T
About To be deleted
Paris fashion label offering modern menswear and womenswear with effortless styling.
Contact & Links
Contact Information
Product Categories
13 categories across 2 groups
Kids' FashionLuxury & Designer
Men's AccessoriesMen's ClothingMen's Footwear
Women's ClothingWomen's Footwear
Handbags & Purses
Reviews
Coming Soon
Be the first to review To be deleted!
Reviews are coming soon. Once live, you'll be able to share your shopping experience and help other Herm.io members.
Frequently Asked Questions about To be deleted
To be deleted is a recognized brand. To be deleted is featured on Herm.io where verified shoppers can access exclusive rewards and deals. You can visit their official website at https://amiparis.com for more information.
Yes! Through Herm.io, you can unlock personalized To be deleted deals and exclusive rewards based on your shopping profile. Instead of the same generic discounts everyone gets, your profile shows To be deleted that you're a valuable shopper — and they respond with better offers. Sign up for free to see what exclusive rewards are available for you.
To be deleted offers products across the following categories: Fashion, Jewelry & Watches, Women's Fashion, Men's Fashion, Kids' Fashion, Luxury & Designer, Women's Clothing, Women's Footwear, Women's Accessories, Men's Clothing, Men's Footwear, Men's Accessories, Handbags & Purses. Browse their full range on their official website or explore exclusive offers for To be deleted products on Herm.io.
You can reach To be deleted through their official website at https://amiparis.com for support options.
Sign up for free on Herm.io, connect your shopping history, and follow To be deleted. Your shopping profile helps To be deleted see you're a valuable customer, unlocking personalized discounts, store credit, and exclusive merchandise. The more you engage and prove your loyalty, the better your rewards become.
AMI Paris sits in the premium contemporary fashion segment, with pricing below luxury houses like Dior or Saint Laurent but above high street brands. Quality is generally good with attention to French tailoring and design details. The signature Ami de Coeur pieces offer recognizable branding at a lower entry point than full luxury, making it popular among younger professionals who want European style without top-tier luxury prices.
AMI Paris is positioned between A.P.C. and Sandro in both price and aesthetic. It's more expensive than Sandro but generally less minimalist than A.P.C., with more logo-driven pieces like the Ami de Coeur collection. AMI offers a younger, more playful take on Parisian style compared to A.P.C.'s understated approach, while maintaining better quality and higher prices than Sandro's contemporary offerings.
AMI Paris is known for contemporary French ready-to-wear with a focus on relaxed Parisian style. The brand's signature is the Ami de Coeur heart logo, which appears across sweaters, t-shirts, and accessories. Founded by Alexandre Mattiussi, AMI bridges the gap between casual and tailored wear, offering approachable luxury with clean lines and quality construction at premium but not ultra-luxury prices.
Yes, AMI Paris excels at elevated casual wear. The brand specializes in refined basics like quality knitwear, well-cut trousers, and easy sweatshirts that work for everyday urban dressing. Their pieces are designed to be versatile and comfortable while maintaining a polished, European aesthetic. However, the premium pricing means you're paying significantly more than high street brands for everyday items.
AMI Paris uses European sizing and generally fits true to size with a relaxed, contemporary cut. Compared to UK brands, the fit tends to be slightly more generous and less slim than traditional British tailoring. The brand offers a modern, comfortable silhouette rather than tight or oversized extremes. It's recommended to check their size guide as French sizing can differ from UK standards, and some customers find the sleeves and torso length suit taller builds.
AMI Paris ships internationally including to the US, with free shipping on orders above a certain threshold (£260 for UK, similar thresholds apply to other regions). Delivery times vary by location, and they offer 14 days for returns after receipt.
AMI Paris is a French brand founded in Paris, but like many contemporary fashion houses, production is split between Europe and other countries depending on the item type. The brand emphasizes French design and quality control, though not all pieces are manufactured in France.
AMI means 'friend' in French, reflecting founder Alexandre Mattiussi's vision of creating approachable, friendly fashion. The full name 'Ami de Coeur' translates to 'friend of the heart,' which is why the signature heart logo is central to the brand's identity.
AMI Paris operates its own boutiques in major cities globally and is also stocked in premium department stores and multi-brand retailers like Selfridges, Nordstrom, and Mr Porter. You can shop both online at amiparis.com and in physical locations worldwide.
AMI Paris has not prominently marketed sustainability certifications or ethical programs compared to some competitors. The brand focuses on quality and timeless design rather than explicit sustainability messaging, though premium pricing suggests better materials and construction than fast fashion.
Related Brands You Might Like
Get Exclusive To be deleted Rewards
Prove you're a valuable To be deleted shopper and unlock personalized discounts, store credit, and exclusive merchandise.
Sign up for free

