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The Herm Index · Turkey · Mother & Baby

The Mother & Baby brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how five AI models answer real shopping questions about Mother & Baby brands in Turkey — the same questions, asked the same way, refreshed every week. No brand can pay to move up.

Refreshed Jul 26, 2026 233 brands 44 tracked questions 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok methodology →
Rank is computed from model answers on a fixed panel — the same questions, personalization off, for every brand. Nobody buys their way up the Index.
— Index methodology · fairness note
◍ herm · index

Turkey · Mother & Baby

Ranked across all 44 tracked questions showing top 233 of 233 brands · measured · brand links pending
# Brand Score Δ wk GPTCLAGEMPPXGRK Claim
01 Chicco 85.7 82 81 77 84 33 ◒ is this you?
02 Philips Avent 74.6 65 64 64 59 46 ◒ is this you?
03 The Nest Kids 73.7 54 69 59 65 47 ◒ is this you?
tracked OiOi 71.6 54 58 53 62 58 ◒ is this you?
04 TinyLamb 71.2 65 61 57 61 34 ◒ is this you?
05 Kraft 69.8 30 22 82 53 47 ◒ is this you?
06 Little Gusto 69.1 47 50 54 63 44 ◒ is this you?
07 Maxi-Cosi 69.0 59 63 45 66 30 ◒ is this you?
tracked Pilsan 68.7 54 58 42 62 47 ◒ is this you?
08 Lansinoh 64.5 48 50 44 56 42 ◒ is this you?
tracked OG Natural 62.9 40 37 45 58 56 ◒ is this you?
09 Cybex 62.5 45 42 42 50 44 ◒ is this you?
10 Prego 62.3 34 38 47 54 44 ◒ is this you?
11 Joie 61.0 41 44 58 37 28 ◒ is this you?
12 Dr. Brown's 61.0 42 48 47 46 36 ◒ is this you?
13 Kanz 60.0 39 31 51 45 35 ◒ is this you?
14 Mamajoo 59.9 41 47 38 49 35 ◒ is this you?
tracked WALLABY 59.3 49 53 — 58 — ◒ is this you?
15 Trendyol 59.0 — 11 26 16 76 ◒ is this you?
16 Inglesina 58.9 49 53 34 51 19 ◒ is this you?
17 ebebek 57.0 39 13 26 51 40 ◒ is this you?
18 LC Waikiki 56.7 24 23 35 28 49 ◒ is this you?
tracked Esas Tekstil 55.4 49 47 24 32 24 ◒ is this you?
19 Kitikate 52.9 13 17 51 32 35 ◒ is this you?
20 Baby Plus 52.5 32 28 48 31 23 ◒ is this you?
tracked Naynes 52.0 50 41 — 47 — ◒ is this you?
21 Bagi 51.8 35 43 22 42 20 ◒ is this you?
tracked Vip Bebek 51.6 46 53 13 14 — ◒ is this you?
tracked Boumini 50.5 — — 31 42 65 ◒ is this you?
22 Bugaboo 49.9 28 36 38 19 29 ◒ is this you?
23 Carter's 48.8 36 31 25 30 22 ◒ is this you?
tracked Baby2go 48.8 36 30 21 36 25 ◒ is this you?
tracked Sarebaby 48.6 43 51 — 28 — ◒ is this you?
tracked Babyhope 48.5 44 28 18 36 30 ◒ is this you?
tracked Doddl 48.3 — 17 56 — 63 ◒ is this you?
tracked Mayu Babys 48.0 31 49 — 42 — ◒ is this you?
24 Elele 48.0 29 29 31 20 27 ◒ is this you?
tracked Huma Bebe 47.8 40 50 — 37 — ◒ is this you?
25 Hepsiburada 47.7 — — 18 20 66 ◒ is this you?
tracked Hafy Baby 47.6 — — 48 — 63 ◒ is this you?
