Journal index

Every category, counted.

15 working areas, 108 articles. Counts are live and an empty one says so — we'd rather show you a zero than a placeholder.

15categories

108articles

8authors

01 8 AI and Technology in Marketing How AI and advanced technology change marketing work in practice — personalisation at scale, governance, testing, and claims you can defend. Latest: Are ChatGPT Ads Worth It? Influence Isn't Ad Value 02 5 Brand Loyalty and Customer Engagement What actually produces repeat purchase: programme design, recognition across retailers, and the contribution behind a loyalty number. Latest: How Personalisation Affects Customer Lifetime Value 03 1 Collaboration and Partnerships in Marketing Co-branding plays, cost sharing and partner selection — with the reach maths written down before the deal. Latest: Collaborative Marketing: Partnering for Greater Reach 04 2 Consumer Insights and Behavior Turning research and transaction evidence into decisions, and knowing which insight a given dataset can and cannot support. Latest: Open Banking Personalisation: Use Cases and Guardrails 05 8 Consumer Privacy and Data Ethics GDPR and CCPA in operating terms: consent, minimisation, security frameworks and what a breach actually costs. Latest: GDPR & CCPA Compliance: Privacy-First Marketing 06 8 Customer Acquisition and Retention CAC definitions, payback, LTV ratios and where acquisition spend is genuinely incremental rather than merely attributed. Latest: CAC Optimisation: Four Frameworks That Fix Broken Metrics 07 27 Data-Driven Marketing Measurement engineering: first-party data, CDPs, identity resolution, and the difference between attributed and caused. Latest: Marketing Incrementality Testing: Holdouts and Lift 08 3 E-Commerce Trends and Competition Where online retail demand is moving, from social commerce to marketplace competition and agentic checkout. Latest: Social Commerce 2026: Turning the Scroll into Checkout 09 0 Emerging Technologies in Marketing Where marketing technology is heading next, and what has enough evidence behind it to act on rather than watch. No articles yet 10 5 Ethical Marketing Practices Practical ethics: consent, bias, transparency, and the trade-offs that appear once a policy meets a campaign. Latest: AI Ethics in Marketing: Governance, Bias and Human Oversight 11 6 Marketing Strategies and Optimization Stack audits, channel mix, creative iteration — how to spend less on tools and more on things that move contribution. Latest: Martech Stack Audit: Capabilities, Cost and Rationalisation 12 4 Measuring Marketing Performance KPI hierarchies, formulas and definitions, plus the reporting discipline that keeps a metric comparable over time. Latest: Personalisation KPIs: 19 Metrics, Formulas & Definitions 13 2 Multi-Channel and Omnichannel Marketing Consistent engagement across channels, and how to test whether the second channel added anything. Latest: Multi-Channel Engagement for Personalisation 14 5 Open Banking and Financial Data in Marketing What consented financial data makes possible for brands, and the boundaries that keep it trustworthy. Latest: Open Banking Trends for Marketers in 2026 15 24 Personalization and Customer Experience Recommendation and decision systems, brand voice at scale, and measuring whether personalisation created incremental value. Latest: Dynamic Creative Optimisation: 3x ROI vs the Failure Trap

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