29 — — ◒ is this you?
tracked Monsieur Cliqo 24.8 — 28 — — — ◒ is this you?
tracked Adrianna Papell 24.7 10 15 — — 8 ◒ is this you?
tracked Selected 24.6 14 — 10 12 — ◒ is this you?
tracked ASOS Tall 24.5 15 — 15 — 11 ◒ is this you?
tracked Rab 24.5 21 — — — 14 ◒ is this you?
tracked Jeans Centre 24.3 — — 14 12 12 ◒ is this you?
tracked Peter Hahn 24.3 — — — 10 23 ◒ is this you?
tracked Lady Day 24.3 — — 27 — 10 ◒ is this you?
tracked Birkenstock 24.2 4 28 5 — — ◒ is this you?
tracked Bamboo Basics 24.1 28 — 16 — — ◒ is this you?
tracked Universal Standard 24.0 9 — 12 — 17 ◒ is this you?
tracked Base Level Curvy 23.9 10 — 16 — 11 ◒ is this you?
tracked Ettemadis 23.9 — — — 11 24 ◒ is this you?
tracked COSLI 23.9 23 — — — — ◒ is this you?
tracked The Goodpeople 23.8 — 22 — 11 — ◒ is this you?
tracked Vila 23.8 16 — 27 — — ◒ is this you?
tracked Schulte Herenmode 23.7 — — 14 12 13 ◒ is this you?
tracked Barbour 23.6 13 — 11 — 12 ◒ is this you?
tracked Sleeve7 23.6 — — 32 — — ◒ is this you?
tracked The New Originals 23.6 8 — 9 12 — ◒ is this you?
tracked ShirtbyHand 23.5 15 — 9 — 8 ◒ is this you?
tracked Red Wing 23.4 9 — 21 — 6 ◒ is this you?
tracked Easy Wear 23.4 — — — 16 18 ◒ is this you?
tracked Big L 23.4 — — — 20 — ◒ is this you?
tracked Gardeur 23.4 15 — — — 22 ◒ is this you?
tracked Halsduk by Esmee 23.2 — 22 — 12 — ◒ is this you?
tracked Vera Mont 23.2 12 — — 6 11 ◒ is this you?
tracked A.S.Adventure 23.1 — — — 24 9 ◒ is this you?
tracked Calvin Klein 23.1 13 — — 15 — ◒ is this you?
tracked American Vintage 23.1 — 25 — 9 — ◒ is this you?
tracked Lotte Oudshoorn Design 23.0 — — — 17 15 ◒ is this you?
tracked Off-White 22.9 — 25 — 7 — ◒ is this you?
tracked Zalando Pre-Owned 22.9 — — 24 — 15 ◒ is this you?
tracked Eloquii 22.8 — — — — 30 ◒ is this you?
tracked Samba 22.8 4 — 5 — 18 ◒ is this you?
tracked Flomax 22.8 — 21 — 13 — ◒ is this you?
tracked Everlane 22.8 — — 14 — 32 ◒ is this you?
tracked North 22.7 — — — 24 16 ◒ is this you?
tracked DutchCraft 22.6 — — — 18 12 ◒ is this you?
tracked Holland & Sherry 22.6 — 24 — — — ◒ is this you?
tracked Netherbrands 22.5 — — — 19 — ◒ is this you?
tracked Janet & Joyce 22.5 — 22 — — 7 ◒ is this you?
tracked Floria Collective 22.4 — — 12 9 9 ◒ is this you?
tracked Zeffa 22.3 12 — — — 20 ◒ is this you?
tracked Wordans 22.2 — — — 11 21 ◒ is this you?
tracked Brax 22.1 — — — — 30 ◒ is this you?
tracked Tess V 22.0 — 18 — 6 — ◒ is this you?
tracked Khaite 22.0 10 — — 9 6 ◒ is this you?
tracked Carl Gross 21.9 — — — 5 39 ◒ is this you?
tracked Hanes Beefy-T 21.9 15 — — — 18 ◒ is this you?
tracked Heattech-laagjes 21.9 — — — — 26 ◒ is this you?