tracked Fabcio 47.4 30 46 — 54 — ◒ is this you?
26 Yoyko 47.0 15 31 31 36 21 ◒ is this you?
27 Tommee Tippee 46.9 35 29 13 28 22 ◒ is this you?
tracked Mamatoyz 46.6 — — 56 — 48 ◒ is this you?
tracked Minimono 46.6 23 29 38 17 34 ◒ is this you?
tracked Bebedor 46.3 33 29 27 24 9 ◒ is this you?
28 Wee Baby 45.9 11 18 36 21 26 ◒ is this you?
tracked Panço 45.5 8 9 38 31 19 ◒ is this you?
tracked gb 45.2 34 28 14 26 12 ◒ is this you?
tracked Eynbaby 45.1 24 49 — 36 — ◒ is this you?
29 Civil 44.6 24 20 30 24 21 ◒ is this you?
tracked Bumkins 44.4 — — 56 — 38 ◒ is this you?
tracked Bambino 44.1 — 9 38 36 28 ◒ is this you?
tracked Welcome Baby 44.1 27 43 — 54 — ◒ is this you?
tracked Biorganic 43.9 19 27 31 21 16 ◒ is this you?
tracked Tiffany 43.7 25 52 — 25 — ◒ is this you?
tracked Tommybaby 43.5 25 23 22 17 28 ◒ is this you?
tracked Babyjem 43.5 16 17 30 17 25 ◒ is this you?
tracked GOKIDY 43.3 34 46 — — — ◒ is this you?
tracked VZN 42.9 15 38 49 — — ◒ is this you?
tracked Babyzen 42.6 18 21 16 — 44 ◒ is this you?
tracked Medela 42.5 24 20 24 11 24 ◒ is this you?
tracked Minimus 42.4 37 38 — 26 — ◒ is this you?
tracked Anex 42.2 24 24 25 22 8 ◒ is this you?
tracked Mamas & Papas 41.9 18 28 11 20 22 ◒ is this you?
tracked Maiyko 41.8 24 22 56 — 9 ◒ is this you?
tracked Atelier Babbi 41.8 22 26 33 15 10 ◒ is this you?
tracked Nenny Baby 41.7 — — 49 — 21 ◒ is this you?
tracked GAP 41.7 33 16 9 38 15 ◒ is this you?
tracked Civilim 41.3 18 20 25 27 13 ◒ is this you?
30 NUK 40.9 14 16 22 22 17 ◒ is this you?
tracked KidZee 40.8 — — 36 47 18 ◒ is this you?
tracked IKEA 40.5 23 24 33 17 10 ◒ is this you?
tracked Uni Baby 40.4 20 26 56 28 — ◒ is this you?
tracked Stokke 40.0 12 6 17 11 26 ◒ is this you?
tracked Baby Jogger 40.0 20 27 8 12 17 ◒ is this you?
tracked OshKosh 40.0 15 13 26 19 14 ◒ is this you?
tracked Organicera 39.8 24 12 14 13 43 ◒ is this you?
tracked OverOz 39.7 26 28 12 12 — ◒ is this you?
tracked BabyMall 39.5 16 17 25 23 11 ◒ is this you?
tracked Bebbek 39.0 30 32 17 — 29 ◒ is this you?
tracked Marks & Spencer 38.7 15 16 21 18 14 ◒ is this you?
tracked Can Baby 38.3 26 22 — 14 16 ◒ is this you?
tracked Bebebao 38.2 17 22 — 14 31 ◒ is this you?
tracked Silver Cross 38.1 14 27 10 16 9 ◒ is this you?
tracked Comotomo 37.8 11 14 12 15 20 ◒ is this you?
tracked Koton 37.6 10 10 22 14 15 ◒ is this you?
tracked İdilbaby & Mamino 37.5 — 13 28 27 19 ◒ is this you?
tracked Tum Tum 37.0 27 29 — 19 — ◒ is this you?
tracked Pierre Cardin 36.9 12 13 16 19 12 ◒ is this you?
tracked Joell 36.8 10 11 12 6 23 ◒ is this you?
tracked BeyzBaby 36.6 16 41 — 22 — ◒ is this you?
tracked MAM 36.4 12 18 12 16 13 ◒ is this you?
tracked Babalinbaby 36.4 — 16 56 26 — ◒ is this you?
tracked Beyorganik 36.3 — — 40 19 20 ◒ is this you?
