The Herm Index · Turkey · Furniture

The furniture brands AI actually recommends in Turkey.

A standing, personalization-free measurement of how five AI models answer real shopping questions about furniture brands in Turkey — the same questions, asked the same way, refreshed every week. No brand can pay to move up.

Refreshed Jul 27, 2026 212 brands 8 tracked questions 5-model panel ChatGPT · Claude · Gemini · Perplexity · Grok methodology →

Rank is computed from model answers on a fixed panel — the same questions, personalization off, for every brand. Nobody buys their way up the Index.

— Index methodology · fairness note

◍ herm · index

Turkey · Furniture

Ranked across all 8 tracked questions showing top 12 of 212 brands · sample data

# Brand Score Δ wk GPTCLAGEMPPXGRK Claim

01 Meşe & Kavak 88.4 ▲ 6.2 90 89 91 84 88 claimed ✓

02 Divan Atölye 85.1 ▲ 1.7 78 92 87 85 85 ◒ is this you?

03 Kadıköy Ahşap 82.6 ▼ 0.8 76 90 85 77 76 claimed ✓

04 Marmara Mobilya 80.3 ▲ 2.2 73 74 74 75 83 ◒ is this you?

05 Çınar Kereste 77.9 ▲ 0.9 79 78 72 82 74 ◒ is this you?

06 Loft Anadolu 75.4 ▼ 1.4 74 70 76 80 75 ◒ is this you?

07 Sedir Ev 73.2 ▲ 3.1 70 78 75 66 78 ◒ is this you?

08 Boğaz Living 71.0 ▲ 0.4 76 73 66 70 68 ◒ is this you?

09 Yalı Furniture 68.7 ▼ 0.6 69 64 65 64 62 ◒ is this you?

10 Ege Ahşap 66.5 ▲ 1.9 62 60 70 64 64 ◒ is this you?

11 Taş & Tahta 64.1 ▼ 0.3 60 58 59 62 70 ◒ is this you?

12 Nişantaşı Design 62.4 ▲ 1.1 57 62 64 61 67 ◒ is this you?

Computed from a fixed, personalization-free 5-model panel · refreshed weekly · methodology → sample data

The measurement

This ranking is only these questions.

The Index is not a vibe — it is a fixed set of shopping questions put to every model. Toggle any question to recompute the ranking above and see who holds up when the question changes.

Tracked questions 8 / 8 active

solid wood dining table that lasts? consideration Solid wood is oak or walnut better for a table top? comparison Solid wood who makes real wood furniture, not veneer? evaluation Solid wood sofa for a small apartment? consideration Small spaces storage bed that actually fits a small room? consideration Small spaces modular furniture for a studio flat? discovery Small spaces sustainably sourced furniture brands? discovery Sustainable furniture made without formaldehyde glue? evaluation Sustainable

Intent and niche tags are how Herm classifies each query. The full question set and per-model transcripts are in the methodology appendix.

Selecting questions recomputes the ranking above. Without JavaScript the table stays ranked on the full question set.

Cross-sections

Slices of the same panel, pre-rendered.

Each list ranks the same brands on only the questions in that niche.

Best for Solid wood

according to AI · Solid wood

01 Meşe & Kavak 98.3

02 Kadıköy Ahşap 87.6

03 Çınar Kereste 85.6

04 Sedir Ev 74.5

05 Ege Ahşap 72.5

Best for Small spaces

according to AI · Small spaces

01 Divan Atölye 96.1

02 Marmara Mobilya 84.0

03 Loft Anadolu 82.4

04 Boğaz Living 71.3

05 Nişantaşı Design 68.4

Best for Sustainable

according to AI · Sustainable

01 Meşe & Kavak 99.2

02 Çınar Kereste 80.4

03 Sedir Ev 79.7

04 Ege Ahşap 71.5

05 Taş & Tahta 69.6

Readiness signals

Visibility is rung one of four.

The Index measures whether AI can find you. Being sellable, chosen, and proven are the rungs above — where a headline score becomes a full readiness breakdown.

212: brands tracked
8: questions · this sector
5: AI models on the panel
6 wk: of ranking history

The ladder Brand Visibility Live Product Readiness Early access Customer Intelligence Early access Offers Waitlist AI Distribution Roadmap

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Your headline score is public. The four-rung readiness breakdown — where you are absent, why models pass you over, and which rung to climb first — is yours the moment you claim.

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Questions

How is this ranking measured?

A fixed five-model panel — ChatGPT, Claude, Gemini, Perplexity, Grok — asked furniture buyers’ real questions weekly, on a neutral, personalization-free methodology.

How often does it update?

Weekly, same cycle as the Herm sector reports.

Can a brand pay to rank higher?

No. Paid placement is not available in any market. Rank is computed from model answers on the same fixed question set for every brand.

How do I claim my brand?

Free — claiming generates your full AI Commerce Readiness Score during onboarding.