tracked PIECES Curve 21.9 16 11 — — — ◒ is this you?
tracked Broekman 21.8 — — — 15 15 ◒ is this you?
tracked Gant 21.8 4 — — 4 13 ◒ is this you?
tracked MIXXL 21.6 6 — — 8 9 ◒ is this you?
tracked Twenty6 Suits 21.6 — 13 — — 20 ◒ is this you?
tracked Reiff 21.5 — 20 — 12 — ◒ is this you?
tracked ABC 21.5 — — 10 — 22 ◒ is this you?
tracked Common Era 21.4 — — — 14 16 ◒ is this you?
tracked Banana Republic 21.4 — — — 8 19 ◒ is this you?
tracked Engelvaart Bodywear 21.2 — 24 — — — ◒ is this you?
tracked SuperMom 21.2 — — 28 — — ◒ is this you?
tracked Pact 21.2 — — — 6 22 ◒ is this you?
tracked Acne Studios 21.1 14 — 21 — — ◒ is this you?
tracked Mango Violeta 21.0 — — — 9 18 ◒ is this you?
tracked Alberto 21.0 — — 15 — 20 ◒ is this you?
tracked MAT Fashion 20.9 — 8 — 6 5 ◒ is this you?
tracked Samurai Jeans 20.8 — — — — 26 ◒ is this you?
tracked Lyle & Scott 20.7 — 28 — — 4 ◒ is this you?
tracked Penny Lane 20.4 28 — — — 12 ◒ is this you?
tracked JDY Tall 20.3 8 — — 16 — ◒ is this you?
tracked No'6 20.3 — — — — 24 ◒ is this you?
tracked Sandro 20.3 6 — 27 — — ◒ is this you?
tracked Vero Moda Tall 20.3 15 — 15 — — ◒ is this you?
tracked Minimum 20.2 — — — 12 8 ◒ is this you?
tracked CLAU-D 20.2 — 15 — 9 — ◒ is this you?
tracked Canali 20.1 — — 9 4 8 ◒ is this you?
tracked Cross Jeans 20.1 — 21 — — — ◒ is this you?
tracked Sara Lindholm 20.1 — 19 — — 7 ◒ is this you?
tracked Jigsaw 20.0 19 — — — 9 ◒ is this you?
tracked Burberry 19.9 — 9 7 — 5 ◒ is this you?
tracked OLYMP Level Five 19.8 6 — 20 — — ◒ is this you?
tracked Brooks Brothers 19.6 — — 16 — 14 ◒ is this you?
tracked Living Crafts 19.6 19 — — 8 — ◒ is this you?
tracked Lace & Beads 19.5 11 — 14 — — ◒ is this you?
tracked Hessnatur 19.5 — — 20 — 14 ◒ is this you?
tracked The North Face 19.5 14 — — — 15 ◒ is this you?
tracked Spartoo 19.5 — — — 8 17 ◒ is this you?
tracked Nikkie 19.4 — — 6 6 5 ◒ is this you?
tracked Frank Lyman 19.4 19 — — 6 — ◒ is this you?
tracked Unbranded Brand 19.4 — — 19 — 11 ◒ is this you?
tracked Rhone 19.2 — — — — 25 ◒ is this you?
tracked Maje 19.2 9 — 20 — — ◒ is this you?
tracked People Tree 19.1 5 — — 15 — ◒ is this you?
tracked R2 Amsterdam 19.1 15 — — — 10 ◒ is this you?
tracked United Wardrobe 19.0 — — 16 — 16 ◒ is this you?
tracked Meermin 19.0 11 — 16 — — ◒ is this you?
tracked Selected Femme 18.9 10 — 23 — — ◒ is this you?
tracked Róhe 18.8 — — — 12 17 ◒ is this you?
tracked KOKOTOKO 18.7 19 — — 7 — ◒ is this you?
tracked Gazelle 18.7 19 — 7 — — ◒ is this you?
tracked Garcia 18.7 12 — — — 10 ◒ is this you?
tracked Otrium 18.7 — — — 14 5 ◒ is this you?
tracked Savara Intimates 18.5 — — 14 — 14 ◒ is this you?
