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The Herm Index · Turkey · Cosmetics

The cosmetics brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how AI models answer real shopping questions about cosmetics brands in Turkey: the same questions, asked the same way. One sector is measured each week, so this one is remeasured once per 13-week cycle. No brand can pay to move up.

Refreshed Sep 5, 2026 322 brands 45 tracked questions Panel: ChatGPT · Claude · Gemini · Perplexity · Grok Edition 2 · September 2026 methodology →
Measured Next refresh One sector is measured each week · every sector once per 13 weeks · published Mondays at 10:00 GMT
Rank is computed from model answers on a fixed panel: the same questions, personalization off, for every brand. Nobody buys their way up the Index.
Index methodology · fairness note
◍ herm · index

Turkey · Cosmetics

Ranked across all 45 tracked questions showing top 322 of 322 brands · measured · brand links pending
# Brand Score Quarterly GPTCLAGEMPPXGRK Claim
01 The Purest Solutions 93.9 ▼ 3.0 88 37 94 88 79 ◒ is this you?
02 Golden Rose 89.6 ▲ 4.0 92 55 72 76 80 ◒ is this you?
03 Flormar 82.6 ▲ 5.5 79 69 50 70 76 ◒ is this you?
04 Maybelline New York 82.1 ▲ 32.0 73 82 63 73 62 ◒ is this you?
05 La Roche-Posay 76.4 ▲ 24.1 70 63 57 63 60 ◒ is this you?
06 Maruderm 74.9 ▲ 13.6 61 41 63 60 65 ◒ is this you?
07 Pastel 74.7 ▼ 0.4 67 48 59 56 61 ◒ is this you?
08 L’Oréal Paris 73.0 49 90 49 54 55 ◒ is this you?
09 Dermoskin 70.1 ▲ 5.0 42 56 55 61 56 ◒ is this you?
10 Cosmed 69.3 ▲ 6.0 67 56 48 56 43 ◒ is this you?
11 Bioderma 65.4 ▲ 23.0 50 63 38 56 41 ◒ is this you?
12 Estée Lauder 65.3 ▲ 36.4 48 56 49 43 51 ◒ is this you?
13 Bioxcin 61.5 ▲ 3.4 60 30 42 26 52 ◒ is this you?
14 Dior 59.6 42 57 36 51 31 ◒ is this you?
15 Benefit 58.4 51 44 44 51 31 ◒ is this you?
16 Farmasi 58.0 ▼ 10.0 36 34 18 43 55 ◒ is this you?
17 Note Cosmetics 57.4 ▲ 4.2 54 37 28 28 48 ◒ is this you?
18 Gratis 57.4 ▲ 2.8 39 45 37 33 45 ◒ is this you?
tracked Marmara Barber 55.8 ▲ 29.8 — 65 20 59 32 ◒ is this you?
19 Trendyol 55.4 ▼ 3.0 23 26 27 11 75 ◒ is this you?
20 CeraVe 55.1 ▲ 12.1 39 40 33 37 34 ◒ is this you?
21 Bade Natural 54.6 19 30 32 47 41 ◒ is this you?
tracked Dermadolin 53.9 60 — — — — ◒ is this you?
22 Watsons 53.8 ▼ 0.3 32 33 26 33 47 ◒ is this you?
tracked Lalanka Bath And Body 53.7 — 64 — — — ◒ is this you?
tracked Baims Natural Makeup 53.6 — 63 — — — ◒ is this you?
tracked SOHO N.Y.C 53.6 58 — — — — ◒ is this you?
23 Lancôme 53.4 23 57 29 34 30 ◒ is this you?
24 MAC Cosmetics 53.4 ▲ 12.6 29 43 30 47 24 ◒ is this you?
25 Rosece 52.5 ▼ 5.9 30 51 18 37 48 ◒ is this you?
26 PROXONE 51.9 38 56 26 29 24 ◒ is this you?
tracked Heimish 51.7 56 18 26 10 51 ◒ is this you?
27 Otacı 51.7 33 49 28 25 34 ◒ is this you?
tracked Eucerin 51.7 ▲ 33.6 60 — 39 13 22 ◒ is this you?
