The Herm Index · United Kingdom
Which British brands AI recommends.
One sector of the British market, measured on the same five-model panel in English. Pick a sector for the full ranking, or read the market-wide leaderboard below.
Refreshed Jul 20, 2026 954 brands 1 live sector · 3 building questions asked in English methodology →
◍ herm · index · united-kingdom
Most AI-visible brands in the UK
Cross-sector, normalised — a brand’s score against its own sector panel.
# Brand Sector Score Δ wk
Cross-sector scores are comparable within the UK only — never across markets. sample data
Sectors
Thirteen sectors. One live so far.
Each sector has its own question set, written for how people shop that category.
Cosmetics live 312 brands · 9 tracked questions #1 Maren Skin · refreshed Jul 20, 2026 View the ranking → Travel not tracked no question set yet opens when brands ask for it ○ Request this index → Innerwear not tracked no question set yet opens when brands ask for it ○ Request this index → Furniture building 180 brands seeded · questions in review opening within 6 weeks Get notified → Nightwear not tracked no question set yet opens when brands ask for it ○ Request this index → Ready to Wear building 264 brands seeded · questions in review opening within 6 weeks Get notified → Sportswear not tracked no question set yet opens when brands ask for it ○ Request this index → Mother & Baby not tracked no question set yet opens when brands ask for it ○ Request this index → Kitchen not tracked no question set yet opens when brands ask for it ○ Request this index → Home Textiles not tracked no question set yet opens when brands ask for it ○ Request this index → Home Appliances not tracked no question set yet opens when brands ask for it ○ Request this index → Shoes & Bags building 198 brands seeded · questions in review opening within 6 weeks Get notified → Pets not tracked no question set yet opens when brands ask for it ○ Request this index →