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Brand Loyalty and Customer Engagement

What actually produces repeat purchase: programme design, recognition across retailers, and the contribution behind a loyalty number.

5 articles
in this category

2 authors avg 20 min last updated 27 Jul 2026

All posts AI & Technology 8 Brand Loyalty 5 Collaboration 1 Consumer Insights 2 Consumer Privacy 8 Acquisition 8 Data-Driven Marketing 27 E-Commerce Trends 3 Emerging Technologies 0 Ethical Marketing 5 Marketing Strategies 6 Measuring Performance 4 Omnichannel 2 Open Banking 5 Personalization 24

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01 How Personalisation Affects Customer Lifetime Value Learn how personalisation can affect contribution, purchase frequency and retention, and how to test whether it creates incremental CLV. İlkem Erul · 10 Jun 2025 · updated 27 Jul 2026 · 16 min 02 How to Personalise a Customer Loyalty Programme Learn how to personalise a loyalty programme using member data, segments, rewards, triggers, consent, testing and measurement. İlkem Erul · 5 Jun 2025 · updated 27 Jul 2026 · 17 min 03 8 Personalisation Examples That Can Support Customer Loyalty Eight personalisation and loyalty examples across discovery, repeat purchase, service, recognition and advocacy. İlkem Erul · 13 May 2025 · updated 27 Jul 2026 · 23 min 04 Local Business Personalisation for Customer Loyalty Boost customer loyalty with local personalization strategies. Discover how hyperlocal targeting, community engagement, and CRM drive business growth. Élodie Claire Moreau · 1 Apr 2025 · updated 23 Feb 2026 · 15 min 05 Building Brand Loyalty in the Age of Choice Master brand loyalty in the age of choice. Create deep customer connections, craft compelling loyalty programs, and leverage data insights. Élodie Claire Moreau · 28 Jan 2025 · updated 28 May 2025 · 29 min

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Adjacent categories

AI and Technology in Marketing 8 Collaboration and Partnerships in Marketing 1 Consumer Insights and Behavior 2 Consumer Privacy and Data Ethics 8 Customer Acquisition and Retention 8 Data-Driven Marketing 27

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