Metadata

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Metadata is a B2B marketing automation platform that uses AI agents to automate paid advertising campaigns across multiple channels including LinkedIn, Meta, Google, and Reddit. It handles campaign execution from targeting to bidding and optimization, helping B2B companies scale their demand generation without adding more marketing headcount. The platform integrates with CRMs and focuses on optimizing for pipeline and revenue rather than just clicks.

Metadata and HubSpot serve different primary functions. HubSpot is a comprehensive CRM and inbound marketing platform covering email, content, social, and sales tools, while Metadata specializes specifically in automating paid advertising campaigns across channels like LinkedIn and Google. Metadata would typically integrate with HubSpot's CRM to enrich leads and optimize ad spend for pipeline generation. Companies often use both together rather than choosing one over the other.

Metadata is primarily designed for B2B companies with active paid advertising programs and demand generation teams. While pricing isn't publicly listed, the platform targets marketing leaders, demand gen teams, and performance marketers who manage multi-channel paid campaigns. It's most suitable for mid-market to enterprise B2B companies looking to scale their paid advertising efforts efficiently, rather than small businesses just starting with digital ads.

Metadata and 6sense both serve the B2B marketing space but with different core focuses. 6sense is primarily an account intelligence and intent data platform that identifies in-market accounts, while Metadata specializes in automating the execution and optimization of paid ad campaigns across channels. Metadata offers patented audience targeting (MetaMatch) and AI-powered campaign automation, whereas 6sense focuses on predictive analytics and buyer intent signals. Many companies use both platforms together in their tech stack.

Metadata does not publicly list its pricing on its website. As an enterprise B2B marketing automation platform, pricing is likely customized based on factors like ad spend volume, number of channels, team size, and specific features required. Interested companies need to book a demo and speak with their sales team to receive a custom quote based on their specific needs and usage requirements.

MetaMatch is Metadata's patented B2B audience targeting technology that enables precise targeting on platforms like Facebook and Instagram by combining first-party CRM data, intent data from providers like 6sense and G2, and firmographic filters. It achieves higher match rates and better lead quality than standard platform targeting by leveraging over 10 trusted data partners.

Yes, Metadata integrates with major CRMs including Salesforce and HubSpot, as well as marketing automation platforms like Marketo and Pardot. It sits at the center of your paid media stack to automatically sync lead data, enrich contacts, and optimize campaigns based on pipeline and revenue outcomes.

Clients have reported significant improvements including ZoomInfo achieving a 24% reduction in cost per lead within their first month, and another client generating a 177% increase in influenced revenue using Metadata's AI Bid Agent. Results focus on improved pipeline generation, better lead quality, and more efficient ad spend rather than just vanity metrics.

Yes, Metadata automates and manages paid advertising campaigns across multiple channels simultaneously including LinkedIn, Meta (Facebook and Instagram), Google, and Reddit. The platform provides cross-channel performance reporting and uses AI agents to optimize bids and audiences across all platforms from a single interface.

Metadata is designed to automate paid campaign execution using autonomous AI agents that handle targeting, bidding, and optimization with 24/7 dynamic adjustments. While it significantly reduces manual work and allows teams to scale without adding headcount, marketing teams still oversee strategy, creative, and overall campaign direction.