Love to Shop Currys: The Complete UK Store List That Actually Works

Most Love2shop confusion starts with a simple misunderstanding: people treat all Love2shop products as identical. They aren't. The plastic card, the paper voucher, and the digital code each follow separate rules and separate retailer lists.

That's why "love to shop Currys" and "can you use Love to shop vouchers in Primark" generate so many frustrated searches. The answer depends entirely on what you're holding.

This guide breaks down exactly which stores accept which format, how to avoid checkout declines, and how to maximise the value sitting in your wallet or inbox.

Quick Wins: Implement These Today

• Check your format first: Plastic card, paper voucher, or digital code? Each has its own store list.
• Don't assume online works: The Love2shop Gift Card online list is far shorter than the in-store list.
• Redeem digital codes before shopping: E-Gift codes must be exchanged in the Love2shop portal; they don't work directly at tills.
• Flexecash at Currys = in-store only: Currys specifically flags this restriction; online attempts will fail.
• Bookmark the right list: Match your format to the correct retailer list before leaving home.

Three Formats, Three Sets of Rules

1. Love2shop Gift Card (Plastic)

This is the physical card you can spend at retailers on the Love2shop Gift Card list. Some retailers also accept it online, but that list is considerably shorter. If your plan involves online spending, verify the retailer appears on the online-specific list before checkout.

2. Love2shop Paper Voucher

Paper vouchers work in-store only. No exceptions. Attempting to use them online results in rejection. The retailer list for paper vouchers also differs from the plastic card list, so double-check before travelling.

3. Love2shop e-Gift Reward Code

This is where confusion peaks. A digital code sent via email or SMS does not work directly at tills. You must log into the Love2shop portal, enter your code, and select a retailer reward from the catalogue. That reward then functions as a standard retailer e-gift card.

This format opens access to retailers like Primark, John Lewis, and B&Q that don't appear on the physical card lists.

Love to Shop Currys: What Actually Works

Currys appears on the Love2shop Gift Card in-store list. That's the good news.

The complication arises with card variants. Currys explicitly states that One4all and Love2Shop Flexecash cards work in-store only. Attempting online payment with a Flexecash card triggers a decline, not because Currys rejects Love2shop, but because Flexecash isn't authorised for their website.

The fix: Confirm your card type before attempting online checkout. If you hold a Flexecash card, plan an in-store visit. If you hold a standard Love2shop Gift Card and Currys appears on its online list, proceed online.

Love2shop Gift Card: Complete In-Store List

The following retailers accept Love2shop Gift Cards in their physical stores:

A–C: American Golf, Argos, Barclays Diamonds, Beaverbrooks, Blacks, Boots, Boux Avenue, Chisholm Hunter, Currys

D–H: Denby, Edinburgh Woollen Mill, Ernest Jones, F. Hinds, Foot Locker, Fopp, GO Outdoors, Gulliver's Theme Parks, H Samuel, Halfords, Heron Foods, HMV, Homesense

I–M: Iceland, Loofe's Clothing, Love2shop Holidays, M&S, Matalan, Millets

N–R: New Look, PC World, Peacocks, PizzaExpress, Ponden Home, Real Food Hub, Rituals Cosmetics, River Island, Robert Dyas, Ryman

S–W: Schuh, Schuh Kids, Semichem, Shoe HQ, Simon One, Simply Thank You Gifts, Slaters, The Entertainer, The Food Warehouse, The Original Factory Shop, The Perfume Shop, The Works, TJ Hughes, TK Maxx, Waltons the Jewellers (Chester & Wrexham), Waterstones

Love2shop Gift Card: Where Online Spending Works

The online list is deliberately limited. Before attempting an online purchase, confirm your retailer appears here:

• Argos
• Edinburgh Woollen Mill
• Habitat
• Love2shop Holidays
• Peacocks
• Ponden Home
• Real Food Hub
• Schuh
• Schuh Kids
• Simply Thank You / STY Gifts

Notice what's missing: Currys doesn't appear on this online list for standard Gift Cards. Many users hit checkout errors because they assume in-store acceptance extends to online. It doesn't always.

Love2shop Paper Voucher: In-Store Retailer List

Paper vouchers follow a separate list and work exclusively in physical stores.

A–C: American Golf, Antartex Village, Argos, Barclays Diamonds, Beaverbrooks, Ben Nevis Highland Centre, Bensons for Beds, Bonmarché, Boots, Boots Opticians, Boux Avenue, British Heart Foundation, Champneys, Chisholm Hunter, Clarks

D–G: Denby, Eason, Edinburgh Woollen Mill, Euronics, F. Hinds Jewellers, Foot Locker, FOPP, Fraser Hart, Go Outdoors, Goals, Goldsmiths, Gulliver's Theme Parks

H–L: Hastings Hotels, Heron Foods, HMV, Holm Mills, Homesense, Iceland, Inveraray Woollen Mill, James Pringle Weavers, Jedburgh Woollen Mill, John O'Groats Knitwear, Kernow Mill, Kilmahog Woollen Mill, Laithwaites, Lakeland Leather, Lightwater Valley, Liverpool FC Official Club Stores, London Bridge Experience, London Tombs, Love2shop Holidays

M–P: Mackinnon Mills, Mappin & Webb, Masson Mills, Matalan, McCaig's Warehouse, Moffat Woollen Mill, New Look, Optical Express, Peacocks, Ponden Home, Pontins