28 Avène 50.7 ▲ 17.1 17 57 17 38 22 ◒ is this you?
29 Gülsha 50.2 ▼ 9.4 10 30 27 36 39 ◒ is this you?
tracked Pith Natural 49.8 14 65 — 25 — ◒ is this you?
30 NARS 49.6 ▲ 21.1 38 33 34 29 16 ◒ is this you?
31 Essence 49.4 ▲ 31.7 44 27 31 23 21 ◒ is this you?
32 NYX 49.3 ▲ 9.8 33 33 26 30 26 ◒ is this you?
tracked Giorgio Armani 48.1 28 29 33 19 26 ◒ is this you?
33 Cream Co. 48.0 ▼ 4.1 — 15 40 32 48 ◒ is this you?
34 Homemade Aromaterapi 47.5 ▲ 3.4 4 33 30 28 36 ◒ is this you?
tracked Polen Natural 47.3 — 59 — 34 — ◒ is this you?
35 Sephora 47.1 35 26 18 25 29 ◒ is this you?
tracked Arko Men 47.1 ▼ 11.5 39 — 26 28 39 ◒ is this you?
36 Hepsiburada 47.1 ▼ 0.2 9 22 20 12 57 ◒ is this you?
37 Sinoz 46.9 ▲ 0.3 45 21 34 11 16 ◒ is this you?
tracked Baims 46.1 — 59 — 42 18 ◒ is this you?
38 Beaulis 45.4 ▲ 14.4 27 8 36 19 17 ◒ is this you?
tracked Caudalie 44.6 20 35 17 27 23 ◒ is this you?
39 Vichy 44.5 ▲ 14.2 10 39 16 24 26 ◒ is this you?
40 Fenty Beauty 44.4 ▲ 5.4 25 31 22 30 18 ◒ is this you?
tracked Cyrene 44.1 ▲ 1.1 31 9 31 18 22 ◒ is this you?
41 Kiko Milano 43.9 ▲ 7.8 26 11 20 32 17 ◒ is this you?
tracked Naturalive 43.8 ▲ 24.3 16 63 7 23 — ◒ is this you?
42 Urban Care 43.3 ▲ 0.1 15 20 22 25 24 ◒ is this you?
tracked SVR 43.2 15 39 14 18 11 ◒ is this you?
tracked Pure Choice 43.0 ▲ 21.8 — 45 — 35 6 ◒ is this you?
43 Yves Saint Laurent 42.9 16 46 13 15 17 ◒ is this you?
44 Rossmann 42.9 ▲ 5.5 22 36 12 15 22 ◒ is this you?
tracked Clinique 42.5 12 18 35 22 12 ◒ is this you?
45 NYX Professional Makeup 42.3 28 26 25 9 19 ◒ is this you?
tracked Bepanthol 42.3 ▲ 27.1 — 35 11 34 16 ◒ is this you?
46 Cecile 41.7 ▲ 2.8 13 23 6 31 25 ◒ is this you?
tracked Yeşilmarka 41.6 — 27 11 42 35 ◒ is this you?
47 The Ordinary 41.1 ▼ 5.7 23 17 20 17 22 ◒ is this you?
tracked The New Lab 40.9 ▲ 12.6 19 — — 7 55 ◒ is this you?
tracked e.l.f. Cosmetics 40.8 ▲ 6.9 30 19 14 6 21 ◒ is this you?
tracked Weleda 40.8 53 16 9 15 7 ◒ is this you?
tracked SkinCeuticals 40.5 ▲ 21.3 23 28 18 16 18 ◒ is this you?
tracked Sephora Collection 40.1 22 36 15 19 10 ◒ is this you?
tracked Yves Rocher 40.1 — 54 6 24 14 ◒ is this you?
tracked ISDIN 40.0 28 10 27 — 21 ◒ is this you?
48 Misbahçe 39.9 ▼ 6.3 — 28 34 40 15 ◒ is this you?
tracked Gisou 39.9 14 8 20 16 24 ◒ is this you?
tracked Rosavia 39.5 — 57 — 9 — ◒ is this you?
tracked Dermabien 39.3 ▼ 6.4 — — 4 4 55 ◒ is this you?
tracked DENSA 38.9 — 47 — 6 — ◒ is this you?
tracked Bioblas 38.9 ▼ 9.0 29 17 19 8 15 ◒ is this you?
tracked Rare Beauty 38.8 ▲ 2.1 32 5 27 — 12 ◒ is this you?
tracked Bobbi Brown 38.6 12 31 14 8 9 ◒ is this you?
tracked Safia 38.4 — 42 — 33 — ◒ is this you?
tracked Make Up For Ever 38.1 14 10 21 15 5 ◒ is this you?
