The Herm Index · Turkey

Which Turkish brands AI recommends.

Thirteen sectors of the Turkish market, measured on the same 5-model panel in Turkish + English. One sector is measured each week, so every sector comes round once per 13-week cycle. Pick a sector for the full ranking, or read the market-wide leaderboard below.

Refreshed Sep 25, 2026 3,795 brands 13 live sectors · 0 building questions asked in Turkish + English methodology →

◍ herm · index · turkey

Most AI-visible brands in Turkey

Cross-sector, normalised: a brand’s score against its own sector panel.

# Brand Sector Score Quarterly

01 Karaca Kitchen 100.0

02 Jolly Tur Travel 98.6 ▲ 0.1

03 Penti Innerwear 97.3 ▲ 2.4

04 Taç Home Textiles 96.6

05 İstikbal Furniture 96.1 ▼ 0.7

06 Bellona Furniture 94.6 ▲ 0.3

07 The Purest Solutions Cosmetics 93.9 ▼ 3.0

08 ETS Tur Travel 93.7 ▲ 12.5

Cross-sector scores are comparable within Turkey only, never across markets. measured · brand links pending

Sectors

Thirteen sectors. Thirteen of them live.

Each sector has its own question set, written for how people shop that category.

Cosmetics live 322 brands · 45 tracked questions #1 The Purest Solutions · refreshed Sep 25, 2026 View the ranking → Travel live 205 brands · 30 tracked questions #1 Jolly Tur · refreshed Sep 25, 2026 View the ranking → Innerwear live 487 brands · 45 tracked questions #1 Penti · refreshed Sep 25, 2026 View the ranking → Furniture live 290 brands · 30 tracked questions #1 İstikbal · refreshed Sep 25, 2026 View the ranking → Evening & Occasion Wear live 191 brands · 40 tracked questions #1 Trendyol · refreshed Sep 25, 2026 View the ranking → Ready to Wear live 730 brands · 60 tracked questions #1 Trendyol · refreshed Sep 25, 2026 View the ranking → Sportswear live 214 brands · 45 tracked questions #1 Nike · refreshed Sep 25, 2026 View the ranking → Mother & Baby live 233 brands · 44 tracked questions #1 Chicco · refreshed Sep 25, 2026 View the ranking → Kitchen live 139 brands · 45 tracked questions #1 Karaca · refreshed Sep 25, 2026 View the ranking → Home Textiles live 265 brands · 45 tracked questions #1 Taç · refreshed Sep 25, 2026 View the ranking → Home Appliances live 76 brands · 45 tracked questions #1 Karaca · refreshed Sep 25, 2026 View the ranking → Shoes & Bags live 418 brands · 45 tracked questions #1 Skechers · refreshed Sep 25, 2026 View the ranking → Pet Products live 225 brands · 45 tracked questions #1 Reflex · refreshed Sep 25, 2026 View the ranking →