The Herm Index · Turkey

Which Turkish brands AI recommends.

Thirteen sectors of the Turkish market, measured on the same 5-model panel in Turkish + English. One sector is measured each week, so every sector comes round once per 13-week cycle. Pick a sector for the full ranking, or read the market-wide leaderboard below.

Refreshed Sep 5, 2026 3,512 brands 13 live sectors · 0 building questions asked in Turkish + English methodology →

◍ herm · index · turkey

Most AI-visible brands in Turkey

Cross-sector, normalised: a brand’s score against its own sector panel.

# Brand Sector Score Quarterly

01 Karaca Kitchen 100.0

02 Jolly Tur Travel 98.5

03 İstikbal Furniture 96.8

04 Taç Home Textiles 96.6

05 Penti Innerwear 94.9

06 Bellona Furniture 94.4

07 The Purest Solutions Cosmetics 93.9 ▼ 3.0

08 Nike Sportswear 93.5

Cross-sector scores are comparable within Turkey only, never across markets. measured · brand links pending

Sectors

Thirteen sectors. Thirteen of them live.

Each sector has its own question set, written for how people shop that category.

Cosmetics live 322 brands · 45 tracked questions #1 The Purest Solutions · refreshed Sep 5, 2026 View the ranking → Travel live 175 brands · 30 tracked questions #1 Jolly Tur · refreshed Sep 5, 2026 View the ranking → Innerwear live 189 brands · 45 tracked questions #1 Penti · refreshed Sep 5, 2026 View the ranking → Furniture live 335 brands · 30 tracked questions #1 İstikbal · refreshed Sep 5, 2026 View the ranking → Evening & Occasion Wear live 191 brands · 40 tracked questions #1 Trendyol · refreshed Sep 5, 2026 View the ranking → Ready to Wear live 730 brands · 60 tracked questions #1 Trendyol · refreshed Sep 5, 2026 View the ranking → Sportswear live 214 brands · 45 tracked questions #1 Nike · refreshed Sep 5, 2026 View the ranking → Mother & Baby live 233 brands · 44 tracked questions #1 Chicco · refreshed Sep 5, 2026 View the ranking → Kitchen live 139 brands · 45 tracked questions #1 Karaca · refreshed Sep 5, 2026 View the ranking → Home Textiles live 265 brands · 45 tracked questions #1 Taç · refreshed Sep 5, 2026 View the ranking → Home Appliances live 76 brands · 45 tracked questions #1 Karaca · refreshed Sep 5, 2026 View the ranking → Shoes & Bags live 418 brands · 45 tracked questions #1 Skechers · refreshed Sep 5, 2026 View the ranking → Pet Products live 225 brands · 45 tracked questions #1 Reflex · refreshed Sep 5, 2026 View the ranking →