Category · 04 of 15

Consumer Insights and Behavior

Turning research and transaction evidence into decisions, and knowing which insight a given dataset can and cannot support.

2 articles
in this category

2 authors avg 21 min last updated 28 Jul 2026

All posts AI & Technology 8 Brand Loyalty 5 Collaboration 1 Consumer Insights 2 Consumer Privacy 8 Acquisition 8 Data-Driven Marketing 27 E-Commerce Trends 3 Emerging Technologies 0 Ethical Marketing 5 Marketing Strategies 6 Measuring Performance 4 Omnichannel 2 Open Banking 5 Personalization 24

Sort

01 Open Banking Personalisation: Use Cases and Guardrails Responsible ways to use open-banking data for personalisation, with practical safeguards for privacy, vulnerability, fairness and customer control. İlkem Erul · 7 Mar 2025 · updated 28 Jul 2026 · 26 min 02 Competitive Advantage through Consumer Insights Gain a competitive edge with consumer insights: data-driven techniques to understand behaviour and personalise marketing. Isla Penelope Brooks · 11 Feb 2025 · updated 29 Aug 2025 · 15 min

Showing all 2 articles Browse other categories →

Recent across the journal

01 Are ChatGPT Ads Worth It? Influence Isn't Ad Value AI & Technology 02 The GEO Cat-and-Mouse Game Has Already Begun AI & Technology 03 CAC Optimisation: Four Frameworks That Fix Broken Metrics Acquisition 04 The CAC-LTV Squeeze: Why Profitable Growth Matters in 2026 Acquisition 05 Martech Stack Audit: Capabilities, Cost and Rationalisation Marketing Strategies 06 Connected TV Advertising: What Separates Results from Waste Marketing Strategies 07 AI Content Generation: When Brand Voice Breaks at Scale AI & Technology

Adjacent categories

AI and Technology in Marketing 8 Brand Loyalty and Customer Engagement 5 Collaboration and Partnerships in Marketing 1 Consumer Privacy and Data Ethics 8 Customer Acquisition and Retention 8 Data-Driven Marketing 27

New Consumer Insights guides by email

One email per guide. Unsubscribe in one click.