49 Simya Evi 38.1 ▲ 14.0 12 18 13 18 21 ◒ is this you?
tracked IVA Natura 38.0 ▲ 18.9 10 32 9 17 19 ◒ is this you?
tracked Catrice 38.0 ▲ 4.0 22 17 18 15 9 ◒ is this you?
50 New Well 37.7 ▼ 3.4 11 10 13 23 17 ◒ is this you?
tracked INCIA 37.6 ▲ 4.3 58 — 20 — — ◒ is this you?
tracked Fonex 37.6 27 — 16 19 26 ◒ is this you?
tracked Dr. Hauschka 37.1 29 12 8 10 7 ◒ is this you?
tracked Eyüp Sabri Tuncer 37.1 ▼ 3.2 13 24 17 11 13 ◒ is this you?
tracked Milk Makeup 37.1 31 — 12 10 26 ◒ is this you?
tracked Nishman 37.0 ▲ 10.8 49 — 15 — — ◒ is this you?
tracked Bioterra 37.0 56 — 11 — 10 ◒ is this you?
tracked Gummy 36.9 18 — 16 13 44 ◒ is this you?
tracked Sakal Baba 36.7 ▼ 4.2 — — 35 — — ◒ is this you?
tracked Wet n Wild 36.5 14 18 15 11 13 ◒ is this you?
tracked Bionnex 36.4 ▲ 12.8 15 39 26 20 — ◒ is this you?
tracked Clarins 36.1 21 — 26 8 23 ◒ is this you?
tracked Duru 36.1 ▲ 4.6 5 36 — 4 16 ◒ is this you?
tracked Ashley Joy 36.1 ▼ 4.9 4 32 12 12 14 ◒ is this you?
tracked Smashbox 36.0 56 — 30 — 11 ◒ is this you?
tracked Purito 35.8 — 46 — 19 — ◒ is this you?
tracked Gelee Beauty 35.6 — 36 — 31 — ◒ is this you?
tracked Nivea 35.2 7 22 — 25 21 ◒ is this you?
tracked DP 35.0 6 16 11 19 13 ◒ is this you?
tracked Doa Kozmetik 35.0 7 21 13 15 8 ◒ is this you?
tracked Ceradolin 34.9 32 — 26 — — ◒ is this you?
tracked Charlotte Tilbury 34.8 ▲ 1.2 10 15 15 9 10 ◒ is this you?
tracked Gabrini 34.8 ▲ 4.7 15 9 17 7 8 ◒ is this you?
tracked İkbal Gürpınar 34.5 — 34 — 24 24 ◒ is this you?
tracked Revolution 34.4 ▼ 3.2 14 16 13 8 10 ◒ is this you?
tracked RHANEVA 34.0 57 — 51 — 16 ◒ is this you?
tracked Beauty of Joseon 34.0 ▲ 7.8 12 13 15 6 8 ◒ is this you?
51 Abtira 33.8 ▼ 5.9 — 16 18 14 26 ◒ is this you?
tracked Ephesus Natural Care 33.7 — 35 — 21 10 ◒ is this you?
tracked Luv it! 33.6 ▲ 2.8 — 10 13 26 20 ◒ is this you?
tracked RESH LAB 33.5 35 — — — — ◒ is this you?
tracked NOİ 33.1 — 34 — 19 — ◒ is this you?
tracked LYKD 32.9 ▲ 11.5 18 — 22 9 15 ◒ is this you?
tracked Badecanlar 32.8 — 11 8 27 12 ◒ is this you?
tracked THOL’S 32.7 — — — 39 — ◒ is this you?
tracked Natura Nisa 32.6 17 33 — 16 — ◒ is this you?
tracked Tresan 32.3 24 — 8 — 27 ◒ is this you?
tracked Thalia 31.8 ▲ 0.4 19 22 — 13 9 ◒ is this you?
tracked Herbaderm 31.3 ▼ 4.3 13 25 11 18 — ◒ is this you?
tracked Rimmel 31.3 11 10 6 4 6 ◒ is this you?
tracked Emily 31.1 23 7 7 10 — ◒ is this you?
