Live Rung 02 · Be Sellable
Product Readiness · Be Sellable

Prepare once. Keep testing everywhere AI commerce moves.

Herm connects your existing product information, tests how it performs across important AI commerce environments, tracks changing requirements and shows what needs attention when a channel or standard changes.

You keep your feed, PIM and merchant tooling. Herm measures whether the information they already publish works when AI systems use it: read the methodology.

◍ herm · commerce channels · outerwear
catalogue 4,182 SKUs · GB · US · EU
◆ Connected commerce sources
Product feed URLGoogle Merchant CenterPIM exportCommerce API
Herm Product Readiness
Normalized product information
one measurement system

Your catalogue is interpreted consistently inside Product Readiness. External channel requirements are tracked around it, not treated as the source of truth for your brand.

● Tested environments · 3 live Herm test profiles
Herm test profile · Claude extends the open-source Commerce Agents reference LIVE
Herm test profile · OpenAI shopping and product discovery behaviour LIVE
Herm test profile · Gemini shopping and product discovery behaviour LIVE
◐ Tracked standards
ACPUCPGoogle Merchant CenterOpenAI commerce requirements
Tracked, not certified.
Outcomes · Herm test profile · Claude
Find
84
Answer
58
Trust
76
Close
91
Live product · sample workspace. Connected sources, live environments, tracked standards and outcome states are shown. Normalization, mapping and evaluation internals are proprietary.
Read the labels literally

Four statuses, and they are never merged into a single logo row.

Live, connected, tracked and roadmap mean four different things on this page. Collapsing them into one row of logos is exactly the overclaim the vocabulary exists to prevent.

Live

Herm runs Product Readiness tests here today.

Connected

Herm reads your product data from here. Your system stays in place.

Tracked

Herm follows the published requirements. Not certification or validation.

Roadmap

Planned. Not currently available.

01 The distinction that matters

Protocol readiness is one input to sellability, not the definition of it.

A technically conformant feed can pass every channel requirement and still fail the shopper it was meant to serve. Passing a channel requirement does not prove an AI agent can satisfy a customer's need.

That is why Commerce Channels reports where you are being evaluated, and Shopping Tests report what actually happens there.

Explore Shopping Tests →
◍ herm · same catalogue, two verdicts
Protocol / feed result
Required attributes present
Formats valid
Identifiers resolvable
Destination reachable
Valid
Requirements satisfied as supplied by the connected source.
Shopping Test · same catalogue

“Find a waterproof trail shoe under £150 for wide feet.”

product selectedKessock Trailhead Low
budgetrespected
fit suitabilitynot established
Failed
Product information does not establish fit suitability.
02 Environments differ

Where does this catalogue behave differently?

Stage-level results for the same catalogue and the same test set, per live environment.

Where evaluation conditions differ enough that a single number would be misleading, Herm shows the difference rather than averaging it away.

◍ herm · stage results by environment
test set v7 · 148 shopping tests per environment · GB
Product Readiness stage results per live environment
Product Readiness stageHerm · ClaudeHerm · OpenAIHerm · Gemini
Find 88% 84% 81%
Answer 61% 58% 55%
Trust 82% methodology confirmation required 80%
Close 93% 91% 90%
Sellable Intent Rate 68% methodology confirmation required methodology confirmation required
Live product · sample workspace

Kessock Outdoor sample workspace · test set v7 · 148 shopping tests per environment · GB market. Rows marked “methodology confirmation required” are not yet published as directly comparable across environments.

03 Coverage today

What is live, what is connected, what is tracked, what is planned.

Coverage changes as the ecosystem does. Each item carries its real status, and nothing on the roadmap is presented as available.

◍ herm · live test profiles
Herm test profile · Claude extends the open-source Commerce Agents reference LIVE
Herm test profile · OpenAI shopping and product discovery behaviour LIVE
Herm test profile · Gemini shopping and product discovery behaviour LIVE
Herm executes Product Readiness tests in these environments today.
◆ Connected commerce sources
  • Product feed URL
  • Google Merchant Center
  • PIM export
  • Commerce API

Herm reads product data from these. Your systems stay in place.

