Primary

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Primary offers products across the following categories: Baby & Kids, Kids' Fashion, Sustainable Fashion, Sportswear & Athleisure, Baby Clothing, Girls' Clothing, Boys' Clothing, Swimwear, Girls' Swimwear, Boys' Swimwear. Browse their full range on their official website or explore exclusive offers for Primary products on Herm.io.

You can reach Primary through their official website at https://primary.com for support options.

Sign up for free on Herm.io, connect your shopping history, and follow Primary. Your shopping profile helps Primary see you're a valuable customer, unlocking personalized discounts, store credit, and exclusive merchandise. The more you engage and prove your loyalty, the better your rewards become.

Primary is a US-based brand and their shipping scope is not clearly specified on their website. International customers should check the website's shipping information at checkout or contact customer service directly to confirm if they deliver to the UK, Australia, or other countries outside the United States.

Primary focuses exclusively on gender-neutral, slogan-free children's basics with an emphasis on sustainability and color variety, while H&M and Next offer a broader range including trendy pieces and licensed characters. Primary's quality is generally considered higher than fast-fashion alternatives, with softer fabrics and better durability, though pricing is slightly higher than H&M. If you prioritize simple, long-lasting basics without gendered labels, Primary is worth the investment.

Yes, Primary works well for school uniforms and they even have a dedicated Uniform Shop section. Their solid-color basics in polo shirts, chinos, and bottoms are ideal for schools with uniform requirements. The clothes are durable enough for daily wear, come in a wide range of colors, and the gender-neutral sizing makes them practical for all children.

Primary is more affordable than Hanna Andersson while still offering good quality basics. Hanna Andersson is known for premium organic cotton and Swedish-inspired prints at higher price points, while Primary focuses on simple, solid-color and basic graphic pieces at accessible prices. Both prioritize quality and sustainability, but Primary offers better value for families needing everyday basics in multiple colors, whereas Hanna Andersson is better for those seeking heirloom-quality pieces with distinctive patterns.

Primary's gender-neutral approach means all their clothing is designed without traditional 'boys' or 'girls' sections and uses universal sizing based on age ranges rather than gender. The fits are generally designed to be comfortable and not overly fitted or restrictive. Parents can shop by size (like 2T, 4, 6, etc.) without worrying about gendered cuts, and all colors and styles are available for all children regardless of gender.

Primary mentions GOTS certification on their website and has sustainability initiatives, but specific certifications are not prominently listed for all products. Their website references GOTS standards and emphasizes soft, quality fabrics, so check individual product descriptions or contact customer service for specific material certifications.

Primary offers returns and exchanges, with details available on their help page under the Returns section. Customers should visit their website or contact customer service at help@primary.com or 1-844-435-5675 for specific timeframes and conditions.

Primary sizing generally runs true to age-based sizing and is designed to be more relaxed and comfortable than slim-fit brands. Many parents find Primary fits similarly to Gap Kids but slightly roomier than Carter's, which tends to run smaller and more fitted.

Yes, Primary regularly offers promotions such as multipack discounts (like 20% off), seasonal sales, and promotional codes like their current 25% off orders over $95. They also have a referral program and clearance section for additional savings.

Primary emphasizes that their clothes are designed to wash and wear better than anything else in kids' closets, with super soft fabrics that maintain quality through repeated washing. Customer reviews generally support that Primary basics are durable and hold their shape and color well.