tracked Spectra 36.1 20 13 — 37 — ◒ is this you?
tracked Kapbula 35.8 20 11 8 13 5 ◒ is this you?
tracked M&S 35.5 8 13 16 19 11 ◒ is this you?
tracked Renolux 35.4 25 26 — 24 — ◒ is this you?
tracked Sevi Bebe 35.1 — — 35 12 17 ◒ is this you?
tracked Baby Clime 34.8 19 25 — 19 8 ◒ is this you?
tracked Owli 34.6 — — 19 19 32 ◒ is this you?
tracked Cigit 34.6 — — 33 33 18 ◒ is this you?
tracked Pacco Baby 34.4 17 9 7 12 6 ◒ is this you?
tracked Solomombaby 34.3 — — 28 20 32 ◒ is this you?
tracked Organickid 34.0 — — 38 15 19 ◒ is this you?
tracked Mamadusbaby 34.0 — 9 28 — 32 ◒ is this you?
tracked Huggy 33.9 15 11 6 12 7 ◒ is this you?
tracked HelloBaby 33.8 19 20 21 — 8 ◒ is this you?
tracked Mushie 33.6 — — 39 — — ◒ is this you?
tracked 4Baby 33.0 45 17 — — — ◒ is this you?
tracked Lolly Babies 32.7 27 27 — 22 — ◒ is this you?
tracked Kinderkraft 32.4 11 11 6 7 8 ◒ is this you?
tracked Madrenino 32.3 23 17 — — 24 ◒ is this you?
tracked Huggyberry 32.3 26 18 — 14 — ◒ is this you?
tracked Babytoly 32.2 11 6 6 11 6 ◒ is this you?
tracked Minycenter 32.2 — 18 5 20 13 ◒ is this you?
tracked Baby Care 32.0 9 — 22 — 38 ◒ is this you?
tracked Silversun 31.0 7 8 23 — 8 ◒ is this you?
tracked Kubbe Baby 30.8 23 13 — 24 — ◒ is this you?
tracked Organibebe 30.7 — 26 — 20 7 ◒ is this you?
tracked Caramell 30.7 23 19 — — 16 ◒ is this you?
tracked Sunny Baby 30.5 — — 29 8 16 ◒ is this you?
tracked Nenny Bebbek 30.2 17 21 — — 21 ◒ is this you?
tracked Mamalove 29.8 19 20 — 20 — ◒ is this you?
tracked Neko Slings 29.5 19 18 — 19 — ◒ is this you?
tracked Beren Kids 29.4 16 12 16 — 9 ◒ is this you?
tracked Aziz Bebe 29.2 — — 30 — 25 ◒ is this you?
tracked Meleni Baby 29.0 18 16 — 19 — ◒ is this you?
tracked Beymen 28.7 22 — 9 18 — ◒ is this you?
tracked Hipp 28.2 — — 28 17 13 ◒ is this you?
tracked Diamond Baby 28.2 — — 7 — 37 ◒ is this you?
tracked Okie Dokie 28.1 — — 23 12 24 ◒ is this you?
tracked Doona 28.0 — 6 11 15 7 ◒ is this you?
tracked Maclaren 27.6 7 11 12 7 — ◒ is this you?
tracked H&M 27.4 — — 6 24 16 ◒ is this you?
tracked Sweet Baby 27.2 17 14 12 — — ◒ is this you?
tracked Veksora 27.2 23 22 — — — ◒ is this you?
tracked Suavinex 27.1 7 10 12 9 — ◒ is this you?
tracked Amazon 27.1 — 26 8 — 18 ◒ is this you?
tracked Gezenbebe 26.9 22 22 — — — ◒ is this you?
tracked Joker 26.9 8 — 5 8 16 ◒ is this you?
tracked Hooyo 26.8 — 29 — — — ◒ is this you?
tracked Babylone 26.6 20 22 — — — ◒ is this you?
tracked Avanchy 26.4 — — 21 — 32 ◒ is this you?
tracked Mochi 26.3 — 22 — — 23 ◒ is this you?
tracked Tot's And More 26.2 17 9 8 — — ◒ is this you?
tracked Wefood 25.9 — — 17 14 12 ◒ is this you?
tracked Bubbico 25.7 — — 28 — 19 ◒ is this you?
tracked Mothercare 25.7 — — 12 24 12 ◒ is this you?
tracked Baby Home 25.5 — — 11 — 28 ◒ is this you?
