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AI and Technology in Marketing

How AI and advanced technology change marketing work in practice — personalisation at scale, governance, testing, and claims you can defend.

6 articles
in this category

2 authors avg 25 min last updated 29 Jul 2026

All posts AI & Technology 6 Brand Loyalty 5 Collaboration 1 Consumer Insights 2 Consumer Privacy 8 Acquisition 8 Data-Driven Marketing 27 E-Commerce Trends 3 Emerging Technologies 0 Ethical Marketing 5 Marketing Strategies 6 Measuring Performance 4 Omnichannel 2 Open Banking 5 Personalization 24

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01 AI Content Generation: When Brand Voice Breaks at Scale AI content generation saved Klarna $10 million and destroyed Coca-Cola's campaign in the same year. Here's what the governance gap actually looks like. Théo Baptiste Lefèvre · 28 Oct 2025 · updated 28 Apr 2026 · 24 min 02 Conversational AI in Marketing: Commerce, Leads and Measurement Design conversational AI for guided selling, lead qualification and commerce with clear use cases, handoffs, measurement and customer safeguards. İlkem Erul · 23 Oct 2025 · updated 28 Jul 2026 · 24 min 03 Conversational AI in Customer Service: Design and Measurement Implement conversational AI for customer support with controls for answer accuracy, authentication, escalation, resolution quality and operating cost. İlkem Erul · 7 Oct 2025 · updated 28 Jul 2026 · 24 min 04 Marketing Automation Migration: Planning, Testing and Cutover Migrate customer data, permissions, workflows, templates, integrations and reporting with structured testing, cutover, rollback and validation. İlkem Erul · 18 Sept 2025 · updated 29 Jul 2026 · 22 min 05 AI Personalisation: Models, Decisions and Measurement Learn how AI personalisation systems recommend, rank and select experiences, and how to test accuracy, incrementality, fairness and customer outcomes. İlkem Erul · 7 Apr 2025 · updated 28 Jul 2026 · 31 min 06 AI in Marketing: Use Cases, Strategy and Implementation Understand the main uses of AI in marketing and learn how to select suitable problems, assess readiness, run pilots and measure results responsibly. İlkem Erul · 18 Mar 2025 · updated 28 Jul 2026 · 24 min

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Adjacent categories

Brand Loyalty and Customer Engagement 5 Collaboration and Partnerships in Marketing 1 Consumer Insights and Behavior 2 Consumer Privacy and Data Ethics 8 Customer Acquisition and Retention 8 Data-Driven Marketing 27

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