The Orchard

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The Orchard offers products across the following categories: Apps & Subscriptions, Entertainment, Services, Streaming Services, Music. Browse their full range on their official website or explore exclusive offers for The Orchard products on Herm.io.

You can reach The Orchard through their official website at https://theorchard.com for support options.

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The Orchard is a digital music distribution company owned by Sony Music that helps independent artists and labels get their music onto streaming platforms like Spotify, Apple Music, and YouTube. They provide distribution services, rights management, marketing support, and artist services to help creators reach global audiences. Artists and labels partner with The Orchard to distribute their content while maintaining ownership of their work.

The Orchard differs from DistroKid and TuneCore in that it's not a self-service DIY platform with flat subscription fees. The Orchard is a more selective distribution company that typically works with established independent artists, labels, and content owners, offering full-service artist support, marketing, and rights management. DistroKid and TuneCore are better for newer artists who want simple, affordable distribution, while The Orchard is positioned for artists who need comprehensive label services without signing to a major label.

The Orchard is generally not the best choice for brand new artists just starting out. They typically work with artists who already have some traction, established labels, or significant catalogs. New artists with no fanbase or release history would be better served by DIY platforms like DistroKid, TuneCore, or CD Baby that accept all artists. The Orchard is more appropriate once you've built an audience and need more comprehensive label services.

The Orchard's specific royalty split and fee structure are not publicly disclosed and vary based on individual contracts with artists and labels. Unlike DIY distributors with transparent flat fees, The Orchard negotiates deals on a case-by-case basis depending on the artist's profile, catalog size, and services required. Artists interested in working with The Orchard would need to contact them directly to discuss terms and revenue splits.

The Orchard and AWAL are both selective music distributors offering full-service support for independent artists, but with different approaches. AWAL (now owned by Sony Music like The Orchard) focuses heavily on artist development and A&R, while The Orchard has broader reach with specialized divisions for dance/electronic music and children's content. Both require artists to apply and be accepted rather than offering open self-service distribution. The choice between them often depends on genre, career stage, and which team is more interested in your specific project.

Yes, The Orchard distributes music to TikTok, Instagram, and other social media platforms in addition to traditional streaming services like Spotify and Apple Music. They also provide tools and support to help artists maximize their presence on social platforms where music discovery increasingly happens.

No, The Orchard does not take ownership of your master recordings or copyrights when you distribute through them. Artists and labels retain full ownership of their music while The Orchard provides distribution and services, unlike traditional record label deals where rights are often transferred.

Artists and labels need to submit a distribution inquiry or application through The Orchard's website, and the company reviews submissions to determine if they're a good fit. Unlike open DIY platforms, The Orchard is selective and typically requires artists to have an existing catalog, release history, or demonstrated audience before acceptance.

Magic Star is The Orchard's specialized division focused on distributing children's and family entertainment content across music and video platforms. This division serves creators and labels producing kids' music, educational content, and family-friendly entertainment.

Yes, The Orchard provides marketing services including playlist pitching to streaming platforms, promotional campaign support, and access to their global marketing team. This is one of the key differences between The Orchard and basic DIY distributors that only handle distribution without active promotional support.