52 Atelier Rebul 31.0 ▼ 20.8 7 — 13 9 23 ◒ is this you?
tracked Avon 30.9 4 11 4 11 3 ◒ is this you?
tracked Huda Beauty 30.9 21 5 6 — 10 ◒ is this you?
tracked İPEK 30.8 — 41 7 8 — ◒ is this you?
tracked The Body Shop 30.8 2 7 5 11 7 ◒ is this you?
tracked DP Daily Perfection 30.8 — 16 11 19 13 ◒ is this you?
tracked Note Cosmetique 30.8 27 — 21 31 — ◒ is this you?
tracked Shiseido 30.8 — — 30 — 10 ◒ is this you?
tracked Eve 30.4 4 15 11 19 — ◒ is this you?
tracked Komili 30.2 — 16 — 27 10 ◒ is this you?
53 S’he Vec 30.1 ▲ 3.6 — — 19 30 18 ◒ is this you?
tracked Sensatia 30.0 — 35 — 17 — ◒ is this you?
tracked Ersağ 30.0 ▲ 15.5 12 21 — 14 10 ◒ is this you?
tracked Too Faced 29.9 12 22 11 — 10 ◒ is this you?
tracked Hunca 29.8 19 — — 28 11 ◒ is this you?
tracked Siveno 29.6 ▼ 13.4 17 10 8 13 — ◒ is this you?
tracked Miine 29.3 — — — 31 — ◒ is this you?
tracked Paula's Choice 29.1 14 12 — 8 13 ◒ is this you?
tracked Beyooman 29.1 — 32 — 10 — ◒ is this you?
tracked Luxun 29.1 19 22 — 13 — ◒ is this you?
tracked Morfose 28.9 ▼ 5.0 17 11 8 4 — ◒ is this you?
tracked Max Factor 28.8 5 14 — 14 11 ◒ is this you?
tracked Dalan 28.7 10 — 4 5 16 ◒ is this you?
tracked Neutrogena 28.6 5 — 8 8 17 ◒ is this you?
tracked AY Di Natural 28.5 — 26 — 28 — ◒ is this you?
tracked SebaMed 28.4 ▲ 10.3 — 18 — 16 21 ◒ is this you?
tracked ADVB 28.2 ▲ 7.5 10 17 8 — 8 ◒ is this you?
tracked Secret Age Cosmetics 28.1 — 21 — 24 13 ◒ is this you?
tracked Show by Pastel 27.9 15 — 27 — — ◒ is this you?
tracked Lalive 27.8 ▲ 1.5 — 15 6 11 14 ◒ is this you?
tracked Thols Dermoscience 27.8 — 27 — 15 — ◒ is this you?
tracked Guerlain 27.7 — 32 — — 6 ◒ is this you?
tracked Beauty & More 27.6 ▲ 16.5 — 32 — — — ◒ is this you?
tracked Mia Klinika 27.5 ▼ 1.7 4 — — 18 19 ◒ is this you?
tracked Summer Fridays 27.4 7 13 8 — 11 ◒ is this you?
tracked Haccer Kozmetik 27.0 28 — — — — ◒ is this you?
tracked Syorell 26.9 26 — 9 — — ◒ is this you?
tracked Polente Natural 26.8 — 61 19 — 8 ◒ is this you?
tracked Chanel 26.7 7 25 — — 15 ◒ is this you?
tracked Matsu 26.2 — 10 6 9 8 ◒ is this you?
tracked HC Care 25.9 ▲ 6.2 24 — 11 — — ◒ is this you?
tracked Ultrasense 25.7 22 — 18 — — ◒ is this you?
tracked Garnier 25.6 ▲ 1.6 6 — 8 5 10 ◒ is this you?
tracked Miss Selene 25.4 ▼ 5.1 17 19 — 12 — ◒ is this you?
tracked Kiehl’s 25.2 — — 11 13 16 ◒ is this you?
tracked Rosaqua 25.1 — 19 7 9 — ◒ is this you?
tracked Anua 24.9 8 4 6 — 7 ◒ is this you?
tracked Zenix 24.9 — 30 — — — ◒ is this you?