tracked ONLY Tall 18.4 11 — 15 — — ◒ is this you?
tracked Confidante 18.4 — — — 7 15 ◒ is this you?
tracked Ledub 18.3 — — — — 23 ◒ is this you?
tracked Lady White Co 18.2 10 — — — 12 ◒ is this you?
tracked American Eagle 18.1 — — 19 — 8 ◒ is this you?
tracked Zipper 18.1 — — 11 — 14 ◒ is this you?
tracked Valextra 18.1 9 — — — 15 ◒ is this you?
tracked Carmina 18.0 12 — 14 — — ◒ is this you?
tracked Venti 18.0 10 — — — 13 ◒ is this you?
tracked Polène 18.0 — — 13 — 13 ◒ is this you?
tracked JAKE*S 17.9 9 — — — 14 ◒ is this you?
tracked ENSO Vintage 17.9 — — 8 — 14 ◒ is this you?
tracked Aaiko 17.9 11 — — 4 — ◒ is this you?
tracked Boden 17.8 — — 7 — 14 ◒ is this you?
tracked Didriksons 17.8 — — 12 — 12 ◒ is this you?
tracked North84 17.8 — — 16 — 8 ◒ is this you?
tracked Momotaro 17.8 — — 26 6 — ◒ is this you?
tracked The Launch 17.8 12 — — — 12 ◒ is this you?
tracked Jil Sander 17.7 12 — — 7 — ◒ is this you?
tracked Portuguese Flannel 17.7 10 — — — 11 ◒ is this you?
tracked Najell 17.6 — — — 7 12 ◒ is this you?
tracked Halloshirtje 17.5 — 19 — — — ◒ is this you?
tracked OTTO 17.5 — — — 14 — ◒ is this you?
tracked Wilvorst 17.5 — — — 13 — ◒ is this you?
tracked Jalfe 17.5 — 11 — 6 — ◒ is this you?
tracked Floris van Bommel 17.5 — — 10 — 13 ◒ is this you?
tracked Rituals 17.5 — — 8 — 14 ◒ is this you?
tracked Crockett & Jones 17.4 12 — — — 5 ◒ is this you?
tracked NN07 17.3 6 — 15 — — ◒ is this you?
tracked Jamieson's 17.3 — — 19 — — ◒ is this you?
tracked Spier & Mackay 17.3 — — 14 — 11 ◒ is this you?
tracked Skims 17.3 3 — — — 14 ◒ is this you?
tracked Puma 17.3 — 12 — — 8 ◒ is this you?
tracked Bloesem Vintage 17.2 — — 7 — 13 ◒ is this you?
tracked Carmakoma 17.1 9 — — — 11 ◒ is this you?
tracked Atelier Jungles 17.1 — — 12 — 11 ◒ is this you?
tracked Coach 17.1 — 12 — 6 — ◒ is this you?
tracked Re-nou 17.0 — — 7 — 12 ◒ is this you?
tracked Untuckit 16.9 — — — — 20 ◒ is this you?
tracked Filson 16.8 15 — — — 9 ◒ is this you?
tracked Reyèm 16.8 — — — 7 14 ◒ is this you?
tracked Aran Woollen Mills 16.8 5 — — 10 — ◒ is this you?
tracked Mizzen+Main 16.7 — — — — 20 ◒ is this you?
tracked Violeta 16.7 — — 14 — 7 ◒ is this you?
tracked Carlo Barbera 16.7 — 16 — — — ◒ is this you?
tracked Kiabi 16.6 — — — 13 — ◒ is this you?
tracked Xandres Plus 16.6 — — — 13 — ◒ is this you?
tracked MAELLE 16.6 — — — — 19 ◒ is this you?
tracked Athleta 16.5 — — — — 21 ◒ is this you?
tracked The Flat Head 16.5 — — — 5 14 ◒ is this you?
tracked Only Diva’s 16.5 — — — 8 10 ◒ is this you?
tracked Peter Manning 16.4 12 — — — 8 ◒ is this you?
tracked Whistles 16.4 7 — — — 10 ◒ is this you?