R–T: River Island, Robert Dyas, Romanes & Paterson, Rox Diamonds & Thrills, Schuh, Schuh Kids, Scottsdale Golf, Semichem, Simply Thank You Gifts, Slater Menswear, Spean Bridge Mill, Sporting Targets, Ten Pin, TG Jones, The Abbey Mill, The Bronte Weaving Shed, The Famous Lee Mill, The Food Warehouse, The Guild Wiltshire, The Old Station Welshpool, The Original Factory Shop, The Perfume Shop, The Scottish Wool Centre, The Works, TJ Hughes, TK Maxx, Tottenham Hotspur Football Club Shop, Trossachs Woollen Mill

W: Watershed Mill, Waterstones, West Highland Woollen Company

Some retailers impose product exclusions or require direct booking for attractions. Checking the current list before shopping avoids surprises.

Love2shop e-Gift Code: The Retailer Catalogue

Digital codes unlock the broadest selection when redeemed through the Love2shop portal. You exchange your code for a retailer-specific e-gift card, then use that card as normal.

Popular options include:

Grocery & Food: Aldi, Asda, Costa, Caffè Nero, Deliveroo, Just Eat, Morrisons, PizzaExpress, Pizza Hut, Sainsburys, Uber Eats, Zizzi

Fashion & Beauty: ASOS, Clarks, FatFace, H&M, New Look, Next, Nike, Primark, River Island, The Body Shop, TK Maxx, Zalando

Home & Electronics: Argos, B&Q, Currys, Halfords

Entertainment & Gifts: Buyagift, Google Play, Leisure Vouchers, National Trust, Spotify, Ticketmaster, Uber, Xbox

Department Stores: John Lewis, M&S

This route provides the clearest answer to "can you use Love to shop vouchers in Primark?" Select Primark from the catalogue, receive a Primark e-gift card, and spend it directly.

Retailer-Specific Answers

Love to Shop TK Maxx

TK Maxx appears on both the Love2shop Gift Card in-store list and the e-Gift reward catalogue. If you hold a digital code, redeem it first; then select TK Maxx from the available options.

Love to Shop Superdrug

Superdrug doesn't appear on the standard Gift Card or paper voucher lists published above. Retailer participation shifts over time, so if you specifically need Superdrug, check the e-Gift portal's current brand list or contact Love2shop directly for the latest inclusions.

Love to Shop Smyths

Smyths often appears in family-shopping searches. The same principle applies: acceptance depends on format and current list. Check the live brand list inside the Love2shop digital portal if you hold an e-Gift code.

John Lewis Love to Shop

John Lewis features in the e-Gift reward catalogue. Redeem your digital code, select John Lewis, and receive a John Lewis e-gift card.

B&Q Love to Shop

B&Q also sits within the e-Gift reward catalogue. The process mirrors John Lewis: redeem, select, spend.

Can You Use Love to Shop Vouchers in Primark?

The direct answer depends on your format. E-Gift codes can be exchanged for a Primark e-gift card through the digital catalogue. Paper vouchers follow a separate in-store list and don't function online.

Why Love2shop Gets Declined (And How to Fix It)

Most declines trace back to format mismatches:

1. Paper vouchers used online: They're in-store only. No retailer accepts them through a website.
2. E-Gift codes entered directly at tills: These must be redeemed in the Love2shop portal first. The code itself isn't a payment method.
3. Flexecash cards used online at Currys: Currys restricts Flexecash to in-store transactions.
4. Excluded products: Some retailers block certain categories (gift cards, phone top-ups, specific brands). Check terms before purchasing.

The fastest resolution is always the same: confirm your format, then verify the retailer and channel (online or in-store) appear on the matching list.

How to Use Love2shop Without Checkout Stress

Before You Shop (Takes Five Minutes)

Identify your Love2shop type. Decide whether you're shopping online or in-store. Match your format to the correct list. This single preparation step eliminates most failed transactions.

Paying In-Store

Inform the cashier you're paying with a Love2shop card or voucher. Use it for full or partial payment if the retailer permits split transactions. Retain your receipt for any potential refunds.

Paying Online

Online acceptance varies by format. If you hold a Gift Card, confirm the retailer appears on the online list. If you hold a digital code, redeem it through the portal first, then use the retailer reward you receive.

FAQs

Is "Love to Shop" the same as "Love2shop"?

Most people use these interchangeably. The critical distinction isn't the name; it's the format. Love2shop Gift Cards, paper vouchers, and e-Gift codes each operate under different rules and different store lists.

Can I use Love2shop online?

Sometimes. The Gift Card online list is limited to specific retailers. E-Gift codes require portal redemption first; the resulting retailer card then works online where that retailer permits.

Can I spend a Love2shop e-Gift code directly in a shop?

No. You redeem the code in the Love2shop portal, choose your retailer from the catalogue, and receive a retailer-specific reward. That reward then functions at the till or online.

What happens if my Love2shop payment fails at checkout?

Check three things immediately: your format type, whether the retailer accepts that format, and whether you're using the correct channel (online versus in-store). Most failures result from one of these mismatches.

The One Rule That Prevents Most Problems

Match your store list to your Love2shop format. That's it. A five-minute check before shopping prevents declined transactions, wasted journeys, and checkout frustration.

Knowing which format you hold determines which retailers you can access and whether online spending is even possible. Treat that confirmation step as non-negotiable, and Love2shop becomes a straightforward way to stretch your spending further.