The Herm Index · Turkey

Which Turkish brands AI recommends.

Eight sectors of the Turkish market, measured on the same five-model panel in Turkish + English. Pick a sector for the full ranking, or read the market-wide leaderboard below.

Refreshed Jul 27, 2026 1,826 brands 8 live sectors · 3 building questions asked in Turkish + English methodology →

◍ herm · index · turkey

Most AI-visible brands in Turkey

Cross-sector, normalised — a brand’s score against its own sector panel.

# Brand Sector Score Δ wk

01 Ada Atölye Ready to Wear 91.0 ▲ 4.1

02 Meşe & Kavak Furniture 88.4 ▲ 6.2

03 Nar Botanik Cosmetics 87.6 ▲ 1.3

04 Sahil Deri Shoes & Bags 84.2 ▼ 0.9

05 Minik Ada Mother & Baby 82.7 ▲ 2.4

06 Lale Dokuma Home Textiles 79.3 ▲ 5.5

07 Bakır & Tuz Kitchen 77.8 ▼ 1.6

08 Kuvvet Sportswear 75.1 ▲ 0.8

Cross-sector scores are comparable within Turkey only — never across markets. sample data

Sectors

Thirteen sectors. Eight of them live.

Each sector has its own question set, written for how people shop that category.

Cosmetics live 284 brands · 9 tracked questions #1 Nar Botanik · refreshed Jul 27, 2026 View the ranking → Travel building 62 brands seeded · questions in review opening within 6 weeks Get notified → Innerwear building 39 brands seeded · questions in review opening within 6 weeks Get notified → Furniture live 212 brands · 8 tracked questions #1 Meşe & Kavak · refreshed Jul 27, 2026 View the ranking → Nightwear not tracked no question set yet opens when brands ask for it ○ Request this index → Ready to Wear live 340 brands · 11 tracked questions #1 Ada Atölye · refreshed Jul 27, 2026 View the ranking → Sportswear live 128 brands · 8 tracked questions #1 Kuvvet · refreshed Jul 27, 2026 View the ranking → Mother & Baby live 164 brands · 7 tracked questions #1 Minik Ada · refreshed Jul 27, 2026 View the ranking → Kitchen live 146 brands · 7 tracked questions #1 Bakır & Tuz · refreshed Jul 27, 2026 View the ranking → Home Textiles live 188 brands · 8 tracked questions #1 Lale Dokuma · refreshed Jul 27, 2026 View the ranking → Home Appliances building 37 brands seeded · questions in review opening within 6 weeks Get notified → Shoes & Bags live 226 brands · 9 tracked questions #1 Sahil Deri · refreshed Jul 27, 2026 View the ranking → Pets not tracked no question set yet opens when brands ask for it ○ Request this index →