tracked L.L.Bean 16.3 — — — 9 9 ◒ is this you?
tracked Immediate 16.3 — — — 12 — ◒ is this you?
tracked Knit-ted 16.2 — — — — 18 ◒ is this you?
tracked River Island Plus 16.2 9 — 9 — — ◒ is this you?
tracked Loop.a.life 16.1 5 — 12 — — ◒ is this you?
tracked Bonobos 16.1 — — — — 19 ◒ is this you?
tracked Kristiaan Esch 16.1 — 12 — 7 — ◒ is this you?
tracked Hope & Ivy 16.1 — — 21 — — ◒ is this you?
tracked Ted Baker 16.1 — — 20 — — ◒ is this you?
tracked Arte Antwerp 16.1 9 — 11 — — ◒ is this you?
tracked Nubikk 16.1 — — 11 — 9 ◒ is this you?
tracked Aquascutum 16.0 5 — 11 — — ◒ is this you?
tracked Blue LOOP Originals 15.9 — — — 8 8 ◒ is this you?
tracked VIA VAI 15.8 — — 8 — 9 ◒ is this you?
tracked Ba&sh 15.7 3 — 13 — — ◒ is this you?
tracked Xandres 15.6 — — 8 6 — ◒ is this you?
tracked Dockers 15.6 9 8 — — — ◒ is this you?
tracked Polo Ralph Lauren 15.6 — — 6 — 10 ◒ is this you?
tracked Vuori 15.6 — — — — 17 ◒ is this you?
tracked Konijnendijk Mode 15.6 — 8 — 6 — ◒ is this you?
tracked Wandler 15.5 — — — 3 10 ◒ is this you?
tracked DeMellier 15.5 — — — 5 10 ◒ is this you?
tracked Viktor & Rolf 15.4 — — — 7 9 ◒ is this you?
tracked Sus & So 15.4 — — — 12 — ◒ is this you?
tracked Fear of God Essentials 15.3 — 6 — 6 — ◒ is this you?
tracked Boldwill 15.3 — — — 11 — ◒ is this you?
tracked Djerf Avenue 15.1 — — — 6 8 ◒ is this you?
tracked Magic Linen 15.1 — — — — 17 ◒ is this you?
tracked More Fashion 15.1 7 — — — 6 ◒ is this you?
tracked Stella McCartney 15.0 — 10 — 3 — ◒ is this you?
tracked Tricker’s 15.0 6 — — — 8 ◒ is this you?
tracked Martan 15.0 — — — — 18 ◒ is this you?
tracked Edward Green 15.0 5 — — — 8 ◒ is this you?
tracked ASOS Design Curve 14.9 — — — — 17 ◒ is this you?
tracked Herman 14.9 — — — 4 10 ◒ is this you?
tracked Lacoste 14.7 6 — 8 — — ◒ is this you?
tracked Dries van Noten 14.7 8 — — — 6 ◒ is this you?
tracked Free People 14.7 — 6 — 6 — ◒ is this you?
tracked Vince 14.6 — — 7 — 7 ◒ is this you?
tracked Bever 14.6 — — — — 18 ◒ is this you?
tracked The Blind Spot 14.4 6 — — 5 — ◒ is this you?
tracked LVC 14.4 — — 16 — — ◒ is this you?
tracked Pina Studio 14.4 — — — 11 — ◒ is this you?
tracked By Parra 14.3 — — — — 17 ◒ is this you?
tracked Iris van Herpen 14.3 — — — 4 8 ◒ is this you?
tracked Mango Plus 14.3 — — — 5 6 ◒ is this you?
tracked Secondsas 14.2 — — 6 — 7 ◒ is this you?
tracked Ragnarøk 14.2 — — — — 16 ◒ is this you?
tracked Pom Amsterdam 14.2 — — — 6 5 ◒ is this you?
tracked JDY 14.1 — 11 — — — ◒ is this you?
tracked Delvaux 14.1 — — — — 15 ◒ is this you?
tracked Lands’ End 14.1 — — — — 15 ◒ is this you?
tracked Stenströms 14.1 — — — — 15 ◒ is this you?