tracked The Babiest 25.5 23 18 — — — ◒ is this you?
tracked Schafer 25.4 — — — 29 — ◒ is this you?
tracked Birlik Dış Ticaret 24.9 — 23 — 17 — ◒ is this you?
tracked Thule 24.7 — — 12 — 24 ◒ is this you?
tracked BeSafe 24.7 — — 17 9 9 ◒ is this you?
tracked Morelish 24.5 — — 14 — 24 ◒ is this you?
tracked Little Yucca 24.5 — — 18 12 11 ◒ is this you?
tracked Jimmybaby 24.1 16 — — 20 — ◒ is this you?
tracked Nuna 23.7 — — 6 10 15 ◒ is this you?
tracked Graco 23.6 — 17 14 — 6 ◒ is this you?
tracked Chakra 23.5 — — 8 16 12 ◒ is this you?
tracked Peg Perego 23.4 — — 12 15 8 ◒ is this you?
tracked Bamoola 23.3 — — 28 — 14 ◒ is this you?
tracked Easywalker 23.3 — — 15 11 8 ◒ is this you?
tracked Zara 23.1 — — — 27 13 ◒ is this you?
tracked Organik Bahçe 22.9 — — 10 12 11 ◒ is this you?
tracked Alkapıda 22.7 14 — — 20 — ◒ is this you?
tracked BOB 22.5 — — — — 27 ◒ is this you?
tracked UPPAbaby 22.4 — — 8 — 21 ◒ is this you?
tracked Britax 22.3 — — 10 6 11 ◒ is this you?
tracked Bebegold 22.2 — — 21 — 15 ◒ is this you?
tracked Pigeon 22.2 — — 19 — 16 ◒ is this you?
tracked Roosac 21.9 15 14 — — — ◒ is this you?
tracked Phoca 21.9 — — 12 8 11 ◒ is this you?
tracked Akakçe 21.9 — — 7 — 22 ◒ is this you?
tracked BM Care 21.9 — — — 23 — ◒ is this you?
tracked Bebegen 21.8 23 — 10 — — ◒ is this you?
tracked Las Vivas 21.8 — 17 — — 16 ◒ is this you?
tracked Arnetta 21.7 — — 24 — 8 ◒ is this you?
tracked Joolz 21.5 — — 8 — 19 ◒ is this you?
tracked Deux Lapins 21.4 — — 19 — 7 ◒ is this you?
tracked Hamilton 21.2 — — 6 8 12 ◒ is this you?
tracked Mima 21.2 7 10 8 — — ◒ is this you?
tracked Mooma 20.9 18 13 — — — ◒ is this you?
tracked Belladuri 20.7 — — 12 — 17 ◒ is this you?
tracked Aldeba 20.4 — — 17 — 8 ◒ is this you?
tracked OG Store 20.3 — — — 28 7 ◒ is this you?
tracked Jr Little Baby 20.2 15 12 — — — ◒ is this you?
tracked Andy 20.2 — — 16 — 16 ◒ is this you?
tracked Mountain Buggy 20.1 — 16 — — 11 ◒ is this you?
tracked Soul Kitchen 20.1 — — 17 — 13 ◒ is this you?
tracked Wellgro 20.1 — 5 — — 18 ◒ is this you?
tracked Vitmobaby 19.9 — — 18 — 11 ◒ is this you?
tracked SmarTrike 19.8 — — 22 — — ◒ is this you?
tracked Defacto 19.7 — — — — 22 ◒ is this you?
tracked Arıkan Plastik 19.6 12 12 — — — ◒ is this you?
tracked Burda Bebek A.Ş. 19.4 — — — — 22 ◒ is this you?
tracked B&G Store 19.2 — — 7 17 — ◒ is this you?
tracked Biokent 19.1 — — 15 — 11 ◒ is this you?
tracked Çiçeksepeti 19.0 — — 8 — 32 ◒ is this you?
tracked Soul Kitchen Organik 18.9 — — 14 — 11 ◒ is this you?
tracked Zezig 18.9 — — 20 — — ◒ is this you?
tracked Mimijumi 18.7 — — 8 — 15 ◒ is this you?
tracked Quinny 18.6 — 14 4 — — ◒ is this you?
tracked Babysoft 18.4 11 9 — — — ◒ is this you?
tracked Özer Tekstil İmalat 18.4 — 19 — — — ◒ is this you?
tracked Lorelli 18.1 — — 14 — 8 ◒ is this you?
