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The Herm Index · Turkey · Cosmetics

The cosmetics brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how five AI models answer real shopping questions about cosmetics brands in Turkey — the same questions, asked the same way, refreshed every week. No brand can pay to move up.

Refreshed Jul 27, 2026 284 brands 9 tracked questions 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok methodology →
Rank is computed from model answers on a fixed panel — the same questions, personalization off, for every brand. Nobody buys their way up the Index.
— Index methodology · fairness note
◍ herm · index

Turkey · Cosmetics

Ranked across all 9 tracked questions showing top 12 of 284 brands · sample data
# Brand Score Δ wk GPTCLAGEMPPXGRK Claim
01 Nar Botanik 87.6 ▲ 1.3 89 81 91 81 88 claimed ✓
02 Lumen Skin 85.2 ▲ 2.4 92 84 86 88 91 claimed ✓
03 Ada Botanik 83.8 ▲ 2.9 91 89 86 90 77 ◒ is this you?
04 Mercan Beauty 81.5 ▼ 0.4 81 83 78 76 82 ◒ is this you?
05 Nilüfer Lab 80.1 ▲ 3.4 87 85 73 76 79 claimed ✓
06 Ege Naturals 78.4 ▲ 0.7 82 72 72 72 85 ◒ is this you?
07 Safran Skin 75.9 ▲ 1.3 75 80 75 76 81 ◒ is this you?
08 İpek Glow 73.1 ▼ 0.9 69 69 78 79 79 ◒ is this you?
09 Toros Botanicals 70.6 ▲ 2.2 76 64 66 75 76 ◒ is this you?
10 Kapadokya Cilt 68.9 ▲ 0.5 64 69 65 70 72 ◒ is this you?
11 Zeytin & Bal 66.3 ▼ 1.1 68 65 63 61 61 ◒ is this you?
12 Anadolu Apotek 64.7 ▲ 1.8 72 61 67 61 66 ◒ is this you?
Computed from a fixed, personalization-free 5-model panel · refreshed weekly · methodology → sample data
The measurement

This ranking is only these questions.

The Index is not a vibe — it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 9 / 9 active

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Sensitive skin

according to AI · Sensitive skin
01 Nar Botanik 93.3
02 Ada Botanik 92.8
03 Ege Naturals 86.1
04 Nilüfer Lab 82.4
05 Safran Skin 78.2

Best for Clean & natural

according to AI · Clean & natural
01 Ada Botanik 92.8
02 Nar Botanik 91.6
03 Ege Naturals 87.4
04 Toros Botanicals 77.6
05 Zeytin & Bal 69.6

Best for Anti-aging

according to AI · Anti-aging
01 Lumen Skin 94.5
02 Mercan Beauty 88.5
03 Nilüfer Lab 88.4
04 Safran Skin 79.9
05 İpek Glow 73.8
Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, chosen, and proven are the rungs above — where a headline score becomes a full readiness breakdown.

284
brands tracked
9
questions · this sector
5
AI models on the panel
6 wk
of ranking history
The ladder Brand Visibility Live Product Readiness Early access Customer Intelligence Early access Offers Waitlist AI Distribution Roadmap
◒ Is one of these brands yours?

Claim your brand and see the full breakdown.

Your headline score is public. The four-rung readiness breakdown — where you are absent, why models pass you over, and which rung to climb first — is yours the moment you claim.

Claim your brand →
Not ready to claim?

Get the weekly Turkey cosmetics movers — who rose, who fell, one methodology note.

Questions

How is this ranking measured?

A fixed five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — asked cosmetics buyers’ real questions weekly, on a neutral, personalization-free methodology.

How often does it update?

Weekly, same cycle as the Herm sector reports.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free — claiming generates your full AI Commerce Readiness Score during onboarding.