◐ Tracked standards
  • Agentic Commerce Protocol (ACP)
  • Universal Commerce Protocol (UCP)
  • Google Merchant Center requirements
  • OpenAI commerce and merchant requirements

Tracking means Herm follows changes and requirements. It is not certification, validation or compliance.

○ Roadmap
  • Shopify-specific agent environments
  • Custom or merchant-owned agent profiles
  • Additional market-specific commerce standards

Planned. Not currently available.

04 Simulation environment

A real commerce-agent architecture, extended for independent evaluation.

Herm's primary shopping simulation environment uses and extends Anthropic's open-source Commerce Agents reference implementation. Herm adds its independent Product Readiness measurement layer.

The evaluator matters more than the agent vendor. Herm’s measurement layer is identical across every test profile, so results stay comparable as architectures change.

◍ herm · simulation stack LIVE
Base layer
Open-source Commerce Agents reference implementation
published by Anthropic · used and extended by Herm
What Herm adds
Catalogue representation and normalizationShopper-intent test suitesBrand Intent evaluationIndependent evidence checkingRoot-cause diagnosisRe-testing and history

Anthropic is not affiliated with or endorsing Herm. Results are produced by Herm’s evaluation layer and do not represent any provider’s live consumer product. No partnership, endorsement or privileged access is claimed. Provider names are used descriptively.

05 Standards

Standards change. Product intent shouldn’t have to.

ACP, UCP and similar specifications are external commerce standards Herm tracks as the ecosystem evolves. Herm does not use any single external protocol as the internal source of truth for your brand.

Your product information is interpreted consistently inside Product Readiness, while relevant external channel and standard requirements are tracked around it.

◍ herm · tracked standards
tracked, not certified
External commerce standards Herm tracks
StandardWhat it coversStatus
ACP Agentic Commerce Protocol Agent-to-merchant commerce interactions. Tracked
UCP Universal Commerce Protocol Cross-platform commerce interoperability. Tracked
GMC Google Merchant Center Product feed and eligibility requirements. Tracked
OpenAI Commerce and merchant requirements Product surfacing and merchant expectations. Tracked

Precise language. Herm does not certify, validate or confirm compliance with ACP, UCP or any provider specification. Where a status says tracked, it means tracked.

06 Change detection

Know when the rules change before failures become invisible.

Environments and requirements move. When they do, Herm re-runs the affected Product Readiness tests and reports what changed for your catalogue, not just that something changed somewhere.

Tests are versioned, and every result carries the environment profile it ran against.

◍ herm · environment change log
August · GB catalogue
  1. 04 Aug Feed requirement updated new eligibility attribute · 4,182 SKUs re-checked 12 tests
  2. 11 Aug Destination policy changed market routing rules tightened for GB 14 tests
  3. 19 Aug Standard revision published ACP draft revision · no test impact none
  4. 30 Aug Re-run after update affected tests re-run · result restored restored
Live product · sample workspace

What changed, which tests are affected and what to review are shown. Detection and requirement-to-test mapping are proprietary.

07 Change impact

Don’t just tell me the standard changed. Tell me what it means for my catalogue.

A changelog reports the industry. An impact chain reports your products, your affected stage and the action your team can take.

Change
Destination policy
market routing rules tightened for GB
Affected stage
Close
destination validity and market eligibility
Affected tests
14
of 148 in the GB suite
Affected products
212
across 3 families
Action
Publish GB destinations
for products currently routed to US retailers
08 Root causes by environment

The same catalogue fails for different reasons in different places.

Herm reports the root-cause category behind each failure, per environment. Where an environment does not expose the information needed to attribute a cause, Herm says so instead of guessing.

