Herm research

AI Visibility

Brands' visibility and citation performance on AI platforms.

September 2026 Fashion & Clothing

Dutch Fashion & Clothing AI Visibility Report

Which clothing brands AI assistants name in the Netherlands, where 36% of clothing sales are online and no public brand ranking exists.

1 edition Sept 2026
September 2026 Bicycles & E-Bikes

Dutch Bicycles & E-Bikes AI Visibility Report

Which bicycle and e-bike brands AI assistants name in the Netherlands, a 24.4m-bike market with no public brand sales ranking. A recurring, neutral study.

1 edition Sept 2026
August 2026 Pet Products

Turkish Pet Products AI Visibility Report

1,124 analysed responses about pet food, litter, grooming and equipment in Turkey. Reflex led overall, but origin-neutral answers went foreign.

1 edition Aug 2026
August 2026 Shoes & Handbags

Turkish Shoes & Handbags AI Visibility Report

We asked five AI assistants 45 Turkish questions about shoes and bags, five times each. Ask for Turkish brands and you get them; otherwise, global.

1 edition Aug 2026
August 2026 Home Textiles

Turkish Home Textiles AI Visibility Report

Which home textile brands AI assistants name in Turkey, a US$1.83bn export market ranking fifth globally with no public consumer brand ranking.

1 edition Aug 2026
August 2026 Kitchen & Tableware

Turkish Kitchen & Tableware AI Visibility Report

Which kitchenware and tableware brands AI assistants name in Turkey, a category official statistics do not measure and no public brand share ranks.

1 edition Aug 2026
July 2026 Sportswear & Activewear

Turkish Sportswear AI Visibility Report

We asked five AI assistants 45 Turkish questions about sportswear. Nike leads, but ask for a Turkish brand and the shelf reverses completely.

1 edition Jul 2026
September 2026 Furniture

Turkish Furniture Brands AI Visibility Report

Five AI assistants, 30 Turkish furniture questions, 750 answers. The same three brands lead every cut, and the shelf stays mostly domestic.

2 editions Sept 2026
September 2026 Travel

Turkish Travel Brands AI Visibility Report

We re-asked five AI assistants June's 30 Turkish travel questions. Garenta took car rental from Avis, and the tour-agency shelf is now all Turkish.

2 editions Sept 2026
September 2026 Cosmetics

Turkish Cosmetic Brands AI Visibility Report

1,125 questions about cosmetics in Turkey. Ask for a Turkish brand and Turkish brands take 98%; drop the word and the top five are foreign.

2 editions Sept 2026