Tom Ferry

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Tom Ferry offers products across the following categories: Services, Education & Tutoring, Fitness & Wellness Services. Browse their full range on their official website or explore exclusive offers for Tom Ferry products on Herm.io.

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Tom Ferry is a premium-priced real estate coaching service recognized as the #1 ranked real estate coach. Whether it's worth the investment depends on your current business level and commitment to implementing the strategies. Most successful real estate agents report positive ROI when they actively apply the coaching principles, but it requires significant time investment alongside the financial commitment.

Tom Ferry and Mike Ferry (Tom's father) both offer real estate coaching but with different approaches. Tom Ferry focuses on modern digital marketing, tech integration, and mindset coaching with programs like Revii-AI roleplaying training. Mike Ferry emphasizes traditional prospecting methods and script-based selling. Tom Ferry tends to appeal to agents seeking a balance of traditional and modern techniques, while Mike Ferry attracts those preferring classic cold-calling and door-knocking strategies.

Tom Ferry programs are designed primarily for established agents and top-producing professionals seeking business growth, though they offer resources for various experience levels. New agents may find the premium pricing challenging to justify without existing income, and the strategies often assume some foundational knowledge. The Elite Retreat and higher-tier programs specifically target experienced agents and team leaders, while entry-level training and webinars may be more accessible for newer agents.

Tom Ferry, Brian Buffini, and Keller Williams MAPS coaching are the three major real estate coaching platforms in North America. Tom Ferry emphasizes business systems, marketing, and mindset with premium pricing and live events. Brian Buffini focuses on referral-based business and relationship cultivation with a gentler sales approach. Keller Williams MAPS is more affordable, integrated with their brokerage model, and emphasizes the Millionaire Real Estate Agent systems. Choice often depends on your business model preference and whether you're with Keller Williams.

Tom Ferry offers multiple coaching tiers including one-on-one coaching, group coaching programs, online training courses, and live events like Success Summit, The Edge, and Elite Retreat. Programs typically include accountability coaching calls, access to training resources, business planning tools, marketing templates, and the Revii-AI roleplaying platform. Specific inclusions vary by program level, with premium tiers offering more personalized coaching and exclusive event access. Pricing and specific program details require contacting their sales team directly.

Tom Ferry does not widely advertise a money-back guarantee for coaching programs, though some entry-level courses and events may have refund policies within specific timeframes. You'll need to review the terms for each specific program or contact their sales team to understand cancellation and refund options before committing.

Tom Ferry offers both online training courses accessible from anywhere and in-person live events like Success Summit and The Edge. Most coaching programs include a hybrid approach with virtual coaching calls, on-demand video content, and optional live event attendance, providing flexibility for agents with varying schedules.

Tom Ferry coaching programs typically operate on annual contracts, though program length varies by tier and specific offering. Some entry-level resources and webinars may be available on a monthly or pay-per-event basis, but comprehensive coaching generally requires a longer-term commitment with either quarterly or annual payment structures.

Tom Ferry is the son of real estate coaching pioneer Mike Ferry and has been coaching real estate agents for over three decades. He built his company into the largest real estate coaching organization globally and is recognized as the #1 ranked real estate coach, having worked with thousands of agents and top-producing teams throughout his career.

Revii-AI is Tom Ferry's artificial intelligence-powered roleplaying training platform that allows real estate agents to practice scripts, objection handling, and client conversations with an AI simulator. The platform provides feedback and helps agents build confidence in various scenarios before facing real clients, available as part of certain Tom Ferry coaching programs.