◍ herm · root cause by environment
run 12 · GB
Root-cause categories observed per environment
Root-cause categoryHerm · ClaudeHerm · OpenAIHerm · Gemini
Product information incomplete
Variant not distinguishable
Claim unsupported
Destination invalid
Retrieval behaviour
Live product · sample workspace
observed not observed in this test set not exposed by environment
09 Close

A correct recommendation still fails if the shopper has nowhere valid to go.

Product Readiness evaluates commercial facts as supplied by the connected source at test time, and whether the resulting recommendation is valid for the shopper's market and context.

Herm evaluates
  • Supplied product URL resolves
  • Retailer destination is valid
  • Availability as supplied at test time
  • Market eligibility for the shopper
Herm does not
  • Create a cart
  • Execute checkout
  • Process payment
  • Verify real-time global stock
◍ herm · close · test journey 214
shopper market: GB
productKessock Trail Shell 2
shopper marketGB
supplied destinationkessock.com/us/p/trail-shell-2
market eligibilityUS only
Close failed
14 test journeys affected

The product was selected correctly. The destination supplied for a GB shopper resolves to a US retailer.

Herm evaluates supplied destination, availability and market eligibility. No checkout, cart or payment is executed.

10 Markets

Sellability is market-specific.

One product, three markets, the same shopper intent. Price, availability, retailer and eligibility are read from the connected source at test time.

◍ herm · Kessock Trail Shell 2 · three markets
sku TS2-BLK · run 12 · Herm test profile · Claude
One product across three markets, as supplied by the connected source
Supplied by sourceGBUSEU
Price £185.00 $219.00 €209.00
Availability in stock in stock out of stock
Retailer kessock.com kessock.com/us partner retailer
Eligibility eligible eligible not eligible
Live product · sample workspace

Price and availability are evaluated as supplied by the connected commerce source at test time. Herm does not independently verify real-time global stock.

11 Alerts

Product Readiness tells teams when changes materially affect AI sellability.

Alerts are tied to evidence: the environment or catalogue change, the tests it affected and the products behind them.

◍ herm · alerts
High 11 Aug 09:20 Close failures rose after a destination policy change 14 test journeys · 212 products · GB market
Medium 10 Aug 14:02 Sellable Intent Rate below threshold walking & hiking footwear · GB
Low 19 Aug 08:00 Tracked standard revised, no test impact ACP draft revision reviewed
12 Where Herm sits

Herm evaluates whether your existing commerce information works when AI systems actually use it.

Herm may identify channel-specific information requirements. You keep your existing commerce infrastructure and the systems your team already runs.

Nothing here asks you to migrate your catalogue or route your commerce data through a new system of record.

What Herm does
  • Reads the product information your systems already publish
  • Tests it in live AI commerce environments
  • Tracks changing external requirements around it
  • Reports what needs attention, with the products behind it
What Herm is not
  • A PIM or a feed platform
  • A certification or compliance authority
  • A new system of record for your catalogue
  • A checkout, cart or payment processor

Common questions

Does Herm certify ACP or UCP compliance?

No. Those are external specifications Herm tracks as the ecosystem evolves. Tracking a standard is not certification, validation or a compliance confirmation on anyone’s behalf. Where a status says tracked, it means tracked.

Do we have to move our catalogue to Herm?

No. You keep your feed, PIM and merchant tooling. Herm reads the product information those systems already publish and measures whether it works when AI systems use it. Nothing asks you to change your system of record.

Can results be compared across environments?

Only where the evaluation conditions justify it. Where they differ enough that a single number would mislead, Herm shows the difference and marks the row rather than averaging it away.

What does Herm do when a standard changes?

It re-runs the affected Product Readiness tests and reports what changed for your catalogue: which tests were affected, which products sit behind them and what to review. Tests are versioned and every result carries the environment profile it ran against.

Does Close mean Herm completes a purchase?

No. Close evaluates the supplied destination, availability and market eligibility. Herm does not create carts, execute checkout or process payment.

Keep your catalogue ready for wherever AI commerce goes next.

Connect a feed, run one live environment and read the result against real shopper intents.

Sample figures throughout.