Brands' visibility and citation performance on AI platforms.
A recurring, neutral study of which bicycle and e-bike brands AI assistants name in the Netherlands—a market of 24.4 million bicycles and 795,968 new sales a year, with no publicly inspectable brand sales ranking. This series publishes a ranking that can be checked.
We asked Claude, Gemini, ChatGPT, Perplexity and Grok 45 Turkish-language questions five times each, producing 1,124 analysed responses about pet food, litter, grooming and equipment in Turkey. Reflex led overall, but on origin-neutral questions the top seven qualifiers were all foreign.
We asked Claude, ChatGPT, Gemini, Grok and Perplexity 45 Turkish questions about shoes and bags, five times each — 1,125 answers. When we asked for Turkish brands, we got Turkish brands. When we didn't, the answer went global.
We asked ChatGPT, Gemini, Claude, Grok and Perplexity 45 Turkish questions about small home appliances, five times each — 1,125 answers. Karaca, Arzum and Arçelik led overall. Then we dropped the 'Turkish brand' filter and Philips took the shelf.
A recurring, neutral study of which home textile brands AI assistants name in Turkey—a US$1.83bn export market ranking fifth globally, yet lacking a publicly inspectable consumer brand ranking. This series publishes a ranking that can be checked.
A recurring, neutral study of which kitchenware and tableware brands AI assistants name in Turkey. It is a category official statistics do not measure separately — no e-commerce line, no customs aggregate, no public brand-share ranking. This series publishes the one ranking that can be measured.
We asked Claude, ChatGPT, Gemini, Grok and Perplexity 44 Turkish questions about baby products, five times each — 1,098 answers. One brand led overall, but clothing, travel gear and feeding each had a different winner, and almost nothing crossed between them.
We asked five AI assistants 45 Turkish questions about sportswear and activewear. Nike leads, but ask for a Turkish brand and the shelf reverses completely.
A recurring, neutral study of which Turkish apparel brands LLMs actually name. Clothing is Turkey’s largest e-commerce category, and Turkey is the world’s most ChatGPT-dependent market for AI referrals—yet no one has measured which brands AI recommends. This series does.
We asked five AI assistants 40 Turkish questions about evening and occasion wear (abiye). Trendyol and Carmen lead; the shelf is 82% Turkish.
We asked Claude, ChatGPT, Gemini, Grok and Perplexity 30 Turkish questions about furniture, five times each — 746 answers. Three brands dominated almost every reply, and the domestic shelf held firm even when we stopped asking for Turkish brands.
We asked GPT-4o-mini, Gemini, Claude, Perplexity and Grok 1,117 questions about underwear, socks and swimwear in Turkey. Penti and Ayyıldız lead; the open market splits 59% Turkish / 41% foreign; and 'most recommended' turned out to mean something other than 'best.'
We asked GPT-4o-mini, Gemini, Claude, Perplexity and Grok 750 questions about booking tours and renting cars in Turkey. Turkish brands dominate tour agencies; international chains lead car rental — and 'most recommended' turned out to mean something other than 'best.'
We asked Gemini, ChatGPT, Claude, Grok and Perplexity 1,125 questions about cosmetics in Turkey. Ask for a Turkish brand and Turkish brands take 98% of the answer. Drop that word, and the top five are all foreign.