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Consumer Insights and Behavior

Turning research and transaction evidence into decisions, and knowing which insight a given dataset can and cannot support.

2 articles
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2 authors avg 21 min last updated 28 Jul 2026

All posts AI & Technology 6 Brand Loyalty 5 Collaboration 1 Consumer Insights 2 Consumer Privacy 8 Acquisition 8 Data-Driven Marketing 27 E-Commerce Trends 3 Emerging Technologies 0 Ethical Marketing 5 Marketing Strategies 6 Measuring Performance 4 Omnichannel 2 Open Banking 5 Personalization 24

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01 Open Banking Personalisation: Use Cases and Guardrails Responsible ways to use open-banking data for personalisation, with practical safeguards for privacy, vulnerability, fairness and customer control. İlkem Erul · 7 Mar 2025 · updated 28 Jul 2026 · 26 min 02 Competitive Advantage through Consumer Insights Gain a competitive edge with consumer insights. Discover strategies and data-driven techniques to understand behaviour, personalise marketing, and drive success. Isla Penelope Brooks · 11 Feb 2025 · updated 29 Aug 2025 · 15 min

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Adjacent categories

AI and Technology in Marketing 6 Brand Loyalty and Customer Engagement 5 Collaboration and Partnerships in Marketing 1 Consumer Privacy and Data Ethics 8 Customer Acquisition and Retention 8 Data-Driven Marketing 27

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