tracked Steps 14.1 — — — — 16 ◒ is this you?
tracked Curvii 14.1 — — — 5 5 ◒ is this you?
tracked Raffaello Rossi 14.1 — — — — 15 ◒ is this you?
tracked J.Crew 14.0 — — — — 15 ◒ is this you?
tracked Casa Moda 13.9 — — — — 18 ◒ is this you?
tracked Aritzia 13.9 — — — — 15 ◒ is this you?
tracked CAES 13.8 — — — — 18 ◒ is this you?
tracked Street One 13.7 — — 15 — — ◒ is this you?
tracked Matona 13.7 — — — 11 — ◒ is this you?
tracked Neu Nomads 13.7 — — — — 15 ◒ is this you?
tracked Eileen Fisher 13.6 — — — — 17 ◒ is this you?
tracked MyTheresa 13.6 — — 7 — 5 ◒ is this you?
tracked Old Navy 13.5 — — — — 14 ◒ is this you?
tracked Closed 13.3 — — 17 — — ◒ is this you?
tracked Rinascimento 13.3 — — — 11 — ◒ is this you?
tracked Loewe 13.3 5 — — — 7 ◒ is this you?
tracked Engel Natur 13.3 — — — 11 — ◒ is this you?
tracked American Eagle Curvy 13.2 — — — — 15 ◒ is this you?
tracked Rhea 13.2 — — — — 18 ◒ is this you?
tracked Gerry Weber 13.1 — — — — 13 ◒ is this you?
tracked Redfield 13.0 — — — — 14 ◒ is this you?
tracked Tante Betsy 12.9 — — 14 — — ◒ is this you?
tracked New Star 12.9 — — — 8 — ◒ is this you?
tracked Anthropologie 12.7 — — — — 14 ◒ is this you?
tracked McGregor 12.6 — — — — 13 ◒ is this you?
tracked Blackhorse Lane Ateliers 12.6 — — — — 13 ◒ is this you?
tracked Western Rise 12.6 — — — — 13 ◒ is this you?
tracked Andpause 12.5 — — — — 14 ◒ is this you?
tracked Almada Label 12.5 — — — — 12 ◒ is this you?
tracked Celine 12.4 — — — 11 — ◒ is this you?
tracked Cosilana 12.4 — — — 9 — ◒ is this you?
tracked Frapp 12.3 — — — 9 — ◒ is this you?
tracked Lowa 12.2 10 — — — — ◒ is this you?
tracked Meindl 12.1 11 — — — — ◒ is this you?
tracked Ivy & Oak 12.1 — — 15 — — ◒ is this you?
tracked Marbles Vintage 12.1 — — — — 12 ◒ is this you?
tracked Naadam 11.9 — — — — 13 ◒ is this you?
tracked Camiel Fortgens 11.8 — — — — 12 ◒ is this you?
tracked Pendleton 11.8 10 — — — — ◒ is this you?
tracked Neo Noir 11.6 — — — 9 — ◒ is this you?
tracked Oh Polly 11.5 — — — 9 — ◒ is this you?
tracked Hugo 11.3 — — — — 11 ◒ is this you?
tracked Simply Grey 11.3 — — — 9 — ◒ is this you?
tracked Knit Factory 11.3 — — — 10 — ◒ is this you?
tracked Alden 11.1 10 — — — — ◒ is this you?
tracked ASICS 11.0 12 — — — — ◒ is this you?
tracked Ibex 11.0 — — — — 11 ◒ is this you?
tracked Atelier Félie 11.0 — — — — 11 ◒ is this you?
tracked Paraboot 10.9 11 — — — — ◒ is this you?
tracked Matinique 10.9 — — — 9 — ◒ is this you?
tracked Het Faire Oosten 10.8 — — — 8 — ◒ is this you?
tracked Poudre Organic 10.8 — — — 9 — ◒ is this you?
tracked Studio JUX 10.8 — — — 9 — ◒ is this you?
tracked Liebo 10.6 — — — 8 — ◒ is this you?
tracked Amazon Essentials 10.5 — — — — 10 ◒ is this you?
