JD Power

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JD Power is a B2B market research and data analytics company that provides customer satisfaction studies, industry benchmarking, and business intelligence. They're best known for their automotive quality and satisfaction ratings, but also serve financial services, insurance, utilities, and healthcare sectors. Companies use their data to understand customer experience and make strategic decisions.

JD Power specializes in customer satisfaction benchmarking and is particularly strong in automotive and financial services sectors with syndicated studies. Nielsen focuses more on consumer behavior, media measurement, and retail analytics. Gartner primarily serves technology markets with analyst research and advisory services. JD Power is premium-priced and industry-specific, while Nielsen and Gartner have broader but different coverage areas.

JD Power primarily targets large enterprises like automotive manufacturers, major banks, insurance companies, and utilities due to their premium pricing and enterprise-focused solutions. Small businesses would likely find their services cost-prohibitive. Their syndicated studies and custom research are designed for organizations with substantial budgets seeking industry-wide benchmarking and competitive intelligence.

JD Power has been conducting independent consumer research since 1968 and is generally considered credible in the industry. Their awards are based on verified consumer surveys and proprietary methodologies. However, companies pay to license and advertise their awards, which some critics view as creating potential conflicts. Their US-based research is well-established, though methodology transparency varies by study.

JD Power sells B2B data and insights to automotive manufacturers and dealers, focusing on initial quality and customer satisfaction benchmarking. Consumer Reports is a nonprofit that provides direct-to-consumer product testing and reliability ratings funded by subscriptions. Consumer Reports doesn't accept advertising and is considered more independent, while JD Power's business model involves selling data to the companies being rated. Both are credible but serve different audiences and purposes.

JD Power doesn't publicly list prices, but their premium B2B services typically cost tens of thousands to hundreds of thousands of dollars depending on the scope of syndicated studies, custom research, or consulting engagements. Pricing is customized based on industry, data needs, and whether clients purchase syndicated reports versus bespoke analysis.

Individual consumers can access free car ratings, reviews, and shopping tools on JD Power's website, but full research reports, raw data, and benchmarking insights are only available to paying corporate clients. Some award results and high-level study findings are published publicly, but detailed data requires a business subscription.

Beyond automotive, JD Power provides research and benchmarking for financial services (banking, credit cards, wealth management), insurance (property, casualty, life), utilities, healthcare, hospitality, and telecommunications. They offer customer satisfaction studies, operational benchmarks, and digital experience analytics across these sectors.

JD Power was founded in 1968 by James David Power III in the United States and has been conducting consumer research for over 50 years. The company started with automotive quality studies and expanded into other industries, building a reputation as a trusted source for customer satisfaction data and industry benchmarking.

JD Power offers both syndicated (standard) industry studies that multiple clients can purchase and fully custom research tailored to specific business questions. They also provide consulting services, advisory engagements, and proprietary data solutions beyond their published benchmarking reports.