Open Banking Trends Marketers Should Watch in 2026
Track current UK and European open-banking, open-finance, payment and regulatory developments, and what they may mean for marketers in 2026.
Explore the opportunities presented by open banking and financial data integration in marketing. Understand how real-time financial insights can enhance targeting, personalization, and customer engagement strategies.
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Track current UK and European open-banking, open-finance, payment and regulatory developments, and what they may mean for marketers in 2026.
Design an open-banking value exchange covering customer benefit, account connection, consent, trust, revocation and ongoing engagement.
How transaction data supports consumer insight, from categorisation to recurring payments and cohorts, and where financial inference stops being reliable.
Plan an open-banking marketing implementation covering use cases, suppliers, data flows, security, governance, integration, testing and measurement.
Learn what open banking is, which marketing and customer-experience uses it can support, and the regulatory, data and trust limits teams must address.