tracked Bee Beauty 24.8 ▼ 6.9 2 25 — — 8 ◒ is this you?
tracked Alix Avien 24.8 ▼ 10.5 — 22 8 — 13 ◒ is this you?
tracked Dermaderm 24.7 ▲ 5.0 — 21 — 12 14 ◒ is this you?
tracked Soulqin 24.7 ▼ 11.9 — 19 7 12 — ◒ is this you?
tracked Pura 24.6 — 23 — 12 — ◒ is this you?
tracked Celimax 24.6 — 25 — 6 3 ◒ is this you?
tracked Raxeria 24.3 — 18 — 19 — ◒ is this you?
tracked Pai Skincare 24.1 20 — 5 — 5 ◒ is this you?
tracked Restorex 24.1 24 — — — — ◒ is this you?
tracked Jagler 24.0 17 — — 19 — ◒ is this you?
tracked Missha 23.9 — — 15 6 11 ◒ is this you?
tracked Pure Beauty 23.7 — — 22 — — ◒ is this you?
tracked Fenty Skin 23.7 13 9 11 — — ◒ is this you?
tracked Rival de Loop 23.5 6 — 4 5 4 ◒ is this you?
tracked Heliocare 23.5 — 12 11 — 13 ◒ is this you?
tracked TTO 23.4 — 22 — — 9 ◒ is this you?
tracked Ecowell 23.2 ▼ 14.1 — 20 7 14 — ◒ is this you?
tracked VCELA Cosmetics 23.0 — 13 — 18 — ◒ is this you?
tracked Kudra 22.8 ▲ 3.8 — 25 8 — — ◒ is this you?
tracked Haus Labs 22.7 13 — — 9 9 ◒ is this you?
tracked Fonex Kozmetik 22.6 — — 10 — 27 ◒ is this you?
tracked Dermokil 22.6 ▼ 18.0 13 — 9 — 8 ◒ is this you?
tracked Solante 22.6 — 13 9 — 8 ◒ is this you?
tracked Suna Dumankaya 22.4 — 30 — 9 — ◒ is this you?
tracked MAN-9 22.0 — 22 — 9 — ◒ is this you?
tracked Bourjois 21.7 — — 21 — 9 ◒ is this you?
tracked Cesa Kozmetik 21.6 — 22 — 2 — ◒ is this you?
tracked Milani 21.6 — 15 — 7 4 ◒ is this you?
tracked Gerçek Sabun 21.4 — 23 — — — ◒ is this you?
tracked Sensatia Botanicals 21.4 — 16 — 15 — ◒ is this you?
tracked Agarta 21.4 ▼ 7.9 — 11 8 8 — ◒ is this you?
tracked Rosense 21.3 ▼ 10.6 — — 10 9 7 ◒ is this you?
tracked Hourglass 21.3 15 — — 9 7 ◒ is this you?
tracked Burt’s Bees 21.3 14 — 5 — 5 ◒ is this you?
tracked Mustela 21.1 — 10 5 — 9 ◒ is this you?
tracked Kosas 21.1 10 7 — — 6 ◒ is this you?
tracked Ziaja 21.0 — 20 — — 6 ◒ is this you?
tracked Mabinu 20.7 ▼ 22.3 — — 18 — 12 ◒ is this you?
tracked Bebak 20.7 ▼ 3.3 8 11 6 — — ◒ is this you?
tracked Boyner 20.4 — — 10 4 5 ◒ is this you?
tracked Krijen 20.3 17 — — 4 — ◒ is this you?
tracked Ducray 20.3 ▲ 4.4 — 17 — 14 — ◒ is this you?
tracked COSRX 20.3 ▼ 6.2 10 5 9 — — ◒ is this you?
tracked Saie 20.2 — 21 — — 15 ◒ is this you?
tracked Rimmel London 20.1 4 10 6 — — ◒ is this you?
tracked Skin1004 20.0 ▲ 2.9 — — 18 — 7 ◒ is this you?
tracked Lalinna 20.0 — 23 — — — ◒ is this you?
tracked Round Lab 19.9 5 — 8 — 6 ◒ is this you?
tracked Pantene 19.9 ▼ 17.9 4 — — 8 12 ◒ is this you?
tracked Kora Organics 19.6 — — 5 7 4 ◒ is this you?
