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Marketing Strategies and Optimization

Stack audits, channel mix, creative iteration — how to spend less on tools and more on things that move contribution.

6 articles
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3 authors avg 20 min last updated 29 Jul 2026

All posts AI & Technology 6 Brand Loyalty 5 Collaboration 1 Consumer Insights 2 Consumer Privacy 8 Acquisition 8 Data-Driven Marketing 27 E-Commerce Trends 3 Emerging Technologies 0 Ethical Marketing 5 Marketing Strategies 6 Measuring Performance 4 Omnichannel 2 Open Banking 5 Personalization 24

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01 Martech Stack Audit: Capabilities, Cost and Rationalisation Audit marketing technology by capability, usage, dependencies, fully loaded cost and risk to decide what to retain, remediate, replace or retire. İlkem Erul · 6 Nov 2025 · updated 29 Jul 2026 · 20 min 02 Connected TV Advertising: What Separates Results from Wasted Budgets CTV delivers 90%+ completion rates and $0.01–$0.02 cost-per-view. Here's the strategy framework that separates genuine results from wasted budgets. Élodie Claire Moreau · 4 Nov 2025 · updated 28 Apr 2026 · 30 min 03 Personalisation Strategies for E-commerce Websites Discover proven personalization strategies for e-commerce sites that boost conversion optimization, enhance user experience, and drive product recommendations. Isla Penelope Brooks · 8 Apr 2025 · updated 29 May 2025 · 18 min 04 Personalisation Best Practices for SaaS Companies Boost SaaS growth with personalized onboarding, segmentation, and analytics. Learn key strategies to enhance retention and drive success. Élodie Claire Moreau · 2 Apr 2025 · updated 29 May 2025 · 18 min 05 Marketing Optimisation: Operating Model and Decision Framework Prioritise marketing improvements, choose evaluation methods, assign decisions and reallocate resources using commercial, customer and operational evidence. İlkem Erul · 17 Mar 2025 · updated 29 Jul 2026 · 19 min 06 The Customer Journey: Mapping and Optimization Map and optimize your customer journey to unlock growth. Discover actionable tips to enhance every touchpoint and build lasting relationships. Isla Penelope Brooks · 16 Mar 2025 · updated 29 May 2025 · 16 min

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Adjacent categories

AI and Technology in Marketing 6 Brand Loyalty and Customer Engagement 5 Collaboration and Partnerships in Marketing 1 Consumer Insights and Behavior 2 Consumer Privacy and Data Ethics 8 Customer Acquisition and Retention 8

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