tracked Playbek 17.9 18 — — — — ◒ is this you?
tracked Beneto 17.7 10 — — — 11 ◒ is this you?
tracked Mini Born 17.7 — — 11 — 13 ◒ is this you?
tracked Evenflo 17.5 — — 11 — 11 ◒ is this you?
tracked Gerber 17.5 — — — 14 9 ◒ is this you?
tracked Blumi Kids 17.5 — — 19 — — ◒ is this you?
tracked Orbit Baby 17.2 — — — — 18 ◒ is this you?
tracked Bebitof 16.9 — — 10 — 10 ◒ is this you?
tracked Bebesso 16.5 15 — — — — ◒ is this you?
tracked Ege Bebek 16.1 — — — — 17 ◒ is this you?
tracked BabyGiz 16.0 14 — — — — ◒ is this you?
tracked ABC Design 15.9 — — — 10 7 ◒ is this you?
tracked Bebetto 15.3 — — 9 — 4 ◒ is this you?
tracked Bubito 14.3 — 7 — — 7 ◒ is this you?
tracked Hanymish 14.2 — 14 — — — ◒ is this you?
tracked Botti 14.1 6 — — 4 — ◒ is this you?
tracked Burt's Bees Baby 14.0 — — — — 15 ◒ is this you?
tracked Orfeo 13.9 — — — — 14 ◒ is this you?
tracked Naturpy 12.9 — — — 12 — ◒ is this you?
tracked Colored Organics 11.7 — — — — 11 ◒ is this you?
tracked Humm Organic 11.5 — — — — 10 ◒ is this you?
tracked Hanna Andersson 11.0 — — — — 11 ◒ is this you?
tracked Benetton 10.0 — — — — 8 ◒ is this you?
tracked Kyte Baby 9.4 — — — — 7 ◒ is this you?
tracked Kate Quinn 9.2 — — — — 7 ◒ is this you?
Computed from a fixed, personalization-free 5-model panel · refreshed weekly · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe — it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 44 / 44 active

This study ran in Turkish. English translations are shown in brackets for reference — results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Clothing

according to AI · Clothing
01 The Nest Kids 91.7
02 TinyLamb 89.5
03 Little Gusto 88.4
04 LC Waikiki 71.4
05 Kitikate 62.4

Best for Feeding

according to AI · Feeding
01 Philips Avent 91.6
02 Lansinoh 84.4
03 Mamajoo 73.2
04 Dr. Brown's 70.5
05 OiOi 67.5

Best for Travel & Gear

according to AI · Travel & Gear
01 Chicco 98.5
02 Maxi-Cosi 97.2
03 Kraft 93.7
04 Joie 85.2
05 Cybex 84.9
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, chosen, and proven are the rungs above — where a headline score becomes a full readiness breakdown.

233
brands tracked
44
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Early access Customer Intelligence Early access Offers Waitlist AI Distribution Roadmap
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Questions

How is this ranking measured?

A fixed five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — asked Mother & Baby buyers’ real questions weekly, on a neutral, personalization-free methodology.

How often does it update?

Weekly, same cycle as the Herm sector reports.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free — claiming generates your full AI Commerce Readiness Score during onboarding.