tracked Tata Harper 19.4 — — 4 7 4 ◒ is this you?
tracked Otama Kırkpınar 19.4 — — 17 9 — ◒ is this you?
tracked Doğalika 19.2 — 5 — 9 3 ◒ is this you?
tracked MelKa Naturel 19.1 — 16 — 8 — ◒ is this you?
tracked Dr. Althea 19.0 3 11 — 5 — ◒ is this you?
tracked Hermès 18.9 — 16 — 12 — ◒ is this you?
tracked Althea 18.8 3 10 — 5 — ◒ is this you?
tracked The Saem 18.8 — — 4 5 7 ◒ is this you?
tracked La Mer 18.3 — 16 — — 12 ◒ is this you?
tracked Lavera 18.0 17 — — — — ◒ is this you?
tracked Pelcare 17.9 ▼ 6.4 — — — 9 15 ◒ is this you?
tracked Luis Bien 17.7 ▼ 3.3 — — 15 — — ◒ is this you?
tracked Dermalogica 17.7 — 13 — 9 — ◒ is this you?
tracked Dr. Jart+ 17.6 — 4 — — 13 ◒ is this you?
tracked Spectra 17.6 — 14 — 11 — ◒ is this you?
tracked Procsin 17.2 ▼ 15.4 — — 9 — 12 ◒ is this you?
tracked Frankly 17.1 — 18 — 6 — ◒ is this you?
tracked Mineaderm 17.1 ▲ 7.0 6 — — — 12 ◒ is this you?
tracked Urban Decay 17.1 — 15 — — 9 ◒ is this you?
tracked Hunca Kozmetik 17.0 — — — 8 11 ◒ is this you?
tracked Beauty Girl 16.9 — — — 16 — ◒ is this you?
tracked Rival Loves Me 16.9 18 — — — — ◒ is this you?
tracked Romand 16.8 15 — — — 8 ◒ is this you?
tracked Merit 16.7 7 — — — 12 ◒ is this you?
tracked Nacific 16.7 — 17 — 6 — ◒ is this you?
tracked Mara 16.5 10 — 8 — — ◒ is this you?
tracked Revlon 16.4 — 13 — 6 — ◒ is this you?
tracked INO Beauty 16.4 — 19 — — — ◒ is this you?
tracked The Ceel 16.4 — — 7 — 11 ◒ is this you?
tracked Migros 16.3 — 13 — 4 — ◒ is this you?
tracked Bioré 16.2 — — 8 — 6 ◒ is this you?
tracked Numbuzin 16.2 — 16 — 6 — ◒ is this you?
tracked Elidor 16.1 ▼ 10.2 8 — — 10 — ◒ is this you?
tracked Celenes 16.0 ▼ 10.8 5 — 8 — — ◒ is this you?
tracked Abib 15.9 — 15 — 6 — ◒ is this you?
tracked Eda Taşpınar 15.8 — 9 — 13 — ◒ is this you?
tracked ya da Multicosmetics 15.7 — 10 — 9 — ◒ is this you?
tracked EltaMD 15.7 — — — — 17 ◒ is this you?
tracked LC Waikiki 15.7 — 12 — 4 — ◒ is this you?
tracked Lionesse 15.7 — — — 14 — ◒ is this you?
tracked Beije 15.6 — 9 — 8 — ◒ is this you?
tracked Hacı Şakir 15.6 — 9 — — 14 ◒ is this you?
tracked Foraflora 15.3 10 — — — 7 ◒ is this you?
tracked Tarte 15.2 8 — — — 8 ◒ is this you?
tracked Dove 15.1 2 — — 10 — ◒ is this you?
tracked TIRTIR 14.9 — 7 — — 10 ◒ is this you?
tracked Makeup Revolution 14.7 — — 7 — 5 ◒ is this you?
tracked Nascita 14.6 9 — — — 6 ◒ is this you?
tracked Harrem 14.6 — — 7 4 — ◒ is this you?
tracked L'Occitane en Provence 14.5 — 6 6 — — ◒ is this you?
tracked Soapy Co 14.4 — — 6 — 6 ◒ is this you?
tracked SkinFood 14.4 — 12 — 5 — ◒ is this you?
tracked Derby 14.3 ▼ 16.9 — — 11 — — ◒ is this you?
