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Measuring Marketing Performance

KPI hierarchies, formulas and definitions, plus the reporting discipline that keeps a metric comparable over time.

4 articles
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1 author avg 25 min last updated 27 Jul 2026

All posts AI & Technology 7 Brand Loyalty 5 Collaboration 1 Consumer Insights 2 Consumer Privacy 8 Acquisition 8 Data-Driven Marketing 27 E-Commerce Trends 3 Emerging Technologies 0 Ethical Marketing 5 Marketing Strategies 6 Measuring Performance 4 Omnichannel 2 Open Banking 5 Personalization 24

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01 Personalisation KPIs: 19 Metrics, Formulas & Definitions Learn how to calculate and interpret 19 personalisation KPIs, from recommendation CTR and conversion lift to CLV, opt-outs and decision latency. İlkem Erul · 3 Jun 2025 · updated 27 Jul 2026 · 33 min 02 Marketing Metrics by Funnel Stage: Formulas & KPIs A reference to marketing metrics and KPIs by funnel stage, including formulas, required inputs, business uses, limitations and interpretation warnings. İlkem Erul · 15 May 2025 · updated 27 Jul 2026 · 30 min 03 How to Measure Personalisation Effectiveness and ROI Build a personalisation measurement framework using exposure definitions, control groups, incrementality and instrumentation checks. İlkem Erul · 3 Apr 2025 · updated 27 Jul 2026 · 19 min 04 How to Measure Marketing Performance: A Practical Framework Build a marketing measurement framework covering KPI hierarchies, definitions, attribution, experiments, MMM and decision-making. İlkem Erul · 19 Mar 2025 · updated 27 Jul 2026 · 17 min

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Adjacent categories

AI and Technology in Marketing 7 Brand Loyalty and Customer Engagement 5 Collaboration and Partnerships in Marketing 1 Consumer Insights and Behavior 2 Consumer Privacy and Data Ethics 8 Customer Acquisition and Retention 8

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