Solutions
The right offer,
to the right shopper,
at the right time.
Segment shoppers by what they actually buy — not what they click on. Then deliver personalised rewards that bring them to your website, not ours.
Reward types that drive action
Choose the reward format that fits your goal. Mix and match across campaigns.
Personalised Discounts
Offer percentage or fixed-amount discounts targeted to specific shopper segments. A shopper who buys from your competitor every month gets a different offer than a lapsed customer.
Store Credit
Give shoppers credit to spend at your store. Higher perceived value than a discount, and it guarantees a return visit. You set the amount and conditions.
Exclusive Access
Limited-edition products, pre-sale access, or VIP experiences reserved for high-value shoppers. Creates urgency and makes shoppers feel recognised.
Early Access
Let your most valuable prospects shop new collections or sales before anyone else. Works especially well for acquisition — first touch with a premium experience.
Targeting that only Herm.io can do
Every platform claims "precision targeting." We're the only one that segments by verified purchase data — which brands shoppers actually buy from, how much they spend, and how often.
Segment by brands they shop
Only on Herm.ioTarget shoppers who buy from specific competitors, complementary brands, or within your category. This is verified purchase data — not interest signals or click behaviour.
Segment by spending behaviour
Only on Herm.ioFilter by total spending, average order value, purchase frequency, and seasonal patterns — both overall and within specific categories.
Segment by loyalty level
Identify loyal repeat buyers, brand switchers, one-time purchasers, and lapsed customers. Each group needs a different offer and a different message.
Segment by category affinity
Reach shoppers who spend heavily in your category but haven't tried your brand yet. The highest-intent audience you can target.
Segment by recency
Target shoppers who last purchased in your category 30, 60, or 90+ days ago. Perfect for reactivation campaigns with time-sensitive offers.
Build your programme around your goal
Every brand has different priorities. Your reward strategy should match.
Acquisition
Reach shoppers who buy from competitors but have never purchased from you. Target by verified purchase history, set your offer, and send them directly to your website.
Retention
Reward your existing customers for continued loyalty. Tiered offers that increase in value with each repeat purchase. Keep them choosing you over alternatives.
Reactivation
Win back lapsed customers with targeted offers. You know they used to buy from you — now give them a reason to come back before a competitor claims them permanently.
Market positioning
Move from being a shopper's second choice to their first. Target category buyers who split their spending across multiple brands and consolidate their loyalty around you.
Why brands choose Herm.io over marketplaces
Marketplaces own the customer. You pay for visibility, the customer buys on their platform, and you never get the relationship data you need to remarket or build loyalty.
Herm.io is different. We help you find the right customers — then send them to your website. You own the checkout, you own the data, you own the relationship.
Marketplaces
- ✕Customer buys on their platform
- ✕They own the customer relationship
- ✕Limited ability to retarget or remarket
- ✕Competing with other sellers on the same page
Herm.io
- ✓Customer buys on your website
- ✓You own the relationship from day one
- ✓Full retargeting and remarketing freedom
- ✓Your offer, your brand, no competing sellers
Let's build your reward strategy.
20-minute call. No commitment. We'll show you the segments in your category.
Book a Meeting