tracked Mavili Kapı 14.3 — — — — 15 ◒ is this you?
tracked Biodance 14.2 — 11 — 5 — ◒ is this you?
tracked Glisten 14.0 — 16 — — — ◒ is this you?
tracked Frudia 13.9 6 — 8 — — ◒ is this you?
tracked Head & Shoulders 13.9 7 — — 5 — ◒ is this you?
tracked Shakira 13.8 12 — — — — ◒ is this you?
tracked Hunca Care 13.7 14 — — — — ◒ is this you?
tracked Real Techniques 13.3 5 — — — 5 ◒ is this you?
tracked Amazon 13.3 — — — — 15 ◒ is this you?
tracked Axis-Y 13.0 4 — 6 — — ◒ is this you?
tracked Versace 12.9 2 — — 6 — ◒ is this you?
tracked Çiçeksepeti 12.8 — — 4 — 4 ◒ is this you?
tracked Pure Project 12.7 — — — — 14 ◒ is this you?
tracked IT Cosmetics 12.7 — — 11 — — ◒ is this you?
tracked BioBalance 12.2 — — — — 12 ◒ is this you?
tracked RedOne 12.1 — — 9 — — ◒ is this you?
tracked Bandido 12.0 — — 9 — — ◒ is this you?
tracked Anyong 11.8 — — — — 11 ◒ is this you?
tracked Qutu 11.5 — — — 9 — ◒ is this you?
tracked BareMinerals 11.1 — 11 — — — ◒ is this you?
tracked Arap Makyaj Dünyası 10.8 — 12 — — — ◒ is this you?
tracked Victoria’s Secret 10.8 — — — 9 — ◒ is this you?
tracked ILIA 10.2 — — — — 8 ◒ is this you?
tracked Laperas 10.1 — — — — 8 ◒ is this you?
tracked Catherine Arley 10.1 ▼ 4.5 — — 7 — — ◒ is this you?
tracked Gillette 10.0 — — — — 8 ◒ is this you?
tracked Origins 9.9 — — 7 — — ◒ is this you?
tracked The Organic Pharmacy 9.8 — — — 7 — ◒ is this you?
tracked Muson 9.6 — 9 — — — ◒ is this you?
tracked Balmy 9.5 — — — — 8 ◒ is this you?
tracked PhytOil 9.5 — — — 7 — ◒ is this you?
tracked Arifoğlu 9.4 — — — — 8 ◒ is this you?
tracked Miseca 9.3 ▼ 16.0 — — — — 7 ◒ is this you?
tracked Shiffa Home 8.7 — — — — 6 ◒ is this you?
tracked Inglot 8.7 — — — 7 — ◒ is this you?
tracked Lush 8.6 — — — — 7 ◒ is this you?
tracked Dalin 8.6 ▼ 2.5 — — — — 6 ◒ is this you?
tracked Atölye Pötika 8.2 — — — 7 — ◒ is this you?
tracked Herbivore Botanicals 8.0 — — — — 6 ◒ is this you?
tracked Aliye’s Beauty 7.7 — — — — 5 ◒ is this you?
tracked Auran Kozmetik 7.6 — — — — 5 ◒ is this you?
tracked Medicube 7.0 5 — — — — ◒ is this you?
Computed from a fixed, personalization-free panel (ChatGPT, Claude, Gemini, Perplexity and Grok) · remeasured once per 13-week cycle · methodology → measured · brand links pending
The measurement

This ranking is only these questions.

The Index is not a vibe: it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 45 / 45 active

This study ran in Turkish. English translations are shown in brackets for reference. Results are not reproducible across languages.

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, relevant, and preferred are the rungs above, where a headline score becomes a full readiness breakdown.

322
brands tracked
45
questions · this sector
5
AI models on the panel
6 wk
of ranking history
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Get the Turkey cosmetics movers each time the sector is remeasured: who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed panel (ChatGPT, Claude, Gemini, Perplexity and Grok) asked cosmetics buyers’ real questions on a neutral, personalization-free methodology.

How often does it update?

Once per 13-week cycle. One sector is measured each week across 13 sectors, so this one comes round about once a quarter, published Mondays at 10:00 GMT.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free. Claiming generates your full AI Commerce Readiness Score during onboarding.