EMARKETER

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EMARKETER offers products across the following categories: Apps & Subscriptions, Productivity Apps, AI & Learning Tools. Browse their full range on their official website or explore exclusive offers for EMARKETER products on Herm.io.

You can reach EMARKETER through their official website at https://emarketer.com for support options.

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EMARKETER is positioned as a premium B2B research platform primarily designed for marketing professionals, agencies, and mid-to-large enterprises. The pricing is not publicly listed but is typically enterprise-level, making it less suitable for small businesses or individual consultants with limited budgets. Smaller companies may find better value in more affordable alternatives or free industry reports.

EMARKETER specializes specifically in digital marketing forecasts, ecommerce data, and advertising trends with detailed quantitative analysis. Forrester and Gartner offer broader business and technology research across multiple domains, including IT infrastructure and enterprise software. EMARKETER is often preferred by marketers and media planners for its proprietary forecasting methodology and focused coverage of digital advertising and commerce metrics.

Yes, EMARKETER is well-suited for social media advertising research. The platform provides detailed forecasts on social media ad spending, user engagement metrics, platform-specific benchmarks, and performance data across major networks like Meta, TikTok, and LinkedIn. Their coverage includes quarterly updates and industry benchmarks that help advertisers allocate budgets and measure ROI against industry standards.

EMARKETER PRO+ focuses on proprietary forecasts and deep analysis of digital marketing, ecommerce, and advertising with an editorial layer and expert interpretation. Statista aggregates third-party statistics across a broader range of industries with less original forecasting. EMARKETER is typically preferred by marketing strategists needing forward-looking insights, while Statista serves users seeking quick access to diverse historical data across many sectors.

EMARKETER offers limited free content including select articles, podcasts (Behind the Numbers), and occasional webinars without a subscription. Full access to forecasts, proprietary data, and the complete research library requires a paid subscription. The company typically offers demos and consultations through their sales team rather than self-service free trials, which is common for premium B2B research platforms.

EMARKETER is widely regarded as one of the most accurate forecasters in the digital marketing industry, with a transparent methodology that combines data from multiple sources, analyst expertise, and continuous quarterly updates. Their forecasts are used by major brands, agencies, and financial analysts as industry benchmarks.

EMARKETER provides worldwide coverage with forecasts and data for major international markets including Europe, Asia-Pacific, Latin America, and other regions, though the depth of coverage is strongest for the US market. The platform includes country-specific reports and global benchmarking across multiple geographies.

EMARKETER provides the most comprehensive coverage for advertising and marketing, ecommerce and retail, financial services and fintech, health and pharma marketing, and technology sectors. These are the core verticals where they deliver proprietary forecasts, benchmarks, and detailed trend analysis.

EMARKETER subscriptions typically allow downloading charts, data, and reports for internal use within your organization, but sharing externally with clients or non-subscribers is generally restricted by licensing terms. Enterprise licenses may offer broader sharing rights, so it's best to clarify usage permissions with their sales team.

EMARKETER is owned by Axel Springer, a major German digital publishing company that acquired the research firm to expand its B2B data and insights portfolio. Despite the acquisition, EMARKETER operates as a distinct brand maintaining its editorial independence and research methodology.