The Herm Index · Netherlands
Which Dutch brands AI recommends.
Two sectors of the Dutch market, measured on the same 5-model panel in Dutch + English. One sector is measured each week, so every sector comes round once per 13-week cycle. Pick a sector for the full ranking, or read the market-wide leaderboard below.
Refreshed Sep 11, 2026 883 brands 2 live sectors · 11 building questions asked in Dutch + English methodology →
◍ herm · index · netherlands
Most AI-visible brands in the Netherlands
Cross-sector, normalised: a brand’s score against its own sector panel.
# Brand Sector Score
Cross-sector scores are comparable within the Netherlands only, never across markets. measured · brand links pending
Sectors
Thirteen sectors. Two of them live.
Each sector has its own question set, written for how people shop that category.
Bicycles & E-bikes live 222 brands · 45 tracked questions #1 Gazelle · refreshed Sep 11, 2026 View the ranking → Fashion & Clothing live 661 brands · 45 tracked questions #1 Uniqlo · refreshed Sep 11, 2026 View the ranking → Camping & Outdoor building brands being seeded · questions in review opening within 6 weeks Get notified → Pet Products building brands being seeded · questions in review opening within 6 weeks Get notified → Cars & Electric Mobility building brands being seeded · questions in review opening within 6 weeks Get notified → Sportswear & Activewear building brands being seeded · questions in review opening within 6 weeks Get notified → Cosmetics & Personal Care building brands being seeded · questions in review opening within 6 weeks Get notified → Consumer Electronics building brands being seeded · questions in review opening within 6 weeks Get notified → At-home Coffee building brands being seeded · questions in review opening within 6 weeks Get notified → Computers & Gaming building brands being seeded · questions in review opening within 6 weeks Get notified → Household Appliances building brands being seeded · questions in review opening within 6 weeks Get notified → Smart Home & Home Technology building brands being seeded · questions in review opening within 6 weeks Get notified → Travel Providers & Booking Platforms building brands being seeded · questions in review opening within 6 weeks Get notified →