Loyalty Intelligence

The customers your
CRM has never shown you.

Every CRM tells you what customers bought from your own website. Herm shows you the customers who have been loyal to your brand across every retailer they shop — verified, anonymised, and never transferred to you.

30,000+

Verified purchase transactions

3,000+

Customers with verified loyalty profiles

3

European markets

Real-time

Loyalty dashboard

Not all data is created equal

Most platforms tell you what people might want. Ours tells you who has actually been loyal to your brand — across every retailer they shop.

Click & view data
Browsing signals, page views
Tells you what people might want — not who has actually been loyal to you.
Loyalty programmes
Your own customer data
Only covers what customers buy on your own channels — blind to their loyalty across other retailers.
Data brokers
Modelled & inferred data
Probabilistic. Often inaccurate. Privacy concerns.
Herm.io
Verified loyalty across all channels
Real transactions across every retailer your customers shop, anonymised, with zero data transfer to brands.

Insights from real loyalty

Our first-party purchase data gives you a genuine picture of customer loyalty — verified, not modelled.

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Cross-channel purchase history

See what your loyal customers actually buy from your brand across every retailer they shop. Real transaction data, captured directly from customer accounts — not modelled or inferred.

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Loyalty patterns over time

Track how customers' loyalty deepens — or quietly fades — across all channels. See who has been loyal for years and who needs reignition before that loyalty drifts further.

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Category loyalty trends

Understand how loyalty in your category shifts across markets and seasons. See where your loyal customers are spending — across fashion, cosmetics, electronics, food, and more.

Loyalty depth analysis

See how individual customers' loyalty changes over time — total spend, frequency, longevity. Identify your most loyal customers before traditional metrics catch up.

Your brand dashboard

Recognise loyalty, set rewards, launch programmes, and measure outcomes — all from one interface. No integration required.

Recognise customers loyal to you across channels

Only on Herm.io

See customers who have bought your brand from Amazon, department stores, multi-brand retailers, and direct-to-consumer — anywhere they shop. Build reward programmes that recognise this real, cross-channel loyalty. We never share their personal data with you. Ever.

See loyalty depth at a glance

Only on Herm.io

Filter customers by how often, how long, and how broadly they have been loyal to your brand. Recognise the depth of loyalty that matters for proper rewards. Personal data is never transferred to your brand.

Real-time reward performance

Live dashboard

Track views, claims, and redemptions as they happen. See which loyalty levels respond to which reward types, and adjust your programme without waiting for a report.

Self-serve or assisted

Flexible

Build loyalty programmes and create rewards yourself in the dashboard, or let our team configure programmes for you. Most brands start assisted and move to self-serve as they scale.

Better insight. Zero data transfer.

Customers share their purchase data with us because we promise — and deliver — that we never share their identity with you. We never sell, share, or transfer their personal information to brands. Ever. You see only anonymised loyalty signals. When a customer engages with your reward, they come to your website on their own terms. You own the relationship. We protect their privacy. That is why the loyalty data stays high quality — because customers trust us enough to keep it connected.

A growing community across Europe

We are currently live in three European markets with thousands of customers actively building their loyalty profiles. New members join daily, and every connected purchase adds depth to the loyalty picture we can show your brand.

🇬🇧 United Kingdom🇹🇷 Turkey🇳🇱 Netherlands

See your loyal customers.

20-minute call. We will show you the cross-channel loyalty signals available for your brand.

Book a Meeting