tracked Studio Nani 10.4 — — — — 9 ◒ is this you?
tracked Jacob Cohën 10.3 — — — — 9 ◒ is this you?
tracked Drykorn 10.2 — — 10 — — ◒ is this you?
tracked Strathberry 10.1 — — — — 10 ◒ is this you?
tracked Violeta by Mango 10.1 — — — — 11 ◒ is this you?
tracked Roetgerink 10.1 — — — 7 — ◒ is this you?
tracked Black Bananas 9.7 — — — 8 — ◒ is this you?
tracked IJ-Hallen 9.6 — — — — 9 ◒ is this you?
tracked Kith 9.3 — — — — 8 ◒ is this you?
tracked Miu Miu 9.3 7 — — — — ◒ is this you?
tracked Secondhand Rose 9.3 — — — — 8 ◒ is this you?
tracked Wibra 9.1 — — — — 8 ◒ is this you?
tracked Depop 7.6 — — — — 5 ◒ is this you?
tracked Geisha 7.6 — — — — 5 ◒ is this you?
Measured, not ranked Matched in the same answers, but outside the ranked set for this sector. They are scored on the same scale as the ranking, which is set by the ranked brands, so a value above 100 means the entity is named more often, or earlier, than the brand at number one.
tracked Coolblue 66.2 59 — 41 51 59 ◒ is this you?
tracked Bosch 59.0 8 65 — 46 — ◒ is this you?
tracked Demeyere 47.5 5 — 76 — — ◒ is this you?
tracked Miele 46.4 7 32 40 24 8 ◒ is this you?
tracked Plein 45.7 — 58 — 24 — ◒ is this you?
tracked Unox 45.3 — — — 39 — ◒ is this you?
tracked Google 43.9 28 56 6 — 24 ◒ is this you?
tracked DPD 43.8 — 45 — — — ◒ is this you?
tracked Wero 42.6 — 55 — 16 27 ◒ is this you?
tracked Riverty 36.4 — — 48 8 — ◒ is this you?
tracked IKEA 31.8 18 — — 16 26 ◒ is this you?
tracked Hak 31.2 5 — — 25 — ◒ is this you?
tracked Kanjers 29.4 — — — 23 — ◒ is this you?
tracked TikTok 28.7 — — 14 — 36 ◒ is this you?
tracked La Roche-Posay 25.6 — 23 — 12 — ◒ is this you?
tracked Marie Claire 24.9 — — — 20 — ◒ is this you?
tracked Philips 24.3 — — — — 29 ◒ is this you?
tracked Jumbo 24.3 — — — 9 24 ◒ is this you?
tracked Koopmans 23.9 — — — 20 — ◒ is this you?
tracked The Ordinary 21.4 — 15 — 12 — ◒ is this you?
tracked Instagram 21.1 — — 16 — 20 ◒ is this you?
tracked Zonnatura 21.1 — — — 15 5 ◒ is this you?
tracked Fairphone 20.1 17 — 12 — — ◒ is this you?
tracked PayPal 19.9 — — 11 — 17 ◒ is this you?
tracked Mora 18.9 — — — 16 — ◒ is this you?
tracked ELLE 18.1 — — — 15 — ◒ is this you?
tracked Holland & Barrett 17.9 — — — — 21 ◒ is this you?
tracked Trustpilot 16.3 — — — — 18 ◒ is this you?
tracked DeWalt 15.2 6 — — — 10 ◒ is this you?
tracked AfterPay 14.6 — — 19 — — ◒ is this you?
tracked Grand Seiko 14.1 4 — — — 7 ◒ is this you?
tracked Lexus 11.3 — — — — 14 ◒ is this you?
tracked Makita 9.6 7 — — — — ◒ is this you?
tracked Bosch Professional 9.3 7 — — — — ◒ is this you?
tracked Patek Philippe 8.7 — — — — 7 ◒ is this you?
tracked Porsche 8.5 — — — — 7 ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Dutch. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

661
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Live Customer Intelligence Early access Offers Live AI Distribution Roadmap
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Